Tagged: Unshaven Comics

Marc Alan Fishman: Welcome to the Comic Book Industry of the Future!


Fishman Art 130209Greetings, past-dwellers. Tis I, Marc Alan Fishman, the sage of the future! I traveled here to the past, via my patented DC Direct TimeSphere. It was only $299.99 at my local comic retailer (which in the future is just Amazon Prime…)! I come to you, this random Saturday morning, on a mission from ComicMix 8.0. I’ve come to give you hope that in 2013, everything changes. Hold on to your bow ties, time lords. Let me give you the glimpse of what will become of your industry.

In 2013, the rumblings began. You see every time a creator got uppity in the past, they dropped those immortal words: “Creator-owned is the future, man.” And every time those creations (not of Marvel or DC, mind you) became one with the zeitgeist, the word revolution spread across the artist alleys of convention floors like a plague. Ah, I know. I know. You say “but that means nothing, FutureBeard… no one will ever take down the Man!” And, in a sense, you are right. The Man, thanks to lucrative movie franchises only made the big two stronger. Much like Coke and Pepsi, so too grew Disney and Warner Bros. until they were simply entertainment forces of nature. But therein lies the seeds of change.

It will all happen so slowly, you may not notice it. DC’s New52 and Marvel Now continued to polarize the ever-aging fanbase. The movies and TV series connected to them (both live action and cartoon) never lead to direct increases in comic book sales. They were, in essence, two distinct media with distinct audiences. It took a while to figure out ourselves… but our NerdVerse Historian, King Alan Kistler decried it, and it was written; while there will always be crossover, there wasn’t (and will never be) a movie or comic to unite them all.

And with that knowledge, spreading like primordial ooze across the vast lands of Nerdtopia, came with it the paradigm shift.

Through careful and meticulous planning and the support of the not-as-big-as-you’d-hope-but-still-pretty-big fan base… established creators turned towards indie-or-self-publishing outlets. Crowd-sourced, and then sold for profit directly towards their bottom line, these creators proved that even without a corporate overlord signing a check… a meager living could be made. And this is how the pebble begins to roll down the mountain.

When those small books became big hits, their creators soon became corporations unto themselves. And then, those same creators, backed by their cultivated fan base, combined into local studios to consolidate their power. No longer mere islands adrift in freelance work, these micro-states began dictating what they published on their own terms. And yes, even on the outskirts of these creator-states… smaller unknown (cough… cough… unshaven…) studios took to the same open road and formed bonds that could not be broken. And now, from the future where I come to you, I’m proud to say that the industry has never been stronger, where creators are no longer afraid to present their own ideas… and take home enough to support continuing doing it again.

Now, don’t cry for Marvel or DC. They still have a large foothold of the rack-space. But their talent pool is a wide berth of only the young unknowns, and the old guard who chose never to leave. The young, lured in by the shiny opportunity. The old, still fearing the unknown, and clinging to the terrible contracts that deny them anything more than pittance while their creations bring in countless millions in other mediums.

And yes, occasionally some of the Indie Nation takes on an old favorite. And they sell magnificently. But here in the future… after that tale has been told, they are reenergized to return to their own pocket universes. It’s a glorious time for sequential fiction. It happened in dribs and drabs over the aughts. Image’s old image (heh) of splashy pastiche universes gave way to intelligent, and brilliantly crafted mini-series. Dark Horse, IDW, Boom!, Avatar, Dynamite, and others began looking towards those self-sustaining garage bands in the artist alley and gave them a powerful ally to help build their brands.

The Internet, social media, and most important, peer-to-peer connections via conventions spread the word of the DIY-revolution. Indie comic creation became the new rock-and-roll. And 2013 my friends… was where those faint rumblings began to move the needle towards the utopia I live in now. Suffice to say: keep your eyes and ears open. More importantly: keep supporting your favorite creators when they make the leap away from the dark side.

I should also note, in case you’re curious:

Superman ditched the Nehru collar. Grant Morrison’s consciousness was transferred to a super-computer. Rob Liefeld eventually got his eyesight checked, and realized the error in his proportions. He redrew every ounce of work he produced up until 2015. Afterwards, his wrist looked like Cable’s, circa 1996. Unshaven Comics optioned the rights to the Samurnauts to Sony Pictures. Brad Bird directed the first of 17 successful films. Subsequently, Unshaven Comics erected a 75 foot golden beard in the heart of downtown Chicago.

And, finally, Alan Moore eventually forgave DC. Shortly after, he ascended to Snake Mountain and has since lived as the NecroLord of Fourth Realm. He still puts out books every year, and they are still amazing.

SUNDAY: John Ostrander

 

John Ostrander: Freelancers Live Without A Net

Ostrander Art 130106As the comics world knows, writer Peter David recently had a stroke. I’ve known Peter for a long time and I both respect and often envy his talent, skill and the breadth of his work. Peter has health insurance but there are plenty of bills that just won’t get covered and, as pointed out here on ComicMix, fans who want to show financial support can do so by purchasing his work at Crazy 8 Press. That’s incredibly easy; not only do your help Peter and his family but will probably get a damn fine read out of it at the same time. Like I said, Peter is a very talented writer.

Peter’s better prepared (as far as anyone can be prepared for something like this) than many in the field; he has health insurance and most other freelancers – including myself – don’t. It’s hard to get, and harder to afford, health insurance when you’re a freelancer. By it’s very nature, a freelancer’s life is precarious.

Take for example, job security. There isn’t any. Beyond your current contract (if you have one), there’s no guarantee you’ll have a job when it ends. You may be on a title for a long time, but that always ends. I had a “continuity contract” at one time with DC which guaranteed me so much work (and health insurance) within a given time frame, but that is long since gone. I don’t know if it’s offered any more. It was difficult for me to get a mortgage back when I bought my house (which I no longer own) and I dare say it’s tougher now if you’re a freelancer.

When you’re a freelancer, you only get paid for the work you actually do. There’s no sick pay, there’s no paid holidays, there’s no paid vacation. You sometimes get royalties ( or “participation” or whatever term a given company chooses to call it) and that’s nice. Amanda Waller’s “participation” in the Green Lantern movie sent me some nice bucks that were sorely needed at the time but that’s like finding an extra twenty in your jeans that you forgot you had. You never know when it’s coming and you can’t rely on it.

In some cases, you can’t even be sure you’ll get the check. The major companies are reliable but the smaller ones can be iffy. One company went into bankruptcy owing me thousands of dollars that I never saw. As I grow older, I continuously worry about getting work. For the past ten years I’ve done Star Wars comics over at Dark Horse but, with the sale of LucasFilm to Disney, that could change. (And, no, I don’t know any more about that than you do.) Will I be able to get other work? I’m going to be 64 this year and haven’t worked in an office for maybe 35 years. What office would hire me now?

When I was just out of college and aiming for a life in theater (another financially iffy occupation), my mother really wanted me to get a master’s degree in English. That way, I might be able to teach, have something to fall back on. My problem was – and is – that I know that if I had something to fall back on, I’d fall back on it. I had to work without a net, I felt, if I was going to make it at all.

Right now, it feels like I’m on the high trapeze and all the lights are out. At some point I’m going to have to let go of the bar and soar into the darkness and hope there’s another trapeze for me to grab. I have no pension, I have no life insurance or health insurance, I have no net.

This is not a pity plea. This is my life and I’ve chosen it. I’ve made my decisions and I live with them as best I can. I wish I had followed Peter’s example and branched out more into other media. I’m happy with some decisions I’ve made and regretful of others. That’s life.

What I’m doing is issuing a warning. There are many, many young writers and artists out there who want a career in comics. Very, very few can make a living off of it and, in many cases, that living only lasts a while. Some, like my fellow ComicMix columnist Marc Alan Fishman and his cohorts at Unshaven Comics, work day jobs while doing their comics work in their increasingly disappearing spare time. Once they’ve created the work, the Unshaven Comics crew also takes to the road, selling their comics at conventions. Ask them how tough that gets.

If you want to make comics a career, go for it. But you should understand what you’re getting into. I love my job and feel fortunate to have been able to do it for as long as I have. However, a freelancer’s life – whatever field – is precarious at best. It can be very scary.

If you want to try to make a living as a freelancer, just make sure you can deal with the idea of living without a net.

MONDAY: Mindy Newell

 

Marc Alan Fishman’s Resolutions, Revolutions, and Retcons

Fishman Art 130105I’m nothing if not a slave to predictability and tropes. Sure, I wax poetic weekly on how I loathe authors and artists who fire off the same crap week in and week out,but I’m nothing if not a glorious hypocrite. So, after my “best and worst” article, what better to follow it up with a “New Year’s Resolution” article! Lest I be completely worthless to you, I promise to keep this punchy.

I resolve to wean myself from the teat of Marvel and DC. When I looked over my buy pile of books littered throughout my basement from the last few years, I’ve grown sick at the sight of so much mainstream chum. Not that I ever considered myself anything less than a mainstream whore before… it’s now with half a decade under my belt as an outsider indie guy, that I’ve decided to grow up, if only a little bit.

My rule of thumb has been pretty clear: every week that I have less than four books to buy, I will add one indie title to my list. Thus far, I’ve added Revival, Clone, and Nowhere Men. Two of which landed on Mike Gold’s list of awesome things. This obviously means I’m on the right track. Image, Valiant, Dark Horse, IDW, and the litany of unknowns are making me realize there’s so much more out there. More creativity. More unpredictability. More leaping from the cliff, and hoping to fly. It’s time to read what I sow; it’s time to tell Bob Wayne and Mickey Mouse I’m quitting (just a little bit, cause you know… I’m really liking Batman, Batgirl, and some Marvel Now titles).

I resolve to draw and write everyday. I’m not going to be a fool and say I’m “doing it for myself” because it’d be a lie. I’m going to write and draw more to do it for my company and my family. Not that I don’t love my day job, but let’s be real. Unshaven Comics gets where its going because we work at it. So, by proxy should I vow to write or draw everyday, I will presumably see Unshaven Comics be more lucrative. More than that though, the ideology is clear. The more you work at something, the better you’ll understand it. And while I presently work nearly every day as it stands? Making a concerted effort to spare time every day to do something for Unshaven Comics means there’s more chances at eventually becoming one step closer to semi-obscurity.

I resolve to make better connections with those in the industry – both here with my ComicMix mates and abroad. Unshaven Comics is traveling to 15-16 conventions this year. Simply put? There’s no excuse I shouldn’t be exercising my networking abilities. They’re what landed me here in the first place. As I stated last week, no better memory convention-wise comes to mind more than Baltimore, where I was in contact with Glenn Hauman, Mike Gold, and Emily Whitten, all of ComicMix fame. My hypothesis that possibly making ways to meet my other fellow contributors in the coming year could only benefit my growing rolodex of people I admire also knowing my name. Egotistical? Sure. But I’ve had breakfast with John Ostrander, so suck it.

I resolve to turn off the TV more. I realized over this “holiday break” of sorts how much worthless drivel I surround myself with when I’m home. I only actively watch TV in the last hour of consciousness. But the TV is on in my home basically from the time I get home to the time I go to bed. I tend to lazily leave the set on, with a cooking show, or rerun of The Cosby Show for background noise as I go about my business. Suffice to say, it’s silly of me to do so. Shutting off the set will give me an appreciation for when I turn it on. And maybe in a year’s time, I might just see the heavens part and drop my expensive cable bill in lieu of a Roku system. But that’s a long-game I plan on playing.

Lastly, I resolve to be a better columnist to you, my readers. I look over my body of work here at ComicMix, in 2012, and I certainly see some high points. But like many an artist, I also saw bouts of frustration on my part. Weeks where I had no real points to make outside the handful I’ve relied on: DC sucks. Marvel Sucks. Being an Indie Guy is hard. And so forth. So, in 2013, I vow to return to those tropes only when there is new meat on the bone. I’ll seek out bold and new directions to tantalize you from. I’ll strive to make you angrier, sadder, happier, or flameier. I’ll do everything in my power to remain relevant, and entertaining to you. And I’ll do it all with a smile.

Thanks for sticking with me for another year. The only place to go from here? Up, up, and away.

SUNDAY: John Ostrander

 

Marc Alan Fishman: The Top Five Best and Worst Of 2012

Good morning, good afternoon, or good evening, my ComicMixers! I hope you all had a merry Christmas, a sassy Chanukah, and grumpy Festivus if you were so inclined. So, with Father Time about to hit the retcon button on our daily calendars… I thought it would be apropos to reflect a bit on those amazing and terrible things that made my year. Please note: this isn’t ALL about comic books; you’ve been warned.

Because I like to start on a dour note… here’s The Worst!

5. Avengers Vs. X-Men Vs. My Sanity: Simply put, this stands up as yet-another-example of what makes me hate the mainstream comics business. No matter how many times they lather us up with “we’ve got the best talent on this”, “this will change everything”, and “you won’t believe what happens!”, they always end up the same. Bloated, predictable, and unending. Every Marvel event since the dawn of Brian Michael Bendis has finished up in deeper doo-doo than when they began. His boner for “shades of grey” is unnerving. We get it; making our favorite characters wail on one another is why we buy comics. But, hey… guess what? It isn’t. I’d much prefer a well thought out story that ends instead of a non-stop soap opera.

4. The 2012 Election: Not the result, mind you, but the unending nature of it all. For what felt like nearly the entire year, we were privy to 24 hours a day coverage of not only our POTUS but everyone vying for his seat. It brought out the worst in the candidates and the politically charged masses along for the ride. In the worst case, certain louder-than-usual politico-creators became so unnerving I was forced to hide them from my feeds. First world problems? You bet. But no less annoying on my life and times this year.

3. Wizard World Conventions: The movie definition of insanity is doing the same thing over and over and expecting different results. So Wizard World changes the guard on high. They attempt to make sweeping changes on the floors of their traveling circus, making D-List celebs the premier attraction. They continue to maintain the second highest per-show cost for visiting artists. In short? They continue to drive away the very thing that started them out so very long ago: comics and the people who make them. While my li’l studio always sells well at these abominations… rarely are we joined in celebration at the end of the cons. Hence, my finger of shame this year.

2. Green Lantern: Another finger of shame… a ring finger! Geoff Johns has taken Grant Morrison’s Five-Year Plan model and Michael Bay’ed it to death. As I’ve been forced to note several times this year, the continual event fatigue on the entire line –which shouldn’t even be a line – is too much to bear. And while the majority of 2012 was spent with Sinestro and his gal Friday Jordan traipsing around the universe righting wrongs… this Rise of the Third Army is the emerald icing on a sheet cake of excess. Too many McGuffins, too many predictable plots, and a brand-new Lantern who thus far is more a caricature of “not-a-terrorist” than a fleshed-out legacy ring-slinger. One I’ll happily predict will last in prominence half as long as the last not-ready-for-prime-time-player, Kyle “Costume Change” Rayner.

1. Comics News Coverage: Well it finally caught up to us too, didn’t it? CNN begat CNN, and from them spawned the 24-hour news cycle that has extended to comics. Between Newsarama, Bleeding Cool, Comic Book Resources, and others (hold your tongue for a second, please) all looking for an audience… We’re left scouring trash-bins and date books in order to report anything about our beloved industry. I waive the white flag. And now to those who think I hold this very site on the fire? Nay. ComicMix is about writers expressing their opinions, and that’s enough for me to remove us from said blaze. Simply put, the news is important, but the environment we’ve built to report and sustain it is sickening. Marvel, DC, and the like can’t sneeze without us finding out about it… and then creating a backlash over it before the press releases have hit an inbox. Enough is ‘nuff said.

And now… The Best:

5. The Dark Knight Rises: Three cheers for Christopher Nolan’s magnum opus. Yeah, I know… The Avengers was more fun. But it wasn’t close to TDKR’s level of sophistication. Neither movie was flawless, but Batman kept me on the edge of my seat pretty much the whole way through. The depiction of Bane was as good as it will ever be – menacing, big picture villainous thinking, and an actual brain amidst the brawn. But Bane wasn’t what made the movie. Bale’s Wayne was nuanced, angsty without being annoying, and above all else… visibly human. Nolan, in spite of Frank Miller and Grant Morrison showed that you don’t have to depict the God-Damned Batman to show the world a fantastic caped-crusader. Add in a brilliant turn for Selina Kyle, and it added up to one of my favorite flicks of the year. I would have put Django Unchained in this spot, but I haven’t seen it yet.

4. Marvel Now: If you read my reviews over at Michael Davis World (and I know you do…), then you’d know just how much I’m loving the House of Mouse these days. Fantastic Four / FF is proving thus far to balance the whimsy the series used to be known for with mature overtones. Iron Man, while nowhere near as good as Fraction’s run, is still entertaining. Superior Spider-Man has me legitimately interested in the wall-crawler again. Mike Gold has tried several times to recommend Captain America to me. My Unshaven Cohort is reading an X-Men book for the first time ever. And Avengers? Epic as I’d ever want it to be. Marvel looked at DC’s retcon-reboot-whatever, and opted instead to play it safe. Frankly, it’s proven to me that it was the right thing to do. Sales spikes or not. By choosing not to throw the baby out with the bathwater, Marvel is stealing me away one book at a time

3. The Baltimore Comic-Con: Unshaven Comics took the 13-hour drive to the East Coast, and boy howdy was it ever worth it. We sold an incredible amount of books. We rubbed elbows with industry giants at the Harvey Awards. We got to hand our book to Phil LaMarr. We had dinner with Mark Wheatley, Marc Hempel, Glenn Hauman, and Emily Whitten. And at that dinner? We had crab cakes as big as softballs. Frankly? It was a weekend of a lifetime. Such that we’ve already registered and purchased our table for 2013. It’s the most comic-book-centered convention we’ve been privy too. Charm City? Color me charmed.

2. Unshaven Comics’ Sales: Hate to get all self-promotional here, but screw it. Unshaven Comics had a simple goal. With no distribution, no investors, and nothing more than our blood-sweat-n-tears… we wanted to sell 1000 books over the course of a year. After attending a dozen shows, and doing our best work ever? We sold 1406. We made amazing connections, saw fans actually seek us out at shows, and gained over 300 Facebook fans without purchasing an ad or doing anything more than hustle. By hook or crook, we’re making the smallest impact known to man on the comic book industry. But I’ll be damned—it may actually be working. All it’s done is fuel our fire for 2013. 1,667 books moved next year will mean we see the shores of San Diego in 2014. Beards on.

1. Bennett Reed Fishman: Simply put, no other moment, comic book or otherwise, is worth a hill of beans in my world. On January 27th, 2012, I became a father. Ever since, every single thing I’ve done has been for the betterment of his life. Having been an ego-centered bearded ne’er-do-well for far too long, suddenly became moot. In his eyes and smile, the world around me means nothing. And when at 5:30 every day he stops whatever he’s doing, and smiles ear to ear when Batman: The Animated Series comes on? It tells me this kid is my kid. And my worldview is 100% different. Sorry, comics. You never stood a chance.

Happy New Year to all of you who read my articles week in and week out. May 2013 prove to be a safe, prosperous, and amazing year for you all.

SUNDAY: John Ostrander

 

Marc Alan Fishman: The Economics of Being a Starving Artist

This morning a li’l post by Jim Zub, the author of the indie book Skullkickers, hit the viral airwaves. His post entitled “The Reality of Mainstream Creator-Owned Comics” set a plethora of shared Facebook posts ablaze in ‘likes’ and comments. Even my close and personal friend Gene Ha placed it on his wall with a very nice send up. By the way, when I say Gene and I are “close and personal friends,” I mean to say that he recognized me at Baltimore Comic-Con, actually talked to me for more than 10 minutes, and we once had pizza at Matt Wright’s (my Unshaven cohort) house. The article in question laid out in basic math how a comic on the rack of your favorite pulp store breaks down. It’s a sobering, but near perfect (as far as I can tell) account on how we little folk of Artist Alley aren’t in the business for the piles and piles of cash.

I won’t waste your time recanting the article verbatim. Go ahead and read it. I’ll wait. Back so soon? Great. I’d simply like to take up my little corner of the Internet this morning to add to Jim’s ending thoughts. He retorts “Skullkickers is the most expensive hobby I’ve ever had :D” Truer words, my friend, truer words. I decided to do some math myself. When you look at our meager books, you’ll see that things are actually looking up for us. After a year toiling on the con trail we have enough money in our little cash box to afford being able to register for the 16 conventions we wish to attend next year. And that’s it. It doesn’t cover the hotel rooms we’ll have to stay in. It doesn’t cover the gas to drive to them. It doesn’t cover the food we’ll eat. It doesn’t even cover the cost of printing the books we actually sell at the table. And we’re doing awesome. Not even kidding, kiddos.

When we started in the business, Kickstarter was just an incubating idea in some hipster’s noodle. Our lucky break, The March: Crossing Bridges In America netted us a whopping $500; it took us the better part of a year to complete. Mind you, we were as green as they came, and worked only on nights and weekends. And with many of those nights and weekends, we watched tons of cartoons, ate terrible food, and played Versus CCG until we fell asleep on the couch. But, if you distilled the man hours – from outlining the script, to taking the reference photos, to penciling, inking, lettering, coloring, and laying out the 54 page book? Easily 150 man hours. Simple math then dictates each of we three Unshavenauts earned a whopping $1.12 an hour to create the book. Take away from that total the $350 it cost us to buy our table at Wizard World Chicago? Well, I think you’re starting to get the picture.

They say the definition of insanity is doing something over and over again and expecting different results. And for five years, we have toiled mercilessly over our own books, driven halfway across the country to sit in convention centers 10 hours at a time, and pumped hundreds of thousands of unpaid hours of labor all to sell a whopping 1,408 copies of our wares in 2012 alone. But the kicker is we’re not insane. We never expected different results. Zub said it best – this is the most expensive hobby we could have ever had.

But unlike building model trains, collecting stamps, or memorizing the IMDB in hopes of crushing people at “Six Degrees of Kevin Bacon”… making comic books has produced something no other hobby could. The fact that I say without a quiver to my lip that “I Make Comics” is a badge of pride. Even ten years ago, when going to conventions as a fan became part of my vernacular, I didn’t honestly think I’d have it in me to sit on the other side of the aisle.

Now, it’s part of my identity. With Unshaven Comics, I have rubbed elbows and broke bread with industry legends. I have had some of the best meals with some of the greatest conversations I’ve been privy to in cities I would have never thought twice to visit. And most important … I’ve sold books (I dare not say thousands lest I make it sound better than it actually is) to complete strangers who then have returned to my table the following year to ask me “what’s next?” It’s a feeling I assure you no model train ride could touch.

And yes, there’s no smoke-screen to be had here. We indie folk all (probably) share that pipe-dream that our books will be noticed by some muckity-muck who will Pretty Woman us out of the Artist Alley and into the hearts of America. For those really daring, making comics is even a full time job (a luxury I could not afford, nor fathom). The reality of the numbers though prove what a zero-sum game it all is. Through the Image channel as Zub is doing, or the “out of our cars with a wish and a dream” as Unshaven Comics… being in the industry (if only on the very outer most ring of it) is a costly endeavor we do not for the bling. We do it for the love of the medium. We do it for the rush of having a fan. We do it because the movies and cartoons that play in our heads when we close our eyes can’t be turned off – they can only be crudely captured and splattered on a page. It may never pay our bills… but it fills our soul.

Simply put, this is an industry unlike most others. This is an industry being held together by duct tape, dreams, and desire. For those lucky few who are making the big bucks, we in the gutter don’t wish them ill will. We celebrate their successes as our successes. It’s a community. To be on the other side of that aisle – be you a long-time veteran, or a first time ash-can publisher… it’s a collected universe unto itself. One well worth the toil, the long drives, the longer conversations… and yes, the debt.

By the way, if you’d like to fill my soul, or any of the other starving souls here at ComicMix, do us a solid, and check out our holiday gift guide and spread the love.

SUNDAY: John Ostrander

 

Marc Alan Fishman: Licensed to Bore

As a rule of thumb (the very same thumb I referenced not seven days ago), I stay away from licensed books. How did I come to that rule? It’s one engrained in my loathing of fan-fiction. Gasp! I’ve never, ever, (ever-ever) appreciated the world of fan-fiction. The whole notion that one’s love of a property goes so far they must appropriate the universe another writer created for their own nefarious purposes seems weak to me. Why limit oneself to the rules of another’s whims when the post-modern world allows for infinite homage, pastiche, and appropriation? Given the pre-sales of My Little Pony: Friendship is Magic (go Katie Cook!), I’m obviously in the wrong.

But Marc, you fickle bastard, you’ve just argued yourself into a corner! You, who have lamented on countless occasions how you’d love to write for Marvel and DC… don’t you realize if you were given a run on Green Lantern, Batman, or the Slingers, you would in essence be “limiting oneself to the rules of someone else’s whims?” Too true.

And when DC and Marvel hire me, you’re welcome to call me a hypocrite.

There’s nuance to this argument, and my greater point stands true. Writing for mainstream comics is its own beast, one I’m sure to tackle soon. For the time being, stay with me.

The fact is that amongst the small presses (still large enough to get rack space) are almost entirely engrained with this unyielding genre, save perhaps for Image or Valiant. Certainly we know why: licensed properties bring with them a given fan-base. For much of Dark Horse, IDW, Boom, and Dynamite’s catalogs are siphoning life-force from the lost and misspent youth of their target demographic. And since I’m no Bob Wayne, I simply don’t know how well it’s boding for any of them. The ideology that the comic buying audience at large is desperate to read more tales set inside the Hellraiser, Battlestar: Galatica, and the Ghostbusters seems legitimate, if only on paper (heh). But when I see the book on the shelf, it is truly taxing to find reason to open the gates again on properties built elsewhere.

Perhaps it’s my fear that licensed comics seem far from canon (that is to say that their contributions will hold true forever). Perhaps it’s my fear that adding to existing canon makes it harder to enjoy. I can’t tell you how many times my unshaven cohort Matt has given me the verbal Wikipedia entry on all that has gone down in Transformers extended properties (novels, comics, soft-core porn). And every time? My eyes glaze over, and I’m immediately reminded that I’m happy to have the G1 box set and Beast Wars and call it a day. It’s this fear of the overwrought rules and backstory one needs to know that stifles any anticipated joy in reading a licensed book.

But what if the teams involved are at the top of their game? Creative teams be damned. Truly, if you told me Alex Ross would paint over a Mark Waid script of G.I. Joe… and that it was the best work ever put out by either one of them… I’d still sooner spend my paycheck on a Grant Morrison Doom Patrol graphic novel or maybe some new socks.

Lest you think I’ve never even given a book like this a chance, allow me a simple anecdote. An amazing columnist for the Chicago Daily Red Eye (think hipster news for the daily commuter) Elliot Serrano had been given the opportunity to write a new Army of Darkness comic. Given that it was a slow week, I decided I should support my fellow indie creator (and he was nice enough to interview me for his blog twice) and give it a chance. I’d never purchased an Army of Darkness comic in the past. My knowledge of the source material was limited to the handful of viewings I’d had of Raimi’s film. And to his credit, Serrano’s pen wasn’t weighed down too heavily by the yoke of backstory that came with the property.

That being said, the book suffered terribly from Serrano having to forcefully hit the beats the license (and, no doubt, the legion of deadite fans) demanded. What we were left with? I quote myself from my MichaelDavisWorld review:

 “The book has moments of clarity, but they are dragged down by the wishy-washy plot and cardboard cutout of a protagonist. I think I’ll go put on my copy of the movie, and bury this necronomicon deep in a long box… in hopes that the evil spirits lurking within don’t wreck havoc on my soul.”

Given that I thought Elliot’s writing was better than what he’d showed on page only proved to me that the book was not intended for me. While fans of the AoD universe were heralding it as a success, I was left back in the starting blocks wondering why the book shifted tone more than Mitt Romney (ooooh, semi-late reference burn!).

Suffice to say, licensed books have their place. There’s been great examples of those who made great leaps of fiction balancing the properties’ beats while adding to the canon. John Ostrander’s run on Star Wars is still sold out at my local shop. And Joss Whedon’s continuation of the Buffy: The Vampire Slayer into a “9th season” via comics helped fans continue their love affair with the series. There is a place for these books, indeed. The fact is unless you yourself are a die-hard lover of the property in question, the book is wasted space on the rack. And for someone who is now actively seeking originality at the shop… no amount of lightsaber fun will turn me toward the dark side. Simply put? A licensed book is a license to limit your sales to those who are familiar. Everyone else? Find some place else to read.

I would like to note that if the powers that be would like to license Exo-Squad to Unshaven Comics, I will voluntarily lop off my left leg, and then proceed to write and draw the best damned Exo-Squad comic is history. And I can guarantee that it’ll be a top seller… to the 40 or so people who still love the property.

SUNDAY: John Ostrander

 

Marc Alan Fishman: Everything We Do, We Do It For You

Thank you, Bryan Adams. See? More than one good thing has come out of Canada that isn’t Wolverine related. Add that to the Barenaked Ladies, good maple syrup, and Mike Meyers’ middle career, and you’ve got one great country! But I digress. I want to come back to a topic I’ve droned on about several times: the continuing story of Unshaven Comics by way of an increasing number of convention appearances.

This past weekend we had a delightful time at what we’d consider to be the best single day convention in the Midwest – the Kokomo Con, in mid-Indiana. And it was here, amidst the moderately sized crowd of fans making their way around the convention center we were privy to my favorite part of being in this business – fans. In the five or so years I’ve been toiling over scripts, pages, websites, and social media groups, nothing has felt better than having someone walk towards our table with an ear to ear smile. “Hey! You guys! I remember you from last year. Got anything new?” Heck, even typing that makes me a little giddy.

For some of the more legendary folks here with whom I share column space, it must be a far different feeling. To be clear, I don’t know if Dennis, John, Mike, or Michael have ever been on the side of the table as Unshaven has. I know they’ve obviously all had booths or artist alley tables, mind you. But I’d be remiss to guess if they ever were the ones chasing the tables, instead of being offered them. For Unshaven, the way into the industry is by hook or crook. We’ve got fiction to hawk, damnit. And for the time being? We’re not established. Our fans are few, but mighty. For a Dennis O’Neil or John Ostrander… they merely plop themselves into a chair and let the masses come to them, and rightfully so. In contrast, Unshaven Comics has cut its teeth with a generation of comic fans I dare say are more finicky, diverse, and uneasy to please repeatedly.

The show runner at Kokomo stopped by our table several times to make sure we were doing well. We were happy to relate every time that we were pleased as punch. By the end of the day, we’d increased our book sales by 20% over the year before. And given that attendance was slightly down from the year prior? This was an even more reassuring notion for our wee little team. To that effort, he quickly quipped “You guys could make a panel for artists to tell them how to be successful at cons!” Truth be told? I’ve detailed our crazy tactics before in my previous con-centric articles. What we do isn’t hard. It’s a bit shameless. But then again, our model for business was Stan Lee, and he certainly has made a living (or two) by never denying his inner huckster.

My greater point here though is this: Beyond any salesmanship we may employ at our table, beyond any marketing and networking we do, beyond any artistic fan-service we whore ourselves out for, what makes us successful comes down to one common denominator: a quality product that connects with fans. If we made bad books, no amount of smiling and pitching would show us increasing sales 10-20% every time we return to a convention. With the blistering amount of competition there is in artist alleys around the country, it’s a badge of pride when someone comes back time and again to see you. Especially when it’s with money-in-hand.

Thanks largely to my day job, I’ve been privy to a ton of extra-curricular reading (non-comic reading, boo) about start-ups. After careful consideration, it’s become obvious to me that my own studio is in fact just that. As a slow moving startup, we’ve done everything to keep costs down, while testing our product in the market. In layman terms? We don’t pay ourselves for the all the time we dedicate to making the books, we stay at cheap hotels, and only pay for dinner when Mark Wheatley, Mike Gold, John Ostrander or Glenn Hauman  say to. And with each subsequent release, we’ve managed our risk by truly listening to our fans. After our first book (horror) and our second (rated R super-hero fare), we tried the all ages genre. And, as you read a week or two ago, the fans responded happily. And now, after several one-shots, we’re dipping our toes into mini-series waters.

And if the fans continue to be happy, return in droves, and help define a following for our beardly wares, we just might end up going whole-hog and doing an on-going series. We do what we do because of the fans. When they react positively to what we put on the page, it tells us that we share a bond not only in collective fandom… but it cements to us that our commitment to craft leads to more than a single purchase and lament.

It leads to a relationship between a fan and a creator. It leads to us one day being invited to the convention instead of chasing after it. And rest assured, no matter how we come to the con, we’ll continue to do what we always do – earning one fan at a time, until the convention hall closes.

SUNDAY: John Ostrander’s Alphas!

 

Marc Alan Fishman: Comic Books – Where A Kid Can Be a Kid

So the other day, in my second life, I was discussing Unshaven Comics with a coworker. He’d just read our first two issues of Disposable Razors. Suffice to say, these early issues of ours were geared towards our peers – violent, misogynistic, foul-mouthed, and raunchy fun. He then asked me about the next issue, featuring the Samurnauts.

“Dude. Why did you go kiddie?”

“Simple,” I retorted. “I’m still a kid.”

Deep down, beard be damned, I’m still 12. I can’t walk into a Target / Wal-Mart / Meijer without taking a detour through the toy aisle. My DVR is as full of worthless NBC comedies as it is high quality cartoons. And to a degree, my continuing love for comics in general fulfills that childish need for escapism that obviously will never leave me.

Beyond myself though, I am lucky to be surrounded by two others who share the exact same mentality. We Unshaven Lads make no bones about it… at our core we’re far more interested in giant robots, Kirby krackle, and figuring out the relative power levels of various Power Rangers than the latest polling data, Iranian diplomacy, and the relative cost of bathroom tissue. Suffice to say it was a no-brainer that we’d eventually strike gold by tapping into those roots and pulling out The Samurnauts. Iran be damned.

And what’s truly refreshing? Being able to share our book with everyone. From kids to teens to adults, no one is safe; kung fu monkeys and zombie-cyborg space pirates makes everyone giggle. And when they read the issue and see we do it without having to wink and nudge our audience? Well, that’s when we show that this isn’t just for a gag. Frankly, it’s what’s missing throughout much of mainstream comic books these days. Yup. I’m going there.

You see, when I was growing up (frankly, not all that long ago) we were already knee-deep into the Angst-Era of comics. There was a hard line: either you spurted blood and boobs all over the page or you dubbed your book for kiddies, and neutered everything about it, quality included. And despite the relative universal success of titles like Tiny Titans, Super Dinosaur, and dare I suggest Fables, most books on the shelf still seem to be stuck in a rage. But at the same time Spawn was murdering the comic book world, there was an epiphany in kid-level fiction; animation.

I was truly blessed to grow up on what I consider is the truest golden age of cartoons – Batman: The Animated Series, Superman, the X-Men, and my personal favorite Exo-Squad. All employed the most basic tactic that elevated the term all-ages to an unforeseen level of quality. Simply put, these series all decided it was easier to tell a great story, than worry about talking down to kids. And as a kid, I recognized it.

Here were cartoons that dealt with war, murder, politics, government, ethics, and god knows what else. And sure, there were batarangs, guest stars like Lobo, the Dark Phoenix saga, and Neo-Sapien uprisings, but they were presented and treated without a hip wink at the camera. And because of it, when I turned to the world of comics, I gravitated towards Alan Moore, early Frank Miller, John Ostrander, and Denny O’Neil. Here were guys giving me the same credit as Bruce Timm, and Paul Dini, all without having to plunge their books into infinite sadness and meaningless quarrels.

Don’t get me wrong. I enjoy a touch of the ultra-violence. But when its used every other issue, it deadens the impact. DC especially seems to be marred in grit and angst again, and because of it I’m down to less than half the subscriptions I enjoyed a little over a year ago. The best ongoing title in recent memory was Fantastic Four, which in and of itself was too kind to not spend all its time with gnashed teeth. Meanwhile, Harley Quinn is being plunged into a vat of acid and donning a corset as a costume. Maybe the kid in me is just sick and tired of rape, death, cursing, and thigh pouches in my cape’n’cowls every week, in an effort to boost sales. Maybe it’s why I spend my time amidst future space stations and pirate ships when it’s time for me to give back to the world of comic books.

Now if you’ll excuse me… I need to go load up my Nerf guns. Thundercats is on.

SUNDAY: John Ostrander on Comics

 

Marc Alan Fishman: BaltiMORE!

Yeah, I know. The illustrious Mike Gold has already written at length as to why the Baltimore Comic-Con is an amazing experience. But Mike’s career in comics is older than I am. I had thought, for only a second, that maybe I should just move on and try another column to piss people off. But here I sit, and man, I still can’t stop smiling. So, screw it, you’re gonna hear (again) about the Baltimore Comic-Con. Maybe you’ll get a different perspective. This was my first trip to the Charm City, and I think Mike may have underplayed just how awesome this shindig is. Oh Baltimore Comic-Con, how do I love thee… Let me count the ways.

As many here have read my recent tirades about the Wizard Conventions may know… I have been seriously duped. I was raised on a convention where I honestly believed that in order to make it successful, one needed the publishers (especially the big ones) to anchor the show. How wrong I truly was! BCC was a show where the publishers were truly secondary to the main draw – the creators. In one of several walks I took away from our own table, I realized I was feet away from a litany of personal heroes. Brian Bolland, Cliff Chiang, J.G. Jones, and Gene Ha only to name a few. And while there were publishers there, they were in non-monstrosities that made them feel a “part” of the show, not the driving force behind it. The driving force truly was the community of creators. And given that I was amongst them? It was one of the few times in my five years as one I felt comfortable owning the term.

Far cooler though was the chance to truly “meet” Mark Wheatley, Marc Hempel, and ComicMix’s Emily S. Whitten. Over an amazing dinner (joined by my amazing friends/Samurnauts Erik and Cherise Anderson, Unshaven Sales Machine Kyle, and the always tall Glenn Hauman) we swapped stories, histories, personal politics, jokes, and more. And sure the crab cake was some kind of life altering experience… but just the chance to be at that dinner table in the suburbs of Maryland was some kind of amazing that I’ll be chasing for years to come. I know this is not an experience one gets simply by being at this con… but this was one perk of writing for this site that certainly is continuing to pay off in spades – even if it’s in food and stories alone.

As Mike already mentioned, the show was the perfect length. No “preview night” to force an extra day’s parking money out of the creators… just a packed weekend of festivities. It was almost as if the show runners knew that the creators who got into town early might find one another prior, and take the responsibility themselves to find a good time in the city. Preposterous!

What Mike didn’t mention (mainly because he wasn’t there to sell…) was the positively unending crowd. For two days the traffic at the show was never sparse. Our booth was literally in the last aisle of the convention center, and there was rarely a time where there wasn’t a nice gaggle of comic fans walking past our table. Unshaven Comics walked into the con with a “it’d sure be nice” goal of 150 books over two days. On Saturday alone, we netted a personal record: 137 books sold. And Sunday helped us tip the total to over 200. That makes me beyond proud to announce with three more conventions still left on our schedule, we met our years’ goal of 1000 books sold. For three guys making books in their basement, selling only on the convention floor? I’d say Baltimore put the icing on a cake made of success.

And how about those Harvey Awards? Well, all points from earlier in the week stand true: We were in awe in attendance of living legends. Phil LaMarr was an amazingly hilarious host who proved that beneath all the funny was a legit fan. Ross Ritchie proved that beyond the Gutters’ continual assault on his character, he’s a humble and very passionate man. His call to action only cemented further Unshaven Comics’ love of the medium. And hey, the 30-pound gift bag they let us leave with was nothing short of super. It’s more than possible that it will take an entire career for me to get one, but mark my words: Unshaven Comics will take home a Harvey before we retire our pencils and Wacoms.

Suffice to say, the Baltimore Comic-Con showed me exactly what Wizard is missing in it’s conventions: comic book creators. We’re not a sideshow or a footnote to be hidden on the con floor. We’re the reason this industry exists – from the billion dollar movies we create to the never-ending stream of ideas. The BCC knows how to elevate and celebrate this fact.

As a creator and as a fan, I was (and am) awestruck at what I was witness to this past weekend. And sure it took a twelve-hour car trip to get there, but it was truly a small price to pay for a head full of memories I’ll be hard-pressed to replace…

Until next year.

SUNDAY: John Ostrander

Mike Gold: The Baltimore Fun

I like comic book conventions, although I’ve been pretty hard on them lately. These days most conventions have little to do with comic books. They have a lot to do with pop culture and celebrities and movies and autographs and promotion, but over the past decade or two comic books have become the ugly stepchildren within their own temples.

Except for a handful. Mid-Ohio Con has been consumed by the dreaded Wizard ogre; that one used to be a favorite. HeroesCon in North Carolina is high on my list of the exceptional; I wish I could get there each year. There are plenty of great small shows, usually held in hotels and attracting people from about a 200 mile radius, if the weather is agreeable. And, as I’ve incessantly proselytized to the annoyance of thousands, my absolute favorite: the Baltimore Comic-Con.

First and foremost, the Baltimore Comic-Con is about comic books. The panels are about comic books. The exhibitors are about comic books. The awards ceremony is about comic books. In short, it is a comic book convention.

Second, it’s only two days: Saturday and Sunday. The burnout rate is low and people tend not to leave as early on Sundays. You can get as much done in those two days as you can elsewhere in three… or four. Third, the staff is well-trained, efficient, and so damn polite if you’re from New York your skin just might peel off in strips.

I’m happy to say I’ve got a hell of a lot of friends who go there. It’s one of the few shows Timothy Truman attends. Mark and Carol Wheatley both put me up and put up with me year after year; my daughter and ComicMix comrade Adriane Nash gets to stay in Mark’s breathtaking library and studio. Marc Hempel joins us at the Insight Studios booth. Great folks like Gene Ha, Brian Bolland, Amy Chu, Andrew Pepoy, Denis Kitchen, Jack C. Harris, Walter and Louise Simonson, Joe Rubenstein, Larry Hama, Matt Wagner, John K. Snyder III … we don’t have the bandwidth to name a tenth of the people I hang out with at the show. Even the (fairly) recently liberated Paul Levitz showed up as a freelancer.

Better still, the ambiance of the Baltimore Comic-Con allows me to make new friends, something that’s almost impossible to do at the largest shows like San Diego, New York, and Chicago. This year I was exceptionally lucky, spending memorable time with Phil LaMarr and Ross Richie.

ComicMix was there in full-force: Vinnie Bartilucci, Glenn Hauman, the aforementioned Adriane Nash, Emily S. Whitten, and the non-alphabetical Marc Alan Fishman – who was there with the rest of the Unshaven Comics crew, Matt Wright, and Kyle Gnepper, where they managed to sell out of their excellent indy comic, Samurnauts.

Probably the highlight of the Baltimore show each year is the Harvey Awards dinner, and this year was no exception. Phil LaMarr served as master of ceremonies, keeping the three and one-half hour show moving while keeping the audience in stiches, Ross Richie delivered an inspiring keynote address, and as usual Paul McSpadden did his usual amazing job coordinating the whole event.

The Hero Initiative honored Joe Kubert with its Humanitarian of the Year award – a decision made before Joe’s passing last month – and Dr. Kevin Brogan delivered a moving tribute to the late cartoonist and educator. As it turns out, Joe left us one more graphic novel. Their annual Lifetime Achievement Award went to John Romita Jr., in a presentation made by the team of Stan Lee and John Romita Sr.

I particularly enjoyed seeing Marc, Kyle and Matt there for the first time – being sequestered in that room with most of the above-mentioned folks as well as with Stan Lee, John Romita Sr. and Jr., Mark Waid and so many others seemed like a heady experience for our pals, who, I think it’s safe to say, were in fanboy heaven. Pretty damn cool. I’m proud to say our own Glenn Hauman helped in the IT end of things, and ComicMix joined Insight Studios, DC Entertainment, Boom!, Comixology, Richmond Comix and Games, ComicWow!, Painted Visions, Bloop, Captain Blue Hen, Cards Comics and Collectibles, and Geppi’s Entertainment Museum as sponsors.

And I managed to sign up a new columnist for this site. I mentioned the name above somewhere (good hunting), and this person will start out as soon as we iron out scheduling issues and the usual start-up stuff. I’m very excited about this, and you will be too when you read this person’s stuff.

We also went apeshit covering the cosplay scene. Adriane posted about 100,000 pictures on our ComicMix Facebook page, all to the obvious enjoyment of the masses. We’ll be expanding our cosplay coverage considerably, while at the same time polishing our alliteration.

On behalf of the whole ComicMix crew, I want to deeply thank Marc Nathan and Brad Tree for once again putting on the best show in comics, and to thank my dearest of friends Mark and Carol Wheatley for being our personal sponsors. We-all had a great time!

THURSDAY: Dennis O’Neil

 

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