Tagged: Unshaven Comics

MARC ALAN FISHMAN: How an Indie Comic Creator Prepares for a Con

Hello, all! With but a few short days before my little company, Unshaven Comics, takes C2E2 by storm, I figure I might as well abuse what little power I have to hype it up. Then I thought that you can get more flies with honey than poo. Maybe my metaphor sucks, but I think the point is clear: Hype is good, but sharing experiences is better. So, consider this the MTV’s True Life: I’m an Indie Comic Creator of articles. Except there will be 10% less talking head interviews.

The first time we crossed the aisle to become “creators” instead of “fans” the whole world was turned on its ear. Whereas I used to mill about the Artist Alley with careful consideration to not make eye-contact with the would-be pitch men, here I was in their spot muttering “How Rude!” under my breath when passersby floated past our table without so much as a nod of the head. It was a sobering experience, all in ten minutes. Luckily for me, Unshaven Comics has been and will always be a communal effort. Sitting next to my two best friends of nearly twenty years makes the cons only a pleasure, never a chore. But I digress. With every con we’ve attended, big or small, we’ve always learned a new lesson to bring to the next.

Lesson one? You can pitch anything you want, but if you don’t believe in it, it shows. Our first con, Wizard World Chicago 2008, we had only The March: Crossing Bridges in America to sell. Don’t get me wrong, we were (and still are) proud of the work. But it was commissioned work. Educational too. 54 pages of upbeat messages, smiling, walking, and immigrant empowering narrative. Pitch that next to the guy selling the Anime Crime Noir story features boobs and guns and see where it gets you.

Simply put, we learned at con #1 that if we were to be successful, we would have to promote material that made us excited to create. For many artists in the alley, their work sits on the table as a testament to their exploration of the craft, or their desire to turn a quick dollar. But for those people pitching their wares because they truly believe what they created is something to note… those are the folks we gravitate to.

Lesson two. Presentation matters. Our first con? We had some sloppy Café Press tee-shirts, a too-long table skirt, and some books. Over time, we added to the menagerie: Business cards, higher quality tee shirts, an 8 ft. banner to sit behind us, and a black tablecloth made our little slice of Artist Alley a bit more homey. We’ve since decided to drop the massive backdrop. Trust me, carrying three paint buckets full of cement, a pile of painted PVCs, and all your materials doesn’t make for an easy trip from car to table. Still to come? A handy rack to display multiple issues. Maybe a small red carpet for those standing at our table. Heh. Artist alley showcases to the masses where you as a company (be it a one manned structure or a small self-publisher such as ourselves), and if you look like you just rolled in from Kinkos, it’ll show on the table.

Lesson three. The pitch. Simply put, we wouldn’t be a success without Kyle Gnepper. Not only a founding member of the company, lifelong friend, and contributing writer and production assistant… at the cons he becomes something far more powerful. He becomes a visceral selling machine; Fearless, hungry, and completely oblivious to whoever stops in front of his cone of selling. Like Hal Jordan facing down Darkseid, Kyle has pitched to Dan DiDio, Tom Brevoort, Mike Richardson, and numerous creators without any knowing smirk just passion to show off our wares.

Did they buy the book? DiDio did, because I guilted him into it. Now you can’t necessarily count Matt or me out of assisting in sales. We both bring our own flair to the pitching process. Matt’s steady hands produce copious commissioned sketches, delighting many passersby. I stay between Matt and Kyle… part salesman, part artist. Sometimes I’ll doodle on the iPad, other times I’ll help us market and coordinate future events, partnerships, and relationships. Don’t knock it… it’s what landed me here at ComicMix.

The final lesson. Growth. Every con we try to bring something new to the table. For C2E2 we are debuting a live action Samurnaut, as funded by our fantastic Kickstarter backers. We have three books (and one repackaged book) on sale at the table, as well as posters, and commissions. Last year we almost sold 1000 books across all the conventions we visited. This year? We plan to break that barrier, and continue making new material. As we gain new fans and followers, we’ve gain amazing friends. And while we may never grow out of the artist alley, get our shot at the big time, or graduate to ‘featured guests’ at any con… the best lesson we’ve learned puts it all in perspective:

It’s not the prize at the end of the quest you do this for… it’s the thrill of the journey.

This weekend, Marc Alan Fishman and the Unshaven Comics crew will be at Booth K19 in Artists Alley. Don’t be offended if fellow ComicMixers Glenn Hauman, Adriane Nash and Mike Gold are hanging around interfering with sales from time to time.

SUNDAY: John Ostrander Leaves Morocco!

MARC ALAN FISHMAN: To Sir, With Love… and Craposition

I’ve noticed lately the fine columnists here at ComicMix are paying tribute to a lovely woman I wish I could have met. It got my wheels turning. I’ve done plenty of moaning, groaning, hyping and griping up until now… but I’ve never paid tribute to those who helped shape me as I am. The desire to tell you all about my family is tempting, but it might be more apropos to give some love to special someone who directly changed the course of my career (and all of the subsequent creative endeavors). But enough preamble, eh? I want to pay homage to an amazing educator and mentor… Dean Auriemma.

Mr. Auriemma, or just Mr. A, was my high school art teacher for my sophomore and senior year in high school. Unlike your stereotypical art educator you might think of, he taught those willing to learn that art is a scholarly endeavor as much as math or science. A bit of backstory: The “art track” at my high school was a true four year journey, meant to be taken chronologically, ultimately ending with A.P. (that’s Advanced Placement, or college level) Studio Art. Well, the art bug bit me a year late, so I ended up taking both the junior and senior level courses both in my senior year. It wasn’t unheard of (as I recall one other student joined me in this undertaking), but it was certainly challenging. But I digress.

Mr. A made art hard. For me, this was (and still is) the most exhilarating concept I’ve ever wrapped my head around. You see, I was a very good student. Took all honors classes. Graduated in the top 5% of my class (of over 600 students). I’d happily admit that I coasted throughout High School without sweating over tests, and grades, and memorization. Not that I didn’t work hard mind you, but no class outside of Mr. A’s A.P. Studio Art ever put me in my place quicker. Mr. A never pulled a punch.

During critiques, he would tell me that I couldn’t draw my way out of a paper bag. He said my artistic prowess could best be described as “Craposition”… a term so beloved by the class, we used it as the title to our class mix tape. Best of all? His words rang true, because they absolutely were. I sucked. Beyond the harsh words though, came true support. Mr. Auriemma took time with me to show me where my strengths were, how to hone (and hide) my weaknesses, and explore not only technical proficiency but conceptual development at the same time.

One fond memory that sticks in my craw even today were Mr. A’s dreaded Gallery Journal entries. He forced our class to go to galleries every month and truly look (and write about) art. He challenged us to critique accepted “masterpieces” instead of simply enjoying them. He deconstructed a world most simply adhere to accept. In short, he forced each and every one of his students to take an intellectual leap beyond “I like this.” Most important, when I spoke and wrote of my love of comic books, and that art form, Mr. A did not once scoff. He knew that masters like Jack Kirby and Steve Ditko, and the modern artists that inspired me like Alex Ross and Mike Mignola, should be studied as much as Renoir, Titian, or Bacon. All art was equal in his class, so long as you could apply the lessons he taught to them.

The best panels and issues of modern comic books utilize complex composition, juxtaposition of focal points, value balance, and harmony all to visually communicate what only a 1000 words might. Again, I can’t hit on this fact enough; where some art teachers hand you a canvas and a brush and tell you to let your mind go wild… Mr. Auriemma did it too, but forced you to use the skills and tools honed over time to produce more than whimsy and feelings.

It doesn’t take a rocket scientist to figure out Mr. A’s lesson plan. Tough love gave me the drive to do better. His “acceptance” was earned through hard work and dedication. It was a tribute to these abilities that drove so many of us alumni to trek back to the hallowed halls of Homewood-Flossmoor High just so we could show him what we were doing in college. Certainly when Unshaven Comics published its first graphic novel, I raced back to his class room to show that I’d learned to draw out of that paper bag. OK, I won’t lie. Matt drew the first book… I just colored, lettered, and co-wrote it. But like JD looking for that hug from Dr. Cox on Scrubs, I wanted that approving “Good job, buddy” like Courtney Love wants attention.

Not even a few years after I’d been away at college, Mr. Auriemma got his masters in Education, became a top-notch school administrator, and is still to this day (to the best of my knowledge) now a principal. I dare you to find another Art Teacher that took that path. I bet you find a bunch of paint-strained smocks, and some weed.

Suffice to say, Dean Auriemma instilled in me a drive and determination that exists to this day. In fact, I happily admit that my love of A.P. Studio Art was so great, Matt and I still meet every Friday to work on our art projects. We may have grown beards, got wives, had sons, and bought houses… but thanks to Mr. A, we’re still just two kids in class, hoping one day to make it in the business. And if this bit of brown-nosing doesn’t land me that damned ‘A’ I’ve been after… I don’t know what will.

SUNDAY: John Ostrander and Humphrey Bogart

MARC ALAN FISHMAN: How To Succeed In Comics Without Really Trying*

* OK, here’s the deal. You can’t. You can’t succeed in comics without blood, sweat, and tears. Or, better to say, if you can, I don’t know how. I know that once you break into comics and have enough dirt on editors and top brass… you can rest on those laurels for years. Ask Jeph Loeb. I also know if you can meet deadlines, even if no one would ever say your work did more than move things from point A to point B, you can still get a steady paycheck. Ask Scott McDaniel.

I was torn here on where to go. From that lead paragraph, I had two genuine directions. One would be an uplifting tale of how Unshaven Comics is succeeding in our goals through the triumph of hard work, and slow but substantial growth via winning over one fan at a time. The other article I could write is a shallow, mean, absurdly hateful piece directed at Scott McDaniel over something he posted on his website. Given that I’ve had a pretty brutal day, I’m inclined to get petty and stupid.

Since my M.O. in these columns is to provide a little Wikipedia’ing, allow me do as such. Scott McDaniel has been a working comic book artist for many years now. Titles include Daredevil, Nightwing, Batman, The Outsiders, and most recently Static Shock. A cursory glance over those titles should tell you that no matter how much I rant and rave here, Scott has the high ground; He’s worked at DC and Marvel. I’m still years away from getting my denial letters from either of them. That being said, I have a bone to pick with the good God-fearing fellow.

For those not following along, Milestone creator John Rozum was given the reigns of Static when it debuted in DC’s big reboot. After much ballyhoo, he was shown the door (or showed himself to it, in a sense), and McDaniel took the writing gig over. John let people know (here) (and here) (and here) his thoughts on it. Scott then issued a response of his own on his site, to clarify his take on the whole issue. His response was a 41-page letter issued to the interwebs detailing literally every conversation and his opinion on the matter. 4-pages. Single spaced. 12 point font. 20,000 words. To respond to John, and the industry in general on why he still worked on the now-canceled book. And as God as my witness? It makes me want to rub my feet on the carpet for a solid day, and then give Scott a static shock to the man-globes.

The basic argument came down to editorial. Rozum’s script was obviously not the direction DC wanted Static to go in. I would think many comic creators have been in this situation too. Hell, in Unshaven Comics we’ve had knock-out fights over single panels. What it comes down to though is what line a creator is willing to cross to make ends meet. The best comics being published today (many by DC, I would attest) work well only when all parties involved are on the same page (pun intended). Even four pages into McDaniel’s magnum dope-us I could figure out where all the hullabaloo was. Rozum wanted a grim and gritty take on Static that balanced the hero stuff with real-kid problem stuff. DC wanted a family-friendly-ish romp that went “all out” to draw attention to itself. Faced with an editor asking for something he really didn’t want… he all but “phoned-it-in” to make a few paychecks, before deciding to leave the title.

Some of the best comics work on a slow-burn concept. Where it takes five or six issues to really hit home. And truth be told, I tend to love those comics. Scott Snyder employs this process immeasurably well. But is Static right for such a treatment? In a perfect world, maybe. But let’s be honest. Static is most well known to be a “fun” character. His animated show was amazingly well done (until Shaq made a guest appearance, and they made Ritchie have super-powers). I have no doubt in my mind DC wanted to tap into that energy (pun doubly intended) for the relaunch. But I digress, no need to rehash all the details. I’ll let you read through them if you want. Suffice to say, Rozum zigged when he was asked to zag. His editor (a.k.a. The Boss), pulled McDaniel into the conversation early to swing things away from Rozum’s treatment. At the end of the day, no one saw eye-to-eye, and the book was sloppy because of it.

I forced myself to read through all 41-pages of Scott’s manifesto. I simply find it to be so amazingly crass that I couldn’t help but be bothered by it. At the end of the day, McDaniel didn’t do anything wrong. He followed orders, made his editor happy, and when it was obvious DC was gonna flush the series down the toilet with the rest of the poop, they saved a few dollars by letting Scott write it. Granted, I didn’t read Static, but if McDaniel writes as well as he draws… I’ll safely assume Static got into a ton of fights, stuff blew up, and then the moved on to the next plot point. I’ve read (and own) a few books by Scott. I’ve never loved any of them. I find his work to “feel” rushed. Whether it takes him any more or less time to complete than any other working artist today… simply put, I’m not a fan. And seeing him with more credits to his name on a book exponentially makes me steer clear. Remember when I wrote about the double-edged sword of artist-writers?

But, I digress once more. The point is simple. Scott McDaniel’s retort was unneeded, uncalled for, and ultimately a waste of pixels and bandwidth. Rozum had a reason to let the world know why he left the book, and what issues he faced at DC. Scott was (and perhaps still is?) drawing a paycheck from DC. To write 20,000 words on how Rozum made it hard to make the book successful (and reading Rozum’s own words, he all but admits his heart wasn’t in it in the first place)… is needlessly rubbing salt on a self-inflicted wound. I started this piece out discussing how one can succeed in comics. I can assure you one way not to do that, is spend 41-pages lambasting a fellow creator. If you read Michael Davis’ article this week, no doubt you know why it’s things like this, that make people think we’re all backstabbers and petty grudge-holders. Scott should have taken his paycheck to the bank, cashed it, and let people think whatever they wanted to think.

As Jesus would say: Do not resist an evil person. If someone strikes you on the right cheek, turn to him the other also.

SUNDAY: John Ostrander

 

MARC ALAN FISHMAN: Trades vs. Monthlies – An Unpopular Stance

It seems when I write pieces here on ComicMix that are good-natured and optimistic, no one cares. When I get hot and bothered (and make sweeping declarations that demand debate), you get excited. So, you want riled up? You got it!

I think the comic book industry as a whole would be better off if it went digital for all monthly titles, and only printed graphic novels.

Settle down, settle down. You’ll have a chance to put me in my place in the comment section. Or you can skip my argument completely, and just go down to the bottom of the page, and start the flame war. Either way, my ego gets fed.

Let’s face it. Making a comic book every month isn’t easy. If it was, Justice League wouldn’t be two weeks late. But wasn’t there a big hard-and-fast rule in place stating no book would be delivered late, lest the creative team be removed for one that could keep up? Well I guess that only applies to talent who don’t exclusively work for the parent company, and have “Chief” on their business cards. But I digress.

Most comic books these days are “written for the trade.” Almost every cape on the racks today get four to six issues of a singular plot-line that crescendos into a final epic conclusion. Then, if we’re lucky, a one-shot to settle things down to the status quo. And the cycle repeats. In the case of other books (Matt Fraction’s Invincible Iron Man comes to mind) these arcs could last up to a year or even longer. This means that every month you get a bite of the candy bar. Wouldn’t it be nice to just eat the whole damned thing all at once? In an medium where the end product is sum of many parts, having all those parts only stands to make the whole piece better.

Brian Michael Bendis may physically have a disease preventing him from writing a book that isn’t deconstructed. And frankly, who disagrees that he works best in the bigger picture? I won’t ever buy singular issues of Ultimate Spider-Man. It’s too good in trade. The same goes for many other books I happen to get (or borrow with frequency); Invincible, The Sandman, Astro City, Y: The Last Man, Ex Machina, Fables… need I go on? In all of those cases, and so many more, collecting a book into a longer format makes for a more enjoyable experience. And when a trade it released, there is no waiting for that next chapter. I know there’s a massive caveat to that one folks, but I think the point is clear enough.

But Marc, you plea… If the industry went straight-to-trade, comic book shops would simply close up and die. Because right now, most comic book stores I know are so swamped with business they don’t even carry trades. Or action figures. Or magic cards. Or D+D. Or host local bands. Or have organized book clubs. The fact is, store owners lose more money stocking their shelves with every monthly book that comes out, and subsequently not sell them, then do they on carrying trades. One store in particular, Challengers Comics + Conversations in Chicago, told Unshaven Comics that they would only carry our book when it became a trade.

When I was told this by the very cool owner, my eyebrow raised. “We do far more business in trades than we do in monthlies man, sorry.” They even have a “Library” subscription where so many dollars a month guarantees you access to shelves of trades to “check out.” If I were a commuter and lived anywhere near the store, I’d be on that like Michael Davis on an Asian GoGo Dancer. My point being that brick and mortar stores could augment their current offerings and not lose their leases.

Monthly books allow fans to “sample” a title before committing to it. And those who follow along with my reviews (over on Michael Davis World, plug plug plug) know that recently I’ve committed to a “two bad issues in a row means I drop the title” policy. Thus far, that means I’ve dropped JLI, Red Lanterns, Green Lanterns: New Guardians, The Fury of Firestorm, and Irredeemable. If my dream came true, wouldn’t that mean I would stand to lose more money buying a multi-issue trade for a series I’d be unhappy with? I’m willing to eat crow on that one. To a point. You see, in the cases of all those books I listed, they all suffered from the same problems.

Predictable plots hampered by a repetitious narrative structure, or incoherent direction on the whole. As an example, Fury of Firestorm(s?) issue to issue took the same plot point (Danger! Transformation! Hitting!) and regurgitated it three times in a row. Through the fatigue, it becomes clear; the entire first arc takes place over one or two nights. Read as a whole though, the pacing wouldn’t be as troublesome to me. And in the case of JLI, where the plot was as by-the-books as you could get… I would contest that taken in 1 large chunk, it’s far easier to enjoy the staple “assemble the team and fight the giant evil” plotline when it’s not broken up into six parts. Especially when it fights for my attention with better-written monthlies like Batman, Action Comics, or Fantastic Four.

It’s a big argument, one that I hypocritically don’t even support on the other side of the aisle. Unshaven Comics made the decision to release issues in lieu of trades. But that, as Alton Brown would say, is for another show. I’d like to think I’ve given you enough to mull over. So, go ahead my bubbalas. Talk amongst yourselves. I’m getting a little verklempt. Trades vs. Monthlies… Discuss!

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Make Mine Valiant

So, I’ve spent the last few weeks ranting and raving about DC. And face it, there’s still plenty there to mine. From their recent canning of six titles and announcing six more (none of which I think will last a year) to their recently leaked ”sticker logo”… I could have a field day continuing to bash and dash. But alas, I grow weary of being hypocritical. I bitch and moan about them a ton, yet the majority of the cash flowing out of my pocket to frivolity generally concerns a majority of DC books, and related merchandise. So, for now, I’m waving a white flag, and turning my gaze elsewhere. Somewhere dashing, daring, and dare I say… Valiant.

On May 2nd, Valiant Comics will be reborn. Their flagship title, X-O Manowar, will hit the shelves. I will admit freely to you all that I know nothing of the Valiant universe. Let’s quickly Wikipedia that, for those in a similar boat. Wow, what a story! In 1989, Jim Shooter, one of the Allman Brothers crew, and some other financiers tried to buy up Marvel. They didn’t get it. Thus Valiant was born! They got a few heavy-hitters, and released a line of books. In 1994, they got dumped by their initial investors, scooped up by then-important video game creator Acclaim, and died a slow and boring death as their continuity-heavy line became too heavy a load to bear. Legal battles and the like kept things grounded for a while, but as you’ll now note: it’s all been solved, and the line will reconvene with Free Comic Book Day 2012. And due largely to some lackluster books by DC, and Marvel’s Next-Big-Waste of Time, I’m at a loss for why I shouldn’t take this as a sign to give Valiant a shot.

A recent press release for the budding brand hyped the announcement of the creative team for X-O. Surrogates scribe Robert Venditti and Conan artist Cary Nord will unite to bring us a tale of a time-lost ancient warrior given amazing future technology and plopped on the populace in 2012. Color me intrigued. I happen to love the Surrogates original graphic novel, and sneak peaks at the pencils of Nord show me that the book will look amazing to boot.

But this leads me to the bigger question. What is Valiant’s battle plan? Will they rise up and be a contender with the Big Two? I doubt it. The marketplace is crowded as it is. Image, Dark Horse, IDW, Dynamite, Avatar, and Boom! all struggle to keep a cohesive line. Face it, each of those aforementioned second stringers all have one or two big fish, and then spread themselves thin on bargain-bin fodder from licensed properties that appeal to the niche audiences. Well… the niche of this niche, if you get my drift.

Mind you, I’m not trying to poop on the parade, I’m just wary for any “line launch” in a continually crowded comic rack. And a subsequent Google search doesn’t even have the company site at #1 in the rankings. What appears to be a company website is just a form with “Notify Me!” on it. Bad mojo my friends.

Let us consider Boom! Studios’ Stan Lee line, launched in 2010. Four books with solid concepts released very close to one another. The critics didn’t quite rave about any of them, and I rarely hear anyone discuss them at the shop when I pop in on new comic book day. Valiant certainly has picked a good time to strike, but I’m hoping it’s done more intelligently. Case in point?

Boom’s other cash cow, the Irredeemable universe. Launched as a single amazing comic, smartly spun off into a single other title that has refrained for years before crossing directly into one another. Join that to a solid base of fans consistently purchasing the book due to high standards of art teams and consistent writing… and you have something worth copying. While I myself have recently stopped my subscription to Irredeemable, I don’t knock those still following on. It’s the kind of model I hope Valiant is paying close attention to.

Ultimately, X-O Manowar‘s release got me genuinely excited for a new title to latch on to. With a strong creative team announced, and DC and Marvel knee-deep in their own crapulence, Valiant stands to gain a following again. If they stick to releasing solid books, refrain from event-driven releases, and put their books out on time… I see no reason why they won’t stick around for a long while.

Also, they should hire Unshaven Comics.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Kickstart My Heart

MARC ALAN FISHMAN: Kickstart My Heart

Here it is kiddos. My next-to-last article of 2011. I figured I might as well abuse what little power I have here and spend my time shamelessly shilling for a shot at your shekels. You see, my li’l studio, Unshaven Comics, launched a Kickstarter project all for a single goal: we want to turn our drawings into reality. For those not in-the-know about the Kickstarter movement, allow me to Wikipedia it for you:

Kickstarter is a site built to let creative types reach out to the world like a PBS telethon. People pledge money, receive fun rewards for doing so, and if the goal amount is reached by the end of the deadline, the project is funded. Some people raise money to publish their books, music projects, or films… others use monies raised for research and development of prototype products. There’s just a ton of awesome projects out there. And when many people toss in small amounts of cash, these indie projects are given a shot to become reality. In the instance of Unshaven Comics… we’re raising money to fund the creation of a costume for one (or more) of our superheroes… “The Samurnauts.”

Since professional grade costumes require professional grade funds, we figured it was a worthy cause. As of this writing, we’re only $122 away from meeting our goal. If we go over, we could potentially afford more costumes. It’s quite exciting. If nothing else, we’ve produced (with our great partners at Marktime Media) a funny video in which our resident penciler and painter threatens to sleep in your bed and stab you. I swear that wasn’t even scripted. And it was funny enough to make Kevin Smith (yes, that Kevin Smith) back us. For what it’s worth, we’re just as shocked as you are. He’s a stand-up dude. But Marc, you protest, what does making a costume have to do with publishing independent comics? Why friend, I’m glad you asked.

At a convention, when you’re just an artist sitting at a wee six foot table amidst more popular and important creators, you’re forced to do just about anything to stand out. Our writer and latent sales machine, Kyle Gnepper, has developed a keen sense of urgency during these times. He reaches out to any within earshot. “Pardon me sir, can I tell you about my comic book!?” He shouts. When we’re lucky, the fine patrons of the con will come and listen to our pitch. Thus far, it’s paid off.

In 2011, we’re proud to say we’ve sold 820 books face to face. 820 times, people have said “I like the cut of your jib, and I want to monetarily show it.” And so, we look to 2012, to improve upon these numbers, and continue to gain a head of steam within the industry. With a live-action Samurai-Astronaut walking the convention floor? We might just get there.

You see, our model for the Blue Samurnaut, Erik, is an amazing dude. He and his lovely wife Cherise (who just-so-happens to be our Yellow Samurnaut) have taken to travel with us from con to con… walking the floor and praising our name. Cherise has no problem making fast friends. You see, comic fans appreciate a mini skirt and high heels. Erik’s attempt to wear either hasn’t resulted in positive promotion. And rather than watch him continue to stand behind Cherise as she waves, and flirts, and passes out fliers… we want to see him armored up, shaking hands, kissing babies, and fighting evil! With a presence on the floor, we gain more eyes on our product. Marvel and DC already have recognition. We are but a pebble in the ocean of comic books. But we’d love to be a samurai-astronaut shaped pebble in 2012. That, and if funded, Erik said he’d storm the DC booths and fight Dan DiDio to the death.

Of course I’m not asking for just a handout. As you’ll see with our Kickstarter, there are plenty of prizes to be had. And since I’m the sort who likes to make an offer you just can’t refuse, allow me now to Billy Mays up this deal:

If you support the Kickstarter (if you haven’t already), and mention you heard about it from my comic mix article…I’ll gladly throw in an additional poster print of any sketch completed on Unshaven Comics’ website. I’ll also throw in the knife set, an additional cutting board, and trial subscription to Wizard Magazine. Scratch that. Just the poster print, and maybe a big shout out on my podcast. Fair?

Like I said in the beginning, I hate to be so shameless this week, but well, Wednesday is my birthday. I turn 30. And I have a kid on the way. And I love you. Did I mention you should have read this article while listening to Sarah McLachlan’s In the Arms of An Angel?

In all seriousness, I hope you and yours have an amazing Christmas, and a Happy New Year. Don’t worry, I’ll be back on my hater-train next week… ready to spew anger and loathing on something comic related. In the mean time, check out the Kickstarter, and give till you can’t give no more.

http://www.kickstarter.com/projects/1975185747/the-all-new-samurnauts-time-to-armor-up

CHRISTMAS DAY: John Ostrander

MARC ALAN FISHMAN: Voldeshamus – The Dark Wizard

Once upon a time there was a powerful Wizard who had evil in his heart. He saw the comic world as a place he could bend to his will. And for a time, publishing companies flocked to him as loyal lap-dogs. Their best artists and writers were doled out to him to make appearances at his traveling circus. He was gloriously powerful, but feared his mortality. Soon, his spells… terrible fluff charms with no bite or news illusions presented way past their prime… weakened his power. The Wizard flailed madly to stay relevant. The people of the comic world simply stopped paying attention. His power dwindled. His traveling circus became a geek show of tired acts. He was left with no choice. He took the few followers he’d kept a grasp on, and sucked their life force… and ran into the forest. And there he stayed, seething, and cursing the public for abandoning him. When a court jester dared make fun of him, he shot from the darkness! But the shot was less than even a first year spellcaster’s magic missile. It fizzled, and died before it could even hit. He-who-everyone-knows has quit magic altogether.

There was a time when the word “Wizard” was synonymous amongst comic book fans as a glorious thing. Wizard Magazine was the zeitgeist of the comic community. Wizard also put on amazing shows featuring top talent, insightful panels, and legitimately helpful workshops. And then the Internet became a thing.

Slowly Wizard became more and more out of touch. As comic book news was published more frequently, its articles became old hat by the time they reached print. The helpful price guide that anchored the last third of the magazine ceased to be of any value. And their shows? I think anyone who has long frequented my writings here know all to well that a Wizard Convention fell from grace harder than Lucifer. Most recently, Wizard shut down its publication arm. It took subscribers’ cash, refused to refund it, and started publishing an e-magazine. No one read it. It shut down too. And should the Internet be believed… the now resigned CEO, Gareb Shamus, perhaps attempted to get an artist fired from his day job for making a scathing webcomic about him.

Shamus reportedly attempted to get an artist fired from his day job for a webcomic published on The Gutters. No other details aside from the strip’s writer (and Gutter EIC Ryan Sohmer) are available, aside from his post on the subject. As he said:

“Should you find yourself the subject matter of a Gutters page, and take offense to it, don’t go after my artists. Should you be so offended that you attempt to get someone fired from their day job, don’t be a coward.

“Come after me.”

Let’s pontificate on this, shall we? If this is to be true, Gareb needs his head checked. Last time I looked, the Internet is a place built on the idea that anyone can say anything they want about anyone else short of legal slander or accusation of murder or rape. I don’t actually know if that’s true, but it sounds right, doesn’t it?

Perhaps Shamus forgot he once ran a magazine that sent quite a few barbs towards Marvel, DC, Image, Dark Horse, and anyone else in the pop culture arena. Half the fun of Wizard, in its hey-day, were its jokes crammed in the margins and in word balloons to article’s pictures. And not once did I read of them getting reamed by Rob Liefeld for drawing pretty man boobs… let alone have an artist potentially fired for drawing a commissioned strip. It’s mind-numbing if this indeed happened.

It’s a sad tailspin the Wizard corporation seems to be in these days. I’ll be honest. I subscribed to their e-mailed magazine when it came out. I gave it three issues. And then it was junked, I unsubscribed, and moved on with my life. For all the good they used to represent, they simply never figured out a way to make their content current. Suffice to say with the utter glut of talent around the edge of this industry just waiting for a chance to write a nice op-ed piece, or jam on a funny strip… Shamus and company truly can’t see the forest for the trees. Well, I’m a nice guy.

And Steven Shamus was immensely helpful in getting Unshaven Comics into two very excellent conventions this year. So, here’s my good deed of the season; Wizard (are you paying attention?), here’s how you can fix your tattered reputation:

1. Have Gareb Shamus post an honest-to-Rao apology to the comic fans around the world. We need to know, in detail, why money was taken for subscriptions not filled, and nothing was done to even things up. We need an apology for promising content, and never delivering. If there’s a pool of people’s money sitting somewhere, you need to make it right. Take it, commission some jam pieces from the artists who still may like you. Better yet, get young, up and coming talent and commission them to do some great pieces. Then send that artwork to the former subscribers, with a big fat I’m sorry written on them.

2. Take the conventions you own and put them back in the hands of those who make the industry work. Ditch the aging wrestlers, and D-List sci-fi extras, and find a way to get back the creators who make these shows what they are meant to be… comic book shows. Not pop culture festivals. Mend fences with those you lost over the years. Comp them. Get them back into the buildings by any means necessary (like groveling)… so they can see their fans. Get them to interact in sketch-offs, trivia contests, and wicked debates. Make the conventions a place to be, and be seen; Not just an overgrown flea market, and autograph zone.

3. Take what resources you do have, and create timely content for other people’s more successful sites. The industry doesn’t need another Newsarama, Comic Alliance, Comic Book Resources, Bleeding Cool, or ComicMix. But all of those sites sure like a good article, a snappy comic, or relevant video. Create the content, release it for free, and excite the fans again. Earn back the goodwill you once had by doing what you should have done a while ago; Apologize. Work hard to earn back the trust and respect from the industry you took for granted, and produce something that stimulates the fan base… instead of pandering to your stock holders in an attempt to appear profitable.

We see through the spells, Wizard… and we know all your tricks already.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: What I’m Thankful For

Folks, I apologize for missing two weeks ago. I know it caused you to cancel plans, cut ties with loved ones, cease working, and maybe join one of the many #OccupyComicMix rallies across America. Well, as one of the 14.3% here who write a column, I assure you it won’t happen again.

Since it’s that time where we start reflecting on where we’ve been, what we’ve accomplished, and what we enjoyed… it figures I’d take a week off of crazy ranting to spread a little appreciation out there for the things in comics I’ve loved this year. What follows is an unordered, unfiltered, unadulterated list of things that tickled my nethers (comicly speaking). Tally ho, my friends.

FF — Those who follow me fully know I am more or less a DC dude. But I told myself this year I would consider more titles to pull from the House of Ideas. Well, thanks to the “Death” of Johnny Storm at the beginning of the year, it meant it was time for a restart of Marvel’s First Family. And thus FF, or the “Future Foundation” was launched shortly thereafter. Figuring it was as good a time as any to jump on board, I subscribed. Here we are, 11 issues later. I have to say, while the book doesn’t leap to the top of my pile when I’m in the can, every time I pick it up, I’m always happy to have done so. Jonathan Hickman is an intelligent writer who can craft one hell of a story. And art chores by Steve Epting, and currently Barry Kitson? The book is clean, Kirby inspired, sleek and sexy.

What I’m truly thankful for with this series is the way Hickman has given us an entire universe unto itself. FF removed from any crossover tie-ins, has been an in-book epic quest. With time travelers, political wars, cosmic disturbances, a heavy dose of Doom and comic relief by Spider-Man? There’s nothing this book hasn’t given me. With a little lull for an info dump at the mid-way point in the first arc past us, the book has continued to grow carefully. It’s been a beacon of true pulp for me thus far.

Gail Simone and Scott Snyder — All they touch glitters and is gold. In 2011, no two writers dominated my pull list more, nor disappointed less. Secret Six, Detective Comics, and now Batgirl, Firestorm, and Batman have all floated to the top of my must-read-pile week in and week out.

Gail’s writing is brilliant in its subtlety. Her books read quickly, but pack more nuance and depth of character than just about any other book on the shelves today. Where I once stood skeptical of Barbara Gordon returning to her lost mantle, I now live and die to read her exploits. Gail’s ability to let her characters talk about what’s actually going on in their mind instead of barking plot advancing banalities makes each comic of hers flow like a movie on paper. And when she falters, say with a weak and predictable initial villain in Batgirl? She makes up for it by forcing us to pay attention to the detailed character work opposite some of the more forced beats in the story. Her dialogue, a smattering of Kevin Smith without the “every character basically shares one hyper-intelligent voice” is never anything but a joy in print. A Simone book these days is akin to Chinese food. An hour after I’ve consumed it, I want more.

Scott Snyder is the yin to Gail’s yang. Get your mind out of the gutter. While I’ve only been privy to his bat-work, as it were, he’s been nothing if not flawless in delivery. His run on Detective Comics this year was, simply put, the best comic series I read. His characterization of Dick Grayson as Batman was pitch-perfect. The balance of his light hearted banter in the middle of a fight, combined with his police-inspired detective skills was written just the way I’d hoped. He wasn’t trying to be Bruce. He was filling the mantle in his own way. And when Snyder took the lead to Batman proper, he delivered once again, making sure we knew that his Bruce Wayne was assuredly not a gruffer Grayson. His plots bob and weave. Villains hide in plain sight, and get the best of his Batmen in ways we can agree with. And he’s done it all while keeping the majority of Batman’s classic rogues out of focus. His new creations fold into Gotham just as well, and don’t ever come across as knock-offs. Suffice to say? He took the ball Grant Morrison slam dunked with “Batman R.I.P.” and shot back-to-back three pointers.

Let’s Be Friends Again! and The Gutters — I don’t read many web comics, kids. But when I do? I read these. As playful jabs at the comic industry today, you can’t find two funnier takes. And sure, my very own studio did do a strip for The Gutters but we contributed for no better reason than the desire to be amongst greatness. The Gutters have poked and prodded everyone from Dan DiDio to the suits behind Dark Horse with a more than a wink and nod. And thanks in large part to their vast array of artists on file means that three times a week you get a beautiful web comic that delivers that “Friday” quality every strip.

Let’s Be Friends Again! is equally great. A bit more “Penny Arcade” with its core duo than the protagonist-less Gutters, LBFA is hilarity incarnate. Generally taking on just “the big two,” they’ve caused me to chortle out loud more than any strip has otherwise. Don’t just take my word for it. If Racist Galactus doesn’t make you laugh out loud? We can’t be friends.

Unshaven Comics — I’d be remiss if I didn’t shout out some love for my brothers from other mothers. Matt Wright and Kyle Gnepper sacrifice their free time to cram into my basement every week to work on our little rags, and website. With them this year, I’ve traveled to Detroit, Kokomo, Fort Wayne, Chicago, Indianapolis and Columbus. With them, this year, I’ve met hundreds of people, and sold nearly 1000 books face to face! When I had the dream of working in comics, they stood along side me, and shared that dream. Although we’re only a blip on the blip riding on the hump of another blip on the radar of the industry… we’re still there, and I couldn’t think of two more talented people to do it with.

And last but not least… ComicMix, and You — For those who have followed me on this site now for three years, I simply can’t express how much I appreciate your continued support. Even when I piss you off with my insane hatred of things you like, or make you roll your eyes with my unending list of snarky retorts to industry news… you come back the next week. You comment. You share my writings with your friends. To have this opportunity every week, to write alongside literal living legends? It’s something I never thought would be possible. And yet, here I am 20 editorials later, forever grateful for the opportunity and the responsibility.

And with that, I bid you adieu. Don’t worry about all this sap this time around. I hear the Phoenix is coming back, and that makes me want to rant. Later days, kiddos. Later days.

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Don’t Quit Your Day Job

Hello all! Welcome back to my little corner of the Internet. A place I’d like to think you’ve come to like. See what I’ve been doing with the place? I got the wet bar over there in the corner, next to the classic 1996 arcade machine Alien Vs. Predator. I put in those stadium style leather recliners in front of the 60” HD with Xbox 360, PS3, and Wii, in case you want to go faux-bowling. What’s that you said? You want to enjoy some tunage? Let me turn up the 5.1 surround sound, and blast a little Guster. We’ll take it all the way back to Goldfly. Mmmm, yeah, that’s the stuff.

OK, now that you’re all comfy and cozy, let’s chat a little, shall we? I want to address something that’s been nagging me now for a few months. It seems a few people in the industry working today, are pulling double duty. It’s grinding my gears just a bit. Ironic, I know, because I myself am both an artist and a writer. For me to spend the next few paragraphs bitching and moaning seems trite, doesn’t it? Well, that’s the funny thing kiddos. After you made yourselves comfortable, I went and sealed the room. The TV is unplugged, and the wet bar is going back into the closet. You’re stuck here with me, and you’re going to let me get this off my chest. Bwa ha ha ha ha ha ha. Ahem.

Let me start first with Tony Daniels. Most people know him as the consummate artist of Grant Morrison’s run on Batman a few years back. Daniels’ graceful and detailed figures come from that classic Image background, but over the years he’s added a moody elegance to his work. Such that when he made way to DC, he fit in instantaneously. I’d concur most critics enjoyed his work on the Batman R.I.P. series, and as such, his star was set to shine very bright. Under Morrison’s pen, he was subdued. His pages held back where they needed too… and when they were let loose, the dramatic moments elevated the book to something special. And with that success, he was given the reigns to the post-R.I.P. run, Battle for the Cowl. And more than just the reigns to the art, mind you. He took up both the Writer and Artist chairs for this one. It was, in a few words, a complete mess. Issue after issue Daniels packed his pages with beautifully overdrawn characters in an underdeveloped story. Knowing nothing of the back-room politics of DC, left me wondering how the hand of the editorial staff planted firmly up Tony’s rear felt. Perhaps they got a deal on his page rates? Why spend $150 a page on pencils, and $100 on script, when you can pay one guy $200? I don’t have any clue if that’s close, but, man is it ever a hunch.

And here we stand, years later after everyone thoroughly agreed “Battle” was a train wreck… with Daniels once again doing double duty on “Detective Comics.” What’s the definition of insanity again? Detective Comics has been a lesson in “Too-Much-Titude” if there ever was such a thing. Pages are drenched in details. Figures contort in amazingly moving, completely impossible ways. Gadgets fling and zzzzooom from Batman’s utility belt. And the villains are soaked in macabre costumes, and grimaces. But the story? Incoherent. violent, and dumb. Without a dedicated writer to constrain him, Daniels is producing little more than a highlight reel. The rub is though, he’s already in the big leagues. All this posturing will get him what? Another Batman book?

And Tony’s not alone. Long before he was mounting the double duty cannon, there was – and still is – the God-Damned-Frank Miller. When Frank’s not dropping a giant turd on the Occupy Wall Streeters, he’s peddling his book Batman Super Guy Vs. Mohammad. Holy Terror has been critically shat on… hard. What hurt here of course is the fact that Frank’s art is a personal love of mine. His mastery of simplicity mixed with an amazingly deft hand in page layout and composition is such that I’ve never not loved his art. Sin City? A masterpiece in noir. It’s when Frank turns that majestic hand to the rusty old typewriter in his dank basement that I shudder. It seems that he’s awash in nothing but profanity– in substance, and style. Every story he seems to write is the same. Shallow, angry, and drenched in “noir speak.” Sin City was good, seriously. But to rehash it, in theme, in tone, and in production every time thereafter? It rubs the sheen right off the apple.

We get it, Frank. You like crime. Prostitutes. Guns. Profanity. You hate brown skinned people. Hippies. Comic book fans. Without a guide through the muck, Miller’s overselling his anger. Want to do a book about Batman fighting terrorists? Give it to Brubaker, and I’d have no doubt there’s be gold on them there pages. In Frank’s complete control, we get books in near self-parody.

I could list a few other wrartists here, but I think my point is becoming pretty clear. The beauty of comics comes with the collaboration. When all you have to deal with is just the words, or just the art, it forces you to focus on the nuance of the final product. Forced with the task of doing both? It becomes a very rough mountain to climb. The best books in my collection – the ones I hand out willingly to those uninitiated with the medium, – are always ones where the team creates a work where the ends are much better than the means. On its own, Alan Moore’s script for The Watchmen is breathtaking (if a bit maddening). Dave Gibbons’ artwork for the series turned heads with its skillful pacing and solid figure work. Put together? The book is as perfect a thing as I could ever hope to produce with some Unshaven Lad someday. Left to their own devices though, a one man show skates thin ice trying to maintain both substantially hard roles.

Let’s bring this around, back to the irony at hand, before we end this li’l tirade. For those out there who’ve read an Unshaven Comic, there’s little doubt that this article would seem like the pot bitching at the kettle for being black. I myself have donned the solo credit in our last issue (well, for half the issue…). Am I so bold as to suggest I somehow surpassed Tony Daniels or Frank Miller? Hell no. I happily admit that I think my art stinks. I don’t have the skill or talent to compose a page the way those men do.

And hell, I’m a nobody. If I can’t take a little leap of faith in myself and try to tackle both roles in a book, what am I doing trying to break into the industry? Where Tony and Frank have already made it, and proven they have the skills to pay the bills… I’m still slinging logos and catalogs to feed my family. Until DC comes calling, offering me a role in the big leagues, I’m swinging for the fences, showing the scouts that I can pitch and bat if I have to. Just don’t ask me to do both at the same time.

OK, the door’s unlocked. The wet bar is back online. Who needs their drink freshened up? I’m sorry to have kept you so long. Don’t think of this as a rant though. Consider it an open forum. Do you think playing double duty leads to a lack of quality on one side of the page or the other? Speak, and be heard, my citizens of Fishtopia!

SUNDAY: John Ostrander

MARC ALAN FISHMAN: Why are you reading this and not playing Arkham City?

Every week it’s a visceral war for my attention: between using my time to produce articles, write or draw comics, complete freelance design projects, or be a lazy bastard. Not 12 feet from my Hacktintosh work station is my present to myself. A 46” HDTV, a Sega Saturn, my DVD collection, and an XBox 360. When I moved into my house last year, I put all these amazing toys in said man-cave so I would have a space where I could create, and reward myself when I was finished. Here I sit a year later…clickity-clacking away for you, the fine readers of ComicMix, my entertainment center gathering a thick layer of dust. And it strikes me that I’m toiling away nervously hoping that my words will excite and amaze you when I could be doing something much more important.

I could be saving Gotham City.

Earlier this month, Arkham City, the sequel to the hit video game Arkham Asylum, hit the store shelves. Presumably millions of copies found their way to similar basements as my own. When the game debuted, I decided to be an adult. I abstained. You see, I waited almost a year and a half to buy Arkham Asylum. I’d nabbed it in the used bin at a Gamestop over Hannukah last year. Since, I’d played it handful of times. I thoroughly enjoyed it. Never beat it though. And thus I gave myself every reason with which to remain stoic in my stance. I didn’t need a $60 investment in time wasting. I have articles to write! Comics to draw! A pregnant wife to attend to! A nursery to paint and organize! And I still haven’t beaten the first one!

That Friday, at the weekly Unshaven Comic work-night, my will grew weak. Matt entered my basement with a hearty “Dude, why don’t you have Arkham City yet?” I shook my head in a desperate plea. “Duuuuuuude!” My knees felt weak. Kyle descended into our dank pit of creativity next. “Hey guys. Marc, did you get it yet?” Damnit! I turned to a nearby die. I declared to my cohorts if I rolled a five or a six, I would get up straight away and get the damned thing. I chucked the six-sided keeper of fate to the floor. It skitted around the vinyl tile in a red blur. And there, staring back at our hopeful faces… one lowly dot. Fate, as it were, was giving me a message. “Stay strong.” Screw fate. I rolled it again. Two. Four. One again. Matt and Kyle chortled as lay on the cold floor, forever mocked by my lack of fortune.

The following week, the work-night began as it had the last. “Dude?! Now?!” No, Matt. I had to pay the mortgage and bills. I can’t be tossing away my cash all the time. I bought books this week anyways. Kyle came down, a rustle of plastic tucked between his arm and body. “Well, I got it!” Poop. We worked hard for an hour or so. Set some dates for conventions we’ll attend next year. We bitched to one another about our printer problems. And like a beacon light guiding us away from our duties as creators… Bruce Wayne called out. “My Unshaven Lads! The hammers of justice are yearning to strike down the nails of tyranny. Only you three can unleash my vengeance upon the night! C’mon, just watch the introduction story!”

A hour later we forced the game off. We pried it from my disk tray. We sealed it back inside its plastic Pandora’s box. With the night ending, Kyle whisked the game from my house, and my life. I could always borrow it when he’s finished, I told myself. I’m plenty busy anyways.

That Sunday, Kyle and Matt returned to record our podcast. Kyle entered with a knowing smirk. “Gas pellets, Marc. Gas. Pellets.” No. “Seriously. You get them like right after the part when we turned the game off. You get the gas pellets.” And you can throw them to the ground, and then fire off your grappling gun, and zip away in a puff of smoke? “Oh yeah. And the game is an open world this time, so you could just go around doing that, and beating up thugs for hours.”

Kyle didn’t even get a chance to finish that sentence before the wisps of my Brut aftershave left a Marc-sized silhouette where I was sitting.

And here I am, finishing up this little tale of woe for you. The game sits on the desk next to me, unopened. It’s been sitting there since I brought it home last Sunday. Between interviews for ComicMix, my day job, drawing the next installment of The Samurnauts and finding time to sleep, I’ve yet to crack it open. The anticipation at this point is unsettling. I’ve considered hugging people with the flu in hopes of having a legitimate reason to call in sick.

But who am I kidding? Even when I’m sick I log on to do my day job out of guilt and fear I’ll be missed. And I love drawing and writing comics. And interviewing Will Meungiot this week? It was like a 60 minute conversation with the friend I wish I’d had years ago. Maybe I’m just a masochist. Like Bruce Wayne. Bruce. … What’s that Bruce? Gotham City is overrun with gangsters, psychopaths, and malevolent psychologists hells bent on overtaking the city and exposing your secret to the world? Only I can help you?

And you have those exploding gas pellets? Poop.

SUNDAY: John Ostrander

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