Shout! Factory is releasing the next Marvel Motion Comic, this one the adaptation of the acclaimed Wolverine: Origin miniseries. Here are the formal details:
This summer, Marvel fans will learn the secret history of WOLVERINE that changed the Marvel Universe forever! Written by Eisner Award winner Paul Jenkins from a story by Joe Quesada, Paul Jenkins and Bill Jemas with captivating artwork by Andy Kubert and Richard Isanove. The adventures of Wolverine’s early days and the startling revelation of his true origins are brought to life when MARVEL KNIGHTS ANIMATION’S WOLVERINE: ORIGIN debuts for the first time on home entertainment shelves nationwide on July 9, 2013 from Shout! Factory. This highly anticipated Marvel Knights Animation presentation boasts engaging storytelling combined with visual rich animation and insightful bonus content. Featuring cover art illustration by Joe Quesada and Richard Isanove, this deluxe DVD is collected in a unique comic book style packaging that bridges the comic book to DVD concept. As one of the most important stories of all time in the Marvel Universe, this DVD is a must have for loyal fans, comic book enthusiasts and collectors. MARVEL KNIGHTS ANIMATION’S WOLVERINE: ORIGIN is priced to own at $14.97.
Exclusive behind-the-scenes bonus content features interviews with the creators and illustrators to provide an intimate and retrospective look at the development and production process of this amazing story. Marvel Knights Animation remains true to the heritage of panel-by-panel graphic storytelling, boasting groundbreaking illustrations, sensational soundscapes, and of course, the explosiveness of the Mighty Marvel Universe. Behind every image and every word lies the genius of Marvel’s celebrated creators.
SYNOPSIS
Wolverine is the best there is at what he does – although of course, what he does isn’t very nice. But long before he was a member of the X-Men, a tormented experiment of the Weapon-X project, or even a savage bar brawler known as Logan – he was simply a young boy.
What incredible forces created this man, the world’s greatest killing machine? For years, Wolverine has searched desperately for answers from his past, from the wilds of the Canadian Wilderness to the teeming cities of Japan and beyond. And despite his perseverance and longing for the truth, he remains an enigma to himself and those around him. But, in this landmark event, Marvel reveals all: the birth and childhood of young James Howlett…the intriguing secrets of his family history…and the tragedy that changed everything.
Welcome to the greatest story never told.
Bonus Features Include:
An exclusive retrospective with the Eisner Award-Winning creative team behind Origin.
The Inhumans were one of the last great creations by Stan Lee and Jack Kirby. Beginning with Medusa, introduced in Fantastic Four #36 in 1965, the full complement showed up nine months later. They were another branch of humanity, although it was a long time before readers learned the full story, especially as succeeding writers found new ways to tie them in to the evolving Marvel Universe cosmology. They were a fascinating, colorful bunch but each time they received their own series, it never quite caught on. Still, that hasn’t stopped people from trying, including Paul Jenkins who brought a radical approach to the race for the fourth attempt in 2003. His twelve issue maxiseries was drawn by Jae Lee, propelling him into the spotlight.
Jenkins focused on what the societal structure of Attilan, must be like. We knew previously of Black Bolt and the royal family, but we also came to know that there is a subservient class of Alpha Primitives. The maxiseries contrasts relations between the Inhumans and the mutants along with the Inhumans and the world governments. To tell the story, he focused on a group of teens as they undergo Terrigenesis, a rite of passage that exposes each to the Terrigan Mists, which unlocks their special genetic heritage.
Stirring the unrest among the Primitives is one young Inhuman, an outcast from their society. Stirring unrest among the governments is the king’s insane brother Maximus the Mad. And yes, there’s an insidious connection between the two. Various governments covet the high tech prowess possessed by the Inhumans while Black Bolt just wants to live apart from humanity. Geopolitics, fueled by family infighting, ignites and propels the story.
This was adapted into a series of motion comics shorts that ran online a while back and has been collected onto DVD by Shout! Factory. As with the other motion comics, the process is a modern day version of the 1960s Marvel cartoons with the artwork lifted from the comics and limited animation added. Jae Lee’s artwork does not lend itself well to the process and the modifications to his work by others are evident.
Jenkins’ story, already episodic, breaks into neat chapters and flows nicely. He clearly has his favorites such as Karnak the Shatterer, and doesn’t know what to do with others such as Triton and Crystal. In the center remains the mute Black Bolt, long-suffering sovereign of a people that cannot find lasting peace. He also gives new characters to embrace such as Tonaja, one of the newest Inhumans and Rexel Toiven, who considers himself an outcast and decides to take his problems to the world governments in the name of his king. Of course, the humans fight back and Attilan is brought to the brink of a global war. With Maximus stirring up the Primitives, Black Bolt has his gloved hands full.
As befit Marvel Knights at the time, this is a darker take on the Marvel Universe and their allegorical themes. In this case, the Inhumans stand in for the standard fear of mutants but there are several other themes Jenkins explores and does well, although the comic actually does a better job with this aspect.
I wish I could explain it, but as usual, the vocal talent here is lackluster although better than most of the other motion comics from Marvel. Brian Drummond’s Maximus gets an A.
Shout! merely collects the chapters without editing them into a seamless movie so you get each installment’s recap and by the midpoint it feels very repetitious. The 132 minute running time could have been streamlined and the story made stronger in the process.
Unlike some of the other DVDs in the series, this one comes with A Look Back At The Inhumans with fresh interviews from Jenkins and then-Marvel Knights chief and now Chief Creative officer Joe Quesada. Jenkins does a nice job talking about the motivations for the project, his thoughts on the Inhumans as characters in the Marvel Universe, and writing the maxiseries. Quesada is a bit more generic and rah rah.
(Why, yes, there ARE spoilers in this story – how smart of you to figure that out.)
Dan Slott has done a very good job of driving comics fandom crazy with his latest story in Superior Spider-Man. To explain (no, there is no time…let me sum up) (more…)
One of the ways writer Kelly Sue DeConnick is developing the new Captain Marvel is by giving her firm links to the history and culture of women’s aviation. This approach combines the real world and Marvel Universe in a way that comics fans haven’t seen in several years.
In Captain Marvel #1, DeConnick introduces Carol Danvers’ flying mentor, Helen Cobb. Cobb is described as a record-holding pilot and a member of the “Mercury 13 program,” without giving a lot of details. Captain Marvel #3 is now out, and, while the plot of the first story line is still taking shape, it’s possible to talk about some of DeConnick’s sources.
Helen Cobb is almost certainly inspired by Geraldyn “Jerrie” Cobb, a prominent woman pilot who became involved in an abortive effort to add women astronauts to the Project Mercury program in the early 1960s. Here’s what happened, according to two excellent books on the subject: Promised the Moonby Stephanie Nolen (Thunder’s Mouth Press, 2002) and [[[The Mercury 13]]] by Martha Ackmann (Random House, 2003).
NASA commissioned a non-government organization called the Lovelace Clinic to do medical tests on the newly-chosen Mercury 7 astronauts. The director of the clinic decided that they were going to test women as well. There was more than scientific curiosity behind this decision. There was a commonly held belief that the USSR was training woman for space (which proved to be true) and scientists were establishing the basic principles for manned space flight. Maybe it would be smarter to use women as astronauts, because they were smaller and used less oxygen.
During 1960 and ’61, Jerrie Cobb and 12 other women went through a series of tests and examinations. They did well, equal to or better than the men in many cases. However, NASA refused to let the tests continue. Two of the reasons the agency gave were also presented in CM #3. The women were not trained to be jet test pilots and losing a woman in space would be a public relations disaster.
Cobb, and some of the other women, continued to fight the decision, even managing to organize a short congressional hearing on the topic. Over time, NASA’s policies changed; Sally Ride, who died earlier this year, became the first American woman in space in 1983. However, neither Cobb nor her associates ever made it.
Referring to the group as the Mercury 13 didn’t start until relatively recently. Cobb sometimes called them the Fellow Lady Astronaut Trainees (F.L.A.T.s), but that wasn’t even accepted by everyone in the group.
In the comics, Helen Cobb eventually became a bar owner. Jerrie Cobb went in a very different direction. She was always extremely shy—in part due to a speech impediment—and she was further traumatized by her brush with notoriety in the early 1960s. She eventually became a pilot for a missionary organization in Latin and South America.
It should be noted, though, that the story in Captain Marvel #2 about Helen Cobb having to escape from a Peruvian general does have a basis in reality. After World War II, Jerrie Cobb did deliver surplus U.S military planes to various buyers in South America.
In addition, Helen Cobb refers to the Ninety-Nines in issue one. That’s a real-life organization of women aviators, co-founded by Amelia Earhart. The name refers to the number of prospective members who attended the first meeting, and not to be confused with the superhero comic based on Islamic culture.
To me, the Mercury 13 storyline is reminiscent of Truth:Red, White and Black the 2003 Captain America story where it is revealed that the super-soldier serum was secretly tested on African-Americans. It takes a little-known piece of actual history and shows its impact on someone in the Marvel Universe. And making the women’s aviation sub-culture part of Carol Danvers’ background makes her a stronger, more interesting character.
When I heard Marvel’s Civil War was being adapted into a prose novel, I was delighted and intrigued. Civil War is one of my favorite comic book crossovers for several reasons. One is that this is a crossover in which every character has a legitimate reason to be involved. I don’t like it when companies do crossovers for the sake of crossovers – to drive up sales or reader interest or the like – but if the story would logically call for each character to get involved or take a stance, then a crossover can be amazingly interesting and engaging… and this one was.
Another is that along with epic fights and explosions, this conflict speaks to intellectual issues larger than the concerns of an individual protagonist – such as privacy and personal autonomy versus social responsibility and accountability – that are very relevant in the real world. Even though the plot includes a plethora of brawls and superhero disagreements, we also get to see the writer(s) interpreting how long-established characters would react to important social issues.
A third reason is that since the plot pits superheroes against superheroes (as opposed to solely super-villains), we get a story in which almost everyone, no matter which side of the conflict they’re on, is a sympathetic character. They’re mostly all admirable people and heroes, devoted to helping people for one reason or another. Thus the emotional impact of their conflicts with each other is much greater, particularly if you’re already a fan of, say, both Captain America and Iron Man, and were invested in both characters equally before the beginning of the story. The fact that the “villain” of the tale varies depending on which point of view you agree with, and sometimes depending on each particular action as both sides make mistakes, makes it a more substantive and thought-provoking read.
Civil War is about a world growing increasingly uncomfortable with super-powered vigilantes who are able to use their secret identities to dodge public accountability. In this atmosphere of distrust for the superhero community, a tragedy explodes when a group of young superheroes takes on more powerful villains on a reality show in hopes of filming a spectacular triumph and driving up ratings. Unfortunately, instead a villain’s explosive power annihilates 859 citizens in Stamford, Connecticut, including a school bus full of children. It’s a national tragedy that, despite other superheroes coming to help with the aftermath, pushes a bill Congress had already been considering, the Superhuman Registration Act, to the top of the government’s list of priorities. The Act requires metahumans to undergo registration and training with the government before being permitted to legally use their powers in public, and gives the government extremely broad (and often violent) powers of enforcement. After the Stamford tragedy, and with the support of Tony Stark, Iron Man, the Act is quickly pushed through and enacted into law.
All that government procedural stuff might sound a bit dry, but the result of the Act is a full-on war between two camps of superheroes (with the X-Men and a few others just hangin’ out like Switzerland) headed by the pro-Registration Iron Man, and the Anti-Registration (or pro-Privacy/Freedom, depending on your viewpoint) Captain America. At first glance, the sides chosen might seem counter-intuitive, given Iron Man’s love of keeping his affairs and intellectual property away from government control, and Cap’s history as a loyal soldier for Uncle Sam. But Iron Man is basing his actions on the various “optimal outcome” calculations of brainiac Mr. Fantastic and his own outlook as a “futurist,” with a goal of minimizing damage and upheaval; whereas Captain America starkly brings home his reasons for not rounding up a bunch of “different” people for regulation or imprisonment when he reminds everyone of, you know, that time he fought for the United States in a war against the Nazis because they did just that.
It’s a slightly extreme comparison (although at least Cap, unlike most people who bring up Nazis in an argument, was actually there), but even Spider-Man, while working with Tony on the Pro-Reg side, sees that parallel. Of course, once the lines are drawn, both sides struggle with their chosen stance, particularly as injuries and casualties begin piling up; and the fallout of the decisions made as the Act is being passed inform the rest of the story.
If you read the original crossover, you might be saying, “I know all this; why bother with the novel?” But the novel format generally allows for the most insight into characters’ thought processes, and in this book, Stuart Moore opens a door to a better understanding of many characters’ motivations than we might have gained from the graphic version. Thanks to the format he is also able to present characters’ private insights into the personalities of their fellows, such as when we hear Sue Richards’ internal perspective of her husband’s choices and actions, or Tony Stark’s private musings about Peter Parker.
I also noticed that I had a stronger distaste or admiration for certain characters after reading Moore’s prose interpretation than when I read the original crossover (man, did this story make me want to punch Stark in the face) because the prose format is immersive and excellent for drawing readers in emotionally. The flip side of this, of course, is that I did miss the visual impact of a couple of the most moving scenes in, for example, the Spider-Man graphic novel storyline, even though Moore does a good job with them; but I think it’s an even tradeoff (and a fine reason to read both versions, if you liked the original story).
Conversely, if you’ve never read Civil War or are looking for a good read that will introduce you to many of the key characters in the Marvel Universe, this book would be a great choice. Moore’s adaptation efficiently orients readers to the characters and situation. With a pretty massive ensemble cast, he manages to provide enough details about each successive character for us to know where they stand and why we should care while almost entirely avoiding awkward information dumps. He also quickly sets the scene via the book’s shifting character perspectives (namely Iron Man, Captain America, Spider-man, and the Invisible Woman). Although occasionally the sentences get a little stilted as Moore translates a fight scene that could be viewed in three graphic panels into several pages of text (and I would vote for not italicizing actions like punches in future adaptations), Moore does a solid job of conveying the action from those information-packed images into something the prose reader can follow – not a simple task. The story is cohesive and easy to get into, even with the changing perspectives. It definitely kept my attention and made me eager to read on, even though I already knew the general plot.
I did have a few complaints that come primarily from this being an adaptation of the graphic version – first among those being that I missed the characters who didn’t show up here. For instance, I didn’t really expect to see Deadpool (sadly), but didn’t Cable have a decent-sized part in the original story? And what happened to the Iron Fist/Daredevil subplot? I also would have liked to have seen more of the X-Men and other groups or characters. I know exactly why Moore and Marvel didn’t include them – because the ensemble is already pretty big, and they were presumably aiming for one cohesive, comprehensible, and reasonably-sized book to kick off their new prose novel line. That’s fine, and they succeeded. But I would have happily read, say, a three-part prose series of this storyline if it meant even more focused character perspectives (She-Hulk? Ms. Marvel? Cloak and Dagger could have made for some fun reading) and fringe characters making (justified) appearances. The more rich and in-depth a prose story is, the better. Just something to think about for next time, Marvel.
I also felt that the ending was a bit weak, particularly as it leaves out a key closing event in the graphic novel storyline (as well as any mention of Penance, although really I didn’t miss that too much). I suspect the choice to not end the story in death was made to avoid going out on a down note – but the impact of (SPOILER WARNING) this story thread and the character reaction in this scene on how one views the overall story that came before, and the characters in the aftermath, is huge; and to me, that, not where the government or superheroes end up going from there, is the close to this chapter in Marvel history.
However, don’t take my few small criticisms to mean I didn’t really enjoy the book. For a prose adaptation of a major Marvel storyline, it’s excellent. Moore did a stellar job with a complicated text, and through his own interpretation made this novel an excellent companion to the graphic crossover or a great stand-alone way to get into the Marvel universe. I thoroughly enjoyed reading it, and would certainly recommend it. And I look forward to seeing what prose novel they come out with next.
So go out there and give it a try. And until next time, Servo Lectio!
WEDNESDAY MORNING: Mike Gold, Creators’ Rights, and One Big Wrong
When I first heard that Marvel was launching a new title each week for five months, I thought “What do you mean five months? They’ve been doing that for years!”
My second thought was… “define new.”
As I’ve stated before, Marvel doesn’t reboot as much as it evolves: they’ll launch the 74th Captain Marvel while still using the first. Sure, they ignore stuff. Nothing wrong with that. It’s a lot easier than explaining why, in a logical continuity, Aunt May didn’t die long before most of the readers were born. So any comparisons between Marvel Now and DC’sNew 52 are strained to say the least. Apples and oranges, as they say in the produce trade.
In looking over the lists of new Marvel Now launches, I see a bunch that seem interesting from a casting standpoint – both in terms of matching creative talent to characters and matching characters to teams. But Marvel’s been up to that for decades. What’s new about it now?
Marvel, and DC and everybody else, has been killing titles and relaunching them with new creative teams and big number ones on the cover ever since the direct sales racket started, so, again, what’s new about it now?
New costumes? This must be Wednesday! Spider-Man hasn’t had a new costume since every fourth page of any recent issue of The Avengers. The Red Skull is back? Damn! It is Wednesday! So, new? (That’s an awesome pun if you know Yiddish.)
No, really. I’m asking. What’s new about Marvel Now, now? What am I missing here? It’s just another huge marketing stunt, but – thankfully – one that doesn’t necessarily involve buying a million different tie-ins, crossovers and sidebar mini-series in order to get a complete road map. I’m sure Marvel’s likely to increase its sales lead over DC a bit. Big deal. Marvel is part of Disney, and increasing its lead over DC in the teensy tiny direct sales market wouldn’t provide sufficient motivation for Disney Chairman Bob Iger to lift his head out of his morning cereal bowl.
Look. I’m fine with all of this. It’s just nothing new. In fact, it’s a big part of why I’ve found the Marvel Universe fun ever since Fantastic Four #26.
No, what bothers me is Newtonian physics. Specifically, the bit about “with every action there is an equal and opposite reaction.” Except that in the 21st Century, I’d rewrite this to read “with every action there is a massive and opposite over-reaction.”
Yes, friends. Beware the New 104!
THURSDAY: Dennis O’Neil Talks Up San Diego and Sequels
Beginning in October 2012, Marvel starts a bold new chapter in its history, with Marvel NOW!, a publishing initiative extending into 2013 that will touch every major Marvel character from the Avengers to the X-Men to Spider-Man to the Fantastic Four and beyond.
Marvel.com spoke with Marvel Chief Creative Officer Joe Quesada, Editor-in-Chief Axel Alonso and Senior VP – Executive Editor Tom Brevoort to get all the details on what to expect from Marvel NOW!
Marvel.com: In your words, what is Marvel NOW!?
Axel Alonso: Marvel NOW! is the next chapter in the ongoing saga of the Marvel Universe. From October through February, we’ll provide at least one great reason for readers—old, lapsed or new—to go into a comic store each week: a new issue #1, featuring an exciting new creative team and driving concept, that’s an easy entry-point into the Marvel Universe. Each and every one of these launches is built to last.
Tom Brevoort: Marvel NOW! is a coordinated creative refresh across our entire publishing line, a unique moment in which the creative reins on virtually all of our quintessential series are being passed from one person to another. As a result, there’ll be both the excitement and uncertainty of seeing a new creative partnership handle characters and series that have been in other hands consistently for many years. And at the same time, this is the perfect instance for readers both new and lapsed to dip their toes back into the Marvel pool, in that all of these creators are going to be beginning their story-cycles during this time, so it’s about a clean a point of entry as there’s ever likely to be.
Joe Quesada: Marvel NOW! is the next step in Marvel story evolution and character evolution. It’s not a reboot. It is a universe-shifting catch-all, which really just tells fans that if you enjoyed Avengers vs. X-Men, get ready for what the outcome is because there’s some major, major changes coming to the Marvel Universe. A lot of changes to the character status quos, alter egos, costumes, creator shifts, design shifts, the way that we do our covers, digital shifts and the way we start delivering our books. We’re continuing with our evolution push as we start to embrace more and more of the digital world and its technology; the sky’s the limit with Infinite Comics, AR, and all sorts of things. As the technology changes we’re going to change with it and our fans are going to eventually tell us what it is that they really love out of all those things that we’re playing with. But it’s a big shift because it’s not just story and character. There’s also the way we tell our stories and the way we deliver our stories that are starting to change as well.
Marvel.com: What is the scope of this initiative?
Axel Alonso: It’s a sweeping initiative. Most of our core titles will be a part of it.
Joe Quesada: The scope is pretty huge. It’s pretty huge, but we’re also taking a very conservative tactic in the sense that we’re not just going to say “Hey, we’re just going to dump it all on you in one particular shot.” This is going to be a significant release that’s going to take place over several months so that we can do it properly, do it in a way that our readers can appreciate, and tell our stories in the right way. Because we do have a lot of moving parts here and I think it’s the fairest and best way to do this.
Marvel.com: What makes Marvel NOW! a good launch point for new readers or people who haven’t tried certain properties?
Axel Alonso: Marvel NOW! hearkens back to 11 years ago, when Marvel found great success employing a simple formula: great artist plus great writer plus great character plus great story. All of these creators are inspired and motivated to do their best stuff. At last week’s editorial summit, each writer shared his plans for their titles, and there isn’t a weak link in the chain. The only difference is that we are mindful that these stories are linked by the common backdrop.
Joe Quesada: A lot of characters and a lot of their stories are starting story arcs and different status quos right around this time. I know there are a lot of people out there who are lapsed readers, or future readers who don’t necessarily know exactly how to jump into comics because the idea of decades and decades of continuity is daunting to them. Now mind you, they should never have that fear regardless, but for us we’re putting a flag in the sand and saying “Listen, if you’ve had that problem before, just take a flier on us. Try Marvel NOW!, because we are not wiping the slate clean—we’re just trying to tell these stories from a clean point of view and allowing a good jumping-off point for new readers.”
Marvel.com: Is this a reboot of the existing Marvel Universe?
Axel Alonso: It is not a reboot. We don’t travel back in time, into the future, or to an alternate universe. Marvel NOW! respects the investment—emotional and financial—that long-term fans have made in the Marvel Universe, and this story takes place in a Marvel Universe they can recognize, one that grows out of Avengers Vs. X-Men. That said, these stories will be accessible to lapsed readers—the guy who likes, say, Captain America, but doesn’t know where to start—and anyone who saw a Marvel movie or heard the buzz about Marvel NOW!
Marvel.com: What role is digital technology going to play in Marvel NOW!?
Joe Quesada: There [are] really two answers to this, and I think both of them are right. It’s going to play a tremendously huge role, and I don’t know. And the reason I don’t know is because technology is changing every single—oh wait, it just changed again. It changes every second. There’s so much new stuff coming out that I can’t tell you what’s going to be the rage 12 months from now with technology. What I can tell you is that if it’s something that is applicable to things that we do for a living, we’re going to try it. And we’re going to see if it works for us. So it is the great unknown, it is really exciting, but it’s also something that we’re not going to be left behind wondering why we didn’t get involved in the world of digital much earlier. You know, we‘ve been involved in the digital world for a long, long time—longer than most publishers—so we are already ahead of the curve and we’re already getting a sense of what the readership is really thinking, what they’re not thinking, because ultimately it’s about the readers. It’s about making their experience a better one, a more convenient one, and really much more entertaining.
Marvel.com: What can you say anything else about the way the exterior appearance and the packaging of the books are going to change?
Joe Quesada: We [are] taking a hard look at the way we design our covers. I’ll tell you the history behind this. Tom Brevoort runs these workshops for the junior editorial staff. Several months ago, he asked me to come in and do a talk on covers, cover design, what I feel makes strong covers, yadda yadda. So in preparation for that meeting, what I decided to do was, I wasn’t going to come in with a slide presentation or a keynote presentation of comic book covers that were successful. I wanted to look outside of comics and to the industry that I think is the most successful when it comes to poster work or cover work, which would be the movie industry throughout the ages. So I started going through all my huge library of movie poster reference, everything from the earliest days of filmmaking to today, the modern era, and I started pulling images from different eras of things that I think, images that I think work. Certain designs that I thought worked, whether they were abstract or literal, and presented this to the group. And as I was going through each one of the images, it really sort of dawned on me as I looked at the movie posters that we have a standard rule in the world of comic books which is the comic book logo should appear on the top third of the cover. Now, we’ll deviate from that every once in a while, but the norm you have got to say that 90 percent to 95 percent of comic books have the logo at the top third of the cover. And that is something that has historically been done in comics because historically comics were sold in a newsstand, and the way that books and magazines are racked on the newsstand, the only thing that you really get to see for the most part is the logo of the magazine or the book. And that’s what people look for, and they pull it out, and if the image grabs them they buy it or they don’t. So, looking at the world that we live in today where we really don’t have much of a newsstand presence anymore and looking at how our readership, even when they buy stuff at their local comic shop, very few comic shops actually rack their comics the way that a newsstand did. You can actually see the entire comic cover standing alone next to other comic covers, but the top third isn’t really all that important. Then I think about the readership that orders their books from their local comic shop in advance. What they do is they go through the Marvel catalogue and they see the covers, sometimes they’ll see a thumbnail of a cover, and that’s really what they’re basing it on—and obviously the synopsis of the story or whether this comic is their favorite book or no, And then, thinking about all the fans that are going to start picking up their books digitally, and the imagery that they will see in say their tablet, for example, it became very, very evident to me that there was absolutely no reason anymore to continue having our logos on the top third of the cover.
That’s not to say that we won’t, but I thought about maybe we should give our cover artists the opportunity to design their covers in a way—because now they can do a whole image like a movie poster—so that your reader’s eye is captivated by and they want to buy that book while at the same time letting us know what that book is so that the logo doesn’t have to appear there. So now we’re going to start looking at our covers as design work as a whole, and placing the images in places that are most attractive and that catch the eye in the best way. So if that means that if it’s an Iron Man cover and Iron Man’s head is on the top left side of that cover and the logo is on the bottom right, if that’s the thing that’s going to grab the readership, then that’s what we’re going to do. So it’s a challenge to our cover artists to think more in terms of design. We’re leaving the canvas open to them to work with as much as we possibly can. Because our covers carry a lot of information. They have ratings, they have UPS, they have all these things. So we’re designing our covers so that all these things aren’t locked in a specific area of the cover so that for the most part the canvas is empty for the artist to do their thing. So we’re just going to look at different methodologies by which to attract readers to our books, because more than anything that top third thing—that’s thinking from the 1930’s. So it’s time for us to move on.
Marvel.com: What does the preview piece you worked on tell us as far as what kind of characters are going to be coming to the forefront of Marvel NOW! and what changes are in store for them?
Joe Quesada: Well I think you can certainly glom several things from that piece. Number one, costume changes. Number two, you’ll see characters there that you wouldn’t necessarily think would be in a piece like that. I think readers can assume that we’re going to make a big push with certain books and create certain books that involve a lot of these new characters. And also just changes to certain status quos based upon costume design and what happened. Even Cyclops. He’s very prominent in that piece, He looks very different, but definitely prominent. And who knows if that’s even Scott in that costume? But the goal was to sort of give a quick, encapsulating view of a piece that says “Well, it’s going to be different.”
Marvel.com: Who are some of the creators prominently involved with Marvel NOW! that you can reveal at this time?
Tom Brevoort: Rick Remender and John Cassaday on UNCANNY AVENGERS, Brian Bendis and Stuart Immonen on ALL-NEW X-MEN, and Jonathan Hickman and Jerome Opena on AVENGERS, with Adam Kubert, Dustin Weaver and Mike Deodato also contributing to that twice-a-month series, plus Jonathan and Steve Epting on NEW AVENGERS. But this is just the tip of the iceberg.
Joe Quesada: We’ve got a lot of great changes coming up with our creators. I think two creators that have me very excited right now are, first, Jonathan Hickman and what he’s going to be bringing to the Avengers; if you really want a very clear road map of where the Marvel Universe is going to be taking you in the next four to five years, then you cannot not read AVENGERS. You have to.
And then the other creator that has me really excited is old time favorite Brian Bendis. Brian is working on two very significant projects for us. One of them is ALL-NEW X-MEN. I have not seen Brian this excited about writing comics in quite a long time. Between ALL-NEW X-MEN and his other secret project that he’s working on, which I think many people are going to find surprising, he is operating on all cylinders. I mean he is just a shot out of a cannon. This is like Brian Bendis circa 2002, where he’s salivating to get all the stuff that he’s doing.
The first series to fall under the Marvel NOW! banner will be UNCANNY AVENGERS, a new ongoing title launching in October, written by Rick Remender with art by John Cassaday and featuring members of the Avengers and the X-Men on one team for the first time facing a returned Red Skull out to exterminate the mutant race.
Marvel.com: Why was UNCANNY AVENGERS chosen as the first title for the Marvel NOW! initiative?
Axel Alonso: UNCANNY AVENGERS is the first book that delivers a snapshot of the Marvel Universe in the aftermath of AvX. This is a team composed of Avengers and X-Men that’s put together to deal with a specific threat, but that eventually becomes something much more than that.
Marvel.com: How does UNCANNY AVENGERS represent the post-Avengers Vs. X-Men Marvel Universe?
Tom Brevoort: Back in AVENGERS VS. X-MEN #1, Captain America and Cyclops had a pointed conversation before fists started flying about how, whenever a threat to mutants has arisen, the Avengers have seemed pretty remote; Cap articulated his position, but in the fallout from AvX, Cap and the Avengers, having gone through a bunch of stuff and having walked a mile in the X-Men’s shoes, are feeling like there’s some truth in what Cyclops had to say. So the Uncanny Avengers squad is being put together as a direct response to that, as a proactive attempt to provide support of the civil rights of the world’s mutant citizens, and to provide physical and superhuman aid in those circumstances where either mutants are threatened by non-mutants, regular humans are threatened by mutants, and every other iteration in-between. In essence, as we attempt to bridge the divide between the Avengers and the X-Men as entities within our publishing world, UNCANNY X-MEN will be the primary bridging book, a place where the team is as likely to battle Apocalypse as The Red Skull, and where long-established X-characters will stand side-by-side with long-established Avengers characters, in a very public manner.
Axel Alonso: Several years ago, we wondered why the roster of “Earth’s Mightiest Heroes” didn’t include Spider-Man and Wolverine, and the Avengers became our flagship franchise. A team composed of X-Men and Avengers is an equally seismic event—a must-read title for Avengers fans and X-Men fans, and they aren’t always the same audience.
Marvel.com: How was the creative team of Rick Remender and John Cassaday selected?
Tom Brevoort: Rick pitched the book right before one of our recent Marvel editorial retreats, as something that could naturally grow out of AvX. And we’re always looking for interesting projects to entice John into doing more work for Marvel.
Marvel.com: What characters can you tell us will be part of Uncanny Avengers?
Tom Brevoort: Among the characters that will make up the team are Captain America, Wolverine, Thor, The Scarlet Witch, Rogue and Havok, with a few other surprises waiting in the wings. There’ll also be a funeral in the first issue.
Marvel.com: What type of threat does the returned Red Skull pose to this team and to the Marvel Universe?
Tom Brevoort: The reborn Red Skull will have a strong anti-mutant agenda that will put him in direct opposition to the Uncanny Avengers and their mandate of attempting to inspire greater human-mutant cooperation. The new Skull will also possess a new set of powers obtained in a very creepy way, as well as his own team of foot soldiers, people whose lives were shattered by mutants who’ve been rebuilt at a genetic level to turn them into what we’ve jokingly been calling the Skull’s “S-Men.”
In November, writer Brian Michael Bendis and artist Stuart Immonen will premiere ALL-NEW X-MEN, with the modern day Children of the Atom facing the original team—Cyclops, Iceman, Angel, Beast and Jean Grey—brought forward in time to a Marvel Universe unfamiliar and shocking to them.
Marvel.com: Almost a decade ago, Brian Michael Bendis reinvented the Avengers franchise; how do his plans for the X-Men compare?
Axel Alonso Brian is bringing the original X-Men—the [Stan] Lee and [Jack] Kirby X-Men—into the present, and they’re here for the long haul. They’re going to see what the world has become, the hard road that got them here and, indeed, who made it this far. That’s going to make for years of fascinating stories.
Marvel.com: What characters can we expect to be featured in ALL-NEW X-MEN?
Axel Alonso: The current X-Men cast—or those who made it out of AvX alive—the Lee and Kirby X-Men, and a few surprises.
Marvel.com: What makes having the original X-Men in the present day Marvel Universe an intriguing proposition?
Axel Alonso: These characters grew up aspiring to live the dream of Charles Xavier. They’re going to come into a world that’s very different from that dream. And they’re going to come face to face with what they’ve become—future versions of their very selves—or, weirder still, come to terms with the fact that they didn’t make it this far. Imagine you’re young Jean Grey and you just crash landed in 2012. Get my point?
Marvel.com: How was Stuart Immonen selected as the artist for All-New X-Men?
Axel Alonso: The stars were just aligned to make it so. He’s the perfect fit for this title.
Writer Jonathan Hickman and artists Jerome Opena and Steve Epting will reinvent Earth’s Mightiest Heroes this December in the bi-weekly AVENGERS as well as a revamped NEW AVENGERS, featuring an expanded roster, ambitious mission statement, and broad imperative that pushes forward into the 21st century.
Marvel.com: How is Jonathan Hickman changing the mandate of the Avengers franchise?
Tom Brevoort: First off, it’s important for you to know that, while we’re not ready to tell you any more about it, Jonathan will also be writing NEW AVENGERS as well as AVENGERS.
I mention that because the second thing you need to know is that, like AMAZING SPIDER-MAN, AVENGERS is going to be shipping twice a month. So there’ll be three Hickman-written Avengers comics coming out every 30 days—two issues of AVENGERS and one issue of NEW AVENGERS.
I can tell you that NEW AVENGERS will be an absolutely essential sister title to AVENGERS, intrinsically linked to what’s going on in that book. Together, the two will function as Black and White, Day and Night, Life and Death.
The main imperative for the Avengers coming out of AvX is a need to think bigger. Had the Avengers been better prepared, better manned, better equipped, the events of AvX might have been able to have been dealt with in a much shorter order. So we’ll be fielding a very large core team comprised of 18 or so characters—spanning the key players in the “Marvel’s The Avengers” film, mainstays of the current team such as Captain Marvel—Carol Danvers—and Spider-Woman, classic Avengers of the past such as The Falcon, some established Marvel characters of note that have never been Avengers before, and a number of completely new, though familiar, characters as well. And we’ll be keeping things in motion—not every hero will be featured in every issue and there’ll be smaller groups tasked to deal with rising situations as they crop up.
In typical fashion, Jonathan has laid out plans for literally years of stories—at our recent Editorial Retreat, I worked out that he’d broadly plotted through issue #63 at this point. And like his work on FANTASTIC FOUR and SECRET WARRIORS, the scale just gets bigger and bigger and bigger as you go, with payoff leading to payoff leading to payoff.
AVENGERS is the crown jewel of the Marvel publishing line, especially after the juggernaut success of the movie, so we’re going to be treating it as such, with the best characters, drawn by the best artists, coming out on a frequency that will help to propel story velocity and that will reward readers month after month after month in a big way.
For all the latest on Marvel NOW!, stay tuned to Marvel.com!
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Official Press Release
The most popular characters. The most acclaimed creators. The most ambitious stories. This is Marvel NOW!.
This Fall, the Marvel Universe heads in an exciting all-new direction, as the industry’s top creators join the top super heroes, including Iron Man, Thor, Captain America, Hulk, Spider-Man, Wolverine and more, to deliver all-new ongoing series, each beginning with issue #1! Marvel NOW! is the culmination of Marvel ReEvolution, the groundbreaking new initiative to evolve the comic book experience through innovation.
It kicks off in October’s UNCANNY AVENGERS #1, from the team of Rick Remender and John Cassaday and continues with jaw-dropping new Marvel NOW! series nearly every week through February.
“There’s never been a better time to check out comics than Marvel NOW!” said Axel Alonso, Editor in Chief, Marvel Entertainment. “This isn’t a reboot or a reimagining—Marvel NOW! is all about looking forward, building on our rich history of great stories and delivering new ideas.”
In UNCANNY AVENGERS #1, the Avengers and X-Men must join forces to overcome the greatest challenge either team has ever faced, one so devastating that neither can afford to do it alone! Can Captain America’s newly assembled team find a way to peacefully co-exist while also dealing with the game-changing repercussions of Avengers Vs. X-Men?
Then in November, Marvel NOW! expands to all corners of the universe with launches including ALL-NEW X-MEN #1 by Brian Michael Bendis and Stuart Immonen, AVENGERS #1 by Jonathan Hickman and Jerome Opena, on-sale in December, and NEW AVENGERS #1, by Hickman and Steve Epting =, on-sale in January 2013.
“We brought fans the biggest comic book event imaginable in Avengers Vs. X-Men and now we’re taking the Marvel Universe to an exciting new place, beginning with Uncanny Avengers #1,” said Tom Brevoort, SVP, Executive Editor, Marvel Entertainment. “If you’re a long-time fan, all the stories you’ve read will give you even more enjoyment of what’s happening now—we’re not abandoning our past. But if you’re a new reader, this is where you’re going to learn just why Marvel comics are unlike anything else you’ve ever read. And no character is left unaffected by Marvel NOW!.”
Every comic book bearing the Marvel NOW! branding includes a code for a free digital copy of that same comic on the Marvel Comics app for iOS and Android devices. Additionally, each issue #1 of Marvel NOW! series features special augmented reality content available exclusive through the Marvel AR app, including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.
“This is the natural next step of the Marvel ReEvolution, as we evolve every facet of Marvel publishing,” explained Joe Quesada, Chief Creative Officer, Marvel Entertainment. “You’ve seen us craft new digital storytelling formats like Marvel Infinite Comics and bring added value to our comics with Marvel AR. Now our print comics leap into the future with a cinematic new look for our covers, exciting new designs for our biggest characters and stories that will send you on the kind of journey you can only get at Marvel.”
This October, Join The ReEvolution as Marvel NOW! kicks off with UNCANNY AVENGERS #1, ushering in a new era for comics and the perfect jumping on point for new readers. The biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW!
To commemorate the historic release of UNCANNY AVENGERS #1 on Wednesday, October 10, participating retailers can host special advance release parties the night before! That’s right, you can experience the biggest new series launch of the year on Tuesday, October 9 at select retailers, who’ll also have limited edition giveaways exclusive to these events.
The Supreme Court finally ruled on the Affordable Care Act. Hallelujah! They went my way!
Now I don’t have to worry about that chance the court might strike down the individual mandate, which would mean my premiums would have gone up – in New York, if one is self-employed, one pays gigantic premiums. My worrying didn’t make the difference, however, so let’s consider something really important.
Can super-heroes get health insurance?
Barry Allen was already working for the police department when the lightning bolt caused those chemicals to drench him and made him The Flash. Usually, public employees get good insurance. He should be okay. We can only hope that Tea Party pressure hasn’t weakened his union’s negotiating power and force public workers to take a worse policy.
Bruce Wayne not only has enough money to pay any medical bills he might have out-of-pocket, but he also has Alfred on staff, who, in addition to his butler skills, also seems to be something of a battlefield surgeon.
Reed Richards is a doctor. Presumably, he can take care of many of his colleagues. Those he can’t might be cared for by Dr. Strange, or Dr. Mid-Nite.
But what about the others?
Once you’re bitten by a radioactive spider as a teenager, you have a pre-existing condition. And, as a self-employed person in New York (at least when he started freelancing at the Daily Bugle), Peter Parker probably got a policy with a high deductible, if he got a policy at all. Here’s hoping that radiation didn’t cause cancer along with a spider sense.
Can test pilots get insurance at all? Even if he wasn’t a Green Lantern, is Hal Jordan the kind of guy who could get a policy?
Among those without powers, masks or capes, there might be circumstances that make it difficult to get a coverage. It seems that just living in certain areas invites life-threatening accidents. I know that living in the New York area means I pay higher rates, so I guess most of the Marvel Universe does as well. Metropolis, Gotham, Coast City et al. are probably no bargain either.
Who pays for those over-worked emergency rooms, especially after an alien attack?
If ever there were places that could use single-payer health insurance, it’s the DC and Marvel Universes.
One would think that of all the major conglomerates in the world, The Walt Disney Company would have the greatest empathy and respect for creators who have made bad deals that resulted in their characters being torn from them. Disney, in fact owes its own success to its founder’s resolution resulting from having his creation hijacked by corporate greed. (more…)
So how’s the resurrecting going in your neighborhood? Despite a very warm March, it’s pretty much on schedule here in Rockland County. Oh, most of the trees are still barren, but here and there, some of them are getting beleaved; the dogwood in the front yard is growing buds and wow! – the forsythia bush in the back is covered with bright yellow flowers. So fecundity is returning to southern New York and I guess Gaia will make it through another growing season.
I’m thinking of death and resurrection partly because I’m typing this the day after Easter – a real holiday, this, because it acknowledges and celebrates something real and vital, the aforementioned fecundity. The proof, I guess, is that it – the return of the fecund – is reflected in a lot of myth/religion, the area in which we humans often attend to stuff like this. Give a quick Google to Persephone, Osiris, Adonis if you doubt. (Am I leaving a name off that list? An obvious name? Ummmm….) And don’t forget that the word itself – “Easter” – is derived from the name of a pagan goddess of fertility, Eostre.
For a while now, I’ve had an unparsed and maybe dunderheaded notion that the history of comics recapitulates the history of religion (the way ontogeny is supposed to recapitulate phylogeny?) Maybe I’ll someday do something with the idea, maybe not, but for our present purposes I’m happy to remind you that resurrection is not a stranger to comic books, though sometimes it has been more reincarnation than resurrection. I have (he said, thrusting out his chest) personally presided over the demise of Jason Todd, a.k.a. Robin The Second and, editing Marvel’s Daredevil when Frank Miller was doing the title, the very thorough scragging of Elektra and behold! – both characters are back in business, seemingly unharmed by their stays in the afterlife.
Superman is probably comics’ best known resurrectee. His fans know that, in a long, much-crossed-over storyline that appeared in the early 90s, our favorite Man of Steel was put down by the villainous Doomsday and later revived by a visit to the regeneration matrix in his Fortress of Solitude. (Should I have prefaced that last sentence with a spoiler alert? Sorry…)
Superman may be the numero uno returner-to-life in the DC Comics universe, but there are others, including Green Arrow, the Flash, Donna Troy, Elongated Man, Green Lantern…You might want to complete the list yourself.
Across town, in Marvel’s universe, the death of Jean Gray, known as Dark Phoenix, was a big deal in the X-Men saga and generated some pretty a deluge of fan mail from – brace for it! – die hard fans. I’ve already told you about Elektra. Again, the list can undoubtedly be amplified.
There are pros and cons to this reviving the dead and they might be worth a longer discussion. Maybe later. For now…get your nose out of the damn comic book and look out the window. The dogwood’s blooming!
RECOMMENDED READING: The Superman stories mentioned above are available in book collections that your comics shop or online book purveyor will be happy to sell.
FRIDAY: Martha Thomases Takes Us From To Kill a Mockingbird to Mein Kampf
Shout! Factory is releasing the next Marvel Motion Comic, this one the adaptation of the acclaimed Wolverine: Origin miniseries. Here are the formal details:
