One of the hardest questions for me to answer begins with the phrase “What is your favorite…?”
My Top 10 movie list has over 100 movies on it. My Top 10 television shows list must first be categorized: is it fair to compare Rocky and Bullwinkle to The Prisoner? Well, maybe that’s a bad example, but I think you get my point. If you were to ask me to name my favorite musician, I’d go into a fugue state and you’d get scared and leave.
There is one exception. If you were to ask me who my favorite comics creator is – and you were to ask me this question at any time in the past half-century – I would immediately and firmly respond “Joe Kubert.”
As we reported, Joe died Sunday evening. It was one of those moments when time… simply… stopped. For the past decade I’ve been in amazement that Joe was still giving us a graphic novel and a mini-series or special or something every year. Jeez, if I make it to 85 (and I’m nowhere in as good a shape as Joe was) I’m planning on lying there bitching until somebody changes my Depends. Joe was still at it, producing great stuff.
I was fortunate to know both Joe and his wife Muriel (predeceased by four years); Muriel knew the depths of my affection for her husband’s work, Joe knew it as well and was quite gracious but, as to be expected from an artist of his caliber, I could tell he wasn’t connecting with my praise for something he had finished months ago. He already was on to the next thing. Or maybe the one after that.
When I first started working at DC Comics back in 1976, my office was two doors down from Julius Schwartz. Denny O’Neil had the office next to me. Joe Orlando – Joe Orlando! – was a few doors down from that. And, three days a week, there was Joe Kubert. The best of the best.
I was a 26 year-old fanboy and if I wasn’t breathing I would have thought I had gone to heaven.
Kubert had been my favorite comics creator since the day my mother bought me Brave and the Bold #34, cover-dated February-March 1961. It featured the debut of the silver age Hawkman. We were getting on Chicago’s L, headed towards the Loop for my first visit to the eye doctor. I was anxious to read the comic; it looked really cool. Exciting. Different. And new superheroes were few and far between in those days of buggy whips and gas lamps.
Of course, my eye doctor did what eye doctors do: she put those serious drops in my eyes and everything got all blurry and then she exiled me to the outer office while my pupils dilated to the size of manhole covers. I was told to sit there quietly for an hour. I was ten years old; the concept of “sitting quietly” was well beyond my understanding. Certainly, not with that awesome-looking comic book on my lap.
I tried to read it. My mother started to scream about how I’d permanently ruin my eyes. She was supportive of my reading comics, she just had odd theories about how I’d go blind. Being me, I continued to try to read the Hawkman debut but now more defiantly, with purpose and determination – despite the fact that each panel was more blurry than the previous. I went through that book several times, trying my damnedest to understand it. To see it.
The book was astonishingly great – a tribute to writer Gardner Fox and editor Julie Schwartz as well as to Joe. After I finally read the comic in focus, it was clear to me that it was worth all the effort. That’s probably what made me a Joe Kubert fan.
By 1976 I had learned first-hand that a lot of the public figures I admired weren’t really worthy of such tribute on a personal level; if you were going to meet a lot of celebrities, you had to learn how to divorce yourself from the person and remain married to that person’s work. This is a lot less the case in the comics field, I’m happy to report.
And it most certainly was not the case with Joe Kubert. We could be diametrically opposed on certain political and social issues, and we were, but it didn’t matter one bit. Part of that came from Joe’s upbringing in the Talmudic arts where discussion and debate is encouraged and honored. But most of that came from Joe’s simply being a great, great guy.
That’s what I have to say about Joe Kubert. He was a great, great guy.
Joe Kubert, one of the greatest masters of the comics art form, died today after a short illness, three weeks short of his 86th birthday.
Best known as the artist of the long-running war feature Sgt. Rock, Joe was almost equally well-known for his work on both the golden age and silver age Hawkman and on such features as Enemy Ace, Tarzan, Firehair, Tor (which he created for St. John’s comics in the 1950s and owned and returned to throughout his life), the Tales of the Green Beret newspaper strip, and numerous other features and countless covers. In his later years he wrote and drew a great many graphic novels, both original creations (Jew Gangster, Fax from Sarajevo, Yossel) and based upon his well-established Tor and Sgt. Rock characters. DC is currently publishing his work as an inker on Before Watchman: Nite Owl, pencilled by his son Andy. He also served as an editor at DC Comics in the 1970s.
Over the years Joe received numerous awards, including the Harvey Awards’ Jack Kirby Hall of Fame and the Will Eisner Comic Book Hall of Fame. These honors are dwarfed by his legion of respecting collaborators, fans, students, and medium fellows.
Perhaps his greatest and most enduring contribution to the medium was his establishment in 1976 of The Joe Kubert School of Cartoon and Graphic Art in Dover, New Jersey, which teaches the craft of comics and boasts such graduates as Timothy Truman, “Rags” Morales, Amanda Conner, Shane Davis, Tom Mandrake, Stephen Bissette, Jan Duursema, Rick Veitch, Matt Hollingsworth, Karl Kesel, Scott Kolins, Steve Lieber, Dave Dorman, Eric Shanower, Alex Maleev, and Bart Sears. His sons, Andy and Adam, received special live-long training from their gifted father.
Joe’s wife Muriel had served as a model — intentionally and, one strongly suspects, unintentionally — lending her image to many of Kubert’s female characters. Muriel passed away in 2008. Their marriage ran an incredible 57 years.
In addition to Andy and Adam, the Kubert family also consisted of sons David and Danny and daughter Lisa Zangara, as well as numerous grandchildren.
A man whose broad smile triggered an enormously infectious laugh, Joe Kubert was one of those artists who looked like he had drawn himself into creation. A fast artist, he often amazed convention-goers by producing a fully-formed intricate Hawkman image in ink within minutes after starting with a couple simple lines drawn on paper. Much of his original art reveals he often did not produce finished pencils, relying upon sketchy blue-lined (non-reproducing) layouts before going on to final inks.
Much can — and will — be said about this pillar of American comics history. For now, we report his passing and our most profound condolences to his family, friends, and students.
It was 1978, and the electric current going through DC Comics’ offices could have lit Times Square. Vice-President and Production Director Jack Adler was strutting around like a proud papa. For the first time in what seemed like a millennium, Marie Severin was paying a visit.
If you were from outside the donut shop, you’d think the President was in the house. Work came to a complete stop. Everybody swarmed to the production department to meet, or to see once again, the famed artist and gifted humorist. That she toiled for the company’s competition and yet received this reception is an acknowledgement of her talent and abilities.
The masterful colorist of the legendary EC Comics line, Marie worked at Marvel Comics for decades as an art director, a penciler and an inker. Her credits read like a Who’s Who at the House of Ideas: Doctor Strange, the Incredible Hulk, Sub-Mariner, and Robert E. Howard’s Kull the Conqueror. That’s quite a range, but she was best known for her satirical work in Marvel’s underrated Not Brand Echh, a book worthy of Masterwork edition if there ever was one.
She was even better known within the industry for her sense of humor. I have never met a person who wasn’t a fan of her work – and a fan of hers, personally.
174 pages of analysis, history, interviews, photographs and about a zillion examples of her work, including a healthy amount of unpublished work – much of it in-house stuff reflecting her breathtaking sense of humor. Tributes abound: Marvel and EC honchos Stan Lee and Al Feldstein, Jack Davis, John Romita, Mark Evanier, Tony Isabella, Roy Thomas and maybe a dozen more folks, all fronted by a foreword from ComicMix columnist and comics luminary Denny O’Neil.
Marie has been one of the most important and most creative people in the history of this medium. Marie Severin: The Mirthful Mistress of Comics tells you why. If you’re already a fan of hers, you either have this book or it’s on your short list. If you’re not all that familiar with her legacy, you need this book.
Commander X goes solo in an all new “Commander X Adventures All-Star Special” comic book Up next: Commander X will take to the skies in a cross-over comic with Captain Midnight
Note to Retailers: Order from August Diamond Previews Look for the Diamond Spotlight on page 323 DIAMOND CODE: AUG121224
Note to Reviewers: Review copies available. Contact tami@maine.rr.com
PORTLAND, MAINE (July 31, 2012) Return to the Golden Age of high adventure with Commander X in three tales featuring giant monsters, robots, mystery and action. The stories in this 40 page, full color comic book are told in the spirit of the great adventure yarns of the 1930s and 1940s and take place from Tibet, to the Sargasso Sea, to the Sea of Japan. Written and illustrated by Jay Piscopo, this “Commander X All-Star Special” recaptures the excitement and energy of the Golden Age of comics when superheroes were born; featuring fast paced stories, science fiction gadgets, bright colors and breakneck action.
“In the sea, in the air, and on the land Commander X delivers the kind of ‘all in color for a dime’ entertainment that’s missing in comics,” noted award-winning comic book writer and editor Brian Augustyn.
“This comic book is an homage that recaptures the magic of the pulps and Golden Age of comics with a modern twist,” said Piscopo. “Our hero, Commander X, is a classic comic strip and movie serial hero with some high tech gizmos and time travel thrown in.”
Retailers can order “Commander X All-Star Special” from Diamond’s August Previews (DIAMOND CODE: AUG121224 — Look for the Diamond Spotlight on page 323). View story pages at http://ow.ly/cCKe3.
“Fans first met Commander X in “Capt’n Eli,” then they got to experience him as a limited edition Mego-style action figure, and now they get to see him in his own one-shot comic book,” continued Piscopo. “Next, fans will get to see him team up with the legendary Captain Midnight.”
This December, Nemo Publishing and Moonstone Books will publish a cross-over one shot comic book featuring Commander X with the renowned Captain Midnight. This 28 page, full-color book will be written by longtime DC Comics writer and editor Brian Augustyn. Artwork and co-plotting will be by Piscopo. View image gallery at this link.
Commander X in part of Piscopo’s Nemoverse of characters and is an integral part of his “Undersea Adventures of Capt’n Eli” graphic novel series. The tales in “Commander X All-Star Special” provide clues to some of the mysteries about Commander X uncovered in the first two volumes of “Capt’n Eli” and give hints to what’s to come in Volume 3, which will be released this winter
In the story “The Guardian of Tantarus,” the Red Octopus and the Axis powers want super weapons from Atlantis. Can Commander X stop them?
In “Allies,” fans meet Commander X as the Undersea Knight. This version of Commander X is also available as a limited edition Mego-style action figure (http://captneli.shipyardshopping.com/index.html).
“With this collectible figure, we’ve captured the nostalgic feeling of a special toy that could take you into another universe,” continued Piscopo. “Seeing Commander X in his Undersea Knight uniform really sparks the imagination.”
In “Wake of the War Beast,” Commander X and his scarlet-clad ally, the mysterious Circe, Sorceress of the Sea, team up to subdue an ancient sea monster in the Sea of Japan.
Ordering information: “Commander X All-Star Special” Published by Nemo Publishing Written and illustrated by Jay Piscopo 40 pages | Full Color | $3.99 Order from August Diamond Previews Look for the Diamond Spotlight on page 323 DIAMOND CODE: AUG121224
More about Jay Piscopo and Nemo Publishing: Piscopo is the author and illustrator of Nemo Publishing’s “The Undersea Adventures of Capt’n Eli” graphic novel series and “The Sea Ghost #1: The Sea Ghost in the Machine” comic book. He was also the artist for Moonstone’s new “The Spider” and “The Phantom Detective” comics.
Commander X is part of the Nemoverse of characters tied to the Capt’n Eli’s line of hand-crafted sodas from Portland Maine. Capt’n Eli is the namesake of real-life World War II veteran Eli Forsley who was also the inspiration for Capt’n Eli’s soda. Read the story behind the story at this link.
Some people think that comics are a kid thing – the bright colors; the often cartoony style of art; the people parading around with their underwear on the outside – and they are for kids. But they’re also for teens, and adults, and all of us. They are a medium of storytelling that can be just as beautiful and terrible and effective as any other. If done right, the stories within a comic can bring joy, and can hurt, and inspire, and educate, and much more.
It’s funny when I try to talk about comics to someone who doesn’t read them, like my dad. His first response is “We didn’t have those in my house growing up. Some of the other kids did, I guess.” You know – because it’s a kid thing. Don’t get me wrong. He’s not criticizing my love of comics; he just hasn’t read many, and might not be aware that they can contain nuanced and complex storytelling, both for kids and adults. But I’m a well-read adult, and comics engage me, they bring me joy, they make me laugh, and yes, sometimes, they even make me cry. I know I’m not the only one.
In today’s hyper-connected society full of Internet news and forums and blogs, we know, more than we might have in the “old days,” that there are tons of us adult comics fans out there, and that, indeed, at least in media like movies, comics have gone mainstream – people who’ve never read a paper comic have watched movies about Superman and Spider-Man and the X-Men and The Avengers and Batman and all the rest. Parents of children who are themselves adults have gone to see these movies. These days, as pointed out in John Cheese’s article, if you don’t get excited about the newest comics movie, or aren’t planning to see it, people might even think you’re out of the loop. Everyone now has exposure to comics, and all of us adult fans know we are not alone.
We also know that even though comics are a pretty big thing these days, there are still going to be people that think they’re only for kids, and/or don’t see the value within. There are also going to be people who look at art of Spider-Man in mid-fight and only see people beating up on each other. And they’re going to be concerned (maybe for the kids, or maybe because of the violence in general) and think that comics don’t hold much value, or that they are a bad influence. But Spider-Man landing a punch is only part of the story.
In the wake of the horrible and senseless Dark Knight Rises shooting tragedy, I know people are already questioning whether comics (and their affiliate media, such as movies) were responsible for the violence, and how violence in comics is affecting people, including children. I also know that comics creators and fans are trying to understand how a man who was presumably at least some sort of a fan could have done such a terrible thing. I certainly don’t know, except that quite probably, he is mentally ill.
Having studied media in culture way back in the dark ages of college (was it really so long ago??) I know that we don’t know, and probably won’t ever know, exactly how much influence violence in media has on people, although we do know that there can definitely be a correlation. But by the same token, we also know that two people being exposed to the same violent media can have completely different reactions, and for some people, there may be no correlation at all. For the majority of society, seeing a violent movie, or reading a violent comic, doesn’t directly cause violence; otherwise we’d have a lot more tragedies like this recent one.
I don’t believe we will ever be able to definitively answer the “effects of violence in media” question. Does that mean we should just shrug our shoulders and give up on our studies of this issue? Of course not. But at least at this point in our cultural learning, we don’t know what exact factors may have caused a man to methodically plan to shoot into a crowded theater. And although the news is reporting that the man said he was the Joker and had dyed red hair (presumably to emulate the Joker in the hospital nurse scene of The Dark Knight), I don’t think that necessarily means that Batman comics or movies caused him to do what he did. They may have narrowed his focus of where to attack people, and that is awful; but if The Dark Knight Rises hadn’t been there for this man to focus on, I’m guessing he would have found some other place to focus his violent acts.
I also think that as long as any kind of popular media, including comics, exists (which it always will) there are going to be some stories that may need to include violence in order to make their point, and there are going to be people out there who will miss the point of all of the complex and nuanced storytelling we can possibly include, and only see the violence; whether it be a concerned parent, or a politician, or a news reporter, or tragically, a man who thinks violence against random people in a theater is okay. But that isn’t a reason to censor necessary elements of storytelling.
Yes, Batman as a character can be violent; but as my friend Cleolinda Jonessaid about The Dark Knight Rises, “The sad thing about this theater tragedy is, the major theme of the movie is about inspiring others to stay strong and do good, even in the face of tragedy.”
As comics creators, I think the best we can do regarding the “violence in media” issue is continue to create nuanced stories which frequently show the good in our characters, and hopefully inspire readers with messages like staying strong and doing good, or helping others; and in which any violence is included because it is necessary to the point of the story, and does not champion violence for the sake of violence or as something without consequences. As fans, I think it’s important to tell people about the parts of the stories that move us or inspire us to be better people.
In that vein, here are just a few snippets of stories that I think show the goodness, heroic sacrifice, and bravery that is almost always present in comics. (Caution: Potential random STORYSPOILERS BELOW.)
Spider-Man: During the Marvel Civil War storyline, after years of actively and carefully protecting his identity, Spider-man bravely unmasks on national television as a gesture of support for the Superhuman Registration Act, despite his discomfort with the idea and his fear for his loved ones (who he takes steps to protect first). He makes this choice because he thinks, like Iron Man, that the Registration Act is the best way to protect American citizens and the superhero community.
That in itself would be pretty brave, but later, after Spider-Man discovers the extreme and unjust measures that are being taken to capture and imprison “rogue” superheroes whose only wrongdoing, in many cases, was helping people without registering, he switches sides to fight against the Registration Act, even though he nearly dies because of it. That’s an admirable devotion to doing what’s right.
Richard Mayhew: In Neil Gaiman’sNeverwhere (adapted for comics, which is where I first became familiar with it), Richard Mayhew, a young businessman with a steady job, a flat, and a fiancee, stops to help what looks like a homeless woman who is lying injured in the street. Despite his fiancee’s protests, he takes the woman home (she insists he not take her to a hospital) and cleans her wounds. Unfortunately, helping this scruffy woman causes him to become invisible to regular Londoners, and visible only to the “London Below” of which the woman, Door, is a part. Naturally he panics at first, but then he stays with Door to help her escape the assassins who have killed her family and are hunting her down. There is a fair amount of violence and death in this story; but ultimately, it is about a hero’s journey, and helping others in need, and that is the part that stays with you.
Deadpool: Come on, you knew I’d include Deadpool. The ultimate screw-up most of the time, in Joe Kelly’s run, Deadpool is sought out as a predicted savior of the world. After a lot of scoffing, Deadpool finally believes that maybe, just maybe, he can be the hero he keeps trying to be, and throws himself into getting ready for his new role, where he is to destroy a monster who will arrive to stop the Mithras, a being who will supposedly bring good to all mankind.
As it turns out, what the Mithras brings is bliss in the form of a loss of free will; and after agonizing over the choice of giving mankind blissful but blank happiness, or protecting free will, Deadpool defeats the Mithras and saves the world. He is utterly broken by his choice – the fact that he had wanted so badly to be a hero, and yet had still, through his (heroic) choice, brought the continued pain and suffering that goes with free will to the whole world. But he did it anyway, because it was the right thing.
Barbara Gordon (Batgirl/Oracle): In her earlier years, Commissioner Gordon’s daughter trained herself as Batgirl so that she could fight crime like Batman, and she did so for awhile. However, by the time of Batman:The Killing Joke, she is semi-retired, and at home when the Joker comes to the door and shoots her, which causes her to be paralyzed. After spending some time in deep depression (as you would), Gordon rallies and decides to use her mental gifts (such as her intelligence and photographic memory) to help fight crime instead. She develops a complex computer system, uses her photographic memory to read dozens of news sources every day, and turns herself into an invaluable resource for Batman, the Birds of Prey, and other superheroes. She pushes past her own trauma to continue helping others.
Iron Man: During Marvel’s Dark Reign storyline, Norman Osborn (the Green Goblin) tricks the government into thinking he’s a reformed villain, and they replace Iron Man with Osborn as head of S.H.I.E.L.D. To keep the mentally unstable and untrustworthy Osborn from acquiring superheroes’ identities from the Registration Act database, Iron Man destroys all copies, but still has one remaining copy in his computer-like brain. To protect the information from Osborn, Stark, as a fugitive, goes tirelessly from one location to another, deleting the knowledge from his brain bit by bit. He knows this will also lead to the loss of his highly valued intelligence, and will eventually cause brain damage, but chooses to sacrifice himself to protect others. That’s heroic.
Batman: Since I’m not as big a reader of DC Comics, the live-action more immediately comes to mind, and naturally, right now, specifically the Christopher Nolan version – but there is so much to Batman generally, and in Christopher Nolan’s Batman movies, about sacrifice, and bravery, and doing what’s right, that if I threw a dart at the script (or the comic) I’d hit an example. Essentially, Batman’s whole story is about sacrifice – he’s not a superhero with superpowers, but rather just a rich dude who had a tragic thing happen to him. Yet he chooses to turn that experience, and his resources, into something that can constantly help others and his home city, by training his body and mind and developing and perfecting his gadgetry so that he can use both to fight crime. And in the movies, every time he chooses to protect his identity by turning his public self into something neither he nor others would respect; or takes a beating to foil a villain; or what-have-you; he’s showing that it doesn’t take superpowers to be a hero, or to protect and help people.
The above are just a few examples I happened to be thinking of. But comics are so full of examples that if you read almost any storyline you’ll find them in spades. And although as with many stories, sometimes reflections of real-world violence have a prominent place in the storylines, the violence is not the point of the story – the heroism and bravery of the protagonists is. Those things are the things that stay with most of us, and the things that make me and so many others love these stories.
I don’t know why a few of us miss the point, but I am saddened by it, and I am more saddened by this recent tragedy, and whatever connection it may have had to what is, for the most part, the wonderful world of comics. My heart goes out to all of the victims, and to everyone affected by it – which is all of us.
The first thing that popped into my mind when I turned on MSNBC’s Way Too Early With Willie Geist – yes, I get up for work “way too early”– and saw, instead of Mr. Geist talking about the Presidential campaign or Jon Stewart’s latest and brilliant riff on the newest foolishness in this nation’s ongoing political foibles, a deployment of cop cars and ambulances flashing red, white, and blue – an ironic picture, actually, now that I think about it – in the parking lot of a movie theatre complex in Aurora, Colorado was, “Oh, shit, now what?”
Then, as I discovered that a mass shooting had taken place at the first showing of The Dark Knight Rises, my second thought was, “Wonder how soon it’ll be before they (the media) connect it to comics?”
Not long.
By the time I got to work, changed into scrubs, and was in the staff lounge sipping my tea and watching the television along with everyone else – which was 6:55 A.M. EDT – FOX News was already claiming that the alleged shooter, James Holmes, had stated that he had done it because “I am the Joker.”
*Note: Never saw or heard this supposed statement repeated on any other TV or radio news show. FOX News stopped running this bit of faux information, but also never retracted or apologized for it.
“But Heath Ledger’s dead,” said a staff member.
“Oh, shit,“ I said to myself again. Out loud I said, “The Joker’s not even in this one. Bane’s the villain.”
“Who’s Bane?” another staff member asked me.
“Stupid fucking comic book people,” said another. Then she looked at me and remembered that I had worked in comics and that I write this column. “Sorry,” she muttered.
Yeah, San Diego got a lot of “mainstream” press, but how much of it was about comics? Not much. Most of it, even in Entertainment Weekly, covered movies and television. The stuff that was about comics was of the usual KA-POW! BAM! variety about the fans showing up in costumes. Except for the announcement of a new Sandman story by my friend Neil (Gaiman), which made the pages of the “old grey lady,” i.e., the New York Times.
It doesn’t surprise me that the Times got the story of the origin of comics publishers and creators’ rights wrong. The paper also got it wrong when it did a story about Gail Simone being the first woman to write Wonder Woman. Gail called me to apologize, saying that someone (I forget who) had told her “you’re not the first, Mindy Newell was.” She also told me that she tried to tell the reporter this, but that the reporter didn’t want to hear it.
“Of course,” I said. “Because if DC admits you weren’t the first woman to write Diana’s stories, then where’s the publicity for DC, and where’s story for the New York Times to print?”
The point is that the story about Image was a publicity thing, Mike. Their P.R. department did their work, and the New York Times picked up the story. And if – that’s a big if – the Times reporter did his due diligence, as a good reporter should, and discovered that ‘the creators’ rights movement on a publishing level started with Denis Kitchen and his fellow ‘underground comix’ providers’and that ‘the actual creators’ rights movement pretty much started…when folks like Will Eisner, Bob Kane, William Moulton Marston and Joe Simon and Jack Kirby negotiated their own deals with the existing publishers and retained certain rights and/or received cover billing and/or creator credit and/or royalties’and that ‘First, Eclipse, Comico, Now, Malibu, and the rest – took all that several steps further. Creators received certain ownership rights, cover billing, creator credit and royalties,’” and if that reporter took this information to his editor, and if his editor had given the go-ahead to write all this…
Well, then, where’s the story about Image?
Well, yeah, the story could have still been about Image, and about how it’s following in the steps of its predecessors, but that not what the P.R. department of Image started.
And also, imho, the Times would not have cared about Image’s twentieth anniversary except for two things: The Walking Dead being such a huge hit on AMC, and the award-winning (rightly so) Neil Gaiman’s much publicized lawsuit with Todd MacFarlane.
‘Cause it’s all about the image.
And just for the record (and this has absolutely nothing to do with Gail herself)…
That article about Gail being the first woman to write Wonder Woman?
My original First Comics partner Rick Obadiah, who is not prone to outrage (I took care of that part), sent me an email a couple days ago expressing his pissed-offness at a piece in last Sunday’s New York Times.
For those who don’t have time to click-through, the Times essentially gives credit for the whole creators’ rights movement to Image Comics, now enjoying their 20th anniversary. I have no axe to grind with Image and I don’t think Rick does either; this is another case of typically sloppy reporting from the fantastically over-important New York Times.
In his email, Rick correctly points out that the stuff attributed to Image Comics started with First and with the other so-called independent publishers of the time: Eclipse, Comico, Now, Malibu, and others too numerous to name. I won’t quibble with the definition of “independent” – back in those days the term really meant “not Marvel/DC.” The Comics Buyers Guide even listed Disney Comics as “independent,” and that was the day I stopped using the term.
As I pointed out nearly 30 years ago in the pages of sundry First Comics, the creators’ rights movement on a publishing level started with Denis Kitchen and his fellow “underground comix” providers. The actual creators’ rights movement pretty much started on Day Two of the comic book industry when folks like Will Eisner, Bob Kane, William Moulton Marston and Joe Simon and Jack Kirby negotiated their own deals with the existing publishers and retained certain rights and/or received cover billing and/or creator credit and/or royalties.
But we – First, Eclipse, Comico, Now, Malibu, and the rest – took all that several steps further. Creators received certain ownership rights, cover billing, creator credit and royalties. Perhaps that was tame by today’s standards, but in 1983 this was akin to torching the Great Teat. We paid a price for this: all of those companies are now extinct, although some lasted nearly two decades – a good run in publishing. But we had nothing to take to the bank in terms of actual ownership when times got rough, when distributors went out of business and when investment-mania boiled over.
Once we started offering fair deals, DC and Marvel pretty rapidly started offering some of these rights under certain circumstances. That didn’t make them competitive on the creators’ rights front, but they provided acceptable safe haven to creators when times got rough on the independents front. And that includes me, and I am not ungrateful.
Did Image take this one step further when they went into business a decade later? They goddamn well should have and, yes, of course they did: the company was started by a half-dozen of the top writers and artists in the field. But Image isn’t a publisher in the traditional sense – to its credit, it’s more of a vanity press without the negative connotations of that term.
Image – and Dark Horse and more recently IDW and Dynamite – were built on the shoulders of the founders of First, Eclipse, Comico, Now, Malibu and the rest, and on our investors and our creative talent who took big risks breaking from the clutches of DC and Marvel without any guarantee those doors would reopen for them should the desire arise.
Again, I do not blame Image in the least. I blame the lazy, self-important “journalists” at the New York Times for having a historical point of view that fails to go beyond recently emailed press releases.
Here’s a secret. It is well known that the New York Times has never run comic strips. But this was not because comics were too lowbrow and well beneath their dignity. That was just their typical arrogant posturing. The New York Times didn’t run comic strips back when Pulitzer and Hearst started the medium because they couldn’t afford the fancy color presses. The paper of record, indeed.
When I first heard that Marvel was launching a new title each week for five months, I thought “What do you mean five months? They’ve been doing that for years!”
My second thought was… “define new.”
As I’ve stated before, Marvel doesn’t reboot as much as it evolves: they’ll launch the 74th Captain Marvel while still using the first. Sure, they ignore stuff. Nothing wrong with that. It’s a lot easier than explaining why, in a logical continuity, Aunt May didn’t die long before most of the readers were born. So any comparisons between Marvel Now and DC’sNew 52 are strained to say the least. Apples and oranges, as they say in the produce trade.
In looking over the lists of new Marvel Now launches, I see a bunch that seem interesting from a casting standpoint – both in terms of matching creative talent to characters and matching characters to teams. But Marvel’s been up to that for decades. What’s new about it now?
Marvel, and DC and everybody else, has been killing titles and relaunching them with new creative teams and big number ones on the cover ever since the direct sales racket started, so, again, what’s new about it now?
New costumes? This must be Wednesday! Spider-Man hasn’t had a new costume since every fourth page of any recent issue of The Avengers. The Red Skull is back? Damn! It is Wednesday! So, new? (That’s an awesome pun if you know Yiddish.)
No, really. I’m asking. What’s new about Marvel Now, now? What am I missing here? It’s just another huge marketing stunt, but – thankfully – one that doesn’t necessarily involve buying a million different tie-ins, crossovers and sidebar mini-series in order to get a complete road map. I’m sure Marvel’s likely to increase its sales lead over DC a bit. Big deal. Marvel is part of Disney, and increasing its lead over DC in the teensy tiny direct sales market wouldn’t provide sufficient motivation for Disney Chairman Bob Iger to lift his head out of his morning cereal bowl.
Look. I’m fine with all of this. It’s just nothing new. In fact, it’s a big part of why I’ve found the Marvel Universe fun ever since Fantastic Four #26.
No, what bothers me is Newtonian physics. Specifically, the bit about “with every action there is an equal and opposite reaction.” Except that in the 21st Century, I’d rewrite this to read “with every action there is a massive and opposite over-reaction.”
Yes, friends. Beware the New 104!
THURSDAY: Dennis O’Neil Talks Up San Diego and Sequels
There has been a lot of buzz lately about creators walking away from cushy contracts at Marvel and DC to strike out on their own, the most recent being Paolo Rivera whose eloquent blog post on the subject offers wonderful insight to his personal motivation.
The reaction from fans and comic related news media would make you think that these creators are venturing to the dark side of the moon on the first experimental space vessel not built and commandeered by NASA. This reaction mystifies me because it shows a disregard of the history of comics and the vibrant atmosphere of the current comics marketplace.
People that are surprised that top rated talent are leaving the Big Two should rather be asking, “why has it taken so long?”
The pros and cons of working for corporate comic companies have been established for decades.
Sure, you get to work on characters you know and love, there’s a steady check so long as you are a hot commodity, maybe some benefits, maybe some royalties, oh and the exposure to Marvel and DC‘s huge fan base can elevate you to star status. But in the end you own nothing, you had to be careful to create only within the parameters of the existing universes or run the risk of watching a character you created make beaucoup bucks for the corporation while you get nothing in return and, when you are no longer hot or are out of favor with the editing staff, there is no work and you live as a pariah.
There was a time when working in comics was the most loathsome career path for a writer or artist. Lousy page rates, no royalties, rights or recognition. You worked in comics merely as a stepping stone into advertising, television or film. This was true until the sixties when Marvel, or more accurately Stan Lee, made working in comics seem almost glamorous. The money got a bit better and creators began imagining actual careers in the field. By the late seventies creators began to realize that even though their names were plastered all over the books, they were still not getting much in return for their efforts and especially their unique creations which were now wholly owned by the corporation they worked for.
Creator’s eyes were fully opened in 1978 when the first Superman movie was released and they watched Jerry Siegel and Joe Schuster battle for morsels of the enormous profit generated by the character they had created and sold for $130 nearly forty years earlier.
It became clear that there was a deficiency in the business model of the comics industry. Why was it necessary for the comics publishers to fully own the copyrights and trademarks of all the intellectual property they published? Other book publishers do not operate this way and neither do other forms of entertainment where royalties and residuals support creators long after their work is created. Don’t get me wrong, there are good and bad contracts everywhere necessitating the need for lawyers and agents but it sure is nice to have the opportunity to negotiate your terms.
The success of the Underground Market in the sixties and the rise of the Direct Market in the late seventies created opportunities for comic creators to work outside of the traditional corporate confines of the comic industry. Creators, disgruntled by the usual terms with which they worked at corporate comic companies, turned to the successes in these markets and began to strike out on their own. Many targeted the Direct Market that had established a secure venue for such properties as Jack Katz’ s First Kingdom, Dave Sim’s Cerebus the Aardvark, and Richard and Wendy Pini’s Elfquest. This defined a new model where creator’s could find success owning their own characters and marketing direct to the distributers with the benefit of minimal risk provided by guaranteed pre-orders and a no-return policy.
Alternative publishers took note and began contracting creators defecting from the corporate comic companies, offering creator owned contracts that included fair page rates, and royalties. The eighties opened the door for true creators rights and as the alternative competition gained a foothold in the industry, the corporations began offering publications that were vehicles for creator owned properties and they structured some type royalty arrangements.
Since the inception of the Direct Market there has always been an opportunity for creators to have alternative options. Marvel and DC, however, have maintained a strangle hold on the Direct Market which they control by sporadically flooding the market with superfluous content in an effort to successfully drive out or contain alternative publishers. There have, however, been a few exceptions where talent has been able to break free with enormous success and plenty of other instances where independent creators have had comfortable, rewarding careers by most standards.
The Direct Market is no longer the panacea it once was for comic creators who now realize how easily the market can be manipulated by the Big Two and the near monopoly of its primary distributor.
Fortunately the internet has provided a wide open space for creators to play and have direct access to the customers themselves. Print on Demand providers and affordable, minimum-quantity print runs has eliminated most of the upfront risk of comic production and crowd funding has created an avenue for advance orders establishing revenue streams.
Competition is brisk and there are more comic creators than ever before, presenting a huge variety of unique creations that go well beyond the constrictions of the superhero genre. The distribution of digital content for mobile devices is giving comic creators the opportunity to reach new markets that just a year or two ago may have seemed impossible.
This is possibly the best and most challenging time to be a comic creator ever. Working for a corporate comic company is now a choice, not the only viable option if you intend to have a career in comics. Corporate creators have a better understanding of their role as cog in the corporate wheel and are more careful as they juggle being creative without abandoning rights to personal creations.
Corporate comics are once again a stepping stone to a respected career but creators no longer need to leave the comics industry. They just need to declare their independence and take control of their destiny as comic creators.
The revolution to establish these freedoms for comic creators has spanned decades. There have been many victories and many casualties. Alternative companies have come and gone, creators have basked in the limelight then vanished from the radar. Some have celebrated success while others have anguished over failure. Through it all it has been the audience that has benefited the most, paying witness to a variety of comics that would never exist if they were limited only to the corporately owned IP of two publishers.Next week, as a nation, we celebrate the independence of the United States of America, a country that established freedoms and inalienable rights that did not exist prior to the signing of the Constitution. Those same rights grant us the opportunity as comic creators to freely express ourselves through our work and to pursue a free and open market. As a comic creator, take a stand and be independent. As a comics fan, support independent, creators and publishers.
As a comic community declare every Independence Day as Independent’s Day and applaud a bright future for the art of creating comics.
Thirty years ago as two of the co-founders of the alternative comics publisher Comico the Comic Company, Bill Cucinotta and I were focused on these same ideals. Through Comico we had many triumphs yet succumbed to tragic failures.
We never lost the dream.
This Fourth of July weekend we will celebrate our third year in our new publishing incarnation as CO2 Comics. We will be rejoicing our continued freedoms as Independent Publishers, armed with technology that did not exist thirty years ago, experience, and a continued love for comics. Our Declaration of Independence will be the announcement of three new print publications that will be immediately available to our readers.
We know how exciting it is to publish comics beyond the walls of the corporate comic companies!
So next time you hear about a comic creator’s exodus from the corporate comic world just remember, “it ain’t anything new.” It is an opportunity created by the efforts of many over many years. Show your support, buy their comics and celebrate their independence!
One of the hardest questions for me to answer begins with the phrase “What is your favorite…?”
