Author: Marc Alan Fishman

Marc Alan Fishman: A Painful Admission of Indie Guilt

I admit it readers! I done ran outta things to complain about. So, like any amazing editor would, Mike Gold set forth a challenge. A simple one at that. “How about something(s) you really look forward to that aren’t DC or Marvel?” See? Simple! What a great excuse to highlight all those little known indie projects I dive into… like all the time. What better place to pimp the wares and projects that aren’t draped in NOWs or New52s. Where else could I wax poetic about those “next big things” all of you are fretting over!

And here comes the shocking truth. When it came to comics? Nothing came to mind.

Sure, there’s a litany of TV shows, movies, and music all coming out that I’d love to waste time discussing. Hell, I have a few seconds, so why not. I’m loving the last season of The Office. Parks and Recreation continues to be the funniest / sweetest show on TV.  Since House ended though, I’m just out of the drama verve.

It doesn’t help that I don’t watch TV until midnight, and barely last until half-past. Having a day job, making comic books at night, and being a freelancer adds up. In movieville… I know I have to catch Wreck-It-Ralph. Flight looked good too. Add in Lincoln and The Hobbit? And my dance card is plenty full. And in music? Robbie Williams just served up a huge slice of BritPop that I can’t get enough of. Seriously, watch the video for “Candy” and try not to get a little wiggle in your tuchas. But I digress.

When it comes to the world of comics, my “have to have it meter” is so very mainstream. This week, I came very close to buying some Image books that had cool covers… but I was lured away by my staples, Green Lantern, Animal Man, Swamp Thing, and the newly NOW’ed Iron Man. I’m not ashamed to admit what a mainstream whore I’ve been lately. But consider this article my wake up call. There’s too much good stuff out there for me to miss. And as an indie creator in the trenches too? It should absolutely be my duty to explore the lesser-knowns.

But where to start? With con season over, my “indie channel” is pretty much cut off until March 2013. This will mean, to me at least, my exploration of the unknown will be largely relegated to the independent rack space of my local comic shop (which is one third a s’mores in Chicagoland, if you get-the-drift). This means my attention will turn towards Dark Horse, Image, Boom!, Dynamite, IDW, and their brethren. And let’s just make it a hard and fast rule – no licensed comics. Sorry to be mean, but frankly every time I’ve tried one, it comes across more as fan-service than an original leap of interest. I know that’s bull-headed, so I welcome your flaming comments below.

I guess somewhere in between these random thoughts lay the issue so many of the smaller publishers and true indie creators are suffering through these days. With CBR, Bleeding Cool, and Newsarama covering the Big Two (and A Half if we count “everything else”), there’s few hubs that I know of online that really explores the other side of the forest. And let us not fool ourselves. Marvel and DC dominate the ‘cape’ market. Boom! had a hit with Irredeemable/Incorruptible, but that ship has sailed. And try as hard as they might, Dynamite’s ‘Let Alex Ross Do Whatever He Wants’ business model burned me one time too many. Hand to Buddha? Image is my last bastion of street cred these days. Doesn’t hurt that Revival is one of the best books being produced today. The key then is to find more like it.

Suffice to say, I’m truly not picky. Prior to picking up Revival because I actually know the creators… I wasn’t one for horror or zombie books. Now? Paint me grey and call me Charlie. The clear ideology of numbers would tell me that the indie scene is rife with genres I’m not presently enjoying. Is there an amazing western, sci-fi, comedy, romance, or mutt of a comic series I can jump into? There’s one place I know instantly to turn to – you.

I throw myself on the mercy of you, the nerd court. I beg of you to pelt me with suggestions of books I’m missing. And then you can follow my thoughts, good or bad, over at Michael Davis World. Shameless cross-promotion? You bet your sweet bippy.

SUNDAY: John Ostrander

 

Marc Alan Fishman: Be A Team Player…Or Not

The notion is simple and appealing. The more the merrier. When DC launched “The Justice Society of America” back in 1940, the ideology was clear. Put more heroes into the book, and children would be more likely to buy it. And the children flocked to it for 57 issues. The rest, they say, is history. Lately, team books have been on my mind. What better way for a company to showcase many of their stars in a single place? And better than that? Where better to shove barely loved tertiary characters for the sake of filling a roster!

But with this notion comes obvious shortcomings, the biggest of which is what I plan on pissing and moaning about for a few paragraphs. Simply put? There’s too many teams, and too many shifts in the rosters for team books to be more than big distractions… and it’s starting to get under my skin.

So let’s start at the top. Too. Many. Teams. In a few months time, we’ll be privy to three Justice Leagues (and one alternate Earth Society), four (or more, it’s hard to say) Avengers teams, five X-Teams, Team Seven, Teen Titans, The Ravagers, Guardians of the Galaxy, and a new batch of Thunderbolts. How does a fan even begin? The problem is clear to me. While the appeal of jamming every available hero into a team is palpable for the sheer marketing of it all… all it’s doing is lowering the property values neighborhood wide.

One thing about team books is that they are truly hard to pull off well. Solo adventure books have a freedom to explore and expound. The plots can expand lengths of time, and space, or be confined to a single room and altercation. In team books, the ease with which one can be lazy is palpable. It’s simply par for the course to check in on all the pieces of your puzzle… advance the villains scheme a half step… rinse and repeat until the climax. Bring together the whole team. The McGuffin is found / the super-move is unleashed / the villain makes a crucial mistake. The day is won. Then end with some witty banter, make a few people kiss, and call it a day. I know I’m making sweeping and irrational generalizations here… but as I looked over the last batch of team-based books I’d read? This is exactly what they boiled down to. It’s also why the mainstay of my pull list are solo-outings, and indie books.

Let’s be clear, there have been (and will certainly continue to be) great assembling of teams. Joss Whedon, long before his box-office behemoth days, penned the single greatest X-Book I’ve ever been privy to. His Astonishing X-Men was layered, nuanced, and so beautifully written that it made me believe I could like the X-Men.

And I tried. One arc post-Whedon and I was back out. Why? Because of this modern mentality of the ever-changing team. It’s not enough that both the Big Boys churn out dozens of teams, but now each of those teams changes membership like I change ironic tee-shirts. I recall, in the late eighties, Marvel used to put the heads of the team members in the upper right corner… so you could tell the teams apart. Nowadays, they might as well link to the Wikipedia page of the comic on the inside front cover. Maybe they could text you mid-issue as the team roster changes.

What happens when you continually shift a team based on the needs of your arc, as a writer, I believe it shows your hand. Like the always-entertaining Justice League Unlimited cartoon where the League expanded to such depth that each episode could only follow a handful of heroes (something Jonathan Hickman is obviously turned on by), the team was obviously selected for very specific moments. It lessoned the impact when it came down to brass-tacks. And when a new writer picks up a team book and gets free reign to recruit, it’s becomes painfully obvious where the book will head. Whedon stuck to a core group of five muties, and only added one additional when it made complete sense to the narrative he was exploring. By limiting his team across four volumes of stories, he was able to truly explore the dynamics across the board, and present a total package. It was a time where in fact, the book was better because of the sum of its parts. This is in direct opposition today, where the Justice League, X-Men, and Avengers titles play Russian roulette with their ranks every six issues.

In essence, when you change the guard, you give away the ending. After the first arc of Astonishing, all the cards had been played, so-to-speak. By sticking to that roster? Whedon showed (like in the best ensemble sit-coms) the pudding is in the cracks. It’s not enough to use, abuse, and move on. When you’re stuck with one cast, you’re forced to explore relationships. When you can change stars on the fly? You’re telegraphing everything you plan on doing. And if you dare not use one of those shiny new toys from off the shelf? You’ve angered the fans who signed up in the first place. I can’t wait for my best friend to curse the heavens when Darkhawk is wasted in the upcoming Avengers: The Hunger Games in a few months. But I digress…

Is it too bold to ask for a great disbanding? Would sales truly plummet if Vibe doesn’t get to be in a book? And would Marvel simply cease to profit if Wolverine had only a solo title and a single X-Book? I tend to believe that in the world of team fiction… less is always more. Grant Morrison’s Justice League followed the Magnificent Seven ideology and lasted damn near four years. Try keeping the same smattering of supes for that long today and people might just get antsy. But then again, neither Marvel or DC will be happy to maintain a status quo for four months, let alone four years. Call me cranky, but the seams are starting to unravel a bit. It took five feeder movies to assemble a team worth two billion dollars.

Perhaps the powers-that-be should get the hint. A championship team takes time to build. Keeping them together is what makes a dynasty.

SUNDAY: John Ostrander

 

Marc Alan Fishman: Everything We Do, We Do It For You

Thank you, Bryan Adams. See? More than one good thing has come out of Canada that isn’t Wolverine related. Add that to the Barenaked Ladies, good maple syrup, and Mike Meyers’ middle career, and you’ve got one great country! But I digress. I want to come back to a topic I’ve droned on about several times: the continuing story of Unshaven Comics by way of an increasing number of convention appearances.

This past weekend we had a delightful time at what we’d consider to be the best single day convention in the Midwest – the Kokomo Con, in mid-Indiana. And it was here, amidst the moderately sized crowd of fans making their way around the convention center we were privy to my favorite part of being in this business – fans. In the five or so years I’ve been toiling over scripts, pages, websites, and social media groups, nothing has felt better than having someone walk towards our table with an ear to ear smile. “Hey! You guys! I remember you from last year. Got anything new?” Heck, even typing that makes me a little giddy.

For some of the more legendary folks here with whom I share column space, it must be a far different feeling. To be clear, I don’t know if Dennis, John, Mike, or Michael have ever been on the side of the table as Unshaven has. I know they’ve obviously all had booths or artist alley tables, mind you. But I’d be remiss to guess if they ever were the ones chasing the tables, instead of being offered them. For Unshaven, the way into the industry is by hook or crook. We’ve got fiction to hawk, damnit. And for the time being? We’re not established. Our fans are few, but mighty. For a Dennis O’Neil or John Ostrander… they merely plop themselves into a chair and let the masses come to them, and rightfully so. In contrast, Unshaven Comics has cut its teeth with a generation of comic fans I dare say are more finicky, diverse, and uneasy to please repeatedly.

The show runner at Kokomo stopped by our table several times to make sure we were doing well. We were happy to relate every time that we were pleased as punch. By the end of the day, we’d increased our book sales by 20% over the year before. And given that attendance was slightly down from the year prior? This was an even more reassuring notion for our wee little team. To that effort, he quickly quipped “You guys could make a panel for artists to tell them how to be successful at cons!” Truth be told? I’ve detailed our crazy tactics before in my previous con-centric articles. What we do isn’t hard. It’s a bit shameless. But then again, our model for business was Stan Lee, and he certainly has made a living (or two) by never denying his inner huckster.

My greater point here though is this: Beyond any salesmanship we may employ at our table, beyond any marketing and networking we do, beyond any artistic fan-service we whore ourselves out for, what makes us successful comes down to one common denominator: a quality product that connects with fans. If we made bad books, no amount of smiling and pitching would show us increasing sales 10-20% every time we return to a convention. With the blistering amount of competition there is in artist alleys around the country, it’s a badge of pride when someone comes back time and again to see you. Especially when it’s with money-in-hand.

Thanks largely to my day job, I’ve been privy to a ton of extra-curricular reading (non-comic reading, boo) about start-ups. After careful consideration, it’s become obvious to me that my own studio is in fact just that. As a slow moving startup, we’ve done everything to keep costs down, while testing our product in the market. In layman terms? We don’t pay ourselves for the all the time we dedicate to making the books, we stay at cheap hotels, and only pay for dinner when Mark Wheatley, Mike Gold, John Ostrander or Glenn Hauman  say to. And with each subsequent release, we’ve managed our risk by truly listening to our fans. After our first book (horror) and our second (rated R super-hero fare), we tried the all ages genre. And, as you read a week or two ago, the fans responded happily. And now, after several one-shots, we’re dipping our toes into mini-series waters.

And if the fans continue to be happy, return in droves, and help define a following for our beardly wares, we just might end up going whole-hog and doing an on-going series. We do what we do because of the fans. When they react positively to what we put on the page, it tells us that we share a bond not only in collective fandom… but it cements to us that our commitment to craft leads to more than a single purchase and lament.

It leads to a relationship between a fan and a creator. It leads to us one day being invited to the convention instead of chasing after it. And rest assured, no matter how we come to the con, we’ll continue to do what we always do – earning one fan at a time, until the convention hall closes.

SUNDAY: John Ostrander’s Alphas!

 

Marc Alan Fishman: Another Three Bite The Dust

I’m tempted to be cheeky. I was considering writing this whole article in a faux-eulogy for our newly departed (departing …) series from the New 52. But, let’s be honest, I’ve done it before. So, how about we cut through the pretense and figure out why – beyond the obvious – these series are headed back to the scrap pile.

For those not in-the-know, Blue Beetle, Grifter, and Frankenstein: Agent of S.H.A.D.E have been given the axe. Ask Bob Wayne, Sales Guru of DCNew, and he’ll proudly produce the following PRSpeak:

“There’s always going to be some pressure on whether or not the new idea being pitched is maybe more exciting than another series we have that may have already told its story,” he said. “That might mean it’s maybe time to put that title on the shelf for a while or have the characters migrate into some other title. So there’s not really a hard and fast rule where there’s a line in the sand where if it falls below this point on the Diamond chart or doesn’t make this percentage of X, it’s gone. It’s really very story driven.”

So, there you have it kiddos. Blue Beetle, Grifter, and Frankenstein simply told their story. And they needed to sit out for a while so some new books can grace the shelf. Well, that’s sort of true. As ComicBookResources properly reported, all three of the titular characters here will all show up in new books. Consider then, if you will, the following conundrum: If a title is canceled in the forest, and no one cares, can you just move the important pieces into another book and call it a day?

I’ll be honest. Out of those three books, I’ve only read one. I purchased the first 10 issues of Blue Beetle. I gave up after one too many crossovers and false starts. This is after I reviewed the book, positively, over at MichaelDavisWorld. Simply put? The series has yet to find solid ground to stand on. Akin largely to the now defunct Static Shock series, I felt the editorially mandated ‘must-see-teevee’ issue drive has tanked the series. Over the course of just a year in publication, Blue Beetle has received his super powers, fought his best friend (who became a villain Beetle), moved to New York, got in the way of the DEO and Director Bones, fought his best friend again, fought Kyle Rayner’s rainbow brigade, and will end his series fighting the Reach, creators of his bug-suit. I’m pretty sure before the end of this volume, he may fight his best friend again. Is it any wonder the story is ending? It never started!

Over at Frankie and the Slim Shadies? Different song, same dance. On paper, it’s actually a bit baffling. The series has enjoyed a nearly consistent creative team – and a cursory look over several review sites even show that the book was consistently entertaining. But as I glazed over the 13 available covers, I saw a schizophrenic book. One week, the mean green machine is slaying the rot. Another week? An underwater monster. Then some insects. Then OMAC. Obviously, Jeff Lemire knows how to write well. And it appears he tried to breath as much life into the book as the lightening bolts would let him. But what I didn’t see there in all the reviews … consistency of story. I guess when you have to change gears like Frank swaps limbs, it’s not an easy task to stay alive. Heh.

And how about Grifter. Much has been written about the Rob Liefeld production. Suffering from the same repeated editorial mandates, and shoehorning of the Wildstorm Universe into the DCU … is it any wonder that all of the WU books are tanking on the sales sheets? Ooops. Sorry. I mean “story sheets.” Because all of this is really story driven, folks. Keep the simple facts in mind. They had a team in place at launch. Nathan Edmondson and CAFU. It didn’t take even six issues for the carousel of artists to fill in and out of the book. Then at issue nine, enter Liefeld’s typewriter. And three issues later? Another new penciler. Is it any shock to you that when a book changes artists this much, it’s circling the drain? Go look on your shelves right now, and count for me the number of creative team shifts that occurred in the best runs of your favorite books. Yeah. I thought so.

Ultimately, these three series each have had high points and low. By their very nature of being DC titles, they see sales indy guys like me and my kin would kill for. They are distributed far and wide. They are reviewed on countless sites. They are picked apart and debated for their merits. At the end of the day though … the powers that be want to see success. And put any spin on it you want … if the book isn’t banking beaucoup bucks (or I surmise … banking enough to be above water, or carrying the possibility of future licensing deals), the grave is dug in the ditch next to the road. Let’s not be unrealistic; we knew that the New52 was not going to deliver 52 critically-acclaimed sales-powerhouses. The zeitgeist would never have been able to sustain that much hype, love, and attention. What this is … is what it’s always been; the nature of the comic industry is to die and be reborn at the right place and the right time.

Mourn not for Grifter, Blue Beetle, or Frankenstein, kiddos. They’ll all be back, and be canceled just as quickly, when we cover the New52 NOW next year.

SUNDAY: John Ostrander

Marc Alan Fishman: Comic Books – Where A Kid Can Be a Kid

So the other day, in my second life, I was discussing Unshaven Comics with a coworker. He’d just read our first two issues of Disposable Razors. Suffice to say, these early issues of ours were geared towards our peers – violent, misogynistic, foul-mouthed, and raunchy fun. He then asked me about the next issue, featuring the Samurnauts.

“Dude. Why did you go kiddie?”

“Simple,” I retorted. “I’m still a kid.”

Deep down, beard be damned, I’m still 12. I can’t walk into a Target / Wal-Mart / Meijer without taking a detour through the toy aisle. My DVR is as full of worthless NBC comedies as it is high quality cartoons. And to a degree, my continuing love for comics in general fulfills that childish need for escapism that obviously will never leave me.

Beyond myself though, I am lucky to be surrounded by two others who share the exact same mentality. We Unshaven Lads make no bones about it… at our core we’re far more interested in giant robots, Kirby krackle, and figuring out the relative power levels of various Power Rangers than the latest polling data, Iranian diplomacy, and the relative cost of bathroom tissue. Suffice to say it was a no-brainer that we’d eventually strike gold by tapping into those roots and pulling out The Samurnauts. Iran be damned.

And what’s truly refreshing? Being able to share our book with everyone. From kids to teens to adults, no one is safe; kung fu monkeys and zombie-cyborg space pirates makes everyone giggle. And when they read the issue and see we do it without having to wink and nudge our audience? Well, that’s when we show that this isn’t just for a gag. Frankly, it’s what’s missing throughout much of mainstream comic books these days. Yup. I’m going there.

You see, when I was growing up (frankly, not all that long ago) we were already knee-deep into the Angst-Era of comics. There was a hard line: either you spurted blood and boobs all over the page or you dubbed your book for kiddies, and neutered everything about it, quality included. And despite the relative universal success of titles like Tiny Titans, Super Dinosaur, and dare I suggest Fables, most books on the shelf still seem to be stuck in a rage. But at the same time Spawn was murdering the comic book world, there was an epiphany in kid-level fiction; animation.

I was truly blessed to grow up on what I consider is the truest golden age of cartoons – Batman: The Animated Series, Superman, the X-Men, and my personal favorite Exo-Squad. All employed the most basic tactic that elevated the term all-ages to an unforeseen level of quality. Simply put, these series all decided it was easier to tell a great story, than worry about talking down to kids. And as a kid, I recognized it.

Here were cartoons that dealt with war, murder, politics, government, ethics, and god knows what else. And sure, there were batarangs, guest stars like Lobo, the Dark Phoenix saga, and Neo-Sapien uprisings, but they were presented and treated without a hip wink at the camera. And because of it, when I turned to the world of comics, I gravitated towards Alan Moore, early Frank Miller, John Ostrander, and Denny O’Neil. Here were guys giving me the same credit as Bruce Timm, and Paul Dini, all without having to plunge their books into infinite sadness and meaningless quarrels.

Don’t get me wrong. I enjoy a touch of the ultra-violence. But when its used every other issue, it deadens the impact. DC especially seems to be marred in grit and angst again, and because of it I’m down to less than half the subscriptions I enjoyed a little over a year ago. The best ongoing title in recent memory was Fantastic Four, which in and of itself was too kind to not spend all its time with gnashed teeth. Meanwhile, Harley Quinn is being plunged into a vat of acid and donning a corset as a costume. Maybe the kid in me is just sick and tired of rape, death, cursing, and thigh pouches in my cape’n’cowls every week, in an effort to boost sales. Maybe it’s why I spend my time amidst future space stations and pirate ships when it’s time for me to give back to the world of comic books.

Now if you’ll excuse me… I need to go load up my Nerf guns. Thundercats is on.

SUNDAY: John Ostrander on Comics

 

Marc Alan Fishman: To The Digital Age and… Beyond!

For as forward-thinking as I’d like to position myself as being, I am a comic book luddite. Where I was like the rest of my generation – adopting the the MP3 over CD, and taking to the cloud the second I had the opportunity – I have never been lured by the siren’s song of digital comic book reading. That is until I was gifted some not too long ago. And here I am to report on whether I’m slowly turning towards the horizon of sequential fiction.

First off, you should know what prey-tell I was gifted. DC’s Justice League Beyond, as pitched to me by Mike Gold, was “…perhaps the best straight-forward action team book being put out today.” Well, given Mike’s pedigree and tastes, I was willing to bite on that. And with no more pretense than that single line of praise, I tore through 12 digital issues. At the tail end of them, I’m happy to report Mike is very close to right with his kind words.

JLB is an extension of the animated Batman Beyond Universe, birthed by our lords and saviors Bruce Timm and Paul Dini and brought to us by the writing, penciling, and inking team of Dustin Nguyen and Derek Fridolfs. And much like Dini and Timm’s futuretoon, the digital book appears light as a feather in presentation, but its looks are truly deceiving.

Beneath the veneer of simplistic art and truly light prose, comes a world-shattering tale worthy of the Justice League. Backed by a few “secret origins” to break up the main story, a solid hour of reading gave way to lasting moments of truly memorable scenes and concepts. Case in point: Fridolfs and Nguyen are able to create a New Gods story that is near Kirby-level in its weight and presentation. If that isn’t cause enough to pause, well, I don’t know what else is.

From the visual standpoint, I’m less than thrilled. I get that the appeal of the book ties directly to its parent animation. But in the realm of comics, there’s far more to do than just replicate someone’s style and call it a day. Call me crazy, but I’d like to see them reach a bit further visually then what DC delivered. Without knowing anything beyond what I was reading, the books ‘looked’ just the teeniest bit phoned in. It could be the stylistic choice of editorial to match the show so closely.

The truest compliment I can lay out though comes in aforementioned origin issues. Meant as breathers between the main “War to end all wars” arc, here we get glimpses into the backstories of two characters that never struck me as more than filler bodies. Warhawk and Aquagirl are each given a backstory treatment that would shame the king of origins, Geoff Johns. Delivering real pathos, enhanced by a few Easter egg nods and winks to the comic historians amongst us. And for those (like me) that lived-ate-and-breathed the Dini/Timm-Verse? Well, this whole series is like a trip back to a better time. And better than that, they took the time in both cases to try a different visual approach. Loose and simple still, but with enough of a change to allow to enjoy the stories on a higher level.

But the crux of the matter to me was in the enjoyment. Did I have as good a time e-flipping through the pages as I do with normal comics? Sadly, no. To be fair, I tried reading the files both on my large iMac screen and my wife’s iPad – which is as close to the size of a single comic page as one can get digitally. The book itself is cut in odd places. It was hard to tell if it was built in “standard” format akin to be eventually printed, or if it was always intended only for digital consumption. Given what I saw, I believe it to be the latter. And that in and of itself isn’t a dig. For the longest time, I enjoyed DC’s Zuda line of web comics mostly due to its formatting being suited for the screens at the time. Here though, the digital books read just a bit wonky to me. Some pages are portrait, others are landscape. And although each issue is 20+ pages, in some issues there’s barely six or seven actual pages worth of content.

I am all for the idea that the comic companies shoot to create all digital publications; it’s the future whether or not I’m an adopter. But the key here needs to be the same as it in print. That is to say the final product need not short the reader with content, just because its home is on the backlit screen of a retina-display.

At the end of the day, I know that this initial pass into the non-inky realms was not enough to lure me over permanently. That being said, I would be more prone at this point to enjoy digital titles should they wholly separate entities built specifically for the medium. And if they are significantly less money than the printed counter part (akin to the music or TV episodes), then I’m even more likely to consider incorporating it into the fabric of my e-life.

Most important though is that the quality is no different on screen than it’d be on the page. When you have to make art that is only 72 DPI, it can be tempting to become chinsy with the deliverable (both in words on the page, and the stories delivered per issue, as I was noting in the over-before-they-got-started JLB issues). The comic brethren must remember that the digital music and movie media eventually made their way to HD.

With all of those pieces in place? I can rest happy that my son may end up collecting his longboxes on a hard drive instead of a basement. Assuredly though… this digital-aged bearded bloke will still be bagging and boarding his wares until they stop putting them in the stores.

SUNDAY: John Ostrander

 

Marc Alan Fishman:
 Guerrilla Marketing That Ain’t

Dear DC Marketing Department,

Call me a silly fool, but did you really think you’d get away with it? Or were you just playing dumb, knowing full-well that we’d blog and post about it. You sly dogs you.

But who are you really kidding? Everyone knows you’re dumb as a box of rocks. Ever since the Harry Potter cash cow stopped giving milk, you knew the Brothers Warner would turn towards its in-house fiction generator to start making with the profits.

And guess what? As soon as they turned their steely gaze towards you, wouldn’t you know it… those rat bastards that used to be across the street scored a near two-billion dollar movie. Sure, you had the last Batman movie, and hey, no one is blaming you for that not banking on higher expectations. The franchise made you a small mint, and almost made all of us forget Green Lantern.

Almost.

So, here you are, the Mouse already ramping up a second season of super hero flicks, and the only thing that’s been worthwhile from your studio just ended. You’ve got that Superman reboot coming. Luckily, most of us snarky a-holes have only politely ribbed you for letting Snyder make a trailer that looks like Supes is on an extended episode of Deadliest Catch. We’re on pins and needles that it works out for you. Seriously. The million-dollar question? What’s next?

And we’re back to the beginning again. You dress up a few interns in fresh Batman tee-shirts and send them to the local geekatorium with “casual questions” in hand. I can’t help but be honest guys – it’s not the best idea you’ve had. We geeks may not be fit to ask the cheerleaders out to the prom, but we know when someone is trying to sell is some snake oil. Hell, we buy that damn oil from you every week, without the need to be sly! I guess what I’m getting at is pretty simple; if you’re out of answers, it’s OK to ask us to help you.

But it won’t help.

Do you think, even for a moment, that your base will give you the insiders’ scoop on how to make a Justice League movie that will bank big buckaroos? It won’t. Because even if we told you exactly what we wanted, and you made it exactly like we asked, it doesn’t mean instant gratification. Ask Edward Wright. Scott Pilgrim looked great on paper. The trailer was tight. The San Diegons all reported nothing but geek-love. And the actual film was stupendous. But it didn’t blow the doors off the bank vault. The thing of it all is that a film like The Avengers, one that hits the zeitgeist, is a bit of right-place-right-time and the payoff to a 5+ year gamble. You took the same bet in 2001. It paid in spades. Lesson to learn: there’s no quick payoff for what you’re wanting.

And let’s not leave here today without being frank about Frank. Look, Miller is a legend, and we’ll not dispute that. And in context, some of his best work has been given amazing treatments on film. 300 and Sin City hold substantial places in many of our DVD collections. But, the ghost of the Spirit (heh) still leaves a very bitter taste in our mouth. That crime against celluloid has soured us all to the church of Frank Miller. Be warned. And if you still feel like he might be worth our praise, let me be blunt:

 “We’re the God-Damned Justice League.”

Since I’m in a festive mood, I’ll leave you with what may be the answers you’re seeking. If you want to make a Justice League movie that topples Marvel’s Mightiest Heroes, the recipe is simple. And like all dishes that have only a few ingredients, this isn’t going to be easy. You need quality product to start from. Your director needs to be someone who is in-tune with us nerds, but can stand on his own. Brad Bird perhaps (Thanks, Uncle Glenn!)?

Perhaps I’m putting the cart before the horse though. What Marvel pulled off wasn’t rocket science; it was an assembling of feeder movies that each stood up on their own. That means if you want to bring together Superman, Batman, Wonder Woman, Green Lantern, The Flash, and others? Then you need to earn that right. You can’t skip past the preamble if you want the masses to love you. Simply put… the world at large doesn’t know your Justice League from Adam. If you start off well with Man of Steel, you’re on the right track.

Just don’t put the cart before the horse. And man up; if you have a question to ask the geek world at large, just put it on the Internet.

Sunday: John Puts Shingles on the Chicken Coop?

Monday: Mindy Newell

 

Marc Alan Fishman: Comics Are Good For Learnin’

So it came to my attention by way of an amazingly nice lass that some forward thinking teacher-types are slowly coming around the bend. Yup, they are looking toward comic books, those evil things, as potential fodder for their classrooms. Gasp! And, as it would seem, this very nice girl asked me – little old me – to give my two cents on the matter. And because I love killing two birds with one stone, I figured this outta make a great li’l rant to share with you, my adoring public. Of course, I realize now I admitted to the glee I feel when I commit aviaricide. Well, there went my fan-base. Tally ho!

I know back in the olden days, comics were largely seen as kitchy wastes of ink and paper. Kids buried in them were potentially violent sociopaths just waiting to commit crimes of laziness. But by the time I was in school they were starting to be called graphic novels. Thanks in large part to the artsy works of Art Spiegelman, Joe Kuburt, and Will Eisner, the medium as a whole was slowly pulling itself out of the low-bro.

That being said, I was never assigned a graphic novel to read for a class. Nor was I able to select one for independent book reports or the like. Even within the realm of studio art classes I was nixed the ability to cite Alex Ross as a major influence without scoffs. But as Bob Dylan sings, “The times, they are a changin’.”

If I were to suggest opening up a classroom to comics, well, it’s a simple issue – do it. Comics are easily one of the best gateways to literacy I can think of. Truth be told, the first books our parents read us (and I’m reading to my own boy now) are gloriously illustrated. Dr. Seuss, a one-time newspaper comics guy, is just panel borders away from sharing shelf space with Daniel Clowes. In the earliest of classroom settings I’d start with the recognizable. Art Baltazar and Franco’s Tiny Titans is as accessible a comic as I know of. But more than just being kid friendly, the book is funny, bright, and charming. So much so that I was an avid reader of it long before I was even married, let alone a father. And because it uses semi-recognizable super hero sidekicks, it’s easy for kids to relate, and learn to read.

Tiny Titans aside, there’s always Jeff Smith’s tome of toonage, Bone. The long running series blends laughs, mysteries, and adventure. If kids can’t find something to love there? Well, then I’ll eat my hat. Come to think of it, I don’t own hats anymore. Note to self…

Beyond the early readers, the always-tough-to-please nine year olds (perhaps through 13 or 14?) are going to start dividing themselves. Girls have cooties. Boys are messy. The division of the sexes may make many a teacher feel like comic books will degrade into the capes and cowls for the boys and leave nothing for the girls. Nay, I say. Nay! Both the boys and girls can take heed that I myself grew to love comics at this tender age due to the long-running Archie series. And Archie, unlike his more heroic counterparts, seems to have found a way to stay with the times, without diverging into the too-real, too-gritty, or too-angsty. Consider also the Adventures of TinTin. Long before it was a computer-animated movie, it was a comic. A great comic. And don’t we all laugh a bit when we recount the Scrooge McDuck comics of yesteryear? That book was doing Inception long before Chris Nolan was firing up the vomit-comet to film anti-gravity fight scenes.

The real meat and potatoes for me though come right at adolescence. Here, our kids are primed to learn that comics are more than just good fun. The Pulitizer Prize-winning Maus (by the aforementioned Spiegelman), Jew Gangster (by the late and beyond-great Kubert), and A Contract With God (by Will Eisner) all help teach that the medium of comics transcends the super power set. And sure, they all hold quite a bit of Jewish lore to them… so allow me to expand beyond Judaica.

Mike Gold himself turned me on to Stagger Lee by Derek McCulloch and Kings in Disguise by Dan E. Burr. They are both amazing reads. And please, don’t get me wrong – comics at this tender age need not be without a twinge of the supernatural. Watchmen might as well be a high school freshman class in and of itself. Frank Miller’s Sin City and or 300 are far better on page than on screen, and on screen they were both pretty amazing.

And let’s not leave Marvel out of this. Kurt Busiek’s Marvels singlehandedly brought me out of a four year freeze of comic book reading. It’s insightful, and a beautiful take on super heroes from the human perspective. And I’ve little column space left to suggest even more here… Empire by Mark Waid and Barry Kitson, Astro City, Batman: Year One, Runaways and Y: The Last Man all spring to mind. But I digress.

Suffice to say, introducing comics to a literature program shouldn’t be that hard to tackle. The fact is the medium itself makes open discussion far easier to instigate. More work to enjoy than watching a movie, without the scariness of endless pages without something beyond words to look at means less barrier to entry. For those learning to read (or who have trouble with it) comics are a gateway drug to amazing new worlds. For those already well versed in literature, comics offer an endless string of independent authors bringing original takes on the world that combine their plots with art that tends to force us to stop and appreciate. Akin to indie films, comics at any age offer more than the commercial world. Thanks to a bit of knowledge gained at this year’s Harvey Awards (thank you, Ross Ritchie), I leave on this thought:

 “The French codified it well: they call it “The Ninth Art.” The first is architecture, the second sculpture. The third painting, the fourth dance, then there’s music, poetry, cinema, and television. And ninth is comic books.”

Now, the question is: if it is indeed the ninth art of our world, comics should not be considered for the classroom. They should be compulsory.

SUNDAY: John Ostrander

 

Marc Alan Fishman: BaltiMORE!

Yeah, I know. The illustrious Mike Gold has already written at length as to why the Baltimore Comic-Con is an amazing experience. But Mike’s career in comics is older than I am. I had thought, for only a second, that maybe I should just move on and try another column to piss people off. But here I sit, and man, I still can’t stop smiling. So, screw it, you’re gonna hear (again) about the Baltimore Comic-Con. Maybe you’ll get a different perspective. This was my first trip to the Charm City, and I think Mike may have underplayed just how awesome this shindig is. Oh Baltimore Comic-Con, how do I love thee… Let me count the ways.

As many here have read my recent tirades about the Wizard Conventions may know… I have been seriously duped. I was raised on a convention where I honestly believed that in order to make it successful, one needed the publishers (especially the big ones) to anchor the show. How wrong I truly was! BCC was a show where the publishers were truly secondary to the main draw – the creators. In one of several walks I took away from our own table, I realized I was feet away from a litany of personal heroes. Brian Bolland, Cliff Chiang, J.G. Jones, and Gene Ha only to name a few. And while there were publishers there, they were in non-monstrosities that made them feel a “part” of the show, not the driving force behind it. The driving force truly was the community of creators. And given that I was amongst them? It was one of the few times in my five years as one I felt comfortable owning the term.

Far cooler though was the chance to truly “meet” Mark Wheatley, Marc Hempel, and ComicMix’s Emily S. Whitten. Over an amazing dinner (joined by my amazing friends/Samurnauts Erik and Cherise Anderson, Unshaven Sales Machine Kyle, and the always tall Glenn Hauman) we swapped stories, histories, personal politics, jokes, and more. And sure the crab cake was some kind of life altering experience… but just the chance to be at that dinner table in the suburbs of Maryland was some kind of amazing that I’ll be chasing for years to come. I know this is not an experience one gets simply by being at this con… but this was one perk of writing for this site that certainly is continuing to pay off in spades – even if it’s in food and stories alone.

As Mike already mentioned, the show was the perfect length. No “preview night” to force an extra day’s parking money out of the creators… just a packed weekend of festivities. It was almost as if the show runners knew that the creators who got into town early might find one another prior, and take the responsibility themselves to find a good time in the city. Preposterous!

What Mike didn’t mention (mainly because he wasn’t there to sell…) was the positively unending crowd. For two days the traffic at the show was never sparse. Our booth was literally in the last aisle of the convention center, and there was rarely a time where there wasn’t a nice gaggle of comic fans walking past our table. Unshaven Comics walked into the con with a “it’d sure be nice” goal of 150 books over two days. On Saturday alone, we netted a personal record: 137 books sold. And Sunday helped us tip the total to over 200. That makes me beyond proud to announce with three more conventions still left on our schedule, we met our years’ goal of 1000 books sold. For three guys making books in their basement, selling only on the convention floor? I’d say Baltimore put the icing on a cake made of success.

And how about those Harvey Awards? Well, all points from earlier in the week stand true: We were in awe in attendance of living legends. Phil LaMarr was an amazingly hilarious host who proved that beneath all the funny was a legit fan. Ross Ritchie proved that beyond the Gutters’ continual assault on his character, he’s a humble and very passionate man. His call to action only cemented further Unshaven Comics’ love of the medium. And hey, the 30-pound gift bag they let us leave with was nothing short of super. It’s more than possible that it will take an entire career for me to get one, but mark my words: Unshaven Comics will take home a Harvey before we retire our pencils and Wacoms.

Suffice to say, the Baltimore Comic-Con showed me exactly what Wizard is missing in it’s conventions: comic book creators. We’re not a sideshow or a footnote to be hidden on the con floor. We’re the reason this industry exists – from the billion dollar movies we create to the never-ending stream of ideas. The BCC knows how to elevate and celebrate this fact.

As a creator and as a fan, I was (and am) awestruck at what I was witness to this past weekend. And sure it took a twelve-hour car trip to get there, but it was truly a small price to pay for a head full of memories I’ll be hard-pressed to replace…

Until next year.

SUNDAY: John Ostrander

Marc Alan Fishman: Whedon’s S.H.I.E.L.D. Has Already Been Canceled!

OK, no it hasn’t. But I bet I sure got your attention. Let’s have a quiet chat here, nerds, shall we?

Joss Whedon, Emperor of the Nerds, has ascended to the top of the mountain in Hollywood. Who knew all it took was a couple billion bucks behind the largest franchise film in history to get there? With that being said, Disney / ABC / Marvel has officially dropped the proverbial “dump-truck of money” at Joss’ gilded doorstep. And with it comes his triumphant return to television. And every geek in America (and parts of Europe and Asia, I suppose) holds its breath in anticipation.

The S.H.I.E.L.D show, as we’ve gleaned from what few words have graced us from St. Serenity, will take place in the Marvel Movieverse, but will not be sequel to The Avengers. Aside from that? Well, there’s not much else being said. So what are we to do? Speculate of course! Consider this my open air wish list for the show itself. What it could be, and what it shouldn’t.

First and foremost? I want continuity. I want the show to play in not just New York. I want weekends in Wakanda, layovers in Latveria, as well as trysts in the Triskelion. Marvel has a rich tapestry to explore, and a series that gets too many kicks in a single environment ends up becoming predictable. I’d like to think of the helicarrier as our Serenity, and the 616 provides us a new and cool place to explore every week.

And while we’re on that topic, who, prey-tell, should be doing the exploring? If I had my way, I’d free Colbie Smulders from How I Met Your Mother (which I truly love) in lieu of a permanent station as the show anchor. Whedon is known for his strong portrayal of female characters. Sadly, the movie was too pumped full of testosterone to really have much for Maria Hill or Black Widow to do beyond get a little scuffed, and pouty. I say play to your strengths, Master Joss. Maria Hill would not only be recognizable to the masses, but she (Ms. Smulders) has the depth and chops to carry a show on her shoulders with ease. And beside her? Well, I want all the S.H.I.E.L.D. stalwarts. Dust off Falcon, Quartermaine, and the offspring of Dum Dum Dugan (since I believe he was in the Cap movie and is quite not-amongst-the-living).

And what good guy is good without a bad guy to combat? Marvel’s bench is deep with cool villains perfect for the silver screen. Obviously no spy-based show in the 616 would be worth its’ salt without the perfunctory associations of ne’er-do-wells: Hydra, AIM, the Hand, etc. Heck, bonus points if they incorporate “The Ten Rings” from the Iron Man franchise. But aside from the machinations of large criminal organizations comes a bevvy of singular baddies that S.H.I.E.L.D. could be responsible for removing from the picture. Who here wouldn’t giggle a little if they saw the Purple Man, Baron Zemo, or dare I suggest the Hood making their way onto the teevees? No one, that’s who.

And would it be too much to ask for an occasional cameo? Yes, we know that all the Avengers are going to have full dance cards for a while. But nothing, and I mean nothing keeps fans (casual and crazy) coming back for more than the off chance the real Dr. Banner, Dr. Stark, or Captain America shows up to shoot the breeze. And if not for our “actual” movie stars, maybe a secondary cameo from Dr. Selvig, General Ross, or Agent Coul – err… never mind. The point remains the same. After five-plus feeder movies? There’s a metric ton of characters in the toybox that will help keep the show fresh.

And if I have only one wish fulfilled for this show-to-be… it’s all in the presentation. Smallville started strong, but quickly degraded into predictable schlock. The tendency for all TV (dramas and sci-fi shows alike) is to become machines of procedure. S.H.I.E.L.D. can’t bode well if it quickly becomes “case of the week.” Same could be said if it goes the direction of Lost or Heroes… and becomes obsessed with serialization. The key is, was, and will always be balance. Have an overarching storyline peppered with great single episodes to chew on. With an ensemble cast in place, this will all fall in line.

Ultimately, Whedon’s return to the medium that has raised him up as much as it’s let him down stands to be a great reckoning for our king-nerd. Where Firefly and Dollhouse were quickly dispatched due to poor schedule placements and too-small-of-a-fanbase-to-keep-it-on-the-air, S.H.I.E.L.D. stands the most promise to succeed if only for it’s parent franchise feeding the masses now hungry for more Marvel. You know, all those people who loved the movie(s) but were way too afraid of going to a comic shop to read about their new favorite characters. So long as the show can walk the line between “cool spy adventures” and “snarky fan-service”, and Marvel backs the show up with continually successful movies… the sky is the limit. And in that sky? A gleaming CGI set for the Triskelion.

Marc Alan Fishman and fellow ComicMixers Emily S. Whitten, Mike Gold, Glenn Hauman and Adriane Nash will be at the Baltimore Comic-Con today and tomorrow, mostly hanging around his Unshaven Comics booths, selling his wares to the unwary, and screaming obscenities at nearby Yankees fans. Drop by and say hello.

SUNDAY: John Ostrander and George Bernard Shaw, Shakespeare, Del Close, and Stan Lee.

 

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