You guys know what the word “bardo” means, right? You don’t? Oh gosh, I’m sorry. Last week I threw a Catholic factoid at you and this week I’m hitting you with something from Tibetan Buddhism which, for pity sake, isn’t even Christian! (What is wrong with me? Why can’t I just pass the test, toss the text, and cruise down to Steak’n’Shake like the rest of the kids?)
Never mind. Here is a definition of “bardo” provided by my favorite oracle, Wikipedia:
The Tibetan word Bardo means literally “intermediate state“ – also translated as “transitional state” or “in-between state” or “liminal state.” Used loosely, the term “bardo” refers to the state of existence intermediate between two lives on earth…The term bardo can also be used metaphorically to describe times when our usual way of life becomes suspended, as, for example, during a period of illness…
The jury is still out – way, way out – on the “two lives” business, but the bardo concept is a useful expression of something most of us experience, sometimes often. The in-between place. The “what-happens-next” region.
This time of year is bardo territory. Between the seasons. Between warmth and cold. Holidays are past and…now what?
My personal bardo? Well, last fall the Brigade of Evil Kidney Stones attacked and sent me to the hospital four times and resisted counterattack – we’d say “valiantly” if they were the good guys. State-of-the-art medical science has been only partially successful against them. I imagine the last one, who may or may not be still lurking in my innards – the X-Ray is yet to come – standing boldly and snarling, You throw sonic waves at me, puny mortal? I spit on your sonic waves!
Doctor Doom, eat your heart out.
I began teaching my NYU course last week, thus hauling myself from the between-semesters bardo.
The world of comic books is also emerging from a bardo, kind of. DC’s relaunch of its entire superhero pantheon is past. The new stuff is making its way apace, with, already, a few casualties and a few replacements. Both DC and Marvel seem to be doing some kind of reorganization. (Full disclosure: This is a guess – less than a guess: I couldn’t be further out of the loop if I lived on Pluto.) The effect of the new technology on our favorite narrative medium is still a big question mark. (By the way, I’m having difficulty learning about said technology. Wonder why.)
It’ll all be resolved, soon or late, and the bardos will come and go…
But look! Down there! The space between the end of this column and the beginning of the next! What the heck is that? Do you think it could possibly be…?
RECOMMENDED READING: I first encountered the word “bardo” as part of a title “The Bardo Thodal, often translated as “The Tibetan Book of the Dead.” My sketchy understanding of it is that this is a set of instructions for the newly dead to help them negotiate the afterlife. It had a vogue among the counterculture in the fabled Sixties and then dropped off my radar. So maybe this is not a recommendation, but rather a mention; now you know the thing exists.
The Internets (by which I mean, mostly, Facebook) buzzed this week with a YouTube video, The Death and Return of Superman. It’s really funny, written, directed, and starring Max Landis, son of one of my favorites, John Landis, and also the writer of this week’s box-office champ, Chronicle.
I like everything about this but the premise: that the powers-that-be at DC Comics decided to kill Superman because it was an easy way to draw attention to their flagship character and thereby increase his popularity.
Not true. If anything, in 1992, Superman was more popular than he had been since the John Byrne relaunch.
If DC was going to pull a stunt to make Superman more popular, they would have done it when I was first hired to be publicity manager at DC, in the summer of 1990. I remember going to a meeting about upcoming story lines, and being told that the big event for that fall was that the new Robin (Tim Drake) was going to get a new costume. Not just any costume, but one with a design actually approved by Tim Burton.
Oh, and Clark Kent was going to ask Lois Lane to marry him. And then she was going to say, “Yes.”
“That’s a much bigger story,” I said.
“No one cares about Superman,” I was told. “But the fans will want the first issue with the new costume. Push that story.”
I pushed them both, but, as instructed, I devoted more resources to Robin. I spent thousands of dollars having a costume made and finding an actor to wear the costume for a press conference. I got approvals up and down the Time Warner hierarchy.
For Superman, I sent out a simple press release. And that story exploded.
Over the next two years, Superman became more and more popular. The public followed the stories about Clark and Lois like they were Kardashians (only really in love). The wedding became such a hot story that Warner Bros. television wanted in, and created a series, Lois & Clark: The New Adventures of Superman.
There’s more money in television than in comics. The wedding would have to wait.
Here’s the part I didn’t know about until years later. The powers-that-be at DC needed a reason to stop the wedding. To their credit, they turned the problem over to the editors, writers and artists who worked on the series. Why would the wedding be postponed? Could Clark and Lois fall out of love?
No, that wasn’t in character. Even though they hadn’t taken vows, they were going to be together until death did them part (or, as fate would have it, The New 52). The only way to stall a wedding would be for one of them to die. Whose death would be more dramatically interesting?
The Death of Superman was never about killing Superman. It was about setting up the next storyline, World Without a Superman. These stories showed how the world went on without the Man of Tomorrow, and how he continued to have an impact on our lives.
We know Superman came back, and Landis does a great job of pushing the more ridiculous aspects to their (il)logical extremes. It’s funny stuff, and it’s funny because he actually knows something about comics.
Still, twenty years later, we’re still talking about it. The stories remain in print. Whether or not you liked it, the fact remains that the stories resonated with readers.
We all remember where we were when we first heard that Superman died.
Sometime around 1987, DC Comics’ then-publisher Jenette Kahn told DC’s next publisher Paul Levitz that it was time to change the DC logo. Paul protested and pulled me in – I gather I was handy, or perhaps I was least likely to look like a plant. I chirped in “No, too soon. Branding takes time. Some people have just started to spend money on that logo with Dark Knight Returns and The Watchmen.”
It was painful for me to say this because I hated the DC Bullet. It was designed by Milton Glazer, and those in-lines of his were everywhere. But on cheap paper with those silly putty printing plates, his in-lines either dropped out or boogied up like a crack fiend drawing an arrow with his feet. Still, I supported Paul’s decision. If it worked for Coca-Cola for some 110 years, it should work for DC Comics for 30.
That’s about how long Glazer’s Bullet was in, and on, action. It was replaced by the one you see at the upper left-hand of the graphic above. Even after 30 years, many fans initially hated it. But I think even the most cynical liked it on the big screen… and even on the teevee screen. After a short while, it dawned on me that this was probably the best DC logo ever – except that, even though it is worthy, that particular distinction wasn’t much of a compliment.
Some five years later, DC is being rebranded. No, I’m not talking about The New 52: that’s rebranding in the sense that M&M added blue candies to their package while removing the light brown ones. The DC Spin has been sent to the glue factory, to be replaced by that which you see on the upper right of the graphic above.
I’ve started at it for a couple weeks now, taking time out for meals and New Jersey Devils games. And three words come to mind:
Boring. Stupid. And Needless.
Not to be eclipsed, the folks at Bongo Comics – represented by the logo in the lower left of the above graphic – decided to do DC one better. Their new logo is boringer. Stupider. And needlesser.
Both logos replace something that incorporates a bit of the energy and feel of the product itself. Both logos are bland at best; Bongo’s looks like an old Whitman title from the 1970s, and DC’s… well, I don’t know what the hell that thing is. It reminds me of the old toy I had back when milkmen still walked the Earth: it was sort of a pad with one plastic sheet on top of a black something or other. Kids scribbled on it with a wooden stylus, and when we got tired we’d pull the plastic sheet up off the black background and the scrawlings would disappear.
If only.
The most meaningful line in any movie was uttered by the character Governor William J. Lepetomane in Blazing Saddles: “Gentlemen, we’ve got to protect our phony-baloney jobs!” That sentiment is what makes the world go ‘round. If designers and art directors left well enough alone, we would have less work for designers and art directors.
Comics should stir some sense of wonder within the breast of the reader. These logos do not. They probably look real good on the thick glass doors that front their reception rooms, they certainly look real good in the corporate annual report (should Time Warner actually acknowledge they publish comic books), but as a device that inspires attention and attraction, they suffer from the worst sort of sanction: death by dullness.
Arm back, arm forward, release the ball and…three it goes, down he lane, heading for the pocket and…Kerflunkl –
Strike!
But uh-oh. Look what happened. Somehow, instead of rolling a bowling ball we rolled our magic crystal ball and sure, we knocked down all the pins, but we also smashed the ball to smithereens. Dozens of shards scattered on the polished wood.
Well, we won’t be using that crystal ball to peer into the – or some – future and let the prophecies issuing therefrom provide fodder for this week’s blather. Nope. And there are things we’d like to know about the forthcoming comics world, like will DC be able to continue the success of its reworking of the superhero pantheon (lookin’ good so far, guys!) and just how damn digital will comics get and if they get any digitaler will the comic shops cope? Will their income really be seriously affected?
(I mean, they’re closing the Blockbuster I’ve been patronizing for the past dozen years or so. Nothing is sacred, or certain, and of course we know that, but it can still kick us in the shins.)
Where was I? Oh yeah. Things we’d like to know. On a personal note…will I finish the book I’ve been futzing with for…is it three years now? And will somebody publish it? (And if our crystal ball had a literary critic app, I’d ask just how smelly a garbage heap the book is, anyway.) And back to comics-related matters: Will the Batmovie really knock everyone’s socks off? (And hey, Warners – must I pay for my own ticket or will one of you folks be kind to the ancient, doddering, mostly-retired, septuagenarian funny book hack and put him on a screening list? And not one for a screening in Los Angeles, please. He’s already scheduled to get on more airplanes than he cares to this year.)
Maybe we could pick up a shard and catch a glimpse in it if what the crystal ball would have revealed if we hadn’t stupidly mistaken it for athletic equipment. But what good would that do? Without a context – without the big picture – what we glimpse in a shard wouldn’t provide much information. Come to think of it…the whole and uncompromised crystal ball, pre-bowling fiasco, wasn’t really all that useful, was it? Not for what counts, not for what we really want to know. (Mostly: will I get what I want? How will it all turn out? And oh yeah…will I get what I want?) That ball was always pretty murky, wasn’t it? The images it presented were fuzzy and soft-edged and weirdly distorted, the colors all wrong, the backgrounds bizarre, and when time had passed and we were existing in the reality of those images, they never meant what we thought they’d mean. There were also smells, which the ball couldn’t show.
Once, when I was interviewing the great Alfred Bester for a magazine piece, he showed me a statuette, a Hugo, the award bequeathed by science fiction fans for outstanding work – the first Hugo ever awarded for best novel of the year. He was using it as a doorstop because, he said, that’s what it’s good for.
Maybe crystal balls make good bowling balls.
RECOMMENDED READING: Alfred Bester received his Hugo for The Demolished Man in 1953. If you’d like to compare your preferences with those of readers of yore, you can probably find a copy of the novel.
I’ve spent the last few months praising the DC New 52 in one form or another. Months before the books came out, I was debating those who thought the reboot was anything from a simply bad idea to the end of the world, as we know it.
I defended the idea then and in fact over the last three weeks right here on ComicMix. I’ve supported the idea and got into a heated battle with Marc Alan Fishman over the new 52.
Yesterday was Marc’s lovely wife Kathy’s birthday. Happy birthday Kathy and here’s your present…
Marc was right.
The DC New 52 sucks.
Everything about the New 52 is horrible.
I’m going to take a random decision made by DC, a totally arbitrary completely chance judgment they have made to make my point that the entire New 52 is the worst thing to happen to comics since Fredric Wertham and the Spirit movie.
Now. What completely indiscriminate, unplanned, hit or miss just off the top of my head move has DC made with the New 52 that has made me see the light of their atrocious affront to the entire comics, nay, the entire entertainment industry!
Let’s see, lets see, what needle can I grab in a haystack of bad moves?
What?
What?
What??
Got It!!!
DC comics cancelled Static Shock!!
Full disclosure: I co-created Static Shock and wrote the original Milestone bible and named all the characters after my family but that has nothing whatsoever to do with my deciding to use Static Shock as an example as to why I changed my mind about the DC 52. My history with the character is beside the point.
No, I did not like the new Static Shock book after John Rozum left and no, I did not say I didn’t like it before DC cancelled the book for fear that the opinion of one of the creators would affect the sales but that’s besides the point.
The point is DC cancelled Static Shock and that’s just one of the reasons I was wrong about the New 52.
My other reasons?
That’s beside the point.
The little support from the millions of Static Shock fans out there is no reason to cancel something I created! The reason it’s no reason is beside the point. Losing half the sales from issue one is no reason to cancel a book where my Mom was the inspiration for Static’s mom. The sheer audacity of DC comics to cancel a book where I have a vested interest in is why the DC New 52 is horrible. Why that matters is beside the point.
Why not cancel the Justice League? So what if the book is selling in the hundreds of thousands? I don’t like it anymore! The fact that I liked it (loved it) before they canceled Static Shock is beside the point.
There that is my unbiased and completely unprejudiced reasoning behind my change of heart regarding the DC New 52.
You were right, Marc. What was I thinking? Happy Birthday again Kathy, you are married to a very wise man.
I’m enjoying the back-and-forth between my fellow columnists Marc Alan Fishman and Michael Davis regarding DC’s New 52, but now it has come to the point where I must give Marc, ComicMix’s own Snapper Carr, some love.
(Hey, Snapper, just swallow it. We’ve already got Johnny DC writing here. No kidding.)
For a third of a year Marc has been singing the praises of the New 52 Batman to me. I’ve been reluctant to read it despite the fact that I enjoy friends’ recommendations and I respect Marc’s opinions. I’d respect Michael Davis’s opinions as well, if he ever had any. No, my problem is that Batman was one of my favorite characters until the rank and file turned him into a guy who was just as psychotic as his cadre of evildoers. That created a domino effect: the villains became psychoticer. This is the exact opposite of what happened to Mickey Mouse in the 1930s.
Fans of this stuff attacked me as an old fart who wanted the Bat to be like the 1960s teevee show. No; I’m older than that. I grew up a precocious reader during the waning days of Bill Finger and Dick Sprang and stories that were geared to a solidly pre-adolescent audience. If I had my druthers I would wipe out the past 10+ years of Bat-tales and go back to the approach best presented by (in alphabetical order) Adams, Aparo, Englehart, O’Neil, Robins and Rogers, et al. Barring that, I’d take my lead from the Batman of the animated show as professed by (in alphabetical order) Burnett, Dini, and Timm, et al. Of course, some of those efforts were adaptations of the works of Adams, Aparo, Englehart, O’Neil, Robins and Rogers, et al.
Besides, I thought “the New 52 Batman” referred to the number of Batsmen who currently inhabit DC’s new universe. How many Batmen are there today? I have no idea. I can’t count how many were there the day the previous DCU got itself ignored. Evidently, somebody thought Photoshop was for ideas and concepts as well as art. So, with all this hoo-hah between Messrs. Davis and Fishman, I decided to read the New 52 Batman. Keep in mind: I italicized “Batman,” so I’m onlyreferring to the Batman title per se. I have yet to read Detective Comics, Batwing, Wolverbat, or Batpool.
Damn. Score one for our Earth-ComicMix Snapper Carr. Batman has a Batman that isn’t an asshole. That, alone, goes a long way to restoring my faith in the character, DC Comics, and the concept of “the child is father to the man.” Like the rest of us, I have no clue how this ties into that which may or may not have gone before, but Bats is more human and less lunatic. He – or rather Bruce Wayne – is the subject of a deadly conspiracy by something called the Court of Owls (please don’t tell me that’s going to tie into the forthcoming and ill-advised Watchmen prequel). He seems a bit high-techier than he was before, and Alfred has less need to play off of Batty’s psychoses and is a better character for that.
Most important, the Batman Batman is a hero. Hero is a term of respect we bestow upon those who have earned it. A hero need not be a nice guy, but he/she/it should be, at heart, a decent human being. So far, after four issues, this Batman is a hero.
Thanks, Marc. Michael… your turn. Make a heartfelt recommendation.
A few days ago Marc wrote that he doesn’t like the New 52 and he took me to task over a few things I wrote in my Why I Like The New 5article last week.
It seems that Marc, or he who is Dead To Me, or simply Dead To Me as I now call him, doesn’t think DC went far enough with the reboot.
I said in my article that I liked a lot of the books but what I really liked about the New 52 is that DC had the balls to do it in the first place. I also said that as fans of the DCU it would be hard to satisfy everyone with the massive undertaking.
A lot of people hate the New 52. I get that. It’s easy to hate from the sidelines. I do it, you do it, everybody does it. My point was, love it or hate it you have to respect the people that put it all on the line to do it. A lot of people don’t think that matters because to them it sucks and it will always suck because change is bad.
Change sucks. The DC comic reboots sucks. I suck for liking the DC comic reboots. And let me not forget to the GOP, Obama sucks.
Mar… I mean Dead To Me, thinks the reboot was an easy out. He thinks DC didn’t go far enough.
Really? Let’s see how you would have rebooted the DCU. You who are Dead To Me. Here’s how I would have done it.
Batman
I’d make Batman black and call him Black-Man. He became Black-Man because his parents were shot in a drive-by on their way to Yale where they were both professors of Black History. Oh, I bet you thought his parents were walking in the projects looking for some drugs or some other stereotypical black bullshit storyline.
No! In my DCU there will be no stereotypes. So Leroy Washington son of Ray Ray and Shaiqua Washington becomes Black-Man!
The Justice League
I’d make the Justice League black and call them the Malcolm X-Men.
Hawkman
I’d make Hawkman black and call him Black Hawkman.
Black Canary
What do you think I’d do? I mean, duh.
Green Lantern
I’d make GL black. His name will be John Stewart and his secret identity will be a talk show host.
The Flash
I’d keep the Flash white. I mean a black guy with super speed? Ron Paul would have a field day with that. “If you have ever been robbed by a black teen-aged male, you know how unbelievably fleet-footed they can be.” Ron Paul said that. Now just imagine if the Flash was black. Nah; I’m keeping Barry Allen a white guy but I’m making him a teen-age criminal who robs people and runs away.
Aquaman
He would stay white too. Everyone knows black people don’t swim…duh.
Wonder Woman
I’d make WW my flagship book. Why make it my flagship book? To make it clear Michael Davis’ DCU avoids racial and any other stereotypical depictions.For my reboot,I’d make Wonder Woman black. Hell ,in my book she’s already a black woman. She doesn’t take any shit and she’s got a banging booty.
So, Dead To Me, where is your DC reboot? My reboot only features classic characters and it’s taken me 10 years to come up with this new universe. Yes, I started 10 years ago when it was crystal clear to all in the industry that I was going to become head of DC.
After waking up I decided to work on the universe anyway and I’m glad I did because it has certainly come in handy today wouldn’t you say? Yes, 10 years of hard work, research, toil and trouble. I lost a wife with my unwavering commitment to redoing the DCU. Well, actually I was going to call it the MDCU but that’s beside the point.
The point is this type of universe building or rebuilding takes some serious balls not serious eggs like you wrote in your column when you thought you were being clever and used Spanish…wrongly.
It’s obvious you don’t regard research as something you need to do when you create something.
Eggs? Really?
So. I await your universe. If you think it’s so easy let’s see you put the time and effort into it and in 10 years we can talk about it. Or you can knock something out by next week because you don’t have the discipline to take the time to do it right.
I’ll leave you what I would do with DC’s biggest character and the biggest challenge for any DC universe do over, the Man Of Steel…
For those following along with all of the columnists here at ComicMix, no doubt you checked out Michael Davis’ article “Why I Like The New 52”and Michael made some great points. DC’s reboot of their entire line of superhero comic books was, as he so eloquently put it, ballsy. Oh, but the self-proclaimed Master of the Universe sadly is mistaken. To have completely rebooted 60+ years of continuity would take serious juevos. The fact is, DC hasn’t done anything close to that. It’s a point I’ve been jumping up and down on now for months… and who am I to disregard my own nerd rage over the issue. Let me get my soapbox, megaphone, and crazy pants. It’s rant-time, kiddos.
DC didn’t reboot much. In fact, they merely slapped #1’s on all their issues, and placed a gigantic asterisk besides nearly every single one. To call this the “New 52” is akin to calling Gus Van Sant’s Psycho completely original. You see, DC may have changed the numbering, but they haven’t reset their backstories. That is to say, they did – to a point.
Nearly every book they’ve put out has carefully chosen to pick events, mannerisms, and relationships established over the last half a century… and take us into their continuity mid-stream. You know David Copperfield didn’t actually make the Statue of Liberty disappear, he used a sly game of bait and switch. DC did the same thing. Whenever the fans asked the powers-that-be if a major event from continuity occurred in this new DCU or not… they waved their hands, misdirected us, and said “just keep reading.”
As Michael said, that takes serious balls.
Break it down. The New 52 reset a handful of the major players. Superman, Wonder Woman, and Aquaman were all spit-shined and given a thorough makeover. And their books are better for it. Superman’s series had been crushed under event after event. From his “death” to the his “electric blue and red” days, to the rise of New Krypton to its eventual fall, casual fans could hardly hit the shelf and feel like they could relate. Wonder Woman’s title was bounced from several amazing writers, who all tried in their own ways to add depth, class, and angst to Diana’s stories. But aside from murdering Maxwell Lord, what kid on the street could tell you what she did since?
And Aquaman? Where do I begin? Water-hand, squid-head, Sub-Diego. I rest my case. Putting a #1 on those books and forgetting the last 10-15 years, isn’t such a bad idea when your parent company starts clamoring for more widespread appeal, is it?
And other books? Still confusingly convoluted beyond reproach. In the Batman corner of the DCnU, there’s Bruce’s bastard son-turned-Boy-Wonder, Nightwing, Tim Drake, a Black Batman, Batman Inc., a Joker with a misplaced face, Batwoman, and Babs “Miracle on 34th Street” Batgirl. You can put all the #1’s you want on those books, but find me a kid who bought them who didn’t immediately take a stroll down Wikipedia lane to make sense of the countless callbacks to continuity which is now unconstructed. In Batgirl alone, all we know for sure is there was an accident, she lost the ability to walk, she got it back. Did the Joker shoot her? Well, all DC says is “keep reading.”
In Green Lantern’s sector, we have no less than four active Earth Men wearing the emerald ring. For those who picked up their shiny #1’s of GL, GL: Corps, and GL: Emerald Knights were treated to the following backstory: At some point there was this thing called Blackest Night… maybe. Hal Jordon killed a Guardian of the Universe, who had a Red, Yellow, Orange, Green, Blue, Indigo, and Violet power set… maybe. Kyle Rayner was the last GL… at some point? Sinestro now has a Green Ring. Again, these plot points were all in their respective #1’s. If you had no knowledge of these characters before starting these books, how would you approach getting your bearings on all this backstory? Ask DC, and they’ll gladly tell you “keep reading.”
Now, let me be clear and fair here. I read a ton of DC books. I love many of them. Of the New 52, Action Comics, Batman, Batgirl, Green Lantern, Animal Man, and Justice League Dark barely make it home before they’re read with near rabid fervor. As a fan of all of these characters, I have a great understanding of their mannerisms, backstories, and relationships to fill in the gaps that their respective books have yet to cover. Because modern comics are written more cinematically, their creative teams bank on the fact that their fan base isn’t coming into their books completely cold. In the case of newer characters, or transplants from Wildstorm, these books aren’t fairing so well. With 3 issues in, November’s top sellers were Justice League, Batman, Action, and Green Lantern. Blue Beetle, Omac, and Voodoo? 89. 104. 105. Without the allure of “read and see what continuity we kept, and which we threw out with the bathwater…” fans weren’t as kind.
Before the books all came out, we fans debated hotly how much of our continuity would be thrown into this potluck reset. DC cleverly keeps moving the target on the answers. The truth of the matter is this: The allure of a universal restart in comics is a pipe dream at best. At the end of the day, comic books are a business first. The DCnU was a stunt that paid off in spades.
To end 60+ years of backstory, and start all over simply will never happen. The industry thrives on the soap-opera format; keep what works, and forget the rest. If you pay close enough attention you’ll just go mad. I started this out as a rant on Michael Davis’ kudos to the DC’s testicular fortitude, but in looking at the stack of their books, and my dwindling bank account? It tells me Michael was right all along.
DC, you made me madder than hell, and took more of my money than you ever did before… all so I could make a grand sweeping point. And now, after I’m done shouting from the rafters, I realize that’s all you ever wanted me to do in the first place. Good for you. That took serious balls.
Well that’s not really true. If you know anything about my history you will know the last thing I’d ever do is kiss ass.
It’s simply not in my DNA not now, not ever. I’ve been in many a situation where a well place smack on someone’s ass would have been very beneficial to me but I just couldn’t do it.
I’ve tried to kiss some ass. I really have. I wanted to kiss some ass. I was even looking forward (she was fine) to kissing some ass at one point but I just… could… not…do it.
What always stops me is my inability to show respect to those who do not deserve it.
Respect is a very big thing with me. I’d rather have someone’s respect than just about anything else. To get my respect is not hard on a personal level all I really need on that level is for you to treat me with respect and you have mine.
On a professional level getting my respect is not easy. I’m not the guy to tip toe around people’s absence of professionalism. If you have ever read any of my articles on Michael Davis World (plug!) then you may have noticed a recurring theme in my rants: customer service or the lack there of.
I don’t care if you are an artist, IBM or Larry the Hot Dog Vender, if I’m going to write you a check for your services your professionalism had better be your A game. Anything less than an A game I’ll never work with you or use your services again. You can forget any respect I may have had for you because that my friend, like the old south, is gone with the wind.
Chief among all the reasons I have for liking The New 52 from DC is the massive amount of respect I have because DC went there.
DC comics went where no other comic book company in the world went before: they started over. If the books sucked which they still would have had my respect. There are some in The New 52 that have left me wondering why they went into the direction they went but for the most part I like or love what they have done.
Liking or even loving what DC Comics did with the re-boot creatively is not the main reason I like The New 52. It’s really about respect and balls.
I respect the balls the editors at DC showed in going there.
Every die-hard comic book fan has thought how cool it would be to completely overhaul a comic book universe. The fan forums are filled with what’s wrong with DC, what the problem is with Marvel, or what was Dark Horse thinking? I don’t think there is any comic book universe that is so darn cool that everyone agrees they are doing everything right. I’ll let you in on a little secret; I’m a closet Archie fan. Actually, I’m a huge fan of Little Archie. I’m not sure they even do Little Archie stories anymore but when I was a kid I loved me some Little Archie.
That’s the only comic book universe I had no problem with. The Little Archie universe was perfect to me. Because I was such a fan of Little Archie I tried the regular Archie books.
After reading the regular Archie books for a while I decided if I ran the Archie universe the first thing I would do was have Archie tap Veronica and Betty’s ass.
Hell, I’d have Archie tap them both at the same time. You think that’s bad? Then you don’t want to know the plans I had for Mr. Fantastic.
That’s why it’s good not to have fan’s revamp comic book universes.
Like any young fan, I often wondered why comic book companies don’t do the obvious. Why can’t Uncle Ben come back? Why did Gwen Stacy have to stay dead? Why doesn’t Superman tap the ass of all those people whose initials are LL?
Lois Lane, Lana Lang, Lucy Lane, Lori Lemaris? If I were in charge of the Superman Universe Clark would have had some serious LL booty. I mean the LL list is endless!
Lara Lor, Linda Lang, Lighting Lad, Lex Luthor…eh…wait a sec…maybe tapping all the LL’s is not a great idea after all. Another reason it seems that fans should not be in charge of universes.
So, as fans we don’t have the power to make massive changes in our comic book universes but why don’t the comic companies make massive cool ass changes a lot more?
Yes. Every so often some new event happens that sorta, kinda, changes stuff but not really. Not like you are I would have changed it.
Massive, cool, earth shattering new shit that will be the envy of all of comicdom!
DC went there.
However, as easy as it may seem to fans to simply hit the reset button it’s not easy at all. You may think as I did when I was just a fan that imagination is all you really need to run a comic book universe and you would be as wrong as I was.
If you are Larry Comics and you started your comic book company a couple of years ago you can reboot all you want and the only people you have to please is your new fan base.
DC Comics has been around since 1935. That’s a lot of history to muck with.
The people at DC Comics just couldn’t sit in a room and decide to do this. That’s not how it works in the real world. The people who came up with the reboot idea had to sell that idea to the parent company and that parent company is Time Warner. Time Warner is one of the biggest entertainment companies in the world.
I’m not sure what kind of relationship DC has with Time Warner. Time Warner could be completely hands off. I doubt it, but that could be the case. DC may have complete control over the comics and Time Warner may not give a sheet.
I’d think something this big would have had to be run up the flagpole at corporate on some level. Again, I’m not aware of DC’s relationship with Time Warner so I can only speculate from my own corporate experience.
I’ve been President or President and CEO at a few entertainment companies and any major decision over a certain dollar amount I made had to be at presented to the powers that be on some level.
When I ran Motown Animation & Filmworks I was hired to create, develop and sell film and television properties. When I decided to do a comic book line, Motown Machineworks, I had to create a business plan, present it to my boss and hope to God it did not crash and burn.
That’s what a lot of fans don’t understand about comics. It’s a fantastic medium and great entertainment, but it’s a business.
Whoever came up with the reboot and then sold the idea to corporate had good creative intentions to be sure but something that big has a lot more to worry about than creative ideas.
Regardless if the ideas were great or if Time Warner is hands off or not, if the reboot would have been a dismal failure heads may have rolled.
This is the real world folks, with great power comes great responsibility is truer in the real world than in comics. Peter Parker fails to stop a guy who then busts a cap in his Uncle is tragic but at any point Marvel could change that.
Real people put their careers in play on some level. I don’t know to what extent those people were at risk if at all but something as big as a reboot it stands to reason that someone’s ass would be on the line if it went south.
It’s easy to talk a big game when it’s not your ass on the line. It’s not so easy when that great power comes with a great responsibility that could result in you having a real bad ending to your story.
You guys know what the word “bardo” means, right? You don’t? Oh gosh, I’m sorry. Last week I threw a Catholic factoid at you and this week I’m hitting you with something from Tibetan Buddhism which, for pity sake, isn’t even Christian! (What is wrong with me? Why can’t I just pass the test, toss the text, and cruise down to Steak’n’Shake like the rest of the kids?)
