Tagged: New 52

Marc Alan Fishman: Another Three Bite The Dust

I’m tempted to be cheeky. I was considering writing this whole article in a faux-eulogy for our newly departed (departing …) series from the New 52. But, let’s be honest, I’ve done it before. So, how about we cut through the pretense and figure out why – beyond the obvious – these series are headed back to the scrap pile.

For those not in-the-know, Blue Beetle, Grifter, and Frankenstein: Agent of S.H.A.D.E have been given the axe. Ask Bob Wayne, Sales Guru of DCNew, and he’ll proudly produce the following PRSpeak:

“There’s always going to be some pressure on whether or not the new idea being pitched is maybe more exciting than another series we have that may have already told its story,” he said. “That might mean it’s maybe time to put that title on the shelf for a while or have the characters migrate into some other title. So there’s not really a hard and fast rule where there’s a line in the sand where if it falls below this point on the Diamond chart or doesn’t make this percentage of X, it’s gone. It’s really very story driven.”

So, there you have it kiddos. Blue Beetle, Grifter, and Frankenstein simply told their story. And they needed to sit out for a while so some new books can grace the shelf. Well, that’s sort of true. As ComicBookResources properly reported, all three of the titular characters here will all show up in new books. Consider then, if you will, the following conundrum: If a title is canceled in the forest, and no one cares, can you just move the important pieces into another book and call it a day?

I’ll be honest. Out of those three books, I’ve only read one. I purchased the first 10 issues of Blue Beetle. I gave up after one too many crossovers and false starts. This is after I reviewed the book, positively, over at MichaelDavisWorld. Simply put? The series has yet to find solid ground to stand on. Akin largely to the now defunct Static Shock series, I felt the editorially mandated ‘must-see-teevee’ issue drive has tanked the series. Over the course of just a year in publication, Blue Beetle has received his super powers, fought his best friend (who became a villain Beetle), moved to New York, got in the way of the DEO and Director Bones, fought his best friend again, fought Kyle Rayner’s rainbow brigade, and will end his series fighting the Reach, creators of his bug-suit. I’m pretty sure before the end of this volume, he may fight his best friend again. Is it any wonder the story is ending? It never started!

Over at Frankie and the Slim Shadies? Different song, same dance. On paper, it’s actually a bit baffling. The series has enjoyed a nearly consistent creative team – and a cursory look over several review sites even show that the book was consistently entertaining. But as I glazed over the 13 available covers, I saw a schizophrenic book. One week, the mean green machine is slaying the rot. Another week? An underwater monster. Then some insects. Then OMAC. Obviously, Jeff Lemire knows how to write well. And it appears he tried to breath as much life into the book as the lightening bolts would let him. But what I didn’t see there in all the reviews … consistency of story. I guess when you have to change gears like Frank swaps limbs, it’s not an easy task to stay alive. Heh.

And how about Grifter. Much has been written about the Rob Liefeld production. Suffering from the same repeated editorial mandates, and shoehorning of the Wildstorm Universe into the DCU … is it any wonder that all of the WU books are tanking on the sales sheets? Ooops. Sorry. I mean “story sheets.” Because all of this is really story driven, folks. Keep the simple facts in mind. They had a team in place at launch. Nathan Edmondson and CAFU. It didn’t take even six issues for the carousel of artists to fill in and out of the book. Then at issue nine, enter Liefeld’s typewriter. And three issues later? Another new penciler. Is it any shock to you that when a book changes artists this much, it’s circling the drain? Go look on your shelves right now, and count for me the number of creative team shifts that occurred in the best runs of your favorite books. Yeah. I thought so.

Ultimately, these three series each have had high points and low. By their very nature of being DC titles, they see sales indy guys like me and my kin would kill for. They are distributed far and wide. They are reviewed on countless sites. They are picked apart and debated for their merits. At the end of the day though … the powers that be want to see success. And put any spin on it you want … if the book isn’t banking beaucoup bucks (or I surmise … banking enough to be above water, or carrying the possibility of future licensing deals), the grave is dug in the ditch next to the road. Let’s not be unrealistic; we knew that the New52 was not going to deliver 52 critically-acclaimed sales-powerhouses. The zeitgeist would never have been able to sustain that much hype, love, and attention. What this is … is what it’s always been; the nature of the comic industry is to die and be reborn at the right place and the right time.

Mourn not for Grifter, Blue Beetle, or Frankenstein, kiddos. They’ll all be back, and be canceled just as quickly, when we cover the New52 NOW next year.

SUNDAY: John Ostrander

Mike Gold: Batman Is Batman, and I Am The Sweetheart of the Donut Shop

Back in the mid-70s the astonishingly gifted Neal Adams pointed out – in context of something else – that the issues of Detective Comics he drew outsold those Frank Robbins drew. Let me state: Neal was not putting Frank’s work down.

Nonetheless, I felt that comment lacked veracity, so – being an honest-to-Crom obnoxious brat hotshot at DC Comics at the time – I looked up the sales figures. It turns out Frank’s issues actually sold slightly better than Neal’s on average. But in those days of newsstand-only comics, the all-important sell-through percentages – that is, the percentage of comics sold out of the total print run – was a couple points higher. And each point over breakeven is pure profit, each point significant to the publisher and to the success of the title.

I am not putting Neal down; I think most people would have suspected his work would outsell Frank’s. But, really, the marginal victories contributed by the artists are less significant than the mere fact that ever since Adam West donned the cowl, Batman is Batman. It’s possible that really bad talent could torpedo the character, but it would take a while and management would notice and hit teams would be assembled.

I mention this by way of Marc Alan Fishman’s discussion in this space last Saturday of the recent brouhaha between Rob Liefeld and Scott Snyder. Scott went on about how his Batman (which, in my opinion, is one of the best monthlies DC Comics publishes these days) sells 80,000 copies and how it outsells Rob’s work at DC, from which Rob recently resigned.

Rob’s position is that such stellar sales are not due to the craft of the talent within as much as the fact that the book is called Batman and that Batman would be a top-seller even if Jason Todd wrote it. Scott said horse hockey (I paraphrase), and lots of folks agreed, including our own Marc Alan Fishman – the son I never had and if there were any hint he was he’d demand a blood test.

At this point, I need to point out the following: It was Marc who turned me on to Scott’s Batman. As he has repeatedly made clear, Marc’s not a big fan of The New 52. Yet he personally took every opportunity to inform me that Batman was an exception. I read the first three issues and told him I agreed.

I also need point out that I have never met Scott. I’ve met Rob, although I haven’t seen him since a San Diego show about a decade ago and I don’t think we’ve ever had a real conversation. I personally do not find his work of late to be compelling, but that’s my taste. There’s a reason why DC gave him all that work this past year, and he’ll always be a hero for creating Deadpool. Rob’s managed to make an impressive number of not-friends during his career, but that can be a positive mark of distinction depending upon the individuals and circumstances involved. I, on the other hand, am well-known as the sweetheart of the donut shop. I have no axe to grind against any anybody.

Batman receives much wider distribution than Savage Hawkman or Deathstroke. The latter titles are pretty much restricted to the comics shops and to e-comics sales; you can buy Scott’s Batman at a great many convenient stores, truck stops and the more enlightened supermarkets. This is because Batman is Batman.

His Batman outsells Rob’s New 52 titles in the comics shops, to be sure. Quality is in the mind of the reader and, unfortunately, when you’re dealing with Batman or X-Men or Oreo cookies, who’s got the better stuff simply is not as important as the brand itself.

Rob Leifeld is absolutely correct when he says Batman is Batman.

But bringing rational thought to a flame-fight is a buzz-kill.

Mike Gold, Marc Alan Fishman, and our fellow ComicMixers Emily S. Whitten, Glenn Hauman and Adriane Nash will be at this weekend’s Baltimore Comic-Con, mostly hanging around the Insight Studios and Unshaven Comics booths, annoying the innocent. Drop by and say hello.

THURSDAY: Dennis O’Neil

Marc Alan Fishman: Rob Liefeld Vs. Batman

In case you don’t follow the Twitterverse, allow me to succinctly sum up the “happening” that occurred this past week. Rob Liefeld, stalwart artist and writer, melted down. After months of being jerked around by his nebbishy editor, he waved the white flag and left his position at DC. He took to Twitter to vent a bit. Creators around the industry came to bat for the editor he trashed. He lashed back. First to Marvel’s First Hat Honcho, Tom Brevoort. Then, Scott Snyder, in a private communication, reached out to the champion of anatomy himself. After a bit of back and forth, the private conversation became not-so-private. Seems Liefeld took it upon himself to imply that Scott’s success at DC lies with the character Snyder writes, not his prowess of prose.

I could actually argue on the side of Robbie Jordache about the editorial mandate issue. Seriously. It’d be brilliantly positive. The single time in my life I wouldn’t take every chance I get to dump pot shot after pot shot on the man whose most famous creation is the thigh pouch. This however, is not that sunshiny post. Rob? You done went and got me pissed.

The tweets in question:

“It’s not you (referring to Snyder). It never has been. It’s Batman.”

“I’d like to think that if your going to wave your ego around on Batman you’d remember all that came before you. Holeee crap.”

“One word. Haunt. Two words. Swamp Thing. Not all creations equal”

Where do I even begin? OK, Rob, if you’re paying attention (which shouldn’t be hard since you’ve got an abundance of free time right now…), here’s the skinny: Scott Snyder’s Batman is selling amazingly, well, because he’s writing it brilliantly. Yes, Batman will sell tons of books because he’s in it. Certainly all the other Bat-titles being produced right now are enjoying that fact; they’re not as good (save perhaps for Batman Incorporated). Snyder’s run, first for a year on Detective, and now on Batman’s flagship title, has proven time and again what a talent Scott happens to be. For one year, he thrust Dick Grayson into the cowl, and delivered a series I personally hold up as being one of the most deftly written in the last decade. And when he transitioned to the main book? He created an original epic story and villain (in the entire Court of Owls) that takes all the gravitas Hush falsely earned, and did it without relying on the crutch of every single rogue in the Bat-gallery. To imply that the consistent sales Snyder’s run is bringing in is due to the nameplate alone is not only short-sighted… it’s insulting to me as a fan.

Rob’s next pec-pulsating punch to the gut implies that Snyder takes credit for his success without denoting all those great creators that came before him. Given Liefeld’s inability to draw a straight line, a proper foot, or a plausible gun has perhaps caused him to not be able to read. Because when I read Snyder’s run on Detective Comics, I saw that he brought back James Gordon Jr, a character who‘d long been forgotten since his introduction in Frank Miller’s acclaimed “Batman: Year One.” And in his tenure as Bat-plotter, Snyder has paid homage to nearly every other writer before him, including working with Grant Morrison to tie-in several pieces of “The Return of Bruce Wayne” with his “Gates of Gotham.”

If Rob’s beef was that Snyder took credit for the work he’s done? Well, that steak ain’t for dinner. Snyder is allowed to revel in his limelight. He’s earned it. And while Rob’s runs on several books saw increases in sales… it seems it wasn’t enough for the powers that be. And so, we end up in this one-sided squabble.

Snyder’s ultimate response to the fans: “…I’ll echo what my brother @GregCapullo said before. All of us on team Batman are extremely proud of the success, and that success is due to your support. But as the team on the book, if we didn’t believe that your incredible and humbling support was due at least a little to us doing a somewhat decent job – if we sat back and said – Batman sells Batman – what sort of book would that engender? We have to think the sales are because you guys like what we’re doing on the book. It fuels us to continue to do stories that matter to us, knowing that you’re telling us you like what we’re giving you, on a character that means everything to us both. That’s it. I will not fight or post another negative tweet about Rob or anyone. And, I want to say sorry to you all and no one else– to you, the fans of comics, not just me or Rob – for bothering with this. It’s a waste and we should be pushing the good not attacking each other. And I’m guilty of that too. So I’m sorry to you for going negative. Thx to those of you who reminded me of that.”

See? Snyder certainly isn’t waving his ego around now, is he?

And let’s not leave the table before we discuss Haunt versus Swamp Thing. First off, I tried Googling to see where or how Liefeld is tied to Haunt. Couldn’t find one. But suffice to say, even if he had anything to do with it, I’ve read it. It doesn’t hold a candle to Swamp Thing. And again, I cite the books themselves to combat this idea that “all creations aren’t equal.” Well, Robbie? You’re damned right. All creations are not created equal. Swamp Thing has decades of material from which to draw from. To expect Haunt would be on the same level is asinine. And for the record, I didn’t give two poops about Swamp Thing before Snyder was on it. And I say this knowing full well Alan Moore wrote the character. Snyder’s prose and ability to craft truly creepy tales helped Swamp Thing rise to the top of my pull list every month. I got through two issues of Haunt. And the second one was read during a long night in the loo, where no other reading was available, and my phone was dead. I’ll leave it at that.

At the end of the day, I want to give Liefeld a pass. I really do. He was exasperated, like so many others these days, at DC’s whirlwind editor machine. Since the New 52, it would seem that unless you’re on the top of the heap in sales, the Brothers Warner are pushing down on the middle management to keep shaking the tree until money falls out. By doing this though, it inevitably leads to creator burn out. And through the lens of his exasperated state, Rob lashed out at those defending the editor in question. What good did it do you, Rob? Where you could have once just waved that white flag and retreated back to the land of your creator-owned crud, you instead decided to pick a fight with Batman.

And Robbie, in case you never got the memo: Don’t ever pick a fight with Batman.

Marc Alan Fishman and fellow ComicMixers Emily S. Whitten, Mike Gold, Glenn Hauman and Adriane Nash will be at this weekend’s Baltimore Comic-Con, mostly hanging around the Unshaven Comics booth hawking his wares. Drop by and say hello.

SUNDAY: John Ostrander and Writing Story Stuff

 

Marc Alan Fishman: Marvel Now and Later

Sorry for my absence last week, loyal readers. It would seem something had to break in my fragile world, and this was the first thing closest to the exit ramp. Luckily for me you all had more important things to do on a Saturday morning than read my rants and raves. Right? You didn’t? You mean to tell me you’ve been sitting there, at your desk, for a whole week… awaiting my article? Jeez. I’m sorry. Let me make it up to you. Let’s start off with something really inflammatory to get back into the thick of it, shall we?

Marvel Now is what I’d wished DC would have done with their New 52.

Marvel comes right out of the gate with the smartest roll-out plan I’ve seen in a while: A sensible one or two new books out every week, over the course of a few months. DC’s “throw everything at the fan, and watch the sales spike and recede” did exactly that. Marvel Now (boy, that’s gonna get annoying) sidesteps the idea that fans are willing to try everything all at once, in lieu of a doing it a few at a time. I’m a marketing man by trade. This screams of “listening to the target audience” and “lowering the barrier to entry” for those less willing to hop aboard. In human-speak? Someone at Marvel realized fans aren’t made of money. They are more willing to start a new series at #1, and toss it into their weekly rotation a little at a time, rather than dump their entire paychecks out for the opportunity to “catch up” to a continuity that wasn’t quite rebooted, wasn’t quite reset, and wasn’t quite defined in the slightest.

Marvel also has taken it upon themselves to shake up some major players on major books, after successful long-term runs had been accomplished. Where DC has been quick to play musical chairs before some writers grew their sea-legs for a particular title, the House of Mouse once again played it cool. Let Bendis play in the Avengers sandbox until he’s run out of awesome things to do. Then let Fraction do the same with Iron Man. Then put Waid (who is still rocket hot after relaunching Daredevil back into our hearts) onto a book, The “Insert-Adjective-Here” Hulk, that frankly I’m sure no one has cared about since Jeph Loeb murdered it in the early aughts.

In the art department, fan favorite John Cassaday gets to give The Avengers a nod, which I hope is as good or better than his work on the Astonishing X-Men. The always tried-and-true Mark Bagely will lend his hand at Fantastic Four, which should loosen the book up from its present look and feel. And over in the Four’s sister (or really… daughter?) book, FF, none other than Mike Alred is slated to put pencil to page. The last time I believe he was around MarvelLand, we got X-Statics, which was X-cellent. Sorry, had to go there.

And how about the overall plan? Axel “Not Danny D” Alonso made it pretty clear that the books that are working well now will have no plan for resets. This means fans of Daredevil, the Punisher, X-Factor and the like won’t have to fear an immediate exit strategy and creative retreat from their favorite books. This is of course (to me, at least) a direct wink and a butt slap to the boys with the new oddly shaped logo.

DC was glad to let its entire line of books stink up the joint for the last three months they were around prior to the New 52 debut. Never in my 20+ years reading comics had I felt more books “phoning it in” then at that time. As a 20+ DC book subscriber? It rubbed me the wrong way. Hard. Here, Marvel seems to realize the old adage holds true; if it ain’t broke don’t fix it.

Generally we know this is the point where I play devil’s advocate. And I see by the folding chair in your outstretched arms, ready to strike me where I type, I’d better get on with the “Howevers…” or else. Now, Marvel Now is just an on-paper-plan at this point. Even with that said, it’s hard not to notice a few things that reek of desperation. I love Brian Posehn. I do. But does anyone here honestly wish to place a wager on how long his run on Deadpool will last?

And just how many Avengers titles are they releasing? 20? 30? We get it, the movie made a kajillion-billion Disney dollars… but someone somewhere had to wave a white flag. As it stands I still contend that the over saturation of books with the popular characters just clutters up racks with an ultimately less-than-the-best product. All this, and somehow, the X-books still all sound ludicrously horrendous, Bendis or not. The idea that “silver age” X-kids land in the present, and get to play the “Oooh-how-the-world-changed-card” to me is choking hard on the gimmick bone. Be sure to take a shot every time NewOld Jean Grey asks “what’s an iPod?”

See? I’m not just shilling for Marvel, unless they wanna send me a check. In that case, I’ll make myself “AR” compatible in a heartbeat. In the mean time, my opinion stands: Marvel Now appears to be better thought-out, with a smarter release schedule, and an ideology that holds on to the notion that quality beats quantity every single time. Mark my words, kiddos. Marvel Now is gonna pants DC, and in the scramble expect DC to fire back with 17 epic all-title consuming crossovers.

Did you mark that down? Good.

SUNDAY: John Ostrander

 

Mike Gold: Cold Ennui

Here’s a sucky way to spend one’s birthday: voiceless with a serious summer head cold. Bitch, bitch; moan, moan. Okay, I had a great day-before-my-birthday in Manhattan lunching with Danny Fingeroth and dinnering with fellow ComicMixer Martha Thomases. Nine hours of fantastic conversation in the best thing in life with your clothes on.

Sadly, as the overly-breaded but otherwise tasty General Tzu’s was being presented to me at our Greenwich Village dungeon of culinary delight, I was starting to sound like a frog in a blender. By the time I was on the subway back to Grand Central Terminal, I was grateful somebody bothered to invent texting. The gifted Miss Adriane picked me up and dragged me home. That was birthday-eve.

On birthday day, we first had to ransom my car back from the shop – I can’t complain; 100,000 miles on one battery is pretty damn good and I guess you really do need functioning breaks. After a quick stop at Walgreens to clean them out of toxic chemicals and chocolate Twizzlers, we returned home. As Miss Adriane procured the prerequisite chicken soup, I retired to celebrate the anniversary of my mother’s major inconvenience in a time-honored way: I picked up my stack of comic books (e-comics; I’m nothing if not hip and trendy in my dotage) and commenced to read.

As luck would have it, there wasn’t a winner in the bunch. Only one or two sucked; the rest were poignantly mediocre. This is not to say that I hadn’t read some worthy stuff while on the train to Manhattan – I consumed all the good stuff as a matter of fate and ill-planning. But you’d think that out of a dozen or so hand-picked titles, there’d be at least one that reaffirmed my fannish enthusiasm. Let us remember: I was under the weather, and my cockles needed to be warmed.

There were three New 52 titles in the electronic pile. All 12th issues. None motivated me to pick up the 13th, two months hence. There are a number of New 52ers I really enjoy: Batgirl, Batwoman, All-Star Western, and everything with the words “written by James Robinson” on the credits page. These weren’t them. The most enjoyable of the DC books was, oddly, the only Before Watchman mini I’m reading: Night Owl, and that’s because I’d read prescription warning labels if Joe Kubert drew them. Reading Kubert, for me, is a lot like drinking chicken soup. You might have to be Ashkenazi to fully grok that.

The Marvel titles were okay; slightly better in that none chased me away. But, damn, why is it that each and every good Marvel “event” series has four times as many issues as necessary? Okay, we know the answer to that one. Still, the Avengers Vs. X-Men series was established to put Marvel on a somewhat different course for a while and it’s doing its job. It’s not a reboot, it’s just your standard dramatic shuffling of the Marvel deck. But it should have been over by now.

The so-called indies were all over the map as they are supposed to be, so my luck of the draw was simply a bad hand. No, not bad. Just mediocre. Too many unnecessary middle-issues in overly long story arcs. I regret the day publishers decided to put six solid pages of story in each 24-page issue, and I look forward to our next GrimJack series to once again prove you can actually put 28 pages of story into a 24-page issue… without being Stan Freberg, and, yes, that was just to see if Mark Evanier’s paying attention.

Okay, all that sucked. On the other side of the scale, I got more than 200 emails and Facebook shout-outs from friends old and new. That’s great anytime, but after a speechless day of aches and not-breathing and a dozen mediocre comics, all that made be feel on top of the world. And not in the Cody Jarrett sense, either. To one and all, my deepest thanks.

Daughter Adriane and I finished the day watching Paul, a genuinely funny and essentially heartwarming movie written by and starring Simon Pegg and Nick Frost. I’m a sucker for anything with Jane Lynch that doesn’t involve high schoolers spontaneously combusting into song, and Pegg and Frost have never disappointed me.

Moral of the story: when you’re feeling low, reach for something positive and funny. Tomorrow is… another day.

Thursday: Dennis O’Neil… Sound and Fury, Signifying Nothing?

 

Martha Thomases: My Green Lantern Problem

If I’m reading their website correctly, DC Entertainment currently publishes three different Green Lantern titles, not counting the animated series tie-in. There is also a Red Lantern comic. The last several company-wide crossovers involved the Green Lantern Corps as major players.

It’s too much.

Don’t get me wrong. I like Green Lantern. I vividly remember when I bought my first copy. I was about eight years old (which would make it 1961, for those of you keeping score), and felt very grown up. I thought Green Lantern, being a science-based character, was much more intellectual than Superman or Batman at the time, with their dog pals and mischievous imps. Hal Jordan wasn’t a millionaire playboy nor an alien. He was a test pilot. He had a job.

A decade later, when Denny O’Neil and Neal Adams took over the title, I was mesmerized. They were using a character (one whom, by this time, I realized didn’t have much to do with science) in a comic book to express a point of view on the world in which I lived. How amazing was that?

By the time my son was reading comics, there were several Green Lanterns. He loved them. He especially liked Green Lantern: Mosaic, which featured John Stewart trying to assist a world that had a variety of intelligent life forms, immigrants from dozens of worlds. It seemed like a metaphor for life in New York, but I don’t know if that’s why he liked it so much.

I guess I’m trying to say that Green Lantern is a concept that different people, at different stages of their lives, can enjoy. A man (or woman) with a strong will, and a ring that can manifest that will, is a wonderful vehicle for imagination. With the introduction of the idea of the Green Lantern Corps, 3600 strong, each patrolling a different sector of the universe, the reader can see how different personalities affect the way the ring works. Some shoot green rays, some make green weapons, some create helpers. The stories are limited only by the imaginations of the creative teams.

Still, the heart of the stories was Hal Jordan. The supporting cast included fellow Lanterns Guy Gardner, Kyle Rayner, and the previously mentioned John Stewart. Sometimes one of them would replace Hal as the main Lantern for sector 2814 (that is, Earth).

Since the introduction of The New 52 last fall, the cast has expanded quite a bit. There are Lanterns of other colors of the rainbow, representing other emotions. Each color has 3600 champions (except orange, which is avarice, and its ring holder took all the other rings because, you know, avarice). The stories involving these characters, and the Guardians of the Universe who created the Corp, span all three books.

Believe me, I understand that this may be the direction that the creative teams want. They may enjoy having the cosmos as a canvas, and they may think that having different species as characters is a wonderful opportunity to comment on the human condition. If this is the case, I don’t think they’re succeeding.

I can’t keep up with everybody. Even worse, I don’t care.

I want some stories to take place on Earth. I want to see Carol Ferris, and not in her Star Sapphire costume. I want to watch John Stewart as an architect. I want to see how artist Kyle Rayner meets his magazine deadlines. I want to see Guy Gardner with Ice. Even better, I’d like to see story ideas that haven’t happened yet, but that engage me with situations with which I can relate.

I want to see humans. More to the point, I want to see human stories.

SATURDAY: Marc Alan Fishman, Gone Fishing

SUNDAY: John Ostrander, Friend to the Chickens

 

Marc Alan Fishman: Crunch Time

I know that normally I’m a pretty verbose guy. But you will excuse me if I am a bit shorter than normal this week. And next week. Maybe even the week after that. It’s not that I have laryngitis of the fingers, and it’s not that I don’t want to spend time dissecting Axel Alonso’s recent verbal smackdown of DC. It’s not that I don’t want to postulate on Marvel Now, and how I think it might effect the industry. It just happens to be Unshaven Comics’ crunch time.

For the record? Axel probably went too far to lay out a sick burn on DC, but I like when people play the heel. Marvel NOW won’t see the spikes at the retail stores like the New 52 did, but it will keep more subscribers coming back for more a little at a time. But I digress.

In just about a month from now, we will be attending the Wizard World Chicago comic convention. This is, for all intents and purposes, our home show. We have touted on our weekly podcast, our Facebook page, and just about anywhere and everywhere people are listening to us that we’ll have a new book on the table. So here I sit, with 17 pages to color and letter, and 18 more to edit. Oh and then there’s the cover. And laying out the pages for print. I’m gonna be a busy guy.

We’ve all been there before. Back up against the wall, with no more time to waste on Angry Birds. No more time to check in on Facebook. Hell, there isn’t even time to write this article. That being said, I couldn’t not write to you all… I love your bitter comments far too much to give them up.

So what does crunch time look like for me? I never thought you’d ask. Well, for starters, my amazing wife tends to our son which, above all else, allows me to get anything done in the first place. I click off the television. I slap on some noise canceling headphones. And then it’s podcast time. Nothing gets me mentally ready more than having a solid block of interesting conversation to get my production juices flowing. While I’m unable to write with any noise what-so-ever… when it comes down to doing all the grunt work of taking a comic from roughs to final pages, I need one part of my brain paying attention, and the other in-the-zone.

I love listening to “This American Life” from NPR, Marc Maron’s “WTF” podcast, and most recently, a few from Too-Fat-To-Fly-No-More, Kevin Smith. I should note Kevin produces about 1300 podcasts a day, so I’m picky. At present moment, in my queue I have a two-part interview with Mark Hamill. Color me interested, fellow ComicMixers.

And when the podcasts run out, there is a final tool in my digital art box that is truly unique to my process. That tool? An audience. I keep Skype open while I work. For just about anyone who knows me, I keep my studio video casting as I work. Why in Rao’s name would I do this? Well, there’s nothing like having another set of curious eyes on your work as you do it. I can say without doubt that having a live audience when I have to finish work keeps me honest. It’s like having a virtual studio night, every night.

Unshaven Comics cut our teeth on the “live studio” atmosphere. Being able to have fresh eyes half a chairs turn away (or prying right there via webcam) ensures the continual feeling that work needs to be done. Left to my own devices, the modern world – with its tireless barrage of aforementioned distractions – shrunk my attention span. I admit it. In the years following high school, when the world stopped watching me work… Everything felt smaller, faster, and more annoying. With a cell phone next to my ear, a DVR box allowing me to tape four shows while I watch three more, compounded with dual monitors and a Netflix account? Well, who needs serenity!

But it’s here, in those times when I need to detach myself from all the extraneous distractions… and just make art? Well, those are the rare and magnificent times where I feel I connected to my fellow comic book creators.

Suffice to say, making comics when you have a day job, a five-month old son, a wife, a mortgage, and a string of needy freelance clients makes for a less-than-stellar work environment. But all of that is put to the side. Now, with Mark Hamill in my ears, and the Samurnauts on my screen… I get to see the collaboration, blood, sweat, and tears of 20 years of friendship come to fruition on my monitor. And in a month? All of that collective DNA will make its way across the table to yearning fans.

And when they come back with a smile for the next book? Well, it makes crunch time the best time.

SUNDAY: John Ostrander Speaks! Well, at least, he types…

 

Mike Gold: Marvel Now and Again

When I first heard that Marvel was launching a new title each week for five months, I thought “What do you mean five months? They’ve been doing that for years!”

My second thought was… “define new.”

As I’ve stated before, Marvel doesn’t reboot as much as it evolves: they’ll launch the 74th Captain Marvel while still using the first. Sure, they ignore stuff. Nothing wrong with that. It’s a lot easier than explaining why, in a logical continuity, Aunt May didn’t die long before most of the readers were born. So any comparisons between Marvel Now and DC’s New 52 are strained to say the least. Apples and oranges, as they say in the produce trade.

In looking over the lists of new Marvel Now launches, I see a bunch that seem interesting from a casting standpoint – both in terms of matching creative talent to characters and matching characters to teams. But Marvel’s been up to that for decades. What’s new about it now?

Marvel, and DC and everybody else, has been killing titles and relaunching them with new creative teams and big number ones on the cover ever since the direct sales racket started, so, again, what’s new about it now?

New costumes? This must be Wednesday! Spider-Man hasn’t had a new costume since every fourth page of any recent issue of The Avengers. The Red Skull is back? Damn! It is Wednesday! So, new? (That’s an awesome pun if you know Yiddish.)

No, really. I’m asking. What’s new about Marvel Now, now? What am I missing here? It’s just another huge marketing stunt, but – thankfully – one that doesn’t necessarily involve buying a million different tie-ins, crossovers and sidebar mini-series in order to get a complete road map. I’m sure Marvel’s likely to increase its sales lead over DC a bit. Big deal. Marvel is part of Disney, and increasing its lead over DC in the teensy tiny direct sales market wouldn’t provide sufficient motivation for Disney Chairman Bob Iger to lift his head out of his morning cereal bowl.

Look. I’m fine with all of this. It’s just nothing new. In fact, it’s a big part of why I’ve found the Marvel Universe fun ever since Fantastic Four #26.

No, what bothers me is Newtonian physics. Specifically, the bit about “with every action there is an equal and opposite reaction.” Except that in the 21st Century, I’d rewrite this to read “with every action there is a massive and opposite over-reaction.”

Yes, friends. Beware the New 104!

THURSDAY: Dennis O’Neil Talks Up San Diego and Sequels

 

Marc Alan Fishman: Flame On! Being Gay In Comics

Over at my Unshaven Comics facebook page (shameless plug, shameless plug), I wanted to tip the scales of our “likes” from the paltry 320 to 400 by the end of the summer. So, I begged and pleaded with our fan-base to pull in some like-minded friends to come like us. One of our fans (who I can safely say is in fact at this point just a friend… who happens to like my writing and art) joked with me about what I might do to see those extra 80 or so fans by the end the week. Well, I responded the only way I knew how; Shamelessly.

I told him “get me to 400 fans by the end of the week, and I’ll send you a topless calendar of me and Matt (also of Unshaven infamy). Did I mention this fan is gay? Well, he got the joke. And two days later we were at 407 fans. And I’d stand to guess at least 70 of them were “Bears.”

For those who don’t know, “Bears” are a subgroup of the larger gay community. They identify themselves as being burly dudes with a fondness of facial hair. Ruh-roh. Lucky for me, these new fans weren’t just “liking” our page because of our beards or promise of sad, sad, sad photographs. Turns out they like comics too. And with that we finally reach our topic.

Every six months or so it seems the comic book community gets its rainbow panties in a knot over yet-another gay issue. As always, the media jumps all over it, and certain homophobic fans shake their fists in the sky. “That’s not my Captain Wizz-Bang!” they shout, at absolutely no one. Most recently, Alan Scott (that’s the Golden Age Green Lantern, you know) came out in Earth 2. The idea behind the sexual orientation shift? According to writer James Robinson, it was pretty cut and dry. To paraphrase? He said that since Obsidian, Alan Scott’s gay son (from the now defunct DCU), wasn’t welcomed to the New 52, he decided this was a way to balance that fact. Simply put? That’s the perfect answer. In essence… Why Not?

Last week, I made light of this fact, but perhaps misrepresented my real issue with the “announcement.” Not from Robinson per say… but from the media’s need to jump on the story, and try to squeeze blood from a turnip. The fact that DC responded in tow, rainbow suspenders ablazin’ only fueled my fire worse. Sure, any publicity is good publicity… But when will we stop sensationalizing the sexual preferences of our ink and paper celebrities?

As a fan, I ultimately don’t care one way or another if a character is gay, straight, bi-sexual, trans-gendered, or completely asexual. If it makes for a good story? Then let it happen. If it’s done for shock value? Then we don’t need to talk to one another.

This in and of itself is an issue, though. It’s hard to tell when the choice is made, or mandated from on-high. We’d like to believe that a character’s sexual preferences are decided by writers and artists because it has relevance. At the end of the day though? All comics are tied to their makers by way of a purse string. Sometimes, in the worst times, using the “gay” card is more for shock value and the chance of increased sales. And in those times? I’m as offended as any other fan, gay or straight.

Being gay, be it in real life or a comic, is very much a part of one’s identity. Whether they are out and proud (say like the Teen Titan, Bunker) or more understated (like Xavin from Marvel’s Runaways)… I’m pretty proud to say that comic books today are truly promoting a diverse representation of the real world within their fictional universes.

What gets me in a tizzy is just why the media needs to make a big deal over it. Is it “news” when Anderson Cooper or Jim Parsons comes out of the closet? No. Neither is it “news” when Alan Scott, Hulking, or Wonder Woman decides to lay with they fellow man or woman. Will it be news if Unshaven Comics decides to have a gay character? I doubt it.

Not to beat the dead gay horse on this one folks, but it couldn’t be clearer. Sexual orientation isn’t the issue when it’s written well. Hell, even when it’s written poorly. For those sad individuals who can’t get past a person’s predilection for their same gender, well, I gladly welcome you to sit in the corner and sulk. With each passing generation, we accept more, we tolerate more, and we learn to care about other more important issues. Like reboots. And why they are needed from time to time. But not most of the time. But I digress.

In case you’re curious? Unshaven Comics does have a gay character in our books. But we’re not telling who. Why? Because until it matters in a story… It’s not worth our time or yours making a big deal about it. Flame on.

SUNDAY in the Dark with John Ostrander

 

Mike Gold: Bourne, On The Fourth Of July

I’m not the world’s biggest Jason Bourne fan. Not by a long shot. I’ve seen and enjoyed the movies but I haven’t read any of the books. But two days ago, as I was sitting in the theater awaiting The Amazing Spider-Man (for the ComicMix Mixed Review), I saw a trailer for the latest chapter, The Bourne Legacy. It’s a continuation of the series… but without Jason. As I was watching the trailer, I was thinking in the terms of my trade.

 “Reboot! Reboot!”

We can argue if this is a genuine reboot or not, but let’s ride with the concept for a bit. My next thought was “why do the teevee and movie people do successful reboots of major properties, while in comics we butcher it every chance we get?” Which, by the way, is way too frequently.

Recent media reboots have included James Bond, Doctor Who, and Sherlock Holmes – the latter, twice. Other reboots have included Superman, Batman and the aforementioned Spider-Man. Only the former lacked enduring success. The Batboot was stellar, and we’ll have to wait and see about Spidey. So, of the five major characters, only one was a bust.

Allow me some jealous feelings here. To paraphrase Paul Simon (the singer, not the dead politician), after reboot upon reboot, the comics biz is more or less the same. Yes, there’s usually a solid sales bump and maybe it lasts long enough to make a difference, but that’s almost always short-lived. Is the Spider-Man marriage thing resolved? Is Jean Gray forever dead? What about Uncle Ben? Are you sure? Go ask Captain America and Bucky.

Over at DC, they’ve pressed the reboot button more often in the past 37 years than a lab monkey on an crystal meth test. How long should a reboot last before it’s deemed successful? I don’t know; we’ve never had one that lasted more than a couple years. Is the New 52 successful? Well, yes, in the sense that Dan DiDio still has his job. But they’ve only got sales figures in for the first year, and over a third of the titles have either been cancelled or have endured new creative teams. That doesn’t make it a failure, but if simply cancelling some titles and changing the crew on others is all it takes to make a character work for a contemporary audience, then we don’t need reboots.

In fact, this is the error message we get over each reboot. There’s no system upgrade here. We could have provided stability and growth by simply cancelling some titles and incubating those characters within their universes, and by changing creative teams on others – creators who will not restart history, but simply put it on an exciting path out of the woods. This may be the real “success” of the New 52. We’ll see in maybe five years or so.

The fact is, the media people haven’t pissed all over the trust of their audience. Despite public perception, most all of the pre-reboot movies and television shows featuring James Bond, Doctor Who, Superman, and Batman made money (I really can’t say about Sherlock Holmes; he seems to have made PBS a lot of money in the form of enhanced underwriting and public support). Maybe not enough to support the highest-ups’ eight figure salaries, maybe not as great a return on investment to make the stockholders happy, but in an industry where they put tens of millions of dollars on the line with each project – more than enough in each case to support a front-of-the-catalog comic book publisher – a five million dollar profit might not be a desired return on investment, but it’s still five million dollars.

Comics executives and, more important, their corporate masters need to give the four-color medium the same degree of patience and, quite frankly, they need to give their consumers the same amount of respect.

We need a comic book industry with an attention span.

THURSDAY: Dennis O’Neil

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