MIKE GOLD: You say you want an evolution…
I like Martha Thomases’ idea of 365, as reported on ComicMix yesterday. A full-length comic book story each and every day for a year. Now that would be an event.
Sadly, most such comic book events aren’t worth the effort, let alone the price. The stories are overblown, their effects on their “universe” temporary – either in the sense that they will be countermanded or, at best, castrated in the next such event.
(Hmmm. There’s a phrase I’ve never written before. “At best, castrated.”)
By the time they’re over, most events turn out to be nothing more than marketing gimmicks, and an endless sea of marketing gimmicks doth not a universe make. As of this writing Captain America is dead but Bucky is alive – something he’d managed to avoid for over 40 years. As Denny O’Neil pointed out in his recent ComicMix column, death has no permanence in comics. As a plot point, it is hackneyed: it may have collectibility, but it has no credibility.
Wonder Woman has been redefined, resurrected, rebooted, and retold differently so many times since 1965 (arguably her first real reboot) that I’m surprised she doesn’t bump into Tony Soprano at her shrink’s office.
Of the two major universes, Marvel’s is the most consistent – but only by comparison to DC, whose universe had to be cobbled together retroactively by combining the efforts of five publishing houses over 70 years: DC, All-American, Quality, Fawcett and Charlton – and maybe Fox, depending how you, ahhh, look at Phantom Lady. But by and large, in the past couple decades Marvel’s change has been evolutionary and not stop-and-start-over. Spider-Man went step by step from being a four-eyed high school wallflower with a secret identity to becoming a publicly known married-to-an-actress superhero and, oh yeah, menace to his nation. Marvel never stopped and said “Oh, now everything you know is wrong; this is the way it is and the way it will be until we need to burrow into your pockets again.”
Yesterday, I turned on my cell phone for the first time in about two weeks. I was at I-Con in Long Island New York and was waiting to meet up with some friends. I only turn on my cell when I’m out of town or at a convention, and the fact that I didn’t have to have it on in two weeks had made me happy.
Man – make 
There’s an ad campaign on radio right now demanding that all movies that show people smoking cigarettes be handed an R rating. This is based upon the perception that despite parents’ best and most consistent efforts, kids who see somebody smoking a cigarette in a motion picture will turn into hopeless addicts.
I was listening with keen interest to Mike Raub’s interview with my old friend, DC publisher and president Paul Levitz, available on the current (#12) 
My wife and I were plowing through our TiVo this weekend, catching up on programs the device trapped for us during the previous week. We happened to catch the current spots for Ghost Rider as well as the upcoming Teenage Mutant Ninja Turtles and 300 movies. As is frequently the case when I’m on deadline, I had a revelation.
