Author: Gerry Giovinco

Gerry Giovinco: Corporate Comics, the Exodus…Again

  • News
  • June 27, 2012


There has been a lot of buzz lately about creators walking away from cushy contracts at Marvel and DC to strike out on their own, the most recent being Paolo Rivera whose eloquent blog post on the subject offers wonderful insight to his personal motivation.

The reaction from fans and comic related news media would make you think that these creators are venturing to the dark side of the moon on the first experimental space vessel not built and commandeered by NASA. This reaction mystifies me because it shows a disregard of the history of comics and the vibrant atmosphere of the current comics marketplace.

People that are surprised that top rated talent are leaving the Big Two should rather be asking, “why has it taken so long?”

The pros and cons of working for corporate comic companies have been established for decades.

Sure, you get to work on characters you know and love, there’s a steady check so long as you are a hot commodity, maybe some benefits, maybe some royalties, oh and the exposure to Marvel and DC‘s huge fan base can elevate you to star status. But in the end you own nothing, you had to be careful to create only within the parameters of the existing universes or run the risk of watching a character you created make beaucoup bucks for the corporation while you get nothing in return and, when you are no longer hot or are out of favor with the editing staff, there is no work and you live as a pariah.

There was a time when working in comics was the most loathsome career path for a writer or artist. Lousy page rates, no royalties, rights or recognition. You worked in comics merely as a stepping stone into advertising, television or film. This was true until the sixties when Marvel, or more accurately Stan Lee, made working in comics seem almost glamorous. The money got a bit better and creators began imagining actual careers in the field. By the late seventies creators began to realize that even though their names were plastered all over the books, they were still not getting much in return for their efforts and especially their unique creations which were now wholly owned by the corporation they worked for.

Creator’s eyes were fully opened in 1978 when the first Superman movie was released and they watched Jerry Siegel and Joe Schuster battle for morsels of the enormous profit generated by the character they had created and sold for $130 nearly forty years earlier.

It became clear that there was a deficiency in the business model of the comics industry. Why was it necessary for the comics publishers to fully own the copyrights and trademarks of all the intellectual property they published? Other book publishers do not operate this way and neither do other forms of entertainment where royalties and residuals support creators long after their work is created. Don’t get me wrong, there are good and bad contracts  everywhere necessitating the need for lawyers and agents but it sure is nice to have the opportunity to negotiate your terms.

The success of the Underground Market in the sixties and the rise of the Direct Market in the late seventies created opportunities for comic creators to work outside of the traditional corporate confines of the comic industry. Creators, disgruntled by the usual terms with which they worked at corporate comic companies, turned to the successes in these markets and began to strike out on their own. Many targeted the Direct Market that had established a secure venue for such properties as Jack Katz’ s First Kingdom, Dave Sim’s Cerebus the Aardvark, and Richard and Wendy Pini’s Elfquest. This defined a new model where creator’s could find success owning their own characters and marketing direct to the distributers with the benefit of minimal risk provided by guaranteed pre-orders and a no-return policy.

Alternative publishers took note and began contracting creators defecting from the corporate comic companies, offering creator owned contracts that included fair page rates, and royalties. The eighties opened the door for true creators rights and as the alternative competition gained a foothold in the industry, the corporations  began offering publications that were vehicles for creator owned properties and they structured some type royalty arrangements.

Since the inception of the Direct Market there has always been an opportunity for creators to have alternative options. Marvel and DC, however, have maintained  a strangle hold on the Direct Market which they control by sporadically flooding the market with superfluous content in an effort to successfully drive out or contain alternative publishers. There have, however, been a few exceptions where talent has been able to break free with enormous success and plenty of other instances where independent creators have had comfortable, rewarding careers by most standards.

The Direct Market is no longer the panacea it once was for comic creators who now realize how easily the market can be manipulated by the Big Two and the near monopoly of its primary distributor.

Fortunately the internet has provided a wide open space for creators to play and have direct access to the customers themselves. Print on Demand providers and affordable, minimum-quantity print runs has eliminated most of the upfront risk of comic production and crowd funding has created an avenue for advance orders establishing revenue streams.

Competition is brisk and there are more comic creators than ever before, presenting a huge variety of unique creations that go well beyond the constrictions of the superhero genre. The distribution of digital content for mobile devices is giving comic creators the opportunity to reach new markets that just a year or two ago may have seemed impossible.

This is possibly the best and most challenging time to be a comic creator ever.  Working for a corporate comic company is now a choice, not the only viable option if you intend to have a career in comics. Corporate creators have a better understanding of their role as  cog in the corporate wheel and are more careful as they juggle being creative without abandoning rights to personal creations.

Corporate comics are once again a stepping stone to a respected career but creators no longer need to leave the comics industry. They just need to declare their independence and take control of their destiny as comic creators.

The revolution to establish these freedoms for comic creators has spanned decades. There have been many victories and many casualties. Alternative companies have come and gone, creators have basked in the limelight then vanished from the radar. Some have celebrated success while others have anguished over failure. Through it all it has been the audience that has benefited the most, paying witness to a variety of comics that would never exist if they were limited only to the corporately owned IP of two publishers.Next week, as a nation, we celebrate the independence of the United States of America, a country that established freedoms and inalienable rights that did not exist prior to the signing of the Constitution. Those same rights grant us the opportunity as comic creators to freely express ourselves through our work and to pursue a free and open market. As a comic creator, take a stand  and be independent. As a comics fan, support independent, creators and publishers.

As a comic community declare every Independence Day as Independent’s Day and applaud a bright future for the art of creating comics.

Thirty years ago as two of the co-founders of the alternative comics publisher Comico the Comic Company, Bill Cucinotta and I were focused on these same ideals. Through Comico we had many triumphs yet succumbed to tragic failures.

We never lost the dream.

This Fourth of July weekend we will celebrate our third year in our new publishing incarnation as CO2 Comics. We will be rejoicing our continued freedoms as Independent Publishers, armed with technology that did not exist thirty years ago, experience, and a continued love for comics. Our Declaration of Independence will be the announcement of three new print publications that will be immediately available to our readers.

We know how exciting it is to publish comics beyond the walls of the corporate comic companies!

So next time you hear about a comic creator’s exodus from the corporate comic world just remember, “it ain’t anything new.” It is an opportunity created by the efforts of many over many years.  Show your support, buy their comics and celebrate their independence!

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Gerry Giovinco: What If?

  • News
  • June 19, 2012

Does it infuriate you to hear about comic book creators, especially the aged ones, struggling to get by financially, without health benefits, and working menial jobs because they can no longer find work in the comics industry while their creations or characters whose legacy they’ve passionately contributed to continue to rake in grotesquely monolithic profits for the corporations that currently own the copyrights and trademarks to them? Don’t you think that anyone should be upset about this, except maybe the soulless, money grubbing powers of the corporate world that have driven the globe into economic crisis? Surely, the average person gets it. You know, the dreaded 99% who feel that we have to live with our hand out just to get by, constantly in debt so that we can live co-dependant on the new staples of life like TVs, cars, computers, and cell phones, not to mention upsized happy meals that make our asses so fat we need therapy because we no longer fit the impossibly ideal image of the perfect body that has been created by the same bastards that sold us the 64 ounce Big Gulp. Ahem.. Maybe people don’t get it because it has to do with the arts. The efforts of creative types, with the exception of those few that rise to the top of the heap and rake in the big bucks, are rarely understood. People expect that the arts are practiced by those that do what they do because they love it, it’s fun, and it’s not really work. This   thinking perpetuates the romantic ideal of the so-called “starving artist.” This is true wether it is painting, music, dance, theater, literature, film or comics. The creative community, however, understands that though we all appreciate that our work is a “labor of love,” it is also a lot of hard work that requires great dedication,  sacrifice and  expense. This work, no matter how much we may enjoy it, has value, especially when it is making gobs of money for somebody else.

So, when I see comic artists struggling and am completely stymied when one can’t even expect a decent burial because of his poverty, it is probably only other artists that I can expect to fully appreciate the knot in my gut. This is why I am wondering where all the support for comic artists is when it comes to the ethical injustice of no compensation for work that was created under the auspices “work-for-hire” at a time when no one could have anticipated the economic power of modern media. Where is the support from other artists, other entertainment fields and their unions, especially those who are benefitting most from adapting comics to other mediums, like film. So I ask. What if the Screen Actors Guild, the Directors Guild of America, and the Writers Guild of America came to the defense of comic creators who have never successfully unionized and, as they do for themselves, show a force of solidarity for the people that created the source material that is creating extremely lucrative jobs for their members? What if the long list of prominent actors that portrayed characters from comic books in films took a stand to support those creators? What if the “A” list writers and directors showed some moral scruples and held a higher ground? I understand that it would be impossible to to fully effect every comic creator that may have participated in making the comic book characters that have become stars on the silver screen the cultural icons that they are today. I also understand that the rights to ownership of these characters are legally embroiled by the federal copyright laws that were lobbied successfully by the big corporations. None of that, however, justifies letting some of these talented creators struggle in abject poverty, living hungry on the streets with no healthcare, doomed to be buried in an unmarked pauper’s grave while others, including other artists, get rich off the fruits of their creations.

The comic industry does not have a union but it does have advocates. The Comic Book Legal Defense Fund and The Heroes Initiative are two organizations that have been formed to offer services to protect comic creators. Both organizations could benefit greatly if they were to receive generous donations from those that are currently benefitting the most from the success of comic book characters in film and related merchandise.

It has been reported that “Since its inception, The Hero Initiative (Formerly known as A.C.T.O.R., A Commitment To Our Roots) has had the good fortune to grant over $500,000 to over 50 comic book veterans who have paved the way for those in the industry today.” In contrast, if we were to signal out just Robert Downy, Jr. who is reported to have made $50,000,000 off of his role as Iron Man in the Avengers film and ask him to donate a mere one tenth of a percent of that salary to The Hero Initiative, he would match every penny they have ever spent to support comic creators in need. These stars are a generous lot and, in fact, need to be philanthropists just to write off their taxes. Robert Downy, Jr., himself supports, Clothes Off Our Back, Midnight Mission, and Orca Network. Why wouldn’t he support some struggling comic artists that created the opportunity for him to make his millions?

What if every actor, writer, and director, especially those that reaped the mother load reached out to support these two organizations that protect struggling comic creators? It wouldn’t make certain creators as rich as they could be if the industry was fair, but it would guarantee that comic artists who dedicated their lives to their art and our enjoyment could be a little more secure and might not die penniless like so many before them.

What if everyone reading this blog took it upon themselves to pursue this campaign and contact their favorite actor from a comic book film requesting their aid? What if we all made a difference?

Gerry Giovinco

And now, another added bonus! Those of you that are huge fans of Chris Kalnick’s NON the Existential Extraterrestrial and Depth Charge both featured here at CO2 Comics will be thrilled to find out that our old buddy NON is back in a new installment titled “A Sensory Neuron’s Quandary.” The feature begins today and will be updated every Sunday. Mr. Kalnick will be  sure to have you all questioning the true “meaning of life.”

Blame it on Stan Lee

  • News
  • June 13, 2012

The subject of Creators’ Rights in Comics has been catapulted into the limelight in recent years with the sudden surge of blockbuster, comic related films taking in billions of dollars for the corporations that own the copyrights and trademarks while the creators or the estates of creators that conceived and created these gold mines,  struggle to get screen credit, let alone, some type of monetary compensation.

The current success of Marvel’s characters in all popular media has made Jack Kirby the posthumous poster child for numerous creators who are now victims of the comic industry’s tradition of work-for-hire agreements.

Stan Lee, Marvel’s long-time, imperial ambassador and co-creator on many of these characters, stands accused of benefitting enormous financial gain while failing to defend the rights of his various creative partners, most notably, Jack Kirby and Steve Ditko who many contend deserve more than just art credit for their contribution to the actual creation of the characters that they are associated with.

Stan has and always will be, first and foremost, a company man having been brought into the business as a gopher at the ripe old age of 17 by his cousin-in-law, Martin Goodman, the publisher and former owner of Timely Comics. Timely evolved into Marvel under the stewardship of Stan who took over as editor, replacing Joe Simon who left Timely with Jack Kirby  in 1941. Nepotism goes a long way in comics and Stan Lee, since, has always been “taken care of” for his role as a stalwart, corporate soldier.

To be fair Stan Lee is  much more than the average, Marvel Monkey Boy. He is, unequivocally the Voice of Marvel Comics. The head cheerleader. The band leader of the Mighty Marvel Marching Society. Stan Lee, in many ways, has made himself into a Marvel character as epochal as any Spider-man, Avenger or X-Men. He has done so with a silver tongue, a witty pen, relentless salesmanship, unbridled enthusiasm, and a revisionist memory that defies the continuity strangled editorial policy of Marvel itself.

Stan Lee and his relationship to Marvel is his own greatest creation and he gets paid handsomely for it. Stan’s net worth is reportedly $200 million! This staggering figure infuriates co-creators and their heirs as well as comic fans focused on creators’ rights who all argue the unfairness that Stan Lee continues to acquire great wealth while his former collaborators are rewarded zilch. Most of them can’t even get a free ticket to see a movie featuring the character they created.

Is there, however, any evidence that Stan Lee is gaining that wealth from any type of royalty paid to him for his act of co-creating those characters either? If Stan got even a fraction of a cut from all the Marvel films and associated merchandise featuring a character that he is credited as a co-creator of , that $200 million would be a drop in the bucket.

Stan gets paid for being Stan the Man. Stan gets paid for being Executive Producer. Stan gets paid for his gratuitous cameos. Stan Lee has made himself famous. He is the Kardashians of the comics world and he is making himself rich, still, at 89 years old with the same vigor he had in 1961 when the Fantastic Four first hit the stands.

So why does Stan Lee catch so much heat when the subject of creator’s rights comes up if he is probably a victim of the same corporate greed, himself?

Well, it’s his own damn fault.

While Stan was creating a marketing atmosphere that sold Marvel to it’s readers as one big happy, zany Bullpen, he took it upon himself to make stars out of his creators by giving them credits with merry monikers that were intended to stick in the minds of the legion of fans that was growing faster than even he could have imagined.

As Marvel Mania grew, Stan boasted and told all. He was very open about who he collaborated with and happily shared the details of the now famous Marvel Method of creating comics. Not only did he talk; he wrote it down in his own words so that even if his memory would one day be awry, there would be a very clear paper trail.

In 1974 Stan Lee authored Origins of Marvel Comics followed the next year by Son of Origins of Marvel Comics. The success of these two books led to The Superhero Women and Bring on the Bad Guys. These books all detailed his perspective of his creative relationships with the artists in the Bullpen especially his dependancy on his numero uno illustrator, “Jolly” Jack Kirby.

Stan seemed to do all this with an intention of elevating the appreciation of comic creators with both the public and the industry. He assesses that the writing in comics prior to the inception of the Marvel style “…left just a little bit to be desired.”

To make his point he writes:

“Who were these people who actually created and produced America’s comic books? To answer that burning question we must be aware that comics have always been a high-volume low-profit-per-unit business. Which is a polite way of saying that they never paid very much to the writers or artists. If memory serves me (and why shouldn’t it?), I think I received about fifty cents per page for the first script I wrote in those early days. Comics have always been primarily a piecework business. You got paid by the page for what you wrote. the more pages you could grind out, the more money you made. The comic book writer had to be a comic-book freak, he had to be dedicated to comics; he certainly couldn’t be in it for the money. And unlike most other forms of writing, there were no royalty payments at the end of the road… no residuals…no copyright ownership. You wrote your pages, got your check, and that was that.”

We all know that Stan Lee values credits highly and was sure to plaster his own name on every Marvel comic. Stan Lee Presents and Stan’s Soap Box were as much of the part of the Marvel experience as anything else. His famed sign-off,“Excelsior!”, still brings a giddy rush to a generation of comic book fans. In an effort to instill some added pride to the work of the comic creators in the Bullpen, Stan began putting credits of all the creators in the comics Marvel produced.

“…I’ve frequently mentioned Jolly Jack Kirby as our most ubiquitous artist-in-residence. He wasn’t christened Jolly Jack –– sometimes he wasn’t even that jolly –– but I got a kick out of giving alternative nicknames to our genial little galaxy of superstars, mostly for the purpose of enabling our readers to remember who they were. You see, prior to the emergence of Marvel Comics, the artist and writers who produced the strips, as well as the editors, art directors, and letterers, were mostly unknown to the reader, who rarely if ever saw their names in print. In order to change that image and attempt to give a bit more glamour to our hitherto unpublicized creative caliphs, I resorted to every deviceI could think of –– and the nutty nicknames seemed to work.”

Joe Rosen

And it did work! Joe Rosen, a letterer in those days said in COMICS INTERVIEW #7, “That’s why I admire Marvel. By instituting credits, they made you feel prouder of your work. And by being so successful they revamped the industry and launched so many titles that they made it possible to have a professional career.”

Stan knew that to be successful you have to make those around you successful. He did this by giving credit and creating work. Most of which went to Jack Kirby.

Throughout the Origins series and, actually, most of his career, Stan always spoke very highly of Jack Kirby and his creative contributions. Some of those very telling remarks have been posted on the Kirby Museum website in Robert Steibel’s Kirby Dynamics but I have to refer to a quote in Son of Origins where Stan Lee completely asserts Jack Kirby’s role:

“Jack was (and still is)* to superheroes what Kellog’s is to corn flakes. When such fabulous features as The Fantastic four, the Mighty Thor, and The Incredible Hulk were just a-borning, it was good ol’ Jackson with whom I huddled, harangued, and hassled until the characters were designed, the plots were delineated, and the layouts were delivered so that I could add the little dialogue balloons and captions with which I’ve spent a lifetime cluttering up the illustrations of countless long-suffering artists.”

(*This was written during a period when Jack Kirby had left Marvel and gone to DC, unhappy because he was not being paid for what he considered “writing” at Marvel according to Carmine Infantino in his autobiography The Amazing World of Carmine Infantino. Kirby no longer wanted to be “second fiddle” and even declined an opportunity to collaborate with Joe Simon for the same reason though the pair did do a single issue of Sandman together.)

Stan recognized that his greatest resource was his talent pool and, short of finding ways to give them ownership in their creations, he looked for other ways to keep them happy. Stan was even the first president of The Academy of Comic Book Arts that he started with Neal Adams. The ACBA was to be the start of a comic creator’s union of sorts but did not last long.

Stan Lee has been in the comic book business for seventy-three years, probably longer than anyone else alive. He has done more for crediting comic creators than any editor who had gone before him, revealing his greatest sin. With his eye focused on glamour and recognition he failed to affect righteous residual compensation for the efforts of Marvel’s comic creators. His compliance with the business tradition that he himself recognized as insufficient destined generations of creators to teeter on poverty while their creations reaped gold for Marvel.

The victims of this industry-wide practice blanket the entire comics landscape, some tragically. Most recently Robert L. Washington III co-author of Static which is currently owned by DC Comics died of a heart attack in abject poverty at the age of 47. His contribution to the Heroes Initiative is a heart wrenching window into the reality of too many comic creators.

Stan, we love you man, but we need you now, more than ever, to stand up for comic creators or you will be always be cursed with the blame for Marvel cheating the same creators that you personally paraded as stars. You can still make a difference. It’s time to put an end to an archaic, unjust work-for-hire practice that keeps talented people impoverished while a soulless corporation bloats over the spoils of their creative efforts.

You have stood at the helm of a company that has created heroes your entire life. Be a hero to those that depended on you the most, the ones that helped you build that fabled “House of Ideas.”

Celebrating Thirty Years of Comics History!

Gerry Giovinco

As an added Bonus here’s a link to Neal Kirby’s FATHER’S DAY tribute to his dad that ran on this site last year.

Comic Art, Trash or Treasure?

  • News
  • June 12, 2012

You sure wouldn’t know that the world is in an economic crisis by looking at the prices that have been paid recently for original art. Both Christie’s and Sotheby’s auction houses, who’s  recent auctions collectively tallied $266,591,000, established record sale prices for pieces of art including the most expensive work ever sold at auction, Edvard Munch’s ‘The Scream’ which garnered a whopping $120 million!

Fans of comic art began to scream themselves when Roy Lichtenstein’s painting, ‘Sleeping Girl,’ sold for $45 million, a record price for any of his works. Lichtenstein is often criticized by comic art enthusiasts for not having credited the long list of comic artists whose work he used as subject matter for his paintings. Comparisons of ‘Sleeping Girl’  and the Tony Abruzzo panel which it is derived from, as well as dozens of other comparisons,  can be seen here. David Barsalou deconstructs Lichtenstein with a vengeance and it is well worth following his crusade on the internet and in his facebook group.

The good news is that, though comic art has been generally viewed by the fine art community as “low brow” and is still not in a position to command the kind of money that Munch or Lichtenstein’s pieces do, original comic art is beginning to command some very respectable prices. It has long been known that there is value in collecting comic books. The highest price paid so far for Action Comics #1 being $2.16 million. The same comic book is estimated to be currently worth about $4.3 million.

Original comic art, on the other hand, is now gaining in value as well. The most expensive piece of comic art ever sold is reportedly a full page panel by Frank Miller and Klaus Janson from ‘The Dark Knight Returns.’ The piece sold to an anonymous collector for $448,125 as part of Heritage Auctions’  Vintage Comics and Comic Art Auction in 2011.

In the past week Heritage auctioned two more significant pieces that collected big bucks. Contradicting the earlier report Heritage claims that a Jack Kirby, Joe Sinnott original from Fantastic Four #55 featuring a half page splash of the Silver Surfer and signed by scripter Stan Lee achieved the highest price paid for a page of panel art selling for $155,350, roughly one third the value of the Batman piece.

Another work of original comic art that proved its muster was the first ever drawing of the Teenage Mutant Ninja Turtles by Kevin Eastman and Peter Laird that fetched $71,700.

Forbes recently ran an article on their site that lists good reasons for investing in comic art  but neglects the obvious: Supply and Demand.

Though it may seem that there are tons of original comic art proliferating in the market, and there are, how many show significant images of major characters drawn by masters of the industry or are pages from historic works? Not as many as you might think and now that a lot of art is created digitally, the chances of hard copy future original art surfacing for sale are dwindling.

The idea that there are over seventy years worth of original art numbering in the millions of pages trafficking around the collectors market is false. Most comic art that was created prior to the mid sixties was simply destroyed by the publishers, considered by them as nothing more than waste once the printable films were made.

Flo Steinberg, secretary at Marvel during the early years of the ‘House of Ideas,’ was quoted in David Anthony Kraft’s COMICS INTERVIEW #17 saying, “We used to throw it out …when the pile got too full…it was like ‘old wood’ to us.” Likewise, there are stories of Neal Adams dashing across the office at DC to rescue original art that was about to be destroyed in a paper slicer! Any art that survived that slaughter was generally given away as gifts or just managed to filter its way out of the office as random souvenirs. The scary part is that most of the artists just accepted this practice as the norm!

By the late sixties when fandom started to prove that there was a secondary market for the art through the establishment of comic conventions and comic shops, artists began to demand that their art be returned. This was a tricky process since several people generally worked on any given issue. The art would be split up among the writer, penciler, inker, and even the letterer. Colorists usually would get back the color guides that they made for the color separator.  Because of this practice entire issues are nearly impossible to acquire.

By the 1980′s the independent movement gave creators many more rights and more creators were responsible for their work in its entirety but still, usually, would sell off pages at conventions, one at a time,  to support themselves economically.

Today more and more comics are being created digitally and hard copy originals don’t even exist. The work and creative talent  that goes into creating a comics page is once again being trivialized as an unfortunate part of the process. Instead of ‘old wood’ it is now just a collection of magnetic data hogging up a hard drive, facing obsolescence with the next wave of new technology.

The printed version may remain as the only collectable hard copy of future comic works and even that is challenged by digital delivery of comics. The art of making comics is finally being recognized as something of value yet its new found respect is threatened with its own potentionally temporary creative process.

Criticize Lichtenstein as much as you’d like, but his copy of a single panel, swiped from a forgotten romance comic, will exist for a long, long time and will only become more valuable while the original line drawing it was lifted from has probably been trashed for fifty years. How can we come expect the art world, or anybody,  to respect comics as more than source material for pop art parodies when we continue to allow the originals it to be disposable.

Is comic art trash or treasure? As comic artists, we need to decide for ourselves.

Celebrating Thirty Years of Comics History!

Gerry Giovinco

Original Comic Art and Digital Comics: The Common Bond

A stroll around a comic convention is a lot different today than it used to be when it comes to experiencing original comic art which for me, as a young aspiring comic artist, was the highlight of any show. I would always immediately venture directly towards artist alley where pros and amateurs alike would form a welcoming community of comic art practitioners. To me it seemed less like an opportunity for the creators to market their work and more of a joyous reunion of folks with a common bond: The love of comics and a need to create them.

Maybe it is just a product of comic conventions no longer being the casual events they used to be, held in basement ballrooms of fading city hotels with the most sophisticated displays being a hand lettered card stock sign hung on a pipe and drape background.  Professional comic artists were not viewed as the superstars they are today. They were heroes that we related to more like a favorite uncle who always new how to appeal to our inner child. Their art touched us in a personal way that established a relationship that was respected between them and their fans.

Those were the days when you did not wait in line to meet your favorite creator. At best you gathered around their table and shared as a group, listening to their stories, watching them sketch, and learning from their teachings which, though small casual tidbits of technique, were gems of insight into the magical world of creating comics.


Stacked high on their tables would be pages of original art that could be thumbed through and purchased  for prices as low as ten or fifteen bucks! The opportunity to scan through those pages was a chance to stare into a window of a professional comics bullpen. Each page told a production story that was highlighted by the scents of bristol board and india ink often commingling with odors of white-out and rubber cement.

To be able to view those pages and see script notes in a corner, blue lines behind lettering, pen strokes appearing as a texture on the surface and brush strokes laying a deep wash in large shaded areas with a barely visible “x” etched in pencil beneath was a hands-on lesson in every page.

I always got a kick out of seeing revisions. Panels or words would be cut out with an x-acto and replaced with art that was cut to fit perfectly into the hole and secured from behind with a strip of masking tape. Splash pages had photostat logos pasted on leaving a trail of ever yellowing rubber cement beneath.

Every page was art, yet each was also just a mechanical, a production board from which final films would be photographed on large upright “stat” cameras. Each was a path of history, chronicling the creation of the page through the hands of the writer, penciler, letterer, inker, editor and production hand. Void of color, the line art resonated with a power of its own lending a new found appreciation for comics in black and white that would empower the independent comic publishers of the day.

It is still possible to marvel at original art at conventions but the atmosphere is so much more hurried that it is difficult to be absorbed into each piece. Those “uncles” are slowly passing away leaving a void where once was a nurturing wisdom behind the craft of each page. In its place is a new energy that is equally intoxicating, a new brand of comic artist with an entrepreneurial spirit hawking their own works.

It is  thrilling to see the new, unlimited variety of comics, invigorating to see the community widening to include a wave of talented women that was always sadly lacking in that bygone era. What is missing is the original art, replaced by an ernest need to sell small print runs and assorted related merchandise or to direct readers to a growing web-comic. The art exists, but digitally, and can be panned easily on an iPad evoking a sterile creative process free of the sensory stimulators that fueled a personal romance with comic production in my formative years.

As I sit here at my keyboard, I’m suddenly realizing that I am now one of those “uncles” I came to embrace. Not that I could hold a candle to any of them but I have an opportunity to share from my experiences, as they did, only from the venue of this blog instead of a convention table. The new generation of comic creator, who creates digitally, shares too, through all kinds of forums and social networks on the internet.  An aspiring comic creator no longer has to wait, as I did, for an annual comic convention to experience the knowledge of a comic pro, they can watch a tutorial on Youtube or follow a comment thread on Facebook!

Yes, I miss the sensory experience of the creative process of comics. Yes, I wonder if creators are losing an opportunity to cash in by not having physical comic art to sell.  But it is not worth pining over any of my attachment to these relics while I am witnessing the future of comics as it blossoms before my eyes. The community of comic artists is no longer small and relegated to a musty convention hall. It is vast and continues to grow. It exists at our fingertips any time we wish to access it.

Today’s comic artists are creating much more than original art. They are creating the future of the medium. Support them any way you can if you love comics. Go read their web comics. Buy their print on demand books. Order their merchandise. Join them on forums and share ideas. Learn from them and teach others. We are all part of the same comics community that began in those old convention halls. Embrace that past and build the future.

Bill Cucinotta and I, here at CO2 Comics, are committed to both and are excited to be part of this growing comics community of artists with a keen eye on the future. No matter how comics are made we intend to maintain that common bond we always had with those comic creators in artist alley: The love of comics and a need to create them.

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Ode to Oswald

Ode to Oswald

One would think that of all the major conglomerates in the world, The Walt Disney Company would have the greatest empathy and respect for creators who have made bad deals that resulted in their characters being torn from them. Disney, in fact owes its own success to its founder’s resolution resulting from having his creation hijacked by corporate greed. (more…)

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