FTC new rules to affect comics bloggers: disclose or be fined $11,000?

Glenn Hauman

Glenn is VP of Production at ComicMix. He has written Star Trek and X-Men stories and worked for DC Comics, Simon & Schuster, Random House, arrogant/MGMS and Apple Comics. He's also what happens when a Young Turk of publishing gets old.

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4 Responses

  1. Russ Rogers says:

    The FTC doesn't seem to have a clue. But, what constitutes disclosure? Does each review have to have the footnote, "A free review copy was made available to this blog to aid in this review." Could a blog just put a single notice, somewhere on their blog, "Free review copies of books, magazines, DVDs and other materials have been used to write some of these reviews. If you would like to have your product reviewed, feel free to contact us at: XXXXXXXXXX. Books, DVDs and other products products will not be returned after reviewal. If we receive a book, DVD or other product, that can not guarantee that it will be reviewed."Cleland also doesn't seem to realize that most bloggers have very little control over what advertising appears on their blog. Most of the product placement on various sites seems to be done by web-crawling bots.

  2. Vinnie Bartilucci says:

    Thank god this hole in the system have been plugged. now that there are no other financial issues to solve, it's about time they got after these people. Next I hope they finally crack down on the people who do not report additional income from double-yolked eggs and peanut shells with three peanuts in them. Also, if you put a green wig on the FTC logo, it would totally look like the Joker.

  3. Randall says:

    The FTC is aware that not all bloggers are Americans, right?