Mike Gold: Too Much Is More Than Enough

Mike Gold

ComicMix's award-winning and spectacularly shy editor-in-chief Mike Gold also performs the weekly two-hour Weird Sounds Inside The Gold Mind ass-kicking rock, blues and blather radio show on The Point, www.getthepointradio.com and on iNetRadio, www.iNetRadio.com (search: Hit Oldies) every Sunday at 7:00 PM Eastern, rebroadcast three times during the week – check www.getthepointradio.com above for times and on-demand streaming information.

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5 Responses

  1. George Haberberger says:

    “Sarah Palin just found a power ring in her Rice Krispies.”
    That would be SO cool! All she would have to do is will that the news media had to report the truth and not what they wish was true. Oh wait… with what came out of the 25,000 pages of her email, maybe she already has one.

    “Because, today, Richie Rich is not being published at all.”
    I think that the reason that Richie Rich is not being published today has less to do with over-exposure than changing market taste. Was Sad Sack over-exposed? He’s not being published either.

  2. Reuben Chaimowitz says:

    “I can see OA from my back yard.”

  3. Mike Gold says:

    Yeah, Sad Sack was overexposed. Not like Richie, but there were zillions of Sad Sack titles. Baby Sad Sack, Navy Sad Sack, Sarge, General… all sorts of stuff.

    I think the trick here is property management. Superman and Spider-Man aren’t the same as they were in the 60s and 70s; Richie and possibly even Sad Sack and certainly Casper all could have survived by focusing the readership on a reasonable number of titles, avoiding the “Did my kid read this? screw it!” concern while slowly keeping them up with the times.

  4. The only series that I think needs a new title is IDW’s G1 Transformers universe and I want an ongoing prequel series because the piecemeal approach that IDW is using makes it a lot more confusing that it needs to be, all because there are a lot of characters in that franchise that have never been really used well and in some cases not at all.

  5. Paul1963 says:

    When I look at the size of some of the franchises, I wonder how any younger fan can even follow them. One of the reasons I’ve bought so many titles for so long is that I’ve been fortunate enough to have my income rise with the cover prices. Back when I bought all my comics at the newsstand, a really big week would have been ten comics, which would have cost…three bucks in 1976.
    In 1977, I was buying every single DC super-hero book, plus Warlord, because hey, Mike Grell. That year, buying all the Batman books meant eight issues of Detective (bi-monthly, then 8-a-year, then bi-monthly again), twelve issues of Batman and six of Batman Family for a total annual cost of about $12.80 (BF was a dollar–the other two started the year at 30 cents but jumped to 35 somewhere around the June cover dates). Oh, and six or seven Brave and Bolds. So call it fifteen bucks for the year.
    Buying all the Superman books cost a little more because Superman and Action were both monthlies, plus there was the $1.00 bi-monthly Superman Family. And if you threw in World’s Finest, which had the Superman/Batman teamups and was another dollar every other month, well, you were still only spending about $35 per year to buy all the Superman and Batman books.
    Today, we have Detective, Batman, Superman and Action at $3.99, Batman and Robin, Nightwing, Batgirl, Batman Inc., Supergirl, Superboy, Worlds’ Finest, Red Hood and the Outlaws and Legends of the Dark Knight at $2.99. That’s $43 a month just for Superman and Batman-related titles. That list includes several titles I don’t buy, but doesn’t include the occasional $4.99 annual or the upcoming $7.99 Detective Comics #19 (because God forbid we should put “900” on the cover in the New 52).
    Boy, I hope I didn’t screw up any of that HTML.
    So, what does 2013’s twelve-year-old fan do? “Hey, Mom, five Bat-books came in this week. Can I have another nine bucks?”