The Diamond Comic Distributors sales report for the middle of the comics year always hits right before Comic Con International: San Diego, which itself is about the future of the business; we see where we’ve been right before we see where we’re going. Last year, the industry arrived in San Diego with the first half of 2011 off 8% versus the year before; this year, orders by Direct Market comics shops in North America are up more than 18% year-to-date. It’s quite the turnaround. Retailers have already ordered more material through June — nearly $223 million in retail dollars— than they did in last year through July.
Marvel’s Avengers Vs. X-Men #6 led the charts, with four DC Before Watchmen debut issues landing in fifth through eight place. Click to see the preliminary top sellers for June. June 2011 was a five-week month versus four shipping weeks for June 2012, and the beats were a little smaller than we’ve seen — but periodical units and dollars were still up double-digits. All the comics in the Top 10 were priced at $3.99.
On the trade paperback side, the release of Walking Dead Vol. 16: A Larger World both topped the charts. There was a slight year-to-year drop in graphic novel units, but not dollars — suggesting that maybe with the DC hardcovers and a new Walking Dead release priced higher than some of the earlier backlist releases, the average price for each graphic novel ordered increased some.
Retailers appear to have ordered $40.5 million in comic books and trade paperbacks from Diamond in the month, a sum that brings the second quarter orders to more than $20 million higher than the same three-month period last year. For the year to date, all Direct Market sales are more than $34 million ahead of the first half of 2011.
But the comparison observers may be more interested in isn’t between the first six months of this year and the first six months of 2011 — but rather, with the last six months, which included the DC reboot. Direct Market orders were $224.92 million from July 2011 to December 2011 — so even with the reboot titles reaching double-digit issue numbers, the market is down less than 1% from that blockbuster six-month period. The reasons are several: Marvel has Avengers Vs. X-Men on the playing field, and graphic novels are rebounding with the DC hardcovers and Walking Dead. But the fact we can compare at all is significant, because the second half of the year has outperformed the previous first half every year for the last 10 years — and by an average of 10%.
Beginning in October 2012, Marvel starts a bold new chapter in its history, with Marvel NOW!, a publishing initiative extending into 2013 that will touch every major Marvel character from the Avengers to the X-Men to Spider-Man to the Fantastic Four and beyond.
Marvel.com spoke with Marvel Chief Creative Officer Joe Quesada, Editor-in-Chief Axel Alonso and Senior VP – Executive Editor Tom Brevoort to get all the details on what to expect from Marvel NOW!
Marvel.com: In your words, what is Marvel NOW!?
Axel Alonso: Marvel NOW! is the next chapter in the ongoing saga of the Marvel Universe. From October through February, we’ll provide at least one great reason for readers—old, lapsed or new—to go into a comic store each week: a new issue #1, featuring an exciting new creative team and driving concept, that’s an easy entry-point into the Marvel Universe. Each and every one of these launches is built to last.
Tom Brevoort: Marvel NOW! is a coordinated creative refresh across our entire publishing line, a unique moment in which the creative reins on virtually all of our quintessential series are being passed from one person to another. As a result, there’ll be both the excitement and uncertainty of seeing a new creative partnership handle characters and series that have been in other hands consistently for many years. And at the same time, this is the perfect instance for readers both new and lapsed to dip their toes back into the Marvel pool, in that all of these creators are going to be beginning their story-cycles during this time, so it’s about a clean a point of entry as there’s ever likely to be.
Joe Quesada: Marvel NOW! is the next step in Marvel story evolution and character evolution. It’s not a reboot. It is a universe-shifting catch-all, which really just tells fans that if you enjoyed Avengers vs. X-Men, get ready for what the outcome is because there’s some major, major changes coming to the Marvel Universe. A lot of changes to the character status quos, alter egos, costumes, creator shifts, design shifts, the way that we do our covers, digital shifts and the way we start delivering our books. We’re continuing with our evolution push as we start to embrace more and more of the digital world and its technology; the sky’s the limit with Infinite Comics, AR, and all sorts of things. As the technology changes we’re going to change with it and our fans are going to eventually tell us what it is that they really love out of all those things that we’re playing with. But it’s a big shift because it’s not just story and character. There’s also the way we tell our stories and the way we deliver our stories that are starting to change as well.
Marvel.com: What is the scope of this initiative?
Axel Alonso: It’s a sweeping initiative. Most of our core titles will be a part of it.
Joe Quesada: The scope is pretty huge. It’s pretty huge, but we’re also taking a very conservative tactic in the sense that we’re not just going to say “Hey, we’re just going to dump it all on you in one particular shot.” This is going to be a significant release that’s going to take place over several months so that we can do it properly, do it in a way that our readers can appreciate, and tell our stories in the right way. Because we do have a lot of moving parts here and I think it’s the fairest and best way to do this.
Marvel.com: What makes Marvel NOW! a good launch point for new readers or people who haven’t tried certain properties?
Axel Alonso: Marvel NOW! hearkens back to 11 years ago, when Marvel found great success employing a simple formula: great artist plus great writer plus great character plus great story. All of these creators are inspired and motivated to do their best stuff. At last week’s editorial summit, each writer shared his plans for their titles, and there isn’t a weak link in the chain. The only difference is that we are mindful that these stories are linked by the common backdrop.
Joe Quesada: A lot of characters and a lot of their stories are starting story arcs and different status quos right around this time. I know there are a lot of people out there who are lapsed readers, or future readers who don’t necessarily know exactly how to jump into comics because the idea of decades and decades of continuity is daunting to them. Now mind you, they should never have that fear regardless, but for us we’re putting a flag in the sand and saying “Listen, if you’ve had that problem before, just take a flier on us. Try Marvel NOW!, because we are not wiping the slate clean—we’re just trying to tell these stories from a clean point of view and allowing a good jumping-off point for new readers.”
Marvel.com: Is this a reboot of the existing Marvel Universe?
Axel Alonso: It is not a reboot. We don’t travel back in time, into the future, or to an alternate universe. Marvel NOW! respects the investment—emotional and financial—that long-term fans have made in the Marvel Universe, and this story takes place in a Marvel Universe they can recognize, one that grows out of Avengers Vs. X-Men. That said, these stories will be accessible to lapsed readers—the guy who likes, say, Captain America, but doesn’t know where to start—and anyone who saw a Marvel movie or heard the buzz about Marvel NOW!
Marvel.com: What role is digital technology going to play in Marvel NOW!?
Joe Quesada: There [are] really two answers to this, and I think both of them are right. It’s going to play a tremendously huge role, and I don’t know. And the reason I don’t know is because technology is changing every single—oh wait, it just changed again. It changes every second. There’s so much new stuff coming out that I can’t tell you what’s going to be the rage 12 months from now with technology. What I can tell you is that if it’s something that is applicable to things that we do for a living, we’re going to try it. And we’re going to see if it works for us. So it is the great unknown, it is really exciting, but it’s also something that we’re not going to be left behind wondering why we didn’t get involved in the world of digital much earlier. You know, we‘ve been involved in the digital world for a long, long time—longer than most publishers—so we are already ahead of the curve and we’re already getting a sense of what the readership is really thinking, what they’re not thinking, because ultimately it’s about the readers. It’s about making their experience a better one, a more convenient one, and really much more entertaining.
Marvel.com: What can you say anything else about the way the exterior appearance and the packaging of the books are going to change?
Joe Quesada: We [are] taking a hard look at the way we design our covers. I’ll tell you the history behind this. Tom Brevoort runs these workshops for the junior editorial staff. Several months ago, he asked me to come in and do a talk on covers, cover design, what I feel makes strong covers, yadda yadda. So in preparation for that meeting, what I decided to do was, I wasn’t going to come in with a slide presentation or a keynote presentation of comic book covers that were successful. I wanted to look outside of comics and to the industry that I think is the most successful when it comes to poster work or cover work, which would be the movie industry throughout the ages. So I started going through all my huge library of movie poster reference, everything from the earliest days of filmmaking to today, the modern era, and I started pulling images from different eras of things that I think, images that I think work. Certain designs that I thought worked, whether they were abstract or literal, and presented this to the group. And as I was going through each one of the images, it really sort of dawned on me as I looked at the movie posters that we have a standard rule in the world of comic books which is the comic book logo should appear on the top third of the cover. Now, we’ll deviate from that every once in a while, but the norm you have got to say that 90 percent to 95 percent of comic books have the logo at the top third of the cover. And that is something that has historically been done in comics because historically comics were sold in a newsstand, and the way that books and magazines are racked on the newsstand, the only thing that you really get to see for the most part is the logo of the magazine or the book. And that’s what people look for, and they pull it out, and if the image grabs them they buy it or they don’t. So, looking at the world that we live in today where we really don’t have much of a newsstand presence anymore and looking at how our readership, even when they buy stuff at their local comic shop, very few comic shops actually rack their comics the way that a newsstand did. You can actually see the entire comic cover standing alone next to other comic covers, but the top third isn’t really all that important. Then I think about the readership that orders their books from their local comic shop in advance. What they do is they go through the Marvel catalogue and they see the covers, sometimes they’ll see a thumbnail of a cover, and that’s really what they’re basing it on—and obviously the synopsis of the story or whether this comic is their favorite book or no, And then, thinking about all the fans that are going to start picking up their books digitally, and the imagery that they will see in say their tablet, for example, it became very, very evident to me that there was absolutely no reason anymore to continue having our logos on the top third of the cover.
That’s not to say that we won’t, but I thought about maybe we should give our cover artists the opportunity to design their covers in a way—because now they can do a whole image like a movie poster—so that your reader’s eye is captivated by and they want to buy that book while at the same time letting us know what that book is so that the logo doesn’t have to appear there. So now we’re going to start looking at our covers as design work as a whole, and placing the images in places that are most attractive and that catch the eye in the best way. So if that means that if it’s an Iron Man cover and Iron Man’s head is on the top left side of that cover and the logo is on the bottom right, if that’s the thing that’s going to grab the readership, then that’s what we’re going to do. So it’s a challenge to our cover artists to think more in terms of design. We’re leaving the canvas open to them to work with as much as we possibly can. Because our covers carry a lot of information. They have ratings, they have UPS, they have all these things. So we’re designing our covers so that all these things aren’t locked in a specific area of the cover so that for the most part the canvas is empty for the artist to do their thing. So we’re just going to look at different methodologies by which to attract readers to our books, because more than anything that top third thing—that’s thinking from the 1930’s. So it’s time for us to move on.
Marvel.com: What does the preview piece you worked on tell us as far as what kind of characters are going to be coming to the forefront of Marvel NOW! and what changes are in store for them?
Joe Quesada: Well I think you can certainly glom several things from that piece. Number one, costume changes. Number two, you’ll see characters there that you wouldn’t necessarily think would be in a piece like that. I think readers can assume that we’re going to make a big push with certain books and create certain books that involve a lot of these new characters. And also just changes to certain status quos based upon costume design and what happened. Even Cyclops. He’s very prominent in that piece, He looks very different, but definitely prominent. And who knows if that’s even Scott in that costume? But the goal was to sort of give a quick, encapsulating view of a piece that says “Well, it’s going to be different.”
Marvel.com: Who are some of the creators prominently involved with Marvel NOW! that you can reveal at this time?
Tom Brevoort: Rick Remender and John Cassaday on UNCANNY AVENGERS, Brian Bendis and Stuart Immonen on ALL-NEW X-MEN, and Jonathan Hickman and Jerome Opena on AVENGERS, with Adam Kubert, Dustin Weaver and Mike Deodato also contributing to that twice-a-month series, plus Jonathan and Steve Epting on NEW AVENGERS. But this is just the tip of the iceberg.
Joe Quesada: We’ve got a lot of great changes coming up with our creators. I think two creators that have me very excited right now are, first, Jonathan Hickman and what he’s going to be bringing to the Avengers; if you really want a very clear road map of where the Marvel Universe is going to be taking you in the next four to five years, then you cannot not read AVENGERS. You have to.
And then the other creator that has me really excited is old time favorite Brian Bendis. Brian is working on two very significant projects for us. One of them is ALL-NEW X-MEN. I have not seen Brian this excited about writing comics in quite a long time. Between ALL-NEW X-MEN and his other secret project that he’s working on, which I think many people are going to find surprising, he is operating on all cylinders. I mean he is just a shot out of a cannon. This is like Brian Bendis circa 2002, where he’s salivating to get all the stuff that he’s doing.
The first series to fall under the Marvel NOW! banner will be UNCANNY AVENGERS, a new ongoing title launching in October, written by Rick Remender with art by John Cassaday and featuring members of the Avengers and the X-Men on one team for the first time facing a returned Red Skull out to exterminate the mutant race.
Marvel.com: Why was UNCANNY AVENGERS chosen as the first title for the Marvel NOW! initiative?
Axel Alonso: UNCANNY AVENGERS is the first book that delivers a snapshot of the Marvel Universe in the aftermath of AvX. This is a team composed of Avengers and X-Men that’s put together to deal with a specific threat, but that eventually becomes something much more than that.
Marvel.com: How does UNCANNY AVENGERS represent the post-Avengers Vs. X-Men Marvel Universe?
Tom Brevoort: Back in AVENGERS VS. X-MEN #1, Captain America and Cyclops had a pointed conversation before fists started flying about how, whenever a threat to mutants has arisen, the Avengers have seemed pretty remote; Cap articulated his position, but in the fallout from AvX, Cap and the Avengers, having gone through a bunch of stuff and having walked a mile in the X-Men’s shoes, are feeling like there’s some truth in what Cyclops had to say. So the Uncanny Avengers squad is being put together as a direct response to that, as a proactive attempt to provide support of the civil rights of the world’s mutant citizens, and to provide physical and superhuman aid in those circumstances where either mutants are threatened by non-mutants, regular humans are threatened by mutants, and every other iteration in-between. In essence, as we attempt to bridge the divide between the Avengers and the X-Men as entities within our publishing world, UNCANNY X-MEN will be the primary bridging book, a place where the team is as likely to battle Apocalypse as The Red Skull, and where long-established X-characters will stand side-by-side with long-established Avengers characters, in a very public manner.
Axel Alonso: Several years ago, we wondered why the roster of “Earth’s Mightiest Heroes” didn’t include Spider-Man and Wolverine, and the Avengers became our flagship franchise. A team composed of X-Men and Avengers is an equally seismic event—a must-read title for Avengers fans and X-Men fans, and they aren’t always the same audience.
Marvel.com: How was the creative team of Rick Remender and John Cassaday selected?
Tom Brevoort: Rick pitched the book right before one of our recent Marvel editorial retreats, as something that could naturally grow out of AvX. And we’re always looking for interesting projects to entice John into doing more work for Marvel.
Marvel.com: What characters can you tell us will be part of Uncanny Avengers?
Tom Brevoort: Among the characters that will make up the team are Captain America, Wolverine, Thor, The Scarlet Witch, Rogue and Havok, with a few other surprises waiting in the wings. There’ll also be a funeral in the first issue.
Marvel.com: What type of threat does the returned Red Skull pose to this team and to the Marvel Universe?
Tom Brevoort: The reborn Red Skull will have a strong anti-mutant agenda that will put him in direct opposition to the Uncanny Avengers and their mandate of attempting to inspire greater human-mutant cooperation. The new Skull will also possess a new set of powers obtained in a very creepy way, as well as his own team of foot soldiers, people whose lives were shattered by mutants who’ve been rebuilt at a genetic level to turn them into what we’ve jokingly been calling the Skull’s “S-Men.”
In November, writer Brian Michael Bendis and artist Stuart Immonen will premiere ALL-NEW X-MEN, with the modern day Children of the Atom facing the original team—Cyclops, Iceman, Angel, Beast and Jean Grey—brought forward in time to a Marvel Universe unfamiliar and shocking to them.
Marvel.com: Almost a decade ago, Brian Michael Bendis reinvented the Avengers franchise; how do his plans for the X-Men compare?
Axel Alonso Brian is bringing the original X-Men—the [Stan] Lee and [Jack] Kirby X-Men—into the present, and they’re here for the long haul. They’re going to see what the world has become, the hard road that got them here and, indeed, who made it this far. That’s going to make for years of fascinating stories.
Marvel.com: What characters can we expect to be featured in ALL-NEW X-MEN?
Axel Alonso: The current X-Men cast—or those who made it out of AvX alive—the Lee and Kirby X-Men, and a few surprises.
Marvel.com: What makes having the original X-Men in the present day Marvel Universe an intriguing proposition?
Axel Alonso: These characters grew up aspiring to live the dream of Charles Xavier. They’re going to come into a world that’s very different from that dream. And they’re going to come face to face with what they’ve become—future versions of their very selves—or, weirder still, come to terms with the fact that they didn’t make it this far. Imagine you’re young Jean Grey and you just crash landed in 2012. Get my point?
Marvel.com: How was Stuart Immonen selected as the artist for All-New X-Men?
Axel Alonso: The stars were just aligned to make it so. He’s the perfect fit for this title.
Writer Jonathan Hickman and artists Jerome Opena and Steve Epting will reinvent Earth’s Mightiest Heroes this December in the bi-weekly AVENGERS as well as a revamped NEW AVENGERS, featuring an expanded roster, ambitious mission statement, and broad imperative that pushes forward into the 21st century.
Marvel.com: How is Jonathan Hickman changing the mandate of the Avengers franchise?
Tom Brevoort: First off, it’s important for you to know that, while we’re not ready to tell you any more about it, Jonathan will also be writing NEW AVENGERS as well as AVENGERS.
I mention that because the second thing you need to know is that, like AMAZING SPIDER-MAN, AVENGERS is going to be shipping twice a month. So there’ll be three Hickman-written Avengers comics coming out every 30 days—two issues of AVENGERS and one issue of NEW AVENGERS.
I can tell you that NEW AVENGERS will be an absolutely essential sister title to AVENGERS, intrinsically linked to what’s going on in that book. Together, the two will function as Black and White, Day and Night, Life and Death.
The main imperative for the Avengers coming out of AvX is a need to think bigger. Had the Avengers been better prepared, better manned, better equipped, the events of AvX might have been able to have been dealt with in a much shorter order. So we’ll be fielding a very large core team comprised of 18 or so characters—spanning the key players in the “Marvel’s The Avengers” film, mainstays of the current team such as Captain Marvel—Carol Danvers—and Spider-Woman, classic Avengers of the past such as The Falcon, some established Marvel characters of note that have never been Avengers before, and a number of completely new, though familiar, characters as well. And we’ll be keeping things in motion—not every hero will be featured in every issue and there’ll be smaller groups tasked to deal with rising situations as they crop up.
In typical fashion, Jonathan has laid out plans for literally years of stories—at our recent Editorial Retreat, I worked out that he’d broadly plotted through issue #63 at this point. And like his work on FANTASTIC FOUR and SECRET WARRIORS, the scale just gets bigger and bigger and bigger as you go, with payoff leading to payoff leading to payoff.
AVENGERS is the crown jewel of the Marvel publishing line, especially after the juggernaut success of the movie, so we’re going to be treating it as such, with the best characters, drawn by the best artists, coming out on a frequency that will help to propel story velocity and that will reward readers month after month after month in a big way.
For all the latest on Marvel NOW!, stay tuned to Marvel.com!
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Official Press Release
The most popular characters. The most acclaimed creators. The most ambitious stories. This is Marvel NOW!.
This Fall, the Marvel Universe heads in an exciting all-new direction, as the industry’s top creators join the top super heroes, including Iron Man, Thor, Captain America, Hulk, Spider-Man, Wolverine and more, to deliver all-new ongoing series, each beginning with issue #1! Marvel NOW! is the culmination of Marvel ReEvolution, the groundbreaking new initiative to evolve the comic book experience through innovation.
It kicks off in October’s UNCANNY AVENGERS #1, from the team of Rick Remender and John Cassaday and continues with jaw-dropping new Marvel NOW! series nearly every week through February.
“There’s never been a better time to check out comics than Marvel NOW!” said Axel Alonso, Editor in Chief, Marvel Entertainment. “This isn’t a reboot or a reimagining—Marvel NOW! is all about looking forward, building on our rich history of great stories and delivering new ideas.”
In UNCANNY AVENGERS #1, the Avengers and X-Men must join forces to overcome the greatest challenge either team has ever faced, one so devastating that neither can afford to do it alone! Can Captain America’s newly assembled team find a way to peacefully co-exist while also dealing with the game-changing repercussions of Avengers Vs. X-Men?
Then in November, Marvel NOW! expands to all corners of the universe with launches including ALL-NEW X-MEN #1 by Brian Michael Bendis and Stuart Immonen, AVENGERS #1 by Jonathan Hickman and Jerome Opena, on-sale in December, and NEW AVENGERS #1, by Hickman and Steve Epting =, on-sale in January 2013.
“We brought fans the biggest comic book event imaginable in Avengers Vs. X-Men and now we’re taking the Marvel Universe to an exciting new place, beginning with Uncanny Avengers #1,” said Tom Brevoort, SVP, Executive Editor, Marvel Entertainment. “If you’re a long-time fan, all the stories you’ve read will give you even more enjoyment of what’s happening now—we’re not abandoning our past. But if you’re a new reader, this is where you’re going to learn just why Marvel comics are unlike anything else you’ve ever read. And no character is left unaffected by Marvel NOW!.”
Every comic book bearing the Marvel NOW! branding includes a code for a free digital copy of that same comic on the Marvel Comics app for iOS and Android devices. Additionally, each issue #1 of Marvel NOW! series features special augmented reality content available exclusive through the Marvel AR app, including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.
“This is the natural next step of the Marvel ReEvolution, as we evolve every facet of Marvel publishing,” explained Joe Quesada, Chief Creative Officer, Marvel Entertainment. “You’ve seen us craft new digital storytelling formats like Marvel Infinite Comics and bring added value to our comics with Marvel AR. Now our print comics leap into the future with a cinematic new look for our covers, exciting new designs for our biggest characters and stories that will send you on the kind of journey you can only get at Marvel.”
This October, Join The ReEvolution as Marvel NOW! kicks off with UNCANNY AVENGERS #1, ushering in a new era for comics and the perfect jumping on point for new readers. The biggest creators bring you the biggest characters in the biggest stories…and it’s happening NOW!
To commemorate the historic release of UNCANNY AVENGERS #1 on Wednesday, October 10, participating retailers can host special advance release parties the night before! That’s right, you can experience the biggest new series launch of the year on Tuesday, October 9 at select retailers, who’ll also have limited edition giveaways exclusive to these events.
Marvel Studios is expected to announce the highly anticipated Guardians of the Galaxy movie at Comic-Con International. The film, according to Latino Review, will be their second 2014 release, completing a roster of films now dubbed Phase Two.
The time- and star-spanning team was first created by Arnold Drake and Gene Colan, appearing in the try-out title Marvel Super-Heroes #18 (January 1969). While never earning a title of their own, they went on to be recurring guest stars in a variety of titles all through the 1970s.
Under writers Dan Abnett and Andy Lanning, a new incarnation of the Guardians have been a focal point of their cosmic stories, beginning in the Annihilation: Conquest stories. That particular cycle of stories ended a year or so back, paving the way for a new cycle, expected to be written by Brian Michael Bendis.
The new cycle of stories was teased with the arrival on Earth of Nova in the pages of Avengers vs. X-Men #1 followed by his digital exclusive story.
Meantime, Marvel has been registering domain names and laying claim to Guardian trademarks in a wide variety of merchandise, tipping their hands that such a feature was in development. It was even mentioned as one of several second tier properties being considered for later this decade but clearly it was a feint.
Marvel Comics has mastered the slow news leak, providing tips and nods in a certain direction, leading up to the not-so-surprising news announcement. You can trace this back to Joe Quesada badmouthing Peter Parker’s marriage to Mary Jane Watson at least a year before the eventual One More Day storyline that altered the Marvel reality.
Over the last few months, Marvel has been teasing that things are about to take a dramatic turn as one creative team after another have announced wrapping up storylines and paving the way for a freshening of the Marvel Universe. Several Thanos titles were announced for this September including two by Jim Starlin the character’s creator.
With The Avengers completing Phase One, the second cycle of films begins in 2013 with Iron Man 3 to be followed in November by Thor 2. For 2014, Captain America 2 was previously announced for April 4with a TBA on the books. (Sony, meantime, has Amazing Spider-Man 2 pencilled in for May 2 and Fox has saved July 18 for another X-Men First Class Sequel). IMDB already has a placeholder page awaiting confirmation.
While there’s no word on which members of either version of the team will be used, we’re looking forward to Groot and Rocket Raccoon being a part of the cast. Apparently, Thanos will be the Big Bad to tie things together with his arrival hinted at with a sighting of his Infinity Gauntlet in Thor and his cameo at the end of The Avengers. Latino’s piece speculates Thanos will appear in Guardians which will be the final film prior to 2015’s The Avengers 2.
Meantime, Marvel’s corporate masters, Walt Disney, just revealed this afternoon that they are working on their first Marvel animated property: Big Hero 6. The timing is interesting in that the Previews catalog out yesterday contains a new Big Hero 6 project from writer Chris Claremont.The team was introduced in 1998’s Sunfire and Big Hero 6 from Steven T. Seagle and Duncan Rouleau.
Planned for 2014, the blog says in part, “I promised my Bothans that I wouldn’t reveal much about the Marvel project that Walt Disney Animation Studios was working on, that I would only allude to it until something else broke about it. Well, now a website has let the cat out of the bag. Remember that I mentioned that the property would be unlike anything the Mouse had done before? I also mentioned to some that inquired about it, that Marvel owns 4000+ characters and everyone was thinking it was an animated Iron Man or X-Men or even “Power Pack.” Well, it’s not. It’s not one of the top 100 or 200 characters even. The actual title is much more obscure than most people know. In fact, most comic book fans will not even know the title, or most of the characters. So, what is the title/characters that Disney is adapting into an animated film?”
For this week’s Mix-Up, we showcase Theamat over on DeviantArt, who presents us with his take on the X-Men as drawn by Pablo Picasso… although I wish this piece would have been titled Genosha.
See the full size piece at DeviantArt. (Hat tip: BoingBoing.)
There was a time when if you were reading comics as an adult, it was generally assumed you were too stupid to understand real literature. Many of us wouldn’t read comics in public venues for this very reason.
Not me; I couldn’t care less. When it first came out, I even read Hustler Magazine on Chicago’s vaunted “L” trains. But many of my friends felt that way, and that’s why Phil Seuling’s early New York Comicons were so liberating. In the late 1960s there would be lessthan one thousand of us talking to one another in an elegant Manhattan hotel ballroom, and each and every one of us were awestruck by the fact that there were so many of us.
As we became the first generation since Fredric Wertham torched the medium to get into the business, we used this feeling of isolation from society to promote the level of storytelling. Comics became more character-driven and less Pow! Biff! Bam!. Before long adult fans would be able to point to a more mature level of story and art. We believed our medium was becoming sophisticated.
In retrospect, I take issue with that. We’re telling stories about people with ludicrous abilities who dress up in fantastic, gaudy costumes to either commit or fight crime and/or evil (to borrow from Dick Orkin’s Chickenman). There’s a limit to that “sophisticated” brand that we were too proud to notice.
Popular culture works like a snowball atop a mountain: by the time you hit ground level, that snowball has grown to a boulder the size of Colorado. Grim and gritty – a term I came up with to help sell GrimJack – became dark and disgusting. Heroes became as ugly on the inside as the villains were on the outside. We evolved to excess.
Before long the American comic book medium, still overwhelmed by heroic fantasy, had driven out all the stories that work for the younger audience while limiting the older audience to a steady diet of redundancy. It is possible to create a story that works for 12 year-olds (and their precocious younger siblings) as well as for 24 year-olds, 36 year-olds, and even 61 year-olds. Off the top of bald pate, I can think of a few writers who did just that, and did so brilliantly: Steve Englehart, Marv Wolfman, Len Wein, Steve Gerber, Louise Simonson, Archie Goodwin, and our own Denny O’Neil… to, indeed, name but a very few.
All too-many comic book store owners became the villains of their own childhood: “Hey, kid, this ain’t a library!” Driven by admonitions from certain of the larger comics distributors in the 1980s, kids were perceived as not having enough money to be worthwhile customers. They took too much time making their purchases. They didn’t know what they wanted. They couldn’t engage in a conversation about who stole what from whom when it came to The X-Men and The Doom Patrol.
Kids were shooed out of comic book shops, and publishers – again, at the insistence of certain comics distributors – pulled away from producing comics that were marketed towards the younger audience. Instead we started cranking out a steady diet of R-rated superhero comics, many of which were quite good and worthy of publication. But they became the snowball that ate the comic book shops.
I always thought this was a mistake, and I thought so for one simple reason: if you chase away today’s 12 year-olds, who’s going to be your customer or reader in five or ten years?
Today, we have a small fraction of the number of brick-and-mortar comic book shops we had just one generation ago. Go figure.
But, today, it appears we’re beginning to see some drift towards retro-expansion. More on this next week.
With the President’s recent open approval of same-sex marriage; a federal appeals court striking down the Defense of Marriage Act (claiming it unconstitutional); the success of Life with Archie #16, featuring the marriage of a gay character; and Marvel and DC’s inclusion of prominent storylines about gay characters, one may surmise it is easy for everyone to access constitutionally-protected LGBT materials. This is not the case, as students in a school district north of Salt Lake City will have to get parental permission before checking out a book about a lesbian couple raising a family, according to a recent article on the Huffington Post.
The book In Our Mothers’ House by Patricia Polacco is at the center of these prohibitive policies due to a complaint by the mother of a student who checked out the book, which features a family led by a lesbian couple and how they use love to give them the strength to overcome intolerance.
From the Huffington Post article by Jennifer Dolner:
Students in a Utah school district will need permission from their parents to read a book about a lesbian couple raising a family following the decision by a special committee to keep it behind library counters instead of on bookshelves.
The book In Our Mothers’ House, by Patricia Polacco, became the subject of controversy in January when the mother of a student who brought the book home complained to the school.
‘The book is still in the library and children can still have access to the book as long as they have written permission from their parents,’ said Chris Williams, a spokesman for the Davis School District, which covers an area north of Salt Lake City.
Dolner goes on to relate that the book has been challenged in libraries around the country:
The Davis district is not the first place parents have raised concerns about the book, which was published in 2009. A 2011 report by the American Civil Liberties Union of Texas shows the book was banned in several schools in that state.
Williams said a school-level committee made up of teachers, administrators and parents decided that access to In Our Mothers’ House should be restricted to students in grades 3 through 6. When that didn’t satisfy the parent, a district committee was petitioned to address the issue.
In late April, the district committee voted 6-1 that the book could stay in the collection, but should be kept behind the counter, instead of on shelves. A letter informing parents of the decision was sent out in May.
Williams said in the article that what’s objectionable to one person is not to another. Thusly, a person’s objection to legal material (that is not defined as offensive or profane by law) has led to a subjective decision to restrict access to said material. These policies, therefore, are based on personal ideologies, not law, and are in violation of a national canon of free expression.
Similar outcries and boycotts have been made by special interest groups, such as One Million Moms, against the comic industry for its depiction of gay characters. In February, One Million Moms lobbied to have an Archie comic removed from shelves and encouraged people to boycott the comic.
From a CBLDF article by Betsy Gomez:
One Million Moms — a division of the American Family Association, a conservative non-profit organization that ‘promotes traditional family values’ — recently made news over their boycott of retailer JC Penney over hiring lesbian TV host Ellen DeGeneres as a spokesperson. They are in the news again with recent reports that they will be boycotting Toys ‘R’ Us over the display and sale of Life with Archie #16, which features the marriage of openly gay character Kevin Keller.
Despite the group’s efforts, the comic stayed on the shelves and even sold out.
More recently, the group has taken similar actions against Marvel’s Astonishing X-men #51, featuring the marriage of the mutant Northstar to his same-sex partner, and DC’s “outing” of the Green Lantern, according to an ICv2.com article.
From the ICv2 article:
American Family Association ‘project’ One Million Moms has added Marvel and DC to the list of comic publishers that it opposes because of their inclusion of gay characters. The group argues that the companies ‘want to indoctrate [sic] impressionable young minds by placing these gay characters on pedestals in a positive light.’ The group was reacting to the announcement by Marvel that its character Northstar would marry his same sex partner in Astonishing X-Men #51 (see A Gay Wedding for Marvel). DC announced this week that a major, iconic DC character would be revealed as gay next month (see DC Character to Come Out). ‘These companies are heavily influencing our youth by using children’s superheroes to desensitize and brainwash them in thinking that a gay lifestyle choice is normal and desirable,’ the group said.”
Though One Million Moms public objections are constitutionally protected speech, banning comics and books (as in the case of Texas schools banning In Our Mothers’ House) due to moral, political or religious ideologies violate these First Amendment rights.
From the First Amendment Center’s website FAQs concerning speech, schools and books:
School officials cannot pull books off library shelves simply because they dislike the ideas in those books. In Board of Education v. Pico, the Supreme Court ruled that school officials in New York violated the First Amendment by removing several books from junior high school library shelves for being too controversial.
The Court said the First Amendment protects students’ right to receive information and ideas and that the principal place for such information is the library.
However, in Pico, the Supreme Court also said school officials could remove books from library shelves if they were ‘pervasively vulgar.’ The Court noted that its decision did not involve school officials’ control over the curriculum or even the acquisition of books for school libraries.
•••
School districts should develop policies on how to handle challenges to books, and how to ensure that decisions regarding removal of books from the library or the curriculum respect the Constitution and reflect sound educational policy. School officials must also ensure that a book is not removed simply because a concerned parent or special-interest group dislikes its content.”
Visit the non-profit organization First Amendment Center’s website for more information.
LGBT publications, from books to comics, are often challenged, banned or subject to restrictive access policies in libraries. These materials are legal, non-obscene, and protected speech, but they often suffer the consequences of personal, religious, and moral dogmas that infringe on free speech and free access.
Please help support CBLDF’s important First Amendment work and reporting on issues such as this by making a donation or becoming a member of the CBLDF!
Justin Brown is a journalism graduate of the Indiana University of Pennsylvania.
The subject of Creators’ Rights in Comics has been catapulted into the limelight in recent years with the sudden surge of blockbuster, comic related films taking in billions of dollars for the corporations that own the copyrights and trademarks while the creators or the estates of creators that conceived and created these gold mines, struggle to get screen credit, let alone, some type of monetary compensation.
The current success of Marvel’s characters in all popular media has made Jack Kirby the posthumous poster child for numerous creators who are now victims of the comic industry’s tradition of work-for-hire agreements.
Stan Lee, Marvel’s long-time, imperial ambassador and co-creator on many of these characters, stands accused of benefitting enormous financial gain while failing to defend the rights of his various creative partners, most notably, Jack Kirby and Steve Ditko who many contend deserve more than just art credit for their contribution to the actual creation of the characters that they are associated with.
Stan has and always will be, first and foremost, a company man having been brought into the business as a gopher at the ripe old age of 17 by his cousin-in-law, Martin Goodman, the publisher and former owner of Timely Comics. Timely evolved into Marvel under the stewardship of Stan who took over as editor, replacing Joe Simon who left Timely with Jack Kirby in 1941. Nepotism goes a long way in comics and Stan Lee, since, has always been “taken care of” for his role as a stalwart, corporate soldier.
To be fair Stan Lee is much more than the average, Marvel Monkey Boy. He is, unequivocally the Voice of Marvel Comics. The head cheerleader. The band leader of the Mighty Marvel Marching Society. Stan Lee, in many ways, has made himself into a Marvel character as epochal as any Spider-man, Avenger or X-Men. He has done so with a silver tongue, a witty pen, relentless salesmanship, unbridled enthusiasm, and a revisionist memory that defies the continuity strangled editorial policy of Marvel itself.
Stan Lee and his relationship to Marvel is his own greatest creation and he gets paid handsomely for it. Stan’s net worth is reportedly $200 million! This staggering figure infuriates co-creators and their heirs as well as comic fans focused on creators’ rights who all argue the unfairness that Stan Lee continues to acquire great wealth while his former collaborators are rewarded zilch. Most of them can’t even get a free ticket to see a movie featuring the character they created.
Is there, however, any evidence that Stan Lee is gaining that wealth from any type of royalty paid to him for his act of co-creating those characters either? If Stan got even a fraction of a cut from all the Marvel films and associated merchandise featuring a character that he is credited as a co-creator of , that $200 million would be a drop in the bucket.
Stan gets paid for being Stan the Man. Stan gets paid for being Executive Producer. Stan gets paid for his gratuitous cameos. Stan Lee has made himself famous. He is the Kardashians of the comics world and he is making himself rich, still, at 89 years old with the same vigor he had in 1961 when the Fantastic Four first hit the stands.
So why does Stan Lee catch so much heat when the subject of creator’s rights comes up if he is probably a victim of the same corporate greed, himself?
Well, it’s his own damn fault.
While Stan was creating a marketing atmosphere that sold Marvel to it’s readers as one big happy, zany Bullpen, he took it upon himself to make stars out of his creators by giving them credits with merry monikers that were intended to stick in the minds of the legion of fans that was growing faster than even he could have imagined.
As Marvel Mania grew, Stan boasted and told all. He was very open about who he collaborated with and happily shared the details of the now famous Marvel Method of creating comics. Not only did he talk; he wrote it down in his own words so that even if his memory would one day be awry, there would be a very clear paper trail.
In 1974 Stan Lee authored Origins of Marvel Comics followed the next year by Son of Origins of Marvel Comics. The success of these two books led to The Superhero Women and Bring on the Bad Guys. These books all detailed his perspective of his creative relationships with the artists in the Bullpen especially his dependancy on his numero uno illustrator, “Jolly” Jack Kirby.
Stan seemed to do all this with an intention of elevating the appreciation of comic creators with both the public and the industry. He assesses that the writing in comics prior to the inception of the Marvel style “…left just a little bit to be desired.”
To make his point he writes:
“Who were these people who actually created and produced America’s comic books? To answer that burning question we must be aware that comics have always been a high-volume low-profit-per-unit business. Which is a polite way of saying that they never paid very much to the writers or artists. If memory serves me (and why shouldn’t it?), I think I received about fifty cents per page for the first script I wrote in those early days. Comics have always been primarily a piecework business. You got paid by the page for what you wrote. the more pages you could grind out, the more money you made. The comic book writer had to be a comic-book freak, he had to be dedicated to comics; he certainly couldn’t be in it for the money. And unlike most other forms of writing, there were no royalty payments at the end of the road… no residuals…no copyright ownership. You wrote your pages, got your check, and that was that.”
We all know that Stan Lee values credits highly and was sure to plaster his own name on every Marvel comic. Stan Lee Presents and Stan’s Soap Box were as much of the part of the Marvel experience as anything else. His famed sign-off,“Excelsior!”, still brings a giddy rush to a generation of comic book fans. In an effort to instill some added pride to the work of the comic creators in the Bullpen, Stan began putting credits of all the creators in the comics Marvel produced.
“…I’ve frequently mentioned Jolly Jack Kirby as our most ubiquitous artist-in-residence. He wasn’t christened Jolly Jack –– sometimes he wasn’t even that jolly –– but I got a kick out of giving alternative nicknames to our genial little galaxy of superstars, mostly for the purpose of enabling our readers to remember who they were. You see, prior to the emergence of Marvel Comics, the artist and writers who produced the strips, as well as the editors, art directors, and letterers, were mostly unknown to the reader, who rarely if ever saw their names in print. In order to change that image and attempt to give a bit more glamour to our hitherto unpublicized creative caliphs, I resorted to every deviceI could think of –– and the nutty nicknames seemed to work.”
Joe Rosen
And it did work! Joe Rosen, a letterer in those days said in COMICS INTERVIEW #7, “That’s why I admire Marvel. By instituting credits, they made you feel prouder of your work. And by being so successful they revamped the industry and launched so many titles that they made it possible to have a professional career.”
Stan knew that to be successful you have to make those around you successful. He did this by giving credit and creating work. Most of which went to Jack Kirby.
Throughout the Origins series and, actually, most of his career, Stan always spoke very highly of Jack Kirby and his creative contributions. Some of those very telling remarks have been posted on the Kirby Museum website in Robert Steibel’s Kirby Dynamics but I have to refer to a quote in Son of Origins where Stan Lee completely asserts Jack Kirby’s role:
“Jack was (and still is)* to superheroes what Kellog’s is to corn flakes. When such fabulous features as The Fantastic four, the Mighty Thor, and The Incredible Hulk were just a-borning, it was good ol’ Jackson with whom I huddled, harangued, and hassled until the characters were designed, the plots were delineated, and the layouts were delivered so that I could add the little dialogue balloons and captions with which I’ve spent a lifetime cluttering up the illustrations of countless long-suffering artists.”
(*This was written during a period when Jack Kirby had left Marvel and gone to DC, unhappy because he was not being paid for what he considered “writing” at Marvel according to Carmine Infantino in his autobiography The Amazing World of Carmine Infantino. Kirby no longer wanted to be “second fiddle” and even declined an opportunity to collaborate with Joe Simon for the same reason though the pair did do a single issue of Sandman together.)
Stan recognized that his greatest resource was his talent pool and, short of finding ways to give them ownership in their creations, he looked for other ways to keep them happy. Stan was even the first president of The Academy of Comic Book Arts that he started with Neal Adams. The ACBA was to be the start of a comic creator’s union of sorts but did not last long.
Stan Lee has been in the comic book business for seventy-three years, probably longer than anyone else alive. He has done more for crediting comic creators than any editor who had gone before him, revealing his greatest sin. With his eye focused on glamour and recognition he failed to affect righteous residual compensation for the efforts of Marvel’s comic creators. His compliance with the business tradition that he himself recognized as insufficient destined generations of creators to teeter on poverty while their creations reaped gold for Marvel.
The victims of this industry-wide practice blanket the entire comics landscape, some tragically. Most recently Robert L. Washington III co-author of Static which is currently owned by DC Comics died of a heart attack in abject poverty at the age of 47. His contribution to the Heroes Initiative is a heart wrenching window into the reality of too many comic creators.
Stan, we love you man, but we need you now, more than ever, to stand up for comic creators or you will be always be cursed with the blame for Marvel cheating the same creators that you personally paraded as stars. You can still make a difference. It’s time to put an end to an archaic, unjust work-for-hire practice that keeps talented people impoverished while a soulless corporation bloats over the spoils of their creative efforts.
You have stood at the helm of a company that has created heroes your entire life. Be a hero to those that depended on you the most, the ones that helped you build that fabled “House of Ideas.”
Celebrating Thirty Years of Comics History!
Gerry Giovinco
As an added Bonus here’s a link to Neal Kirby’s FATHER’S DAY tribute to his dad that ran on this site last year.
Award-winning comics writer Joe Kelly has crafted an engaging, thought-provoking, action-packed thriller in adapting his 2001 Action Comics #775 classic tale (“What’s So Funny About Truth, Justice & the American Way”) into Superman vs. the Elite, the latest DC Comics Premiere Movie.
Produced by Warner Premiere, DC Entertainment and Warner Bros. Animation, the all-new, PG-13 rated Superman vs. the Elite arrives TODAY – June 12, 2012 – from Warner Home Video as a Blu-ray™ Combo Pack and DVD, On Demand and for Download. Both the Blu-ray™ Combo Pack and DVD will include an UltraViolet™ Digital Copy.
In Superman vs. the Elite, Superman’s effectiveness as a super hero comes into question when a new group of super powerful crusaders, known as “The Elite,” appear on the scene. As super heroes, the Elite know no bounds, and are more than willing to kill, even on a massive scale, to stop villainy — putting them on a collision course with the ever-ethical and decidedly non-lethal Man of Steel.
“What’s So Funny About Truth, Justice & the American Way” was lauded by Wizard Magazine as the “Greatest Superman Story of All Time,” and the magazine ranked the epic tale at No. 21 on its list of the “Top 100 Comics of the last 30 years.” It is arguably Kelly’s masterwork from a career of notable comics, including such titles as Deadpool, Uncanny X-Men, Action Comics and JLA.
Today, Kelly is one-fourth of the comics-oriented quartet known as Man of Action Studios. The group are superstars in the comic and TV animation/action world already as the creators/producers and writers of the megahit, Ben 10. Their Ben 10 empire has generated over three billion dollars in sales based on their four television series and merchandising and now Joel Silver is producing a feature film adaptation of their creation. Ben 10, arguably the most successful youth brand and superhero franchise of the last decade, has also launched two live-action TV movies and is seen in more than 168 countries and 312 million households. Man of Action Studios also created Generator Rex, write/produce Ultimate Spider-Man on Disney XD, and they create/write/produce video games, TV shows, films, comic books, graphic novels, stage productions, etc. Joining Kelly at Man of Action Studios, which began in 2000, are renowned writers Duncan Rouleau, Joe Casey and Steven T. Seagle. The quartet are now in development/production on numerous TV and film projects including The Great Unknown, Kafka, Disco Destroyer and, of course, Superman vs. The Elite. They proudly have their own Man of Action imprint at Image Comics, where they continue to flourish in the creator-owned comics world.
Kelly spoke about the creation of the film, the transition from page to screen, and his favorite scenes in a chat late last week. Here’s what the wordsmith had to say …
Question: For the uninitiated, what was the genesis for the original story of this comic?
Joe Kelly: The germ for the story really came from a very visceral reaction I had to a comic I was reading at the time – The Authority. It was a dark anti-hero comic. I really like the Authority and its characters, but there was an issue in particular that felt like it had pushed the boundaries of what makes a hero and what makes anti-hero. I found myself getting ‘fanboy mad,’ which I don’t normally get. We had an anniversary issue, and I asked Eddie (Berganza) if we could directly address those characters. I wanted Superman to take those characters on. And that became the germ for Action Comics #775.
Question: As Action Comics #775 was a single issue, how much did you need to add to the story to make it a full-length film?
Kelly: We wrote a lot of new content for the film, and it was funny looking back at the comic because I forgot how much is discussed rather than shown. There’s so much going on between the panels. So it was very exciting to get to see the action sequences that were just hinted at. I’d always seen them in my head, now I get to see them played out in animation.
Question: What was the purpose of adding the Atomic Skull to the story
Kelly: We knew we needed a villain or a character that would externalize Manchester Black’s argument against the revolving door jail policy. We wanted that parallel to be personal and easily identifiable. Originally it was the Parasite, but he’d been used in a recent previous film, so it became the Atomic Skull. And I really thought the Atomic Skull came out very cool. He worked well visually and for the story. Not having Parasite meant we lost a smidgen of the thematic approach – the Parasite really fit well in terms of his name and what he does to the people around him. But that’s just being picky.
Question: Do you have a favorite scene in Superman vs. the Elite?
Kelly: I’m especially proud of the quiet scenes. It’s very difficult to get quiet emotion in animation and to let the silence actually play on screen. But when you look at the quiet scenes in this film — Pa Kent and Clark on the porch, or Lois and Clark on the couch – those scenes really give us the chance to see Superman questioning himself with the people he trusts the most. And those scenes play beautifully in the film.
It’s like in one of my favorite scenes – just before the Elite takes over the airwaves and makes their grand announcement. I think it’s in the original, but it really came to life for me in the film. Lois and Clark are having a little debate, and he asks if she believes that criminals deserve the Elite’s sense of justice and punishment. And she says “Some days I think they do.” That’s just like a punch in the gut. It’s really an awesome scene, especially because it’s one of those moments in animation that you don’t expect. The big battle with the Atomic Skull is pretty great, too. And the finale is awesome. But I love the quiet moments.
Question: Whose sense of justice do you side with: the Elite or Superman?
Kelly: I’m definitely more in the Superman camp. There are plenty of people I get angry about, and the eye-for-an-eye mentality does flash though my head. I think it does for anybody. But at the end of the day, I do believe we need to aspire to higher ideals. Maybe I’m being naïve, and I may not be able to achieve those ideals myself, but we must make the attempt. You’ve got to try. My dad was a cop and he had very strong opinions about this stuff, but he would straddle the line. He had his days when he’d think “kill them all and let God sort them out,” but there were far more days where he believed that the law is the law, even if its broken, and we live in the best country on Earth because of those laws. So that definitely informed my weird sense of justice.
Question: Did the voices of the actors portraying these characters match the voices in your head while writing the film?
Kelly: The voice acting is so good in this film. Robin (Atkin Downes) is such a good Manchester. He’s got all the snark and all the personality, and his line deliveries are so spot on for that guy. It’s funny because everybody says the same thing: you can’t do an actual Manchester accent and expect to be understood, but Robin’s modified Mancunian accent is awesome. And understandable. The rest of the Elite’s voices are perfect: Menagerie is scary and sexy; Coldcast wears his “angry man” on his sleeve; and everyone giggles when The Hat comes on. I can’t say enough about George (Newbern) – I had heard his acting before, and he does such a great Superman. It’s terrific to see George portray the range of emotion he gets to do in this story. And Pauley (Perrette) so knocked it out of the park – I was immediately in love with Lois. Pauley gets all the smarts of the character. The two of them as a partnership really comes across, which is critical to the story. Lois keeps Clark grounded, and she’s literally the only one that can tug on Superman’s cape. Lois can bust his chops, and that comes through in Pauley’s voice. She’s terrific in the quiet moments, as well. Pauley sells it all so, so well.
Question: Are there other stories you’ve written as comics that you could see adapting to animation?
Kelly: In the DC realm, I’m very proud of Justice League Elite because the characters that pick up from this story are darker and very layered. It’s all about how messy you can get before you become a monster. I love that theme. If we could ever pull off Justice League ObsidianAge, that would be amazing – it’s just an insane, gigantic epic, and to see those characters animated would be incredible.
As reported on Friday, led by Avengers Vs. X-Men #4, the comic book Direct Market’s orders of $44.68 million in comics and graphic novels (at full retail value) is the largest sum seen in a single month since Diamond began reporting Final Order data in February 2003, and it’s probably a higher figure seen in any month since 1995 in un-inflation-adjusted dollars.
Now, with the estimates out, we can see that two other Diamond Exclusive Era records have been set. Diamond’s Top 300 comics had orders totaling $25.72 million, an increase of 44% over last May and the highest total since Diamond became the sole distributor in 1997. It beats the total of $25.37 million set in December 2008.
Trade paperbacks and hardcovers were exceptionally strong, too, with the DC reboot volumes topping the charts; the Top 300 accounted for $8.27 million, just missing the one-month record from November 2008. That combined with the comics figures to break the other record this month: the Top 300 comics plus the Top 300 graphic novels combined for sales of almost exactly $34 million, beating the previous record from December 2008 by nearly $2 million.
These are dollar sales and not unit sales — though the unit figures came close to setting records, and inflation is not really a huge factor in comparisons over the last two or three years. As we can see on this table of average comics prices, that December 2008 peak found the average weighted price of comics in the Top 300 to be $3.31; this month, the average weighted price was $3.53. That’s less than a 7% increase over three and a half years.
The 300th place issuedidn’t set a record, but it was the second-highest total for issues at that rank since 1996, with more than 4,800 copies sold. We’ve also now gone a full year where all first place issues each month topped 100,000 copies. So we are, as they say on CNBC, well “off the lows” for the decade.
Again, the Diamond Exclusive Era records are exactly that — they don’t take into account the mammoth sales of the early 1990s, the Golden Age, or anything earlier than 1997.
ALL COMICS UNIT SALES
May 2012 versus one year ago this month: +44.24% YEAR TO DATE: +20.89%
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TOP 300 COMICS DOLLAR SALES
May 2012: $25.72 million
Versus 1 year ago this month: +44%
Versus 5 years ago this month: +5%
Versus 10 years ago this month: +60%
Versus 15 years ago this month: +36%
YEAR TO DATE: $108.66 million, +20% vs. 2011, -2% vs. 2007, +39% vs. 2002, +8% vs. 1997
ALL COMICS DOLLAR SALES
May 2012 versus one year ago this month: +45.12% YEAR TO DATE: +21.77%
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TOP 300 TRADE PAPERBACK DOLLAR SALES
May 2012: $8.27 million
Versus 1 year ago this month: +47%
Versus 5 years ago this month, just the Top 100 vs. the Top 100: -17%
Versus 10 years ago this month, just the Top 50 vs. the Top 50: +47%
YEAR TO DATE: $33.16 million, +28% vs. 2011
ALL TRADE PAPERBACK SALES
May 2012 versus one year ago this month: +41.14% YEAR TO DATE: +16.22%
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TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES
May 2012: $34 million
Versus 1 year ago this month: +45%
Versus 5 years ago this month, counting just the Top 100 TPBs: +1%
Versus 10 years ago this month, counting just the Top 25 TPBs: +36%
YEAR TO DATE: $141.83 million, +22% vs. 2011
ALL COMICS AND TRADE PAPERBACK SALES
May 2012 versus one year ago this month: +43.76% YEAR TO DATE: +19.95%
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OVERALL DIAMOND SALES (including all comics, trades, and magazines)
May 2012: approximately $44.68 million (subject to revision)
Versus 1 year ago this month: +44%
Versus 5 years ago this month: +9%
YEAR TO DATE: $182.49 million, +20% vs. 2011, +4% vs. 2007
The average price of comics in Diamond’s Top 300 was $3.53 as was the cost of the average comic book retailers ordered. $3.50 was the median price of all comics offered in the Top 300, while the most common price remained $2.99.
The numbers already show it, but there’s increasing anecdotal evidence of a turnaround out there — including this piece in yesterday’s Ventura County Star. The headline alone is of a sort we haven’t seen in the business in a long time. Brian Jacoby from Secret Headquarters in Tallahassee, Fla., also provides a very positive view in the comments thread of this ComicsBeat post. “My subscriber list has grown 20% in the past 9 months, beginning on the strength of the excitement for the New 52, and bolstered by other great launches since, like (Miles Morales as) Ultimate Spider-Man and Saga, and the continued influx of Walking Dead– and Avengers-curious people brought in by other media.” That’s how recoveries have worked in the past: one thing leads to the next.
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June 5th, 2012 – Mount Laurel, NJ – Join Tom Sniegoski and Dennis Calero for a very special Shadow story in The Shadow Annual #1 featuring a cover by Alex Ross. In The Shadow Annual #1, The Shadow is tormented by visions of New York City plagued by living fire-fire in the shape of a Chinese dragon-fire with the potential to spread hungrily to the world. But what do these visions mean? The Shadow will peel back the layers of mystery, leading to a confrontation that could very well shake the pillars of Heaven. Who are the waifs of Li-Lung, and what are their connections to Brother Pritchard’s Orphanage for Wayward Children, and to crime boss on the rise, Vincent Ruzzo? Soon, the Shadow will know.
“When I found out that Dynamite had The Shadow license I was ecstatic . . . and when they asked me if I was interested in writing the first annual I just about had a seizure,” says writer Tom Sniegoski. “First of all, anybody who knows me knows how much I love the pulp characters, and the Shadow is number one on my list of favorites. I cut my teeth on the whole pulp hero thing in 2009 with my novel, Lobster Johnson: The Satan Factory, which won the Best Pulp Novel of 2009 from The Pulp Factory Awards. Looking back, I feel like that book was a warm up to the main attraction, now I was going to get the chance to write the character that almost all other pulp characters were trying to emulate, now I was going to get the chance to write The Shadow. To say that I was a little nervous was an understatement. First I had to come up with an idea for a story with the same kind of punch that the original pulps had, and was as powerful and exciting as Garth Ennis, and Aarron Campbell’s current run. After some serious thought (and a few tumblers of scotch) I came up with a story idea that everybody seemed to love. It’s got everything that I’d be looking for in a Shadow story: mysterious locales, organized crime, dreams of an apocalyptic future, blazing Colt 45’s and Thompson Machine Guns, and creepy kids with psychic powers . . . what’s not to love?”
“Tom and I have known each other since he was the main writer on Vampirella back in the ‘90’s,” adds Dynamite Entertainment President and Publisher Nick Barrucci. “With his success in prose, it was hard for him to make time for comics work. We’re very happy that he was able to work on our first The Shadow Annual. It’s an awesome tale, and Dennis’ art compliments the story incredibly well.”
Tom Sniegoski has worked for all the big guys in the comic book industry, Marvel, DC, Image, Dark Horse, Cartoon Books, and now Dynamite! Some of the characters Tom has written include Batman, The Punisher, Hellboy, Wolverine, Devil Dinosaur, Buffy the Vampire Slayer, Angel, and he even wrote the prequel to Jeff Smith’s award winning series Bone, which was called Stupid, Stupid Rat Tails: The Adventures of Big Johnson Bone. His most recent comic book work (written with frequent partner, Christopher Golden) is The Sisterhood, published by Archaia Studios Press. This dynamic duo also worked on the mini-series Talent from Boom Studios which was optioned by Universal Pictures.
Dennis Calero’s work includes Acclaim Comics’ licensed-product titles Sliders and Magic: The Gathering; Moonstone Books’ TV tie-in titles Cisco Kid and Kolchak: The Night Stalker, Platinum Comics’ Cowboys & Aliens; IDW Publishing’s Masters of Horror: Dreams in the Witch House; and Marvel Comics’ X-Factor, during his tenure on which the title was nominated for the Harvey Award for Best New Series (2006). In 2006, IDW announced that Calero will be one of the cover artists on its six-issue Star Trek: The Next Generation TV tie-in miniseries The Space Between, scheduled for 2007. Calero drew an arc of Legion of Super-Heroes for DC Comics and his new Marvel series, X-Men: Noir, was released by Marvel in December 2008. X-Men Noir: Mark of Cain was released in 2010. That same year, he drew the Dark Horse Comics relaunch of the former Gold Key and Valiant character, Doctor Solar, Man of the Atom, which was written by Jim Shooter.
The Diamond Comic Distributors sales report for the middle of the comics year always hits right before Comic Con International: San Diego, which itself is about the future of the business; we see where we’ve been right before we see where we’re going. Last year, the industry arrived in San Diego with the first half of 2011 off 8% versus the year before; this year, orders by Direct Market comics shops in North America are up more than 18% year-to-date. It’s quite the turnaround. Retailers have already ordered more material through June — nearly $223 million in retail dollars— than they did in last year through July.
Retailers appear to have ordered $40.5 million in comic books and trade paperbacks from Diamond in the month, a sum that brings the second quarter orders to more than $20 million higher than the same three-month period last year. For the year to date, all Direct Market sales are more than $34 million ahead of the first half of 2011.
With the President’s recent open approval of same-sex marriage; a federal appeals court striking down the Defense of Marriage Act (claiming it unconstitutional); the success of Life with Archie #16, featuring the marriage of a gay character; and Marvel and DC’s inclusion of prominent storylines about gay characters, one may surmise it is easy for everyone to access constitutionally-protected LGBT materials. This is not the case, as students in a school district north of Salt Lake City will have to get parental permission before checking out a book about a lesbian couple raising a family, according to a recent article on the Huffington Post.
To be fair Stan Lee is much more than the average, Marvel Monkey Boy. He is, unequivocally the Voice of Marvel Comics. The head cheerleader. The band leader of the Mighty Marvel Marching Society. Stan Lee, in many ways, has made himself into a Marvel character as epochal as any Spider-man, Avenger or X-Men. He has done so with a silver tongue, a witty pen, relentless salesmanship, unbridled enthusiasm, and a revisionist memory that defies the continuity strangled editorial policy of Marvel itself.
(*This was written during a period when Jack Kirby had left Marvel and gone to DC, unhappy because he was not being paid for what he considered “writing” at Marvel according to Carmine Infantino in his autobiography The Amazing World of Carmine Infantino. Kirby no longer wanted to be “second fiddle” and even declined an opportunity to collaborate with Joe Simon for the same reason though the pair did do a single issue of Sandman together.)
Stan recognized that his greatest resource was his talent pool and, short of finding ways to give them ownership in their creations, he looked for other ways to keep them happy. Stan was even the first president of The Academy of Comic Book Arts that he started with Neal Adams. The ACBA was to be the start of a comic creator’s union of sorts but did not last long.
Stan, we love you man, but we need you now, more than ever, to stand up for comic creators or you will be always be cursed with the blame for Marvel cheating the same creators that you personally paraded as stars. You can still make a difference. It’s time to put an end to an archaic, unjust work-for-hire practice that keeps talented people impoverished while a soulless corporation bloats over the spoils of their creative efforts.
