More Viral Marketing For ‘The Dark Knight’
Face it, folks. You cannot stop the marketing team of The Dark Knight, you can only hope to contain them.
A website for the Gotham Police Department Major Crimes Unit has popped up on the ‘Net recently, featuring a shot of Gary Oldman’s returning character, Lieutenant James Gordon, and a quote that provides a nice wink-wink, nudge-nudge moment to fans of the comic:
Lieutenant James Gordon has been tapped to head this unit. Long recognized as an exemplary officer, Gordon has an unblemished reputation for fairness and honesty. Police Commissioner Loeb says, "With the establishment of the new Gotham Major Crimes Unit, we join the ranks of the major cities of this country and the world in modern police strategies and tactics."
"Commissioner Loeb," eh?
A video of Maggie Gyllenhaal’s character in the film, Rachel Dawes, speaking in support of future Two-Face, Harvey Dent (Aaron Eckhart), is also making the rounds.
For more on the massive viral marketing campaign currently in play for The Dark Knight, check out some of our recent coverage:
‘The Dark Knight’ Viral Marketing Prizes Revealed
‘The Dark Knight’ Viral Marketing Strikes Again!
Harvey Dent and the ‘Dark Knight’ Marketing Campaign
(via SHH)
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Big game day. As I sit down to write this, the coin toss that will start this year’s Superbowl is about 90 minutes away. Let a hush fall over the universe. The Pats and the Giants are preparing to vie for godlike supremacy. Who’s your favorite QB – Eli or Tom? Me – I’m going for the Giants, not because I know anything about them, but rather because Marifran likes the Patriots and we have this annual bet. Winner gets to choose the next movie. Call us sports.
Calling movie actors “stars” was appropriate when I was a midwestern lad, long ago, because they seemed as distant and unattainable as those celestial twinklers that speckled the summer sky. None of my friends or relatives were movie stars — they were butchers or clerks or drivers or printers — and what the stars did, acting, wasn’t a real job and so those who did it weren’t real people. They were…stars. But if you knew someone who knew, or at least had spoken to, one of these distant beings who lived in places you never expected to visit, the stars became somehow real — or maybe realer, anyway. They were, if not people, then some sort of demi-people.
And the Screen Writers Guild lurches into a tenth week and if there’s any end in sight, I haven’t heard about it.
