‘The Dark Knight’ Viral Marketing Prizes Revealed
We guessed it had something to do with bowling from the clues in the message, and it turns out we were right. We should get a cookie… or a batsuit. Nevertheless, the lucky people who figured that out first and arrived at the locations teased in the campaign received something even better: a bowling bag. Inside the bag was a Joker-themed bowling ball with a number on it, and an evidence bag with a cell phone inside it. When winners called the number, a creepy voice let them know "we know who you are now." *shiver*
G4TV’s Attack of the Show managed to get one of the prizes and made a video about it. See for yourself what you would’ve gotten if you had pressed "turbo" on the Batmobile a little earlier.
Oh, and ComicMix reader Russ Rodgers alerted us to another viral marketing website for The Dark Knight, Acme Security Systems. Sure, it looks pretty legit — but they protect against Fear Toxin?