More Viral Marketing For ‘The Dark Knight’
Face it, folks. You cannot stop the marketing team of The Dark Knight, you can only hope to contain them.
A website for the Gotham Police Department Major Crimes Unit has popped up on the ‘Net recently, featuring a shot of Gary Oldman’s returning character, Lieutenant James Gordon, and a quote that provides a nice wink-wink, nudge-nudge moment to fans of the comic:
Lieutenant James Gordon has been tapped to head this unit. Long recognized as an exemplary officer, Gordon has an unblemished reputation for fairness and honesty. Police Commissioner Loeb says, "With the establishment of the new Gotham Major Crimes Unit, we join the ranks of the major cities of this country and the world in modern police strategies and tactics."
"Commissioner Loeb," eh?
A video of Maggie Gyllenhaal’s character in the film, Rachel Dawes, speaking in support of future Two-Face, Harvey Dent (Aaron Eckhart), is also making the rounds.
For more on the massive viral marketing campaign currently in play for The Dark Knight, check out some of our recent coverage: