October Comics Sales Soften
As the economy went into free fall, ICv2 notes that October sales have shown some slippage. From their just released list of the top 25 titles, just two showed signs of improvement over September sales. One was Amazing Spider-Man #573 which featured the faux-Stephen Colbert for President cover while the other was Batman #680, the penultimate chapter to Batman RIP.
Despite somewhat stagnant sales, the dollars sold in to comic stores were up a “robust” 9% compared with a year ago, according to the industry watchdog. September and October were the first positive months for comic sales since January. Of course, more titles were retailing last month at $3.99, rapidly becoming a standard, as opposed to last October. ICv2 did note that the unit sales for the title charting in the 300th position was 4200 compared with 3000 just twelve months ago which they interpret as a sign of overall industry strength.
Graphic novel sales showed an increase of just 5% compared with last October. Combined with comic book sales, that creates an 8% total increase.
The site notes that the company crossovers, Secret Invasion #7 (154,675 copies) and Final Crisis #4 (115,666 copies) took the first two spots on the list. Marvel had seven of the top 10 and 17 of the first 25 with DC taking the balance. IDW’s G.I. Joe relaunch and Angel: After the Fall were the first non-Top Two titles to crack the top 100 list coming in at 65th and 66th place. This further cements IDW’s fourth place standing among comic book publishers, after Dark Horse and now ahead of Image.
In graphic novels, DC’s Joker by Brian Azzarello, took first place with an estimated 17,000 copies sold, also nabbing the top spot for dollars earned. Marvel’s best seller for the month was the Marvel Zombies trade paperback, which likely hit the top Marvel spot given its three variant covers. Wile Watchmen slipped from first place to sixth, its 6000 copies remains impressive given its age.