DC Entertainment’s We can be Heroes Campaign to fight Hunger in Africa

Robert Greenberger

Robert Greenberger is best known to comics fans as the editor of Who's Who In The DC Universe, Suicide Squad, and Doom Patrol. He's written and edited several Star Trek novels and is the author of The Essential Batman Encyclopedia. He's known for his work as an editor for Comics Scene, Starlog, and Weekly World News, as well as holding executive positions at both Marvel Comics and DC Comics.

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1 Response

  1. Russ Rogers says:

    Batman, Superman, Wonder Woman. These are HEROES, people! I honestly LOVE these characters. This is our mythology: our Hercules, our Sherlock Holmes, our Joan of Arc for this generation. They are only SYMBOLS, our shared iconography of our better selves. But, I have long believed that the power of these symbols has not been exploited to it’s full potential. That is, until now. Here’s the challenge. Millions are dying in Africa. That has to stop. You are needed to stop it. DC Comics has pledged to use it’s Heroes in this fight! And, more importantly, DC Comics is ready to MATCH the first One Million Dollars donated to this cause. That’s just a drop in the bucket. That’s just a TINY step. But it’s a heroic step in the RIGHT DIRECTION. Watch the video. Be moved. Spread the word. You know how to do that. SHARE this on your page or blog, just write something from the heart. Write something better than this. (That will be easy.) Go ahead, you can be a hero.

    I’m more excited by this campaign than the complete overhaul and relaunch of DC Comics last fall. This is very cool. But, it needs to be described in cooler terms than, “This campaign goes straight to the heart of our core competency.” If DC Comics thinks that their “core competency” is communication, they will have to stop using terms like, “core competency” when describing their strengths. ;) What am I taking about! I used the word, “iconography,” to describe this campaign. How uncool is that!