Yet Another Reason For Comics To Go Digital: 40 Is The New 15

Glenn Hauman

Glenn is VP of Production at ComicMix. He has written Star Trek and X-Men stories and worked for DC Comics, Simon & Schuster, Random House, arrogant/MGMS and Apple Comics. He's also what happens when a Young Turk of publishing gets old.

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1 Response

  1. That’s sort’ve the catch-22 of comics… They keep wanting the illusive “new reader” that doesn’t really exist, and in the meantime seem content to somewhat alienate the long-time fans, who have already grown up with comics, and are the only ones with the incomes to be able to still afford the habit.

    I actually budget for my comics. Not tightly, not without wiggle room to grow if new, exciting things come out. But it’s a measured part of my income, it goes right along with my normal bills, like cable and internet, as a form of entertainment. Comics aren’t an impulse buy for me. They’re a regular, weekly purchase. I actively go to my Local Comic Shop. I investigate new comics as they’re listed in Previews, and read online reviews and articles. I listen to comic podcasts. I may be more of a hardcore fan than most, but the $20-30 I spend shouldn’t be ignored for the still fictional new reader that no one has even discovered how to attract. They still don’t even advertise comics outside of comics themselves. How do you make that work?

    Further, when I want to invest in a new technology, I can, on my own terms, with my own cash. That goes from buying a tablet or ebook reader on down to actually buying the apps and books that come with it. I don’t have a parent occasionally throwing me their credit card as a “keep them occupied on the car trip” incentive.

    I do believe that comics need to be open for both types of reader, and I think it strengthens the industry as a whole to be diverse. But it really seems like I hear and read more and more how the major publishers want to tailor their lines towards new readers more and more, and never talk about how to retain current readers.