How Are We Going To Save The Comic Industry? Flashpoint Buttons!
Dateline: Dallas. The ComicsPRO Annual Membership Meeting. Improving comic stores and growing the market were the themes at this year’s ComicsPRO Annual Membership Meeting. Comic book retails descended upon Texas to meet with over 20 sponsors… including top comic publishers and distributors. This year’s topic? “Ideas for marketing and metrics to improve efficiency in comic book store sales.” Simply put: How do we get our asses out of the fire, just a little bit longer?
Many notable names and faces spoke, including Spawn’s creator (you do remember Spawn, don’t you?) Todd MacFarlane, IDW’s CEO Ted Adams, as well as DC big-wigs, Dan Didio and Jim Lee. While we won’t bore you with all the details… suffice to say? We’re not holding our breath for a revolution. As tablets become prevalent with hipsters and the Beiber-clan, so will digital comic distribution. And while the big boys have made a few comments regarding integration of digital comic purchasing THROUGH comic stores… face it. If you can buy comics in your underwear in mom’s basement, or have to actually put on pants… we’re betting at least SOME people will choose to stay home. That’s less business for the stores. With 2010 comic sale’s down from the year before, and many stores facing diminishing returns… it was DC’s marketing initiative that caught our eye.
So, what did DC bring to the table to help the local comic store drive the unwashed masses to their brick and mortars? Buttons! Glorious Flashpoint buttons! Less plastic then those Blackest Night rings you all died to get… But perhaps with a pointy end, allowing you to proclaim to the world your love of Cyborg, or Casino-Batman via your trendy messenger bag.
This is supposed to drive us back to the stores in droves? This is what will save a dying comic store from shutting it’s doors? 2 cents of plastic and tin, with nifty logo celebrating yet-another-crossover we’ll likely mock and or forget by next year? Well ComicMixers… what do YOU think?