20th Century Fox Celebrates 75th Anniversary with a Million Moments
Los Angeles, CA February 1, 2011 – Today, Twentieth Century Fox Home Entertainment (TCFHE) kicked off a 12-month marketing, promotions, publicity and media campaign, “A Year Of A Million Moments,” to celebrate its robust catalog of movies made memorable, quotable, and unforgettable by the people who watch and embrace them.
A YEAR OF A MILLION MOMENTS CAMPAIGN AND PRODUCT
Fox’s yearlong celebration will include the release of seasonally timed Blu-ray Disc and DVD singles grouped thematically by month and distinguished by the “GREAT MOVIES. GREAT MOMENTS.” moniker. Each month Fox will spotlight films that reflect a specific theme with moments… to shine (January), you love (February), to laugh about (March), kids love (April), for mom (May), for heroes (June), to sing about (July), to remember (August), that are unforgettable (September), that terrify (October), that are classic (November) and holiday moments (December).
Product releases will be supported by publicity events, national advertising and retail specific promotions. Exact title configurations, packaging and release dates for “A Year Of A Million Moments” Blu-ray and DVD releases will be confirmed separately.
TCFHE has launched a dedicated Web site that will feature information about upcoming Blu-ray and DVD products and promotions tied to the million moments campaign.
Each month 16 films will face off for the title of “Best Movie Moment.” Consumers can vote each month for their favorite moment and enter for a chance to win a package of some of the most iconic and memorable movies from Fox.
What’s Your Movie Moment?
Find out which movie moment you’re most like and become a part of it. Upload your photo and share with others in the gallery of movie moments.
Win $1 Million
Fox is giving away $1 million in celebration of “A Year Of A Million Moments.” Codes found on specially marked Blu-ray and DVD product can be entered for a chance for one lucky consumer to become an instant millionaire.