Superman Can Come to Your Home Town
As reported this morning in USA Today, DC Comics is hosting a contest tied to the arrival of J. Michael Straczynski as the Man of Steel’s new writer. As Superman walks from coast to coast in his quest to understand America, readers can lobby for the hero to pay their hometown a visit.
This is a stunt reminiscent of a long-running feature in Captain Marvel’s 1940s adventures as he paid visits to towns with prominent newsstand wholesalers, attempting to boost circulation around the country.
Here’s the formal announcement:
New York, June 23, 2010– Starting in July 2010, coinciding with the 700th issue of Superman, DC Comics will be celebrating this remarkable anniversary of America’s greatest hero with a historic journey…not to alien worlds or distant galaxies, but through the streets, roads, highways, homes, farms, suburbs, and inner cities of America. And America itself, in the person of those very real places, is invited to the party.
Beginning with the city of Philadelphia, Superman will walk across America, a journey that is expected to take most of a year. He will pass through Illinois, Iowa, Nebraska, Colorado, Utah, Nevada, California, Oregon and Washington. Along the way, Superman will be passing through real towns, real cities, real neighborhoods. And your town, your city, your neighborhood may be among those chosen for his historic journey. Superman will literally pass through your town as visualized in the pages of his book. If your town is within 50 miles of the line marking Superman’s journey, then you are eligible to participate.
If your town is chosen, then it will become part of an issue of the Superman comic. For over fifty years, Superman has been America’s greatest hero, and now he is returning to those roots. The series of issues will examine how Superman sees America, and how America sees Superman. And for those towns selected, it will be a once in a lifetime opportunity to be part of his historic journey.
SUPERMAN ‘GROUNDED’ CONTEST RULES
1. HOW TO ENTER: NO PURCHASE NECESSARY TO ENTER. To enter, send a
75-1,000 word essay describing why the SUPERMAN character should visit
your home town during the “Grounded” storyline by email to
firstname.lastname@example.org or by regular mail to:
c/o THE SOURCE blog
1700 Broadway, 5th floor
New York, NY 10019
Entries must be received no later than 11:59 PM EST, July 12, 2010.
Though not required, you are encouraged to include photos from your home
town and evidence that your home town has a thriving comic
book/library/literary community. Contestants must use their own names
and provide a valid email address or mailing address. For email
submissions, the Contestant will be deemed to be the holder of the
established email account associated with the entry. DC Comics assumes
no responsibility for entries unable to be processed for any technical
reason, and DC Comics reserves the right to cancel the contest if it
becomes technically corrupted or for any other reason beyond DC Comics’
control. Use of all personal data submitted by Contestants will be
2. ELIGIBILITY: Contest open to legal residents of the United States who
are at least 18 years old as of July 1, 2010, and live within 50 miles
of one of the cities listed below. Further, Contestants must reside in
the home town described in their entries. Employees of DC Comics, its
affiliates, parent companies and subsidiary companies, and their
immediate families (parents and children) are not eligible. Void where
SALT LAKE CITY
3. PRIZES: Winners will have their home towns included as destinations
for the SUPERMAN character in the pages of the ongoing SUPERMAN series
during the 12-issue “Grounded” storyline and will receive a copy of the
issue including their home town autographed by the writer and artist of
the issue (approximate retail value $2.99 per prize; approximate retail
value of all prizes $26.91). Applicable taxes are the responsibility of
4. WINNERS: Nine winners will be selected from all eligible entries
based on originality, creativity and such other criteria as the judges
determine appropriate in their sole discretion. Decisions of judges are
final. Each winner will be announced online on THE SOURCE after the
close of the submission period and in advance of the publication of the
issue of SUPERMAN in which that winner’s home town will be included.
Odds of winning depend on the number of eligible entries received. For a
complete list of winners write to DC Comics, SUPERMAN ‘GROUNDED’
CONTEST, 1700 Broadway, New York, New York 10019.
5. OWNERSHIP: All submissions will become the property of DC Comics and
will not be returned. By submitting an entry, Contestant: (a) represents
and warrants that Contestant’s entry will be original with Contestant
and will not violate or infringe upon the rights of any person or
entity; (b) grants to DC Comics the right to reproduce the entry online
and in print materials, including, but not limited to, on DC’s THE
SOURCE blog and the DC NATION page of its comic books for any and all
commercial purposes in perpetuity, and (c) agrees and hereby releases DC
Comics and its parent companies, affiliates, subsidiaries, employees,
agents, officers and directors from any and all liability or
responsibility arising in connection with Contestant’s participation in
the contest and acceptance of any prizes which may be awarded.