“Watchmen” Trailer Prompts 1 Million Sales in ’08?
The New York Times is reporting that DC has ordered around 900,000 additional copies of Watchmen printed since the trailer for the film adaptation of the graphic novel debuted last month. Only 100,000 copies of the Alan Moore and Dave Gibbons project sold last year, but DC’s president and publisher, Paul Levitz, says he expects to sell more than a million by the end of 2008.
“As far as we can tell from our conversations with the book industry people, there has never been a trailer that did this,” said Paul Levitz.
As we reported late last month, Watchmen has occupied a prominent spot on various bestseller lists for the last few months due to anticipation of next year’s feature film adaptation of the project, due out March 6, 2009.