Top Cow Pledges not to Raise Cover Prices
The major publishers, DC Comics and Marvel Comics are both inching towards the standard 32-page comic book retailing for $3.99, a dramatic $1 increase during these difficult recessionary times. The following release arrived from Top Cow, one of the founding imprints as part of Image Comics.
LOS ANGELES, Calif., December 5, 2008 – Top Cow Productions, Inc. announced today it will maintain a $2.99 price point for its regular-sized comic books throughout 2009, despite the recent move of other publishers to raise the cost of some of their books to $3.99.
“We looked around and saw cover prices creeping up and up all around us,” noticed Top Cow Publisher Filip Sablik. “It seems wrong to raise your prices on customers during these tough economic times. Once we knew we were going to hold the line on our prices, it made sense to call attention to it. Hopefully, it will encourage some fans to try our titles.”
And despite the price freeze, Top Cow will not compromise the quality of its regular-sized books to cut overhead costs.
“Our content pages will remain the same as it is now and in fact we’re adding more and more added-value pages, including interviews, back-matter articles and preview art,” said Sablik. “We want to be the value and quality leader in the industry.”
The $2.99 price point does not apply to oversized books, exclusive variant covers and special editions.