Warner adds ‘Superman II’, ‘V’, ‘Pan’s Labyrinth’ and More Genre Titles to DVD2Blu Program
Apparently, Warner Bros. has achieved success with their program of allowing people to upgrade from standard DVD to Blu-ray and has announced an expansion of the DVD2Blu program. The studio called our attention to the growing number of genre titles that ComicMix fans were most likely to be interested in exploring.
This program is a nice idea as is their Archive programming, effectively producing Disc on Demand offerings from their library. Now, if only they would offer some of those lost and forgotten films also in Blu-ray. Maybe in the future. In the meantime, here’s the press release:
Burbank, Calif., May 6, 2010 – Responding to the extraordinary growth of Blu-ray set-top hardware, Warner Bros. Home Entertainment Group has expanded its “DVD2Blu” upgrade program. Starting today, consumers can select from 90 of Warner Home Video’s most popular titles to upgrade that include the action-packed “Under Siege” and “Superman II: The Richard Donner Cut” as well as classics from the 1980s including “Risky Business” and “The Lost Boys.”
According to recently published figures by the Digital Entertainment Group, sales of Blu-ray hardware for the first quarter of 2010 increased by 125 percent over the same period in 2009. The DVD2Blu program will serve as a great way for new Blu-ray owners to jump start their Blu-ray Disc collections.
Launched in 2009, DVD2Blu.com is a site that allows consumers to upgrade the movies they already own on DVD to Blu-ray Disc™, the absolute best in 1080p high definition picture and sound. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. Titles such as “V for Vendetta,” “Deliverance” and “Ocean’s Eleven” can be upgraded for as little as $4.95 plus shipping and handling charges. For a complete list of titles visit DVD2Blu.com.
Warner Bros. Home Entertainment Group is proud to be an environmentally friendly company and will recycle all DVDs mailed for upgrade. The discs will be processed and used for future plastic packaging.