‘Grand Theft Auto IV’ Carjacks ‘Iron Man’ Film?
In a bit of chilling news for Marvel Entertainment stockholders, industry analyst Mike Hickey of Janco Parters offered up the following assessment this week regarding the impact of the upcoming Grand Theft Auto IV videogame release on ticket sales for the Iron Man feature film:
We anticipate the video game release of GTA IV on April 29 could dampen the potential from Iron Man’s theatrical release on May 2.
In a story reported by Next-Gen.biz, Hollywood executives are citing last year’s release of the videogame Halo 3 as a major factor in poor ticket sales for September 2007 and fear the same thing will happen when the virtual crime spree of Grand Theft Auto IV hits shelves. However, as many have pointed out, the quality of the month’s films could also be blamed (for reference, see Good Luck Chuck and Mr. Woodcock).
Hickey went on to state:
The last significant video game release, Halo 3, generated over $300 million in sales from its first week in the market. Halo 3 was released on just one platform, the Xbox 360, and attached nearly 50 percent of the installed base. GTA IV will be released on both the Xbox 360 and PS3, which have both significantly increased their installed bases since the release of Halo 3. A GTA IV 25 percent attach rate to a combined Xbox 360 and PS3 installed base at its April 29 release would imply 5.8 million units sold or roughly $360 million in retail sales the first week of the game’s release.
ComicMix would like to point out the best-selling game of 2007 was Call of Duty 4: Modern Combat. It was released in December and movie box office sales were just fine that month. If the buzz and reviews for the Iron Man movie are good, we’ll stop playing games, steal a car and go see the film.