Marketing Comics to the In-Crowd
Journalista calls out this two-part series on Bunny, The Queen of the In-Crowd, and other late-1960s attempts by Harvey Comics to market stories to hip teenagers.
With all of the hype surrounding publishers attempts (or lack thereof) to market comics to a female audience, the Bunny retrospective provides an interesting look at an early attempt to court a different group of potential readers.
During the Swingin’ Sixties, Harvey comics jumped on a bandwagon and produced their own version of an ‘Archie’ knock-off marketed towards teen-age readers.
Bunny was a happening young super-model, "The Queen of the In-Crowd", who ran with her own pack of groovy and fashionable friends.
The way Hy Eisman has told it, the Bunny comic evolved as a failed attempt to put the Barbie clone Tressy (the doll with the hair that grows) into a comic.The toy company pulled out and Harvey renamed the book Bunny.
But :::gasp::: girls don't read comics!I don't read a lot of them, but I have plenty of female friends who read the traditional type of comics. One of them, who is half my age, has a press pass for ComicCon.