Marketing Comics to the In-Crowd
Journalista calls out this two-part series on Bunny, The Queen of the In-Crowd, and other late-1960s attempts by Harvey Comics to market stories to hip teenagers.
With all of the hype surrounding publishers attempts (or lack thereof) to market comics to a female audience, the Bunny retrospective provides an interesting look at an early attempt to court a different group of potential readers.
During the Swingin’ Sixties, Harvey comics jumped on a bandwagon and produced their own version of an ‘Archie’ knock-off marketed towards teen-age readers.
Bunny was a happening young super-model, "The Queen of the In-Crowd", who ran with her own pack of groovy and fashionable friends.