Marketing The Dark Knight After Heath Ledger’s Death
There’s been a lot of talk about how the death of Heath Ledger will affect The Dark Knight, but there hasn’t been much response from the studios or producers thus far. Will million-dollar plans get scrapped? Will posters featuring The Joker be removed and/or discontinued? Will they scrap the entire film and just start all over again from scratch??
Okay, so the last question was never really an issue, but you get the idea.
Well, we wish we had all of the answers for you, but we don’t. Instead, we have this article from The Wall Street Journal that manages to get a few quotes from powerful people about the marketing plans for The Dark Knight. However, what really caught our eye about this article was the comprehensive look it provides at the marketing timeline for the film and how all of the bits and pieces fit into a much grander puzzle.
At the defaced Harvey Dent Web page, fans could get a code that allowed them to remove a piece of the overlying image. As more fans participated, Mr. Dent disappeared pixel by pixel, displaying the first official photo of Mr. Ledger’s Joker: a grim white face appearing out of the darkness with dead eyes and an erratic, ruby smile carved into his cheeks.
Not only does it have a long list of sites you can visit for all of the film’s viral-marketed fun, but it also places the information in semi-chronological order – so you can trace the course of the viral campaign at your own pace.