Thu May 1, 2008 — by Karl Cramer

Iron Mug: 7-Eleven's 'Iron Man' Slurpee Cup

'Iron Man' drink holders... how appropriate!

7-Eleven convenience store chains have a long history of releasing character-licensed Slurpee cups based on Marvel and DC properties, so it wasn't a big surprise when I heard that Iron Man was next in line to help reacquaint thirsty customers with the effects of brain freeze. On the eve of the Iron Man movie release, I ventured into a local shop and had a look around at the Iron Man merch.

While there are regular, movie-based lenticular cups with little figures on the straw, it's the Iron Man helmet and replica mug that brought a smile to my face. Sure, adults groan about merchandising, but the kids inside of us love it. Yes, comic book fans across America, you now have a new pen holder... or whiskey mug, if that's your thing.

Here's the official word on the promotion:

A collectible, refillable mug features the red and gold helmet of Iron Man’s Mark III suit of armor.  The 28-ounce mug retails for $3.29 and includes a Slurpee fill up. Additionally, 7-Eleven will offer three different Iron Man Slurpee spoon-straws with detachable Iron Man and Iron Monger figurines for a price of $1.49 each.

Check out the photos posted after the jump to see how cool this is...

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