Aftershock Comics sends out an S.O.S.: Support Our Shops!
There’s a lot of change in the air, and in so many cases, it’s nice to see how the COVID crisis is bringing out our better angels – especially when it comes to publishers and retailers.
Inc. Magazine recently called Independent Bookstores “the baby seals of commerce–at once universally beloved and endangered.” The same could be said for comic shops, except for the universally loved part. Here’s an innovative ideas from forward-thinking entrepreneurs designed to create something positive for both these retailer channels.
Aftershock Comics has a program designed to help comic shops. It’s called S.O.S. which stands for “Support Our Shops”. This is a cool program that’s elegant in its simplicity. Aftershock created & printed a one-shot anthology comic, S.O.S., and is giving copies of it to comic shops that have been supporting their line, no strings attached! Comic shops can sell their copies at whatever price they set (it feels like at least a $5.99 comic to me), offer it as buy-one-get-one with other Aftershock comics, or just give it away to reward customers.
The comic itself is gorgeous! Painter David Mack delivers yet another hauntingly beautiful cover, full of hope and brightness, just like the comic itself. The issue is packed full of short stories from top creators wistfully celebrating fans’ interactions with and appreciation of comic shops.
Editor Joe Pruett has pulled together an impressive list of talents for this funny-book version of a charity concert. Contributors include Cullen Bunn, Steve Orlando, Leila Leiz, Stephanie Phillips, Marshall Dillon and more. In fact, I was pleasantly surprised to find Jerry Ordway’s story here, as I don’t associate him with Aftershock. But wow – he delivered in spades.
Look for S.O.S. at your local comic shop, ask them to get it for you if they don’t have it, and if they give it to you for free, give them a generous tip. It’s a fantastic book and worth every penny you can spare. And we want to encourage innovative thinking like this, as well as help comic shops and bookstores, don’t we?