Dark Horse and Image join Diamond’s Final Order Cutoff Program on April 20
Diamond officially announced the participation of Dark Horse Comics and Image Comics, including Image Central and Top Cow Productions, in the Diamond “Final Order Cutoff” program, or “FOC” for short. Dark Horse first announced the intent to participate in this program at last fall’s Diamond Retailers summit in Las Vegas to a roar of applause heard throughout the casino.
The final FOC dates will be tied to the calendar day twenty days before the Diamond on-sale date for comics, and approximately three months for graphic novels. Dark Horse and Image will begin including FOC dates as early as the May 2009 edition of Diamond’s Previews catalog.
"We are pleased to announce this move to the FOC,” Dark Horse President, Mike Richardson stated. “As every comics retailer knows, times are tough. It is important that Dark Horse not only support them with great product, but with our best efforts to make their ordering decisions as easy as possible. This system will help every retailer who orders Dark Horse product and should lead to better business for all of us."
“We’ve been enthusiastic about implementing FOC for quite some time now,” Image Comics Publisher Eric Stephenson said. “FOC allows retailers to test the waters with our all of our new projects, whether they’re by seasoned veterans or comics’ newest names with limited risk while still getting all the benefits of supporting a series from the floorboards up.”
Additionally, Dark Horse and Image products that have not shipped yet are also eligible for adjustments under the new FOC system. A list of qualifying Dark Horse and Image titles can be downloaded from the Vendor Tools section of Diamond Online’s Retailer Services Area.
The switch to FOC Dates also means a change in the schedule for both companies’ weekly e-mailers. Retailers will now receive the weekly Dark Horse Dispatch and Image Comics e-mailer on Mondays, starting April 20. Each will include an attachment with a list of their respective titles on FOC that week, customized to each retailer. Retailers will then be able to adjust orders for either publisher on the My Account page of Diamond Online’s Retailer Services Area, or by contacting their Diamond Customer Service Representative.