Stretch Armstrong: the movie?
First Hasbro turned Transformers into a movie. (Obligatory Mark Ryan link and reference to The Pilgrim here.) Then Transformers: Revenge of the Fallen (June 26, 2009) and G.I. Joe: The Rise of Cobra (August 7, 2009). And then they put Monopoly, Candyland, and Ouija into production with Universal. And now, announced just in time for Toy Fair International, writer Steve Oedekerk (Bruce Almighty, Jimmy Neutron: Boy Genius) has been tapped to write Universal’s movie adaptation of Stretch Armstrong, a comedy based on Hasbro’s stretchy strong guy toy, according to Variety.
Stretch Armstrong was first introduced by Kenner in the late 1970s, which eventually featured a line of stretchy characters, including Stretch Monster, Wretch Armstrong, and Fetch Armstrong. Stretch Armstrong was later re-introduced after Hasbro acquired Kenner (which was part of Tonka) in 1991. Disney had acquired the movie rights to Stretch Armstrong and worked at developing a movie first with Danny DeVito and then Jackie Chan.
If nothing else, this puts an interesting twist (sorry) on the possibility that the Wachowskis will get to do their long-gestating Plastic Man film.