Halo 3 vs. Spider-Man 3?

Glenn Hauman

Glenn is VP of Production at ComicMix. He has written Star Trek and X-Men stories and worked for DC Comics, Simon & Schuster, Random House, arrogant/MGMS and Apple Comics. He's also what happens when a Young Turk of publishing gets old.

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2 Responses

  1. Keith Boesky says:

    Glenn,The article was meant to compare revenue from media launches, but I actually did comment on ancillary revenue. "Sure, this is the launch of a 20 year equity, and sure there are trailing revenue streams, but those revenue streams are now factored in to support the production cost. These ancillary revenue streams are no longer a windfall." Over the years Hollywood budgets have grown to take ancillary revenue into account. When Star Wars was made, projections had to show that a film would recoup at the box office. Today, budgets far exceed box office recoupment based on the opportunity for additional windows, merchandising, and other ancillary revenue. Accordingly, the margin, even with the licensing revenue, is not as large as in a game. Especially when you factor in the time value of money, or the sales of Spiderman 3 merchandise. As far as Halo slippers, you might not be able to find those, but you can find a book series, action figures, collectible statues, soft drinks and just about every other license you would find from a film. That is the beauty of video games, they support licensing programs the same way films do.

  2. M. Sean McManus says:

    It's hard to believe that with given the financial circumstances outlined above no one has made a Halo Movie yet. Or actually– maybe it makes more sense. Why make a crappy movie out of a cool game and make less money than the actual game? Movies are step up from the income of comics, but for games like Halo, they really are a step down.When I go home tonight I will no doubt be playing Halo 3… meanwhile Spider-Man ain't even in the prospects.