Halo 3 vs. Spider-Man 3?
Even though the media trumpeted how the launch of Halo 3 was the largest single day financial event in entertainment history, the articles fail to address how much larger. The retail vs. box office numbers show revenue for first day sales of Halo was about 13% higher than Spider-Man 3, this year’s biggest movie opening weekend. This is pretty cool. However, when you compare the bottom lines, it is beyond pretty cool. It is really f’ing cool and cannot even be touched by the movie business. When you consider the nearly 50% audience growth over Halo 2 despite a nearly 50% smaller installed console base, it is even more incredible.
…BUT: Boesky’s numbers don’t count the millions of extra coin generated by Spider-Man 3 tie in products, including, for example, video games. And I really doubt anybody is going to be making Halo slippers any time soon. Without the licensing money, it’s a very incomplete picture.