Spider-Man 3 covers costs

Martha Thomases

Martha Thomases brought more comics to the attention of more people than anyone else in the industry. Her work promoting The Death of Superman made an entire nation share in the tragedy of one of our most iconic American heroes. As a freelance journalist, she has been published in the Village Voice, High Times, Spy, the National Lampoon, Metropolitan Home, and more. For Marvel comics she created the series Dakota North. Martha worked as a researcher and assistant for the author Norman Mailer on several of his books, including the Pulitzer-Prize-winning Executioner's Song, On Women and Their Elegance, Ancient Evenings, and Harlot's Ghost.

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3 Responses

  1. Robert Greenberger says:

    Actually, the rule of thumb is a movie has to take in three times its production and marketing costs to start earning a profit. If it cost $300 mil to do that, it needs to clear $900 million worldwide to start being profitible. None of this count slicensing, home video, pay cable, DVD, etc. It'll make money butnowhere near as much as one would think.

  2. John McCarthy says:

    I just find it insane that a movie could rake in that much money and still turn only "moderate" profits.

  3. Martha Thomases says:

    I was just referring to above-the-line costs. We don't know what the individual deals are, and who gets a piece of every ticket sale from dollar one. And we all know that movie studio accounting will prove the movie actually cost so much money that there will never be a profit.