Now YOU can slurp Spider-Man!
Spider-Man fans (and people like me who collect lenticulars) can take part in the upcoming media frenzy over the release of Spider-Man 3 this month at more than 5,800 participating 7-Eleven stores in the United States and Canada. Fans can buy Slurpee’s in a selection of three Spidey-related lenticular cups.
In addition, there’s an online contest at hhttp://www.slurpee.com with prizes that include three trips to New York for the movie’s premiere April 30. Other prizes include Spider-Man 3 video games and Spider-Man 2.1 DVDs.
Fans in Denmark, Hong Kong, southern China, Taiwan, the Phillippines and Sweden can buy the special Slurpees but are not eligible for the contest.
"This is one of the coolest cups we have ever designed, perfect for a perennially cool product like Slurpee," said Rita Bargerhuff, 7-Eleven Senior Marketing Director. "We worked very closely with Columbia Pictures to create lenticular illustrations that would make great collectibles for any Spider-Man or Slurpee fan. I expect the cups will sell quickly."
In a related event, the featured Slurpee flavor for April is Black Cherry Lemonade.