Tagged: IDW

Back in the 1960s, the first doll to be called an "action figure" was created. The "G.I. Joe" line (named after a term used to describe a generic soldier) was a popular toy and depicted soldiers from different U.S. armed forces. In the 1970s, it was re-tooled as the Super Joe Action Team.

In the 1980s, the line was re-launched by Hasbro as "G.I. JOE: A Real American Hero" and now there was a story wrapped around the action figures. It was said that the different characters were all part of a group called G.I. JOE, essentially a counter-terrorist strike force involving the best agents from all branches of the military. Their primary enemy was said to be Cobra, an organization bent on world domination, led by the vicious Cobra Commander and aided by the Scottish war profiteer James McCullen Destro.

This new storyline ignited an interest among fans that has continued for years, inspiring multiple cartoon series, a new live-action movie coming out next year, and a comic published by Marvel and written by Larry Hama (Wolverine), who also wrote the "history files" of the characters for their trading cards and who was no doubt aided by his own experience in the military.

The series spanned 155 issues from 1984 to 1994, along with a few spin-off titles, all of which added deep layers of history and characterization to the JOEs and veered heavily away from the more light-hearted cartoons. Stories ranged from flashbacks to Vietnam to high-flying action in exotic locales to epic struggles between ninjas and battles with science fiction super-villains. In 2001, Devil’s Due Publishing began their own G.I. Joe series, picking up years after the Larry Hama series had ended and lasting over 130 issues, not including spin-offs.

Now IDW has taken the property and has new plans for their own G.I. JOE comics. But rather than continuing the original series and dealing with years of history, they’ve decided to reboot the entire universe from scratch, re-imagining the world and introducing the players to a brand new audience. And this isn’t just one new series. IDW is actually launching three titles under the G.I. JOE banner: G.I. JOE, G.I. JOE: Cobra and G.I. JOE: Origins. The third title will be written by Larry Hama himself.

The three titles will be edited under the direction of Andy Schmidt, who was Marvel’s editor for the cosmic crossover Annihilation. Schmidt spoke to CBR about the new titles and how they will relate to each other. Although each title will reflect the same people and occasionally reference events featured in the other books, the intention is to keep them separate so that readers can follow just one line if they so wish without feeling like they’re only getting part of a story. Likewise, a story that begins in one will not directly continue into one of the other titles.

Andy Schmidt remarked, “[G.I. JOE] has a large cast and will focus on characters and character beats but it’s more the ‘big action movie’ style title. If you really want to get to know Duke, Stalker and the other JOES, then Origins is the book for you. If you’re looking for more of a suspense-thriller feel then Cobra is the way to go. None of the titles is the lead book. Together they all form a strong foundation." Schmidt added, "Obviously, I’m hoping fans will want to try all three and I think those that do will be very happy, but I don’t want to twist anybody’s arm. Each book can be read on its own, but if you’re reading all three you’re going to get some extra layers."

To kick-start the relaunch, IDW is releasing G.I. JOE #0 this month to the tune of one dollar. "It’s not preview pages," Schmidt assured. "There’s actual story content in the issue, so you can see which one or two or three of the books you want to buy.”

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