With 300’s $70 million opening weekend, everyone’s eyes lit up. No one expected this number, with the best estimates at least $20 million lower. Now everyone is scrambling to read the tea leaves and try to understand what just happened.
A few thoughts from our corner of the universe. First, this will make 2007 the best year ever for comic book movies. There are six feature films scheduled for release this calendar year and I will guarantee you that combined, they will add up to huge box office receipts.
As a result, this will fuel future comic book-into-movie activity. It also makes Frank Miller a suddenly bankable name. Forget his work on Robocop 2 and look at Sin City and now 300. Once he begins directing The Spirit later this year, expect that to get onto a release schedule ASAP.
Projecting ahead, there are five more comic book movies have firm release dates for 2008 with at least two others penciled in (see schedule, below).
I’ve said all along that the comic book adaptations will continue until there are enough flops to sour Hollywood on the genre. This year opened with Ghost Rider opening to surprisingly huge numbers and then had legs. With 300, the reverse seems to be happening. I suspect production heads will fast track properties in the various studio pipelines and we’ll see one or two more movies added to 2008 and 2009 could possibly get jam-packed even though all that’s for certain that far out is the next Bryan Singer Superman release and Captain America.