Maverick Is Their Name, by Martha Thomases
My friend Stephanie is a proud Texan, even though she’s lived in Manhattan for more than three decades. You can still hear Texas in her voice. She’s about as far from the stereotype as you can get, not a cowgirl, nor a big-haired society type, she’s a fine artist with a rock’n’roll heart. And, as you can see here, she has an affection for the rock stars of comics as well.
Still, the Texan remains. Stephanie has a pride in her home state that is far deeper and more profound than I feel for mine. She knows her state history. I wasn’t surprised that she knew enough to send me this link. I was just surprised at what it said:
It didn’t bother us when Ford Motor Company used the Maverick family name for their new car. We didn’t care that Tom Cruise’s character in Top Gun was named Maverick, and we were amused when Madonna used our name for her record label. It is part of the American vernacular. But when McCain and the media placed it in a political context, using the maverick label as the centerpiece of his presidential campaign, each and every member of this family was appalled. We continue to be. –Fontaine Maverick
Did you know there were real people with the name “Maverick?” I didn’t. I thought it started in the 1950s with the television show starring James Garner.
And to make this a bit about comics, don’t you think the young James Garner should have starred in a Spirit movie? He looks exactly like Denny Colt.
In fact, this is a lot about comics. Although I’m not current on the specifics of the law, I believe that the Maverick family does not retain legal ownership of their name for commercial use. By allowing it to be used so frequently and generically in the past, they’ve surrendered it to common usage.
However, just because something is legal doesn’t mean it’s right. The contract Siegel and Shuster signed for Superman with DC was legal, and DC had no legal obligation to pay them more money. However, giving them a cut was the right thing to do, and, thanks to the efforts of people like Neal Adams and Paul Levitz, the creators received a portion of what was due to them.
For the last few weeks, most ComicMix columnists have been writing about politics. I can understand how you, Constant Reader, who came here to read about comics and movies and games, might think this is self-indulgently off-topic. Most of us have an intense interest in politics, and we think this is the most important election in a long time. People’s lives are at stake. But I can understand you frustration.
The media narrative for the last week has been about “small town values.” According to several speeches made during and after the Republican convention, they are the party of these values, and Democrats are not.
Charles Kochman was recently named Executive Editor of Abrams ComicArts, a new imprint at Harry N. Abrams. The publisher rewarded Kochman with the promotion and imprint in recognition of his successful efforts to celebrate comic books and graphic storytelling with best-selling books. Kochman, a former book editor at DC Comics, joined Abrams several years back and has published a wide variety works that have garnered reviews and award nominations starting with Mom’s Cancer. His Diary of a Wimpy Kid has earned a place atop The New York Times best seller list and merited national acclaim.
The first book I edited with Mike was a Back to the Future movie storybook, adapted by Bob Fleming. In addition, we published books on licenses like Photon, The Bionic Six, and An American Tale. I also got to write many coloring and activity books, including ones on dinosaurs, unicorns, and the Universal monsters. It was good training. The dinosaurs coloring book actually hit the B. Dalton bestseller list for some reason, which shocked all of us, including our president. I still have the note he sent me where he wrote “Holy shit! Bravo!” on a copy of the list.
John McCain, in what is assumed to be an attempt to woo feminist Hillary Clinton supporters, nominated an inexperienced first-term governor of Alaska as his running mate. In state-wide office less than two years, Sarah Palin includes in her resume a term as mayor of a small town, and a stint on her local PTA.
This column is unusual in that I’m starting to write it in the doctor’s office. There’s no emergency – it’s just time for my annual mammogram and breast sonogram, and the doctors are running late.
Our pal, Charlie Jane Anders, has a 
