Survey results so far: How much of a discount are you getting for your comics?
Well, let’s take a look at the numbers:
How do you purchase your comics and merchandise?
1. Comic store/comic retailer 69.23%
2. Bookstore 10.99%
3. Directly from the distributor (Diamond) 2.20%
4. Do not purchase comics 1.10%
5. Some other way (various people included buying from Amazon, borrowing from the library, receiving as gifts, or some combination of the above) 16.48%
Key Analytics
* 85.71% chose the following options :
o Comic store/comic retailer
o Some other way
If you don’t purchase your comics, how do you read them?
1. Borrow them from friends 3 17.65%
2. Read in store 0 0.00%
3. Read on line 6 35.29%
4. Download and read 5 29.41%
5. Receive comp copies (from publishers, etc.) 3 17.65%
* 64.71% chose the following options :
o Read on line
o Download and read
What percentage discount of retail, on average, do you receive for your purchases?
Frequency Analysis
1. None 18.06%
2. 1-10% 19.44%
3. 11-20% 30.56%
4. 21-30% 19.44%
5. 31-40% 11.11%
6. 41-50% 0.00%
7. 100% 1.39%
Key Facts
* 50% chose the following options :
o 11-20%
o 1-10%
What’s the retail value of merchandise you’re purchasing each week?
1. Less than $10 13.04%
2. $10-25 31.88%
3. $25-50 27.54%
4. $50-75 14.49%
5. $75-100 5.80%
6. $100-150 2.90%
7. over $150 1.45%
8. No idea, I download everything 2.90%
Key Facts
* 59.42% chose the following options :
o $10-25
o $25-50
* Least chosen option 1.45%: over $150
We’ll let the survey run a bit longer while we draw some conclusions. So please, if you haven’t already done so, take a minute and
click here to take the survey.
And the comic, a pure example of synchronicity in action, was brought to us by John Lustig at Last Kiss Comics. Go over and tell him we said hi.