Paramount Modifies Logo for its Centennial
One of the most iconic studio logos of all time is undergoing some modifications in time for the studio’s 100th anniversary celebration. It has withstood the test of time and certainly was brought to life during the opening moments of Raiders of the Lost Ark. Here’s the formal press release:
HOLLYWOOD, CA (December 14, 2011) – Paramount Pictures today unveiled a new company logo that commemorates the studio’s 100thAnniversary in show business. The new logo can be seen on the new Tom Cruise starrer, MISSION: IMPOSSIBLE – GHOST PROTOCOL. The movie will open in IMAX and on other premium large format screens on Friday, December 16th and in theatres everywhere on December 21st.
The studio’s first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100th Anniversary logo was created by Devastudios, Inc.
Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wordingabout the 100th anniversary will be removed from the logo, with the rest of the design remaining in use.