‘Diary Of A Wimpy Kid’ teams with Cartoon Network to promote movie release
For one of the most popular book series of the last few years, the movie adaptation of Jeff Kinney’s Diary of a Wimpy Kid seems to be getting very little marketing push (as compared to, say, Percy Jackson and the Olympians) and it’s coming out in less than a month. But that may be changing.
Cartoon Network and 20th Century Fox are teaming up for a multi-week online and on-air promotion, including a behind the scenes look and exclusive clips from the movie which opens March 19th. Beginning this week, viewers can go to CartoonNetwork.com where they can view digital diaries from cast and crew members from the movie and interviews as well as footage from the set and movie clips. The promotion caps off with a Diary of a Wimpy Kid on-air event when the movie’s star, Zachary Gordon, hosts “HarHar Tharsdays” on Thursday night March 11.
Check out our interview with Jeff Kinney here. And if you haven’t seen it yet, take a look at the trailer:
And if you look very hard, you can see Hit Girl in the trailer.