Newsarama sold to TopTenReviews
Here we go again.
Newsarama, the long-running comics news site, has been purchased by
TopTenReviews, a content aggregation site out of Ogden, Utah, it was announced today. The site, along with Space.com, and LiveScience, were sold by Imaginova, a web publisher which purchased Newsarama in 2007.
Although Imaginova purchased Newsarama with an eye to beefing up
their consumer offerings, improvements seemed hard to come by,
with complaints from readers and their own bloggers about formats and technological issues along the
way. The bumpy fit was at least partially responsible for the original Blog@Newsarama team jumping ship to reform as Robot6 at CBR, which seems to have taken the lead in readership in that time.
The move will probably increase TopTenReviews pages served by about 15-20%.
What could make life interesting is TopTenReviews review contributor system. One wonders if it’ll be applied to Newsarama, and if so, what new voices will be heard.