ComicMix Economics: Nielsen Three Screen Report
Here’s a piece that might not be caught by the excellent wrap-ups on the ongoing economics watch being done every day by Dirk Deppey, Tom Spurgeon, Heidi Macdonald, and the Robot 6 mechanics: Nielsen just came out with their quarterly Three Screen Report, which measures viewing of of television, internet and mobile devices, and found that the numbers have jumped significantly.
The major findings, as summed up by Cynopsis:
- The average American watches more than 151 hours of TV per month, an all-time high. This is 5 hours and 13 minutes more per month compared to 145:49 from 4Q07.
- Americans watch nearly three hours of video via the internet per month and internet usage overall is up by an hour versus a year ago to 27:04 per month.
- Time-shifted television consumption is up by 33% compared to a year ago to 7:11 in 4Q08 versus 5:24 in 4Q07.
- Video viewing on mobile devices and DVRs jumped by the largest margin during the quarter (each about 9% vs. Q3) as 11 million reported viewing video on phones or PDAs and 74 million watched DVR programming
- And while audiences of all ages are watching online video, the trend for younger 18-24 year old viewers – broken out by Nielsen for the first time – suggest a dramatically increased reliance on the internet for video viewing. The demo spent nearly the same amount of time (about 5 hours a month) watching video online as they did watching DVR programming
- Even younger viewers (aged 12-17) watched less video on TV, DVRs and the internet than last quarter but spent almost 6.5 hours a month watching mobile video.
- When broken down by gender, females 2+ watched more TV and more online video than by almost 8% points but men consumed almost twice as much video on mobile phones.
Say hi to your new distribution channel for comics. You’re already soaking in it.
(Photo by Aaron Escobar™.)