Win a ticket to the Watchmen premiere from… Nite Owl coffee?
I was wondering what sort of licensing tie-ins could be possible for Watchmen, but here’s one I didn’t expect. Watchmen photographer Clay Enos has enlisted his Organic Coffee Cartel to produce a first-of-its-kind movie tie-in coffee. Yesterday, OCC introduced Veidt Enterprises’ “Nite Owl Dark Roast,” a limited-edition confection and collectible designed for fans and organic coffee gourmands alike. A portion of the proceeds from the special roast will be donated to charity.
One side of the uniquely crafted steel can resembles artwork straight out of the Watchmen universe; the other side features Enos’ striking black & white portrait of Nite Owl, played in the film by Patrick Wilson. There will be just one run of cans produced, to enhance collectible value.
“Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multi-layered world of Watchmen. And having a majority of profits go to charity seems a little like something Adrian Veidt would do,” says Enos.
Further adding to the excitement, the OCC is sponsoring a contest for one customer to win two tickets to the Los Angeles premiere and after-party for Watchmen on March 3rd, 2009. Orders must be placed before February 26th, 2009. Details and contest rules are here.
“Zack Snyder and the other filmmakers got behind the coffee idea early on and suggested the contest to me. I am so excited by the idea of making someone’s day not just with great coffee but with an opportunity to be a part of the celebration for the highly anticipated film,” says Enos. “It’s a dream in the making.”
“Nite Owl Dark Roast” Coffee is only available online while supplies last through the OCC’s webstore. (Hat tip: Ellen Abramowitz of Mocha– er, MoCCA.)
It's not the first time that a coffee brand has been done as a media tie-in; years before the Energizer Bunny, there was a TV ad campaign for Salada Tea that would begin as an alleged commercial for "Krindleman's Coffee", and then the Salada pitchman would burst in and hijack the spot.I never saw the campaign – it was in the late 1950s/early 60s and not in our area – but the ad agency my mother was working at got a reel that included the spots and she told me about them.As i recall, the final one had the coffee guy in a locked room (possibly a padded cell), muttering about being safe here, anyway, and then the Salada guy came bursting through the wall…Well, anyway, people began asking stores if they carried Krindleman's Coffee (i have no idea if that's the correct spelling), and the people who made Salada (who had already proved that they could think outside the box with their spots) decided to see if there was actually a market, brought out Krindleman's Coffee, and – with no further advertising – it sold pretty good for a while…
Pfft. Where's my Doc Manhattan Underoos?!
What would you get when you bought them, an empty package?
Well, the Doc Manhattan Underoos start off as an entire suit. Over time though, they realize the need for modesty is silly… and then over the course of several evenings, they dissipate into nothingness. It should be noted as well that Doc Manhattan Underoos may cause cancer… but that's just a rumor.
Did you say "rumor" or "tumor"?
Nostalgia – the fragrance. Money on the table, I'm telling you.Turns out there actually is one – I'm amazed they haven't sued WB either.