‘Bratz’ gets a reprieve
If Avi Arad was hoping that the Bratz franchise would completely disappear and take the movie he produced with it, he’s out of luck. A US federal judge has ruled that Bratz dolls will be able to remain on store shelves through 2009. The judge gave MGA Entertainment, the manufacturer of Bratz merchandise a stay of sorts, asking MGA and Mattel to come up with a proposal under which the dolls can continue to be manufactured and sold through the year, according to the LA Times. Under the original ruling, MGA would have had to pull the dolls from shelves as of February 11, 2009. The judge made this new modified ruling "to address the concerns regarding the 2009 retail buying season."
Last year, Mattel sued and won a copyright infringement against MGA Entertainment concerning the Bratz dolls. But like the vampire blodsuckers they emulate, they keep coming back from the dead.