‘Land of the Lost’ Finds June
When Harry Potter and the Half-Blood Prince moved from November to July, every other studio studied their release plans for next summer and began getting out of the way.
Yesterday, Universal Studios announced its feature film version of Land of the Lost will vacate its July 17 berth, avoiding opening the same day as the teen wizard. It moved to June 5, a currently empty slot, assuring it a chance at success. It’s only competition at present is the Jack Blake/Michael Cera comedy Year One.
Land of the Lost is a big budget version of the Saturday morning series from the 1970s, starring Will Ferrell and Pushing Daisies’ Anna Friel. It was one of many series created by Sid and Marty Krofft that have been enjoying renewed attention.
At present, the rest of June also has the big screen adaptation of The A Team opening on July 12 along with Universal’s fourth film in its Fast and Furious franchise and the Eddie Murray fantasy comedy Nowhereland.
Then, in time for the July 4 weekend, Michael Bay returns with Transformers 2.