The Saga of “Italian Spiderman”
Sure, he has nothing to do with the Spider-Man we know and love, but The Italian Spiderman recently caught the eye of Newsweek.com, who examined the viral video saga’s origins — as well as that of its creators. The final chapter of the YouTube sensation, which chronicled the adventures of a swingin’ 1960s Italian superhero, was posted just a week or two ago.
According to Newsweek, the video’s rise to viral superstardom was an unplanned — but pleasant — development for its creators:
The trailer was supposed to be a one-time lark. But Russo says that when he posted it on YouTube last November, it was watched 1,800 times within two days. In March, it was featured on YouTube’s homepage. As of this writing, it has been watched more than two million times. When Russo realized he had touched a nerve with his joke, he raised a little money ("we could have bought a 1990 or ’92 Toyota Corolla for what this project cost," he says) and began filming Italian Spiderman episodes in January. The first was posted on May 21 to both YouTube and the website for Russo’s production company, Alrugo. A new episode followed every week and eventually a fictional back story evolved—that only one 1968 print of "Italian Spiderman" ever existed, that it was recovered from a shipwreck last year.