Martha Thomases Interviewed!
Sure, pride goeth before a fall and such, but we can’t help pointing out this interview with ComicMix VP of Corporate Communications Martha Thomases over at Friends of Lulu.
The interview touches on Thomases’ long and winding path through the comics industry, including one of her best-known roles: Head of Publicity at DC Comics during the "Death of Superman" event. Having served in both an editorial and PR capacity for various publishers, she provides some insight into the way these two aspects of the industry rely upon each other and the reasons they often appeal to similar personality types.
I told stories. I looked at what we were publishing and tried to figure out who would care about those titles, and what was the most effective way to get the word to them. I dealt with the mainstream press, not the comics press, so I looked for human interest stories. After all, Superman, Batman and Wonder Woman are at least as interesting as Brad Pitt and Angelina Jolie.
Thomases also chats at length about the changes she’s witnessed in both the comics industry and the role of women in it.