Surfing in silver, two bits
The US Post Office has certainly stooped to movie promotions before, but one would assume the US Mint rather exempt from messing with our legal tender just to hawk a film.
One would be wrong.
The movie studio producing Fantastic Four: Rise of the Silver Surfer, 20th Century Fox, has cut a deal with The Franklin Mint and, apparently, the US government to foist a limited edition of 40,000 "Silver Surfer" US quarters that used to be 2005 CA state quarters but which have been dolled up "color enhanced" by the Franklin folk. Not only that, consumers are urged to use the quarters not to pay for stuff or even collect, but to win valuable prizes at Fox’s promotion site.
The quarters go into circulation today.