If you saw last night’s episode of Smallville – even on TiVo – you probably noticed a vaguely animated "comic book" story starring their version of the Justice League (Green Arrow, Aquaman, Cyborg, and a Flash), as opposed to, say, DC’s version or the version they’re trying to bring to the big screen in a few years. This comic book is actually a commercial for the Toyota Yaris, and it will continue through the show’s next-to-last season finale on May 17.
It’s almost good.
The interesting part of all this is that the comic book / commercial is promoting a contest whereby the winner can get one of those Yaris (wasn’t that an old video game called Yaris’ Revenge?). Until recently, advertisers thought superheroes could only sell Underoos and POGs, so this is a great leap forward in consumer recognition.
You can see / read / experience the comic book, play the game, and enter the contest by going to the appropriate spot on The CW’s website.