Thu Sep 18, 2008 — by Robert Greenberger

NBC Freshens Viral Experience for new Shows

'Heroes', 'Knight Rider', 'The Office' Included

The season premier for Heroes is Monday and NBC promises their website will feature more micro-sites.  These specialized areas are promised to delve into secrets revealed on air, plus more graphic novel material, more cast commentaries and more webisodes beginning in December. In October, a special heroes vs. villains social network launches.

Meantime, the paperback edition of Saving Charlie, the sole Heroes tie-in novel, is also now on sale. DC’s second collection of Heroes webcomics will be out November 19 and collects all the comic material based on the second season.  Creators for the 272-page collection include Joe Kelly, Steven T. Seagle, Duncan Rouleau, Christopher Zatta, Mark Sable, Mark Warshaw, Christine Boylan, Chuck Kim, Harrison Wilcox, Pierluigi Cothran, Jim Martin, Timm Keppler, DJ Doyle, Staz Johnson, Michael Gaydos, Tom Grummett, Ryan Odagawa, Jason Badower, Travis Kotzebue, Marcus To with a cover from Gene Ha.

Hoping to generate good will for the remake of Knight Rider, NBC is offering the ability to investigate the back stories of some of their favorite characters, play an all-new KITT game and interact in Attack KITT and the KITT cave.

The peacock network has also freshened the Office website as the Dunder Mifflin Infinity social network will feature new branches, new tasks and new prizes. Additional new features include Meredith's blog, Angela and Andy's wedding planning microsite, a Serenity by Jan microsite and a second installment of webisodes slated for November debut.
 

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